This study aims to examine the representation of feminism in the film BIDAAH, focusing on its critique of established gender norms in traditional society. The film was selected for analysis because it explicitly presents the narrative of women who confront various cultural, religious, and social pressures within a patriarchal framework. Through a qualitative research approach, this study utilizes Norman Fairclough's critical discourse analysis method to explore how language, visuals, and narrative structures in the film illustrate women’s struggles against a repressive system. The analysis reveals that the female protagonist in BIDAAH is not simply depicted as a passive victim, but also as a dynamic agent of resistance. She challenges conventional interpretations of women’s roles within the family and broader community, asserting her autonomy. The film symbolically represents resistance to male dominance and the unjust social structures that limit women’s choices by portraying women’s decisions that defy societal norms and expectations. These choices are often deemed ‘deviant’ within the traditional context, highlighting the film’s subversion of gender roles. Thus, BIDAAH emerges as a cultural medium that conveys a feminist message, not only portraying the empowerment of women but also opening a space for deeper reflection on the pervasive issue of gender inequality in traditional societies. The film’s critique serves as a compelling commentary on the need for social change regarding gender roles and expectations. Keywords: Feminism, BIDAAH film, gender norms, patriarchy, resistance.

The Integration of the Elaboration Likelihood Model (ELM) through the Roles of Media and NGOs as a Platform for Shaping Social Awareness on Disability (OKU) Issues in Malaysia This study examines the roles of the media and non-governmental organisations (NGOs) in shaping public social awareness of the rights of Persons with Disabilities (PWDs) in Malaysia through the Elaboration Likelihood Model (ELM). A survey involving 496 respondents in the Klang Valley was conducted. The findings indicate that social awareness remains at a moderate level, with the individual environment exerting the strongest influence (M = 5.14, SD = 1.29), followed by NGOs (M = 4.65, SD = 1.31) and reading materials (M = 4.23, SD = 1.26). Multiple regression analysis shows that the media, as a source of information and education, significantly explain 41.4% of the variance in social awareness (F (2,493) = 174.078, p < .05). However, the media’s influence on transient attitude change was not significant (β = –0.032, p > .05). In contrast, NGOs significantly predicted permanent attitude change, accounting for 10.8% of the variance (R² = .108, β = .341, t = 7.747, p < .05). These findings suggest that media messages are predominantly processed through peripheral cues, whereas NGO-driven engagement triggers central-route processing that yields more stable attitudinal shifts. The study highlights the need to strengthen media–NGO collaboration and to design more inclusive and persuasive communication strategies to enhance long-term public awareness of PWD rights. The implications further reveal that the media play a limited role in disseminating disability-related information, thereby affecting public awareness and societal acceptance of PWDs. Accordingly, the study recommends improving both media and NGO roles in promoting social awareness and fostering more positive attitudes toward the PWD community. Keywords: NGOs, media, PWD, social awareness, Elaboration Likelihood Model (ELM).

Factors in Social Media Use During Campaigning in the Klang Valley Election The global community has become synonymous with and interested in the use of online communication platforms and social media as the main sources for obtaining political information and news to be disseminated and shared during election campaigns. Meanwhile, conventional mainstream media has received less attention from the surrounding society and voters. Mainstream media is monopolized by the government and ruling parties, who broadcast and publish their information and news through broadcasting and print platforms to be disseminated to the public and voters in order to gain their support. Opposition political parties are unable to utilize mainstream media platforms during election campaigns to share information and express criticism of the government's shortcomings in addressing the hardships and difficulties faced by the people. The dissemination and sharing of hot issue content and negative comments through social media platforms have effects and implications that can influence the mindset and thinking of the public and voters in choosing their political party candidates. This study aims to identify the factors behind the use of social media during election campaigns by examining the relationship between social media and voter behaviour. It was conducted through a quantitative approach by distributing survey questionnaires to respondents around the Klang Valley using research instruments. The results of the analysis on social media usage identified, through the theoretical framework of political party information sources, that elements of incitement, slander, propaganda, and provocation can influence the thinking and mindset of the public and voters. Keywords: Social media, source of information, political party blogs, partisan sentiment, voter.

The current era of digitization has led to a dynamic shift in the landscape of traditional materials and works in our country. This potential shift also applies to literary materials, particularly printed works and texts. Significant gaps exist in the process of utilizing new media in the development of literature. Studies related to the use of new media in expanding literature remain limited. Therefore, to address this gap, this study aims to explore the potential of a cutting-edge technology, namely augmented reality (AR), to be developed for folklore. The method of developing AR will use the ADDIE model, encompassing the creation process of the Awang Batil folk tale, "The Story of Awang and the Goat that Defecated Gold." The folk tale, developed using the AR application, will involve five development phases based on the ADDIE model. The outcome of this development will be assessed for usability using Triple-E framework and has found that the use of technology such as the AR application has great potential to make the folk tale more engaging. The usability assessment of this AR folk tale indicates that it attracts more audience interest. Additionally, the importance of integrating AR into folklore is that it can serve as a medium to pique the interest of the younger generation in these stories. Consequently, this study is significant as a factor in adapting folklore into new media forms, and it should be further expanded to ensure the preservation of this cultural heritage. Keywords: Augmented Reality (AR), folklore, Kisah Kambing Berak Terbit Emas, ADDIE, Triple-E framework.

In the age of the internet, the marketing strategy of celebrity endorsement has increased in popularity. This line of thinking misses out on understanding the increasing psychological nuances of consumers and more specifically on the aspects of FOMO and FOPO. Earlier marketing theories suggested that FOMO is a strong motivator for unplanned purchases, yet recent patterns in consumer behaviour suggest that social anxiety may, in fact, make people less likely to purchase things. Likewise, FOPO may restrict the benefit that a company hopes to gain from celebrity endorsement as more and more consumers pay attention to how their decisions are socially perceived. The target population of this research is highly active digital platforms mostly appealing to the Generation Z demographic. The collected data will be analysed using structural equation modelling to determine the mediating effects of FOMO and moderating effects of FOPO on the relationship between celebrity endorsement and consumer behaviour. The central results suggest that FOMO does not necessarily promote impulsive purchases; rather, it may trigger anxiety that causes purchases to be postponed or avoided altogether. This unexpected finding highlights the complexity of psychological responses in digital consumer culture. Furthermore, the effect of celebrities marketing products is less effective because of FOPO, which implies that concern for social validation makes consumers overly suspicious of influencer marketing. These results challenge the widely accepted belief that consumption is immensely influenced by celebrity endorsement. Practically, marketers are advised to emphasize authenticity and trust-building strategies, rather than relying solely on celebrity appeal. More attention should be given regarding how these digital consumption strategies influence consumer trust in the long run, as well as the cross-cultural differences in the psychological impact of FOMO and FOPO on purchasing behaviour. Keywords: Celebrity endorsement, FOMO, FOPO, consumer behaviour, digital marketing.

In Indonesia, stunting is a critical public health concern, with Aceh suffering from a nationally significant increase in the third prevalence of 33.2% in 2021. However, Lhokseumawe has achieved a substantial decrease this year, reducing stunting become 17.4% in 2024, below the national average. This qualitative exploratory study investigates the role of integrated health communication management in this success, focusing on the PPS (Diet, Parenting, Sanitation) program in four sub-districts. Through in-depth interviews with nine informants (healthcare workers, posyandu cadres, and community members), validated through triangulation, this study identifies key strategies: the BAAS program, the Gampong Nutrition House, and Supplementary Feeding, supported by pentahelix collaboration and media campaigns. This initiative promotes behavioural change by increasing nutritional awareness and community engagement. Challenges include misunderstandings about stunting, low stunting literacy, and socioeconomic barriers. The stunting management model in Lhokseumawe City aligns with the National Action Plan for Stunting Prevention (RAN PASTI) and global SDG targets, offering a replicable framework for regions with high prevalence. The findings emphasise the need for culturally sensitive communication and synergy across communication fields to sustain the decline. This study fills a gap in understanding how structured health communication transforms knowledge into action, providing insights to improve stunting prevention in Aceh and surrounding areas. Keywords: Management communication, health issue, reduce stunting, pentahelix model, stunting in Lhokseumawe City

In today’s digital communication era, governments face enormous challenges in managing massive and fast-moving information flows. One emerging strategy is the use of media monitoring to support public communication strategies. This study examined the urgency of media monitoring for the Communication and Information Agency (Diskominfo) in West Java, Indonesia, in building public trust and anticipating misinformation and hoaxes. It aims to analyse the use of media monitoring in detecting issues and classifying sentiment as part of a public communication strategy. This study adopts Dialogic Public Relations Theory which consists of five main principles: mutuality, propinquity, empathy, risk, and commitment. This framework is relevant because it encourages open public conversations, increases government responsiveness, and strengthens long-term relationships with the community. The research employs a qualitative approach with a single case study design at West Java Diskominfo. Data were obtained through in-depth interviews with representatives of Regional Apparatus Organizations, Public Relations officers, and Media Monitoring Analysts. Field observations were conducted from March to August 2025. Data analysis was carried out inductively using exploratory techniques. The results show that media monitoring serves as an early detection tool for crisis issues, a means of sentiment classification and analysis, and a basis for evaluating public communication campaigns. West Java Diskominfo applies a combination of digital and manual methods to ensure data validity, despite facing limitations in human resources, technology, and ethical dilemmas. These findings confirm that media monitoring is a vital instrument in evidence-based public communication and extend the communication literature by integrating dialogic theory into local government practice. Keywords: Dialogic theory, strategic tool, media monitoring, public communication, West Java Diskominfo.

Reproductive justice is an important issue, but until recently it is still such a utopia. This can be fulfilled if reproductive rights can be obtained by everyone, especially women. In fact, the majority of victims of reproductive injustice are women. In Indonesia this issue is also still a problem that has not been solved. Based on a report from the Center for Reproductive Rights of UNFPA, reproductive rights relate to the right to education and information about reproductive health. Furthermore, according to UN documents, reproductive rights in the context of reproductive health services are related to abortion, which includes information, education, communication and services, including prevention of abortion and the management of the consequences of abortion. The purpose of this research is to reveal how Indonesian websites represent abortion as an aspect of reproductive health and how women be portrayed in the websites as an alternative media. By analyzing media content on the konde.co and magdalene.co websites in 2022, this study concluded: (1) representation of reproductive justice in konde.co and magdalene.co that focus on abortion are in the form of soft news which provide more explanation and elaboration on the issue; (2) safe abortion and forced abortion dominate the content of the websites, with the focus on the limitation of the practical aspect although several laws already existed; (3) women are represented as group of people that are vulnerable and need to be protected. Keywords: Reproductive justice, reproductive rights, abortion, representation, media content.

This research explores the visual discourse of the military wing of Islamic Resistance Movement (Hamas) Ezzeddeen Al-Qassam Brigades, on October 7, 2023. It analyses and decodes the embedded signs and symbols of two edited military operations films; which they published on their Telegram channel. Drawing on this aim, the main question is: How is the visual discourse of Al-Qassam conveyed in the military operation films issued on the day of Tufan Al-Aqsa (Al-Aqsa Flood) Operation against the Israeli army? This research is significant because it delves to the unaddressed side of such pivotal event. The strategy used in this paper is qualitative research strategy and the design adopted is a case study. This research employs a social semiotic analysis on the purposive samples selected. The social semiotic approach draws on Roland Barthes's foundational concepts of denotation, connotation, and myth. The text Speech Act Theory is applied to derive illocutionary, locutionary and perlocutionary acts to understand the way of their employment. Ultimately, this research identifies and interprets the embedded signs and their representations, and hence the discourse that the military wing of Hamas seeks to reinforce and to advance its communication, political, and military objectives. Keywords: Al-Qassam Brigades, Israeli army, visual representations, military operations films, semiotic analysis.

The rapid proliferation of pornographic and sexually violent content on social media has made it easily accessible to a wide audience, including adolescents, raising serious concerns in Southeast Asia, particularly in Indonesia and Malaysia, where cultural values, religious teachings, and social norms often conflict with such material. Adolescents, who are among the most active users of platforms like TikTok, encounter pornographic and sexually violent content both intentionally and unintentionally, often through algorithms and suggestive content embedded in the apps. This is also true for adolescents in Indonesia and Malaysia, two countries with similar cultural and historical backgrounds. This study uses reception analysis to explore the interplay between production, text, and audience to understand how adolescents aged 15–19 in Indonesia and Malaysia interpret such material. The results indicate that most participants adopted a negotiating stance, acknowledging the content's existence but rejecting its influence due to strong cultural and religious values. Others demonstrated a resistance stance, struggling with conflicting perceptions stemming from social expectations and personal beliefs. However, none of the participants took a hegemonic position, approving of the content and embracing it in their lives. Based on the results, this study highlights the complexity of dealing with pornography in the digital age, where adolescents must reconcile exposure to massive global media with local cultural frameworks. This underscores the importance of more nuanced communication strategies to address the impact of social media on adolescent development in both Indonesia and Malaysia. Keywords: Reception analysis, adolescents, pornography, social media, TikTok.