Purpose The purpose of this paper is to apply the goals and processes of reverse logistics related to disposal and renewal to an industry example, in this case, the tufted carpet manufacturing industry. With an industry-wide coalition, the Carpet America Recovery Effort (CARE), the carpet industry offers lessons for other industries on how to create new products from waste, how to develop systems to process this waste, how to encourage the development of infrastructure for reprocessing and how to remove barriers to recovery. A major part of the US floor covering cluster is headquartered around Dalton, Georgia. The industry has formed a coalition to divert manufactured carpet from landfills and find other uses for used carpet. This industry-wide coalition, known as the Carpet America Recovery Effort, offers many lessons for other industries on creating new products from waste, developing systems to process this waste, encouraging the development of infrastructure for reprocessing and removing barriers to recovery.
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