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PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT KREASINERGI IDEA EXPLORA BANDUNG

This study was conducted to determine the effect of leadership and work motivation on employee performance at PT Kreasinergi Idea Explora Bandung. The purpose of this study was to determine and analyze how much influence leadership and work motivation have on employee performance at PT Kreasinergi Idea Explora Bandung. This study uses a quantitative method with an associative approach. Sampling was done by using probability sampling method of simple random sampling type with the number of respondents as many as 154 people. The data analysis technique used is the classical assumption test, multiple linear regression analysis and hypothesis testing. Based on the results of simultaneous hypothesis testing, leadership and work motivation have a significant effect on employee performance. This is evidenced by Fcount > Ftable (27.952 > 3.06) with a significance level of 0.000 < 0.05. Based on the results of the partial hypothesis test (t test) it was found that the variables of leadership and work motivation had a positive and significant effect on employee performance at PT Kreasinergi Idea Explora Bandung. This is evidenced by the value of tcount > ttable of leadership that is (3.330 > 1.976) with a significance level of 0.001 < 0.05. While the value of tcount > ttable of work motivation is (2,923 > 1,976) with a significance level of 0.004 < 0.05. Based on the coefficient of determination, it is found that leadership and work motivation affect 27% of employee performance at PT Kreasinergi Idea Explora Bandung and the remaining 73% is influenced by other factors not examined in this study. Thus the proposed hypothesis is accepted.

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PERAN KOMUNIKASI PERSUASIF PADA PROGRAM SEKOPER CINTA DIKALANGAN KADER PKK DESA DI KECAMATAN CIJATI

The importance of the role of women in the family as wives, mothers, andcommunity members in terms of educating families in the community of victims ofdomestic violence (KDRT) and divorce that occurred led the West Java provincialgovernment to develop a women-only program, namely Sekolah Perempuan CapaiImpian dan Cita-cita (Sekoper Cinta). This program is interesting and important toresearch. The purpose of this research is to find out the persuasive communicationof Pokja 2 PKK Kecamatan in Sekoper Cinta program PKK Desa cadres InKecamatan Cijati Kabupaten Cianjur . This study uses qualitative methods with acase study approach. The authors collect data through interviews, observations,document studies of PKK activity records, present lists of cadres, photodocumentation of activities of Sekoper Cinta activities, the theory used isthe theoryof symbolic interaction. The result of this research is that the role of persuasivecommunication in Sekoper Cinta program should be done intimately, in socializingthe Program Sekoper Cinta accompanied by consideration of media selectionincluding pictures, flipcharts, videos and modules of soft file material accompaniedby interesting images so that the message can be easily understood by the targetbecause it is adjusted to age, education, and socio-cultural, Barriers to persuasivecommunication in Sekoper Cinta program among others speakers in socializingSekoper Cinta less active because it has never done public training speaking,memory and capture in receiving less information on PKK Desa cadres due toeducation level as well as some elderly cadres

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UTILIZATION OF THE NYARIOS SUNDA (NGAMUMULÈ BASA SUNDA) FACEBOOK GROUP SOCIAL MEDIA SITES IN MEETING THE INTERACTION NEEDS OF THE NYARIOS SUNDA COMMUNITY MEMBERS

In general, people need communication as a process of interaction in their socialenvironment. With the many needs needed, they use communication strategies to facilitatetheir activities in achieving goals.This research is a qualitative research with the type of case study research. This researchwill look at the interaction in the Nyarios Sunda community, by utilizing Facebook SocialMedia. This research will answer related to how the interaction patterns that occur in theFacebook Social Media.In this research, the writer uses Media Theory or also known as Media Ecology Theory.The basic concept of this theory was first put forward by Marshall McLuhan and HaroldInnis (1964).The method used is qualitative with a case study approach and in collecting data usedobservations, interviews and documentation. The informants in this study consisted of oneadmin of the Nyarios Sunda facebook group (Ngamumulè Basa Sunda) and three membersBased on the analysis that has been carried out, the results of the research obtained by theauthor are that the pattern of community interactions formed on Facebook Social MediaNyarios Sunda (Ngamumulè Basa Sunda) produces associative interactions, because inthe process they establish a collaboration, there are forms of accommodation and carryout the assimilation process to form a unity. Then the admin of the Nyarios Sunda(Ngamumulè Basa Sunda) facebook group uses an interaction approach as acommunication strategy, and builds and develops productive interactions in everyinteraction that occurs. From this, it aims to build a culture of discussion and exchangeknowledge among community members.

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ADOPSI INOVASI TEKNOLOGI KOMUNIKASI KPU DIY DALAM MENYAMPAIKAN PESAN KEPADA MASYARAKAT

The development of information and communication technology (ICT) in the era of globalization is increasingly advanced and its development is growing rapidly. Indonesia as a democratic country, it is appropriate to use ICT for various needs in the government sector. One of them is innovation in the use of new media, which is expected to be a transformation step from conventional media to digital. This study aims to see how the process of adopting innovations in the use of communication technology carried out by the DIY KPU, as well as the obstacles they face in conveying messages to the public. This study uses a qualitative approach and case study methods. The theory used is the theory of innovation adoption proposed by Everett Rogers. There were three people who became informants in this study, namely the Head of the Division of Socialization of Voter Education for Community Participation and Human Resources of the DIY KPU, then the Secretary of the DIY KPU and one staff of the Technical and Community Participation Relations section. Research findings show that in realizing innovation there are new prospects for the development of communication. The results of interviews with informants also show that there are several obstacles in terms of human resources, facilities and infrastructure, digital media infrastructure, and budgets in the use of ICT in KPU DIY.

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