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Pola Konsumsi Mahasiswa Unisba dalam Menonton Tayangan “Masih Dunia Lain” di Trans 7

Television show has a positive and negative effect to society. In addition to delivering information, entertainment, education and values of social transformation, there are still many television shows violence, sexual abuse, mystical, or convey information that is not correct. This study aims to explain the consumption patterns and typical behaviors of students Fikom Unisba in watching “(Masih) Dunia Lain” in Trans7. This study used a qualitative method with case study approach. The object studied is the pattern of media consumption, where the data source is 4 (four) people Fikom Unisba S1 level students are divided into two types, namely light and heavy viewer viewer. Results show that consumption patterns viewer informant light type are often alternated channel, has little time watching at night, do not have a specific time in watching (Still) Other World, the use of television and the internet in proportion to watch the show, and will not be watched impressions “(Masih) Dunia Lain”in an environment that did not like the show. Typical behavior of student-type heavy viewer is afraid of ghosts or a quiet place, less rational, and easily hysterical when subjected to stressful events. For students, light viewer, media literacy skills lead students more rational and assume that the show is only part of the entertainment industry.

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MASIH RELEVANKAH TEORI PORTOFOLIO MODERN?

There have been many criticisms of modern portfolio theory. The framework of modern portfolio theory is static, modern portfolio theory assumes that assets are normally distributed. But in times of financial crisis or pandemic, asset class correlations increase, and assets lose value more than normal distributions would expect. This study empirically whether it is possible to apply modern portfolio theory using additional criteria. The criteria proposed are based on financial ratio analysis, using debt ratios expressed as debt to equity and profitability ratios expressed as return on assets. Based on the analysis, modern portfolio theory can be applied using these additional criteria. The analysis shows that portfolios that have a low debt to equity and portfolios with low asset returns or have good performance. But when viewed from the risk, portfolios with a debt to equity ratio of less than one are more diversified so that they are low risk, as well as portfolios with a return on assets of more than 0.1 have a low risk. Risk-averse investors who are trying to experience losses in times of financial turmoil or the current Covid-19 pandemic can add criteria that do not refer to the normal distribution. This research brings new alternative techniques to investors and adds a new dimension to the ongoing relevance of modern portfolio theory.

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