In agriculture, the application of micronutrient application takes place through soil application, foliar spraying, or added seed treatments. Potassium (K) application fulfills the deficiency of K in soil due to a continuous exhaustive cropping system. Zinc (Zn) bio-fortification of seed by priming is responsible for increasing the concentration of Zn in the edible part of a seed with the aim of remedying malnutrition. For this, a field experiment was conducted at the Agronomic research area, Bahauddin Zakariya University, Multan. Treatment included different rates of K (0, 40, 60, and 80 kg ha-1) and different rates of Zn (0, 0.2, 0.4, and 0.6%). Potassium was applied in fertigation while zinc was applied in foliar form. The experiment was designed in Randomized complete block design (RCBD) and was repeated three times. It resulted that different rate of potassium and zinc application showed a significant effect on plant growth and yield attributes. Plant growth and yield increased with increasing the rate of potassium and zinc application and decreased with the decreasing the rate of application of potassium and zinc application. The maximum values for plant growth and yield attributes were observed with K3 and Zn3 while the minimum values were recorded with the application of K0 and Zn0. Results regarding the nutrient uptakes showed that maximum values for zinc uptake were also recorded in seed and stem attributes. Maximum values for zinc uptake in seed and stem (37.2 and 14.5 mg/kg) were observed in the Zn3 treatment and the minimum values for zinc uptake (30.1 and 11 mg/kg) were recorded Zn0 treatment, respectively. It was concluded that 80 kg ha-1 application of potassium with 0.6 % foliar application of zinc significantly affects the growth and yield of wheat crops. Zinc foliar application can be helpful for zinc fortification.

Climate change is one of the key challenges having adverse impacts on agriculture, which is the key source of food and livelihood. Information is a critical component in the process of climate risk management. Therefore, this study was conducted in mountainous areas of Punjab and Khyber Pakhtunkhwa to explore the preferred information sources of the farmers to cope the climate change. A total of 384 farmers were interviewed face to face on a structured interview schedule from District Rawalpindi of Punjab and Mansehra of KPK. Collected data were analysed using Statistical Package for Social Sciences (SPSS). The results indicated that farmers had more reliance on electronic media gadgets for information seeking as least on social media gadgets. Fellow farmers and extension field staff were also rated as the preferred information sources of the farmers. This was deduced that farmers were emphasizing n traditional sources rather than modern tools of communication like social media. There is a need to promote the use of social media tools for information sharing for climate change awareness. Social media tools have the potential to meet the information needs of the farmers and have diverse contents to disseminate about climate change. Extension field staff should use social media gadgets for information dissemination among the farmers.

Pakistan, with limited export commodities and markets, grapples with a persistent trade deficit, making its agricultural sector pivotal to the economy. This study delves into the contemporary economic concept of competitiveness, aiming to evaluate and identify determinants influencing the export of mangoes—a significant contributor to the agricultural GDP at 2.48%. Comparative advantage, rather than competitive profit, serves as a more apt term in the realm of trade theory. In this research both time series and panel data was used. The data was collected from secondary sources from multiple sites and main among these were UN-FAO, AMIS, WDI and WITS. Gravity model were used to find the determinants that provided estimation of exports between the Pakistan and other countries. The variables studied in this research were export quantity, export value and export price between Pakistan and its major exporters. Collected data was analyzed through appropriate statistical technique using RCA indices and their extensions. Findings of the study were expected to be helpful in developing some strategies to increase exports of mango from Pakistan. The determinants nominal GDP’s for both Pakistan and importing countries, exchange rate and mango area evaluated for mango were significant. This research results showed that Pakistan is quite stable in mango production and much more efforts are needed to ensure and maximize improvements in export of varieties of mango production.

The first kind of Euler integral, known as the β-function, holds significant importance in various fields such as mathematics, engineering, statistics, and the chemical and physical sciences. Numerous extensions of the classical β-function can be found in the literature. In the realm of mathematics, the β-function plays a crucial role in addressing problems related to probability distribution, quantum mechanics, and fluid mechanics. This study aims to introduce new extensions of the β-function with a specific focus on their applications in agriculture. Additionally, the research delves into the applications of the β-function and explores various types of β-functions in conjunction with other special functions. The study further investigates additional extensions, properties, and mutual relationships, shedding light on recurrence relations and generating functions associated with the extended β-function.

Pakistan is currently among the top five exporting nations of cotton worldwide and being the third-largest exporter of cotton and its byproducts, Pakistan earns a significant amount of foreign exchange in this way. The study aimed to depict cotton value chain process in Pakistan and to identify the critical factors contributing toward the cotton value chain process. This paper delves into the concept, methodology, benefits, and challenges associated with value chain, along with real-world examples of its successful implementation. The study followed a descriptive research design and utilized secondary data published by USDA Cotton and Products Annual Report, Pakistan Bureau of Statistics and Ministry of Commerce, Government of Pakistan. The study mapped cotton value chain and critical factors in the process. In addition, the study offered useful insights and policy implications for government officials and practitioners, which would help them enhance the process of the cotton value chain. There are a few limitations to the study that can be removed in further research in order to arrive at more accurate findings.

Genetic diversity among durum wheat tetraploid species has a premium to understand the diversity within the genotypes. This study’s major objective was to learn more about the diversity and relationships between various durum genotypes. The experiment was design randomized complete block design with three replications. In this study, a total of eight durum advance lines, namely DW-1, DW-2, DW-3, DW-4, DW-5, DW-6, DW-7, and DW-8, were included with one Durum check wheat Miki3 and spring wheat Khirman to investigate the interrelationship and genetic diversity of quantitative traits and they ‘reaming these traits. For nearly all of the features, the analysis of variance revealed considerable variations among the durum advance lines, as evidenced by the significant mean squares at a probability level of P≤0.01. The mean performance results indicated variations in genotype performance DW8 exhibited maximum days to heading, tallest plant height (cm), and shortest peduncle length was measured in durum wheat. DW6 attained shorter plant height was recorded as compared to both check varieties. A notable variation was detected among the genotypes concerning the trait "number of tillers per m2". The genotype with the highest number of tillers appeared to be spring wheat and the minimum number of tillers was recorded in DW4, respectively. Significantly maximum number of spikelet’s, per spike-1,biological yield plant-1 and protein content % were observed in DW3, amount of grains spike-1 were significant in DW6, main spike yield per plant (g) was recorded in DW3. Whereas minimum grains spike-1and minimum spike yield was observed in DW9, respectively. Grain yield plot-1 (2.3333 kg) was observed significantly higher in DW6 and minimum Grain yield plot-1 (1.6667 kg) in DW10 was observed. Regards correlation, Grain yield plant-1 revealed there was a positive and significant correlation with respect to the trait "days to75% headline, days to 75% maturity, grains Spike-1, main spike yield-1 and 1000-Grain Weight (g) (r=0.500**, r=0.679**, r=0.316*, r=0.316*, r=0.533** and r=0.308*). Using UPGMA, two members of cluster 1 and cluster 2 were found to have closer relationship with different durum genotypes. However, miki 3 had closer relation with DW-8. The largest positive PCA loadings were observed in grains yield plant-1 and 1000 grains weight for the second, third, fourth and fifth PCA group. Hence, DW-8 was nearer relation with miki3, and DW-3, DW-10 and DW-6 considered the best genotypes according to performance.

Selection of suitable tillage technique can ensure most productive use of available hill torrent water in spate irrigated areas for improved crop productivity and profitability. During rabi season 2021-22, a field study on chickpea was undertaken in Vidor hill torrent command area of Dera Ghazi Khan Punjab, Pakistan. In this experiment three cultivars of chickpea viz Bittle-2016, Thal-2020 and Bhakhar-2011 were evaluated under spate irrigated conditions along with local cultivar (Farmer practice) for comparison. Tillage practices at the seedbed preparation stage evaluated were cultivator and rotavator as follows i.e. T1= Two turns of cultivator (Farmer practice), T2=Three turns of cultivator, T3=Two turns of cultivator + one turn of rotavator, T4= one turn of cultivator + one turn of rotavator. The experiment was conducted under randomized complete block design (RCBD) with factorial arrangement and treatments were replicated three times. Soil moisture was measured through gravimetric method and chickpea yield parameters were estimated as per standard procedures. The means were tested for significance using HSD Tuckey’s test at 5 % level of probability. Results revealed that cultivars and tillage practices showed significant variations for tested parameters. In this experiment maximum soil moisture conservation, number of branches per plant, pods per plant, seeds per pod, seed yield (kg ha-1) and harvest index (%) were observed from Farmer practice i.e. 2 turns of cultivator under local cultivar used. Moreover, comparatively similar results were revealed from the plots where 3 turns of cultivator was run and Thal-2020 cultivar was grown under the local conditions of Vidor hill torrent command area of Dera Ghazi Khan, Punjab, Pakistan. Plots where 2 turns cultivator was used, the maximum benefit cost ratio (BCR, 1.85) was observed from local cultivar (Farmer practice). Moreover, among newly tested cultivars, Thal-2020 showed encouraging results in terms of soil moisture contents, yield attributes with BCR 1.73 in plots where 2 turns cultivator was run. Under the prevailing agro normals of spate irrigated conditions of Vidor hill torrent command area, farmers should use 2 turns of cultivator with local cultivar. However, more research is needed to acclimatize latest varieties of chickpea after adaptability trials.

Among the cereals, wheat is a key crop fulfilling the food demand of millions of masses around the globe. Late sowing in wheat is the most yield-limiting factor causing 35% yield losses. One approach to compensate for yield losses is boosting crop growth by the application of growth regulators. We checked the role of sorghum water extract that can act as plant-based growth regulators in wheat planted at various dates to cover a wide sowing window. A trial under controlled condition was conducted at the glass house facility of Bahauddin Zakariya University, Multan, Pakistan during 2021-2022. Wheat cultivar Akbar 2019 was sown with an interval of 7 days starting from October 29 to December 03. A pre-determined level of sorghum water extract at 3% concentration was foliar-applied at 30 days after sowing. For comparison, un-treated pots were applied with water spray. Collected data revealed that significantly higher grain yield was obtained from the pot that were sown on November 19 and treated with sorghum water extract followed by same sowing date but was untreated. Data further explained that grain yield and other yield related traits significantly reduced in late planted wheat when compared with timely plantation of wheat. Results concluded that sorghum water extract is a potential plant regulator and its foliar application can enhance the yield of timely as well late planted wheat but for getting maximum yield foliar application should done at timely plantation of wheat at November 19.

Sesame, a traditional oilseed crop with a long history, has been cultivated and utilized by people in Pakistan for centuries. In the year 2018, a total of 29,000 tons of sesame seeds were harvested from an extensive area of 176,000 acres in Pakistan. According to the Federal Bureau of Statistics for the year 2018-19, Pakistan exported sesame seeds worth Rs. 9,000 million, which amounted to a staggering 366 million tons (AARI 2018-19). Nitrogen (N) is an element that is prominently included in the metabolic system of plants. Protein is involved in all of the activities that are necessary for the survival of plants, and an important component of protein is nitrogen. During Kharif season 2022 to study the expansion and yield reaction of Sesame to various nitrogen concentrations. The treatments included T1 = Control (Zero N), T2 = Recommended dose N @60 kg ha-1, T3 = 10% higher than recommended N and T4 = 10% less than recommended N. The field experiment was carried out to assess during June 2022–2023. at the experimental students farm department of Agronomy at Sindh Agricultural University, Tandojam. The experiment was set up using a Randomized Complete Block Design with a plot size of 3 x 4 12 m2. The sesame crop fertilized with treated with T4 = 10% less than recommended N resulted 158.57 cm plant height, 8.00 branches plant-1, 151.04 capsules plant-1, 33.35 number of seeds capsule-1, 3.61 g seed index (1000-grain weight), 41.26 g seed yield plant-1 and 761.08 kg ha-1 seed yield. Similarly, T3 = 10% higher than recommended N resulted 132.63 cm plant height, 6.47 branches plant-1, 145.45 capsules plant-1, 30.34 number of seeds capsule-1, 3.31 g seed index (1000-grain weight), 36.35 g seed yield plant-1 and 712.45 kg ha-1 seed yield. However, recommended dose of N 117.82 cm plant height, 5.57 branches plant-1, 121.88 capsules plant-1, 23.28 numbers of seeds capsule-1, 3.14 g seed index (1000-grain weight), 32.07 g seed yield plant-1 and 540.46 kg ha-1 seed yield. The sesame crop under control (Zero N) with 91.12 cm plant height, 4.34 branches plant-1, 41.30 capsules plant-1, 17.02 number of seeds capsule-1, 2.78 g seed index (1000-grain weight), 21.02 g seed yield plant-1 and 363.75 kg ha-1 seed yield. Based on the findings of the current research, it was determined that as the nitrogen levels increased, both the growth and yield of sesame showed a simultaneous increase. Notably, the sesame plants that were fertilized with T4, which was 10% less nitrogen than the recommended amount, resulted in the highest grain yield (761.08 kg ha-1), followed by T3 = N @ 50 kg ha-1 (712.45 kg ha-1) and T3 = N @ 45 kg ha-1 (10 % less than recommended N) (540.46 kg ha-1).

The current era has been going through significant transformations owing to the innovative technologies, digitalization, social media, and online business trends worldwide. In the rapid and dynamic environment, marketers are continuously focused on exploring new and digital ways to reach and engage customers in the agricultural industry. Therefore, digital marketing has been recognized as a critical tool for marketers, researchers, and customers to develop brand awareness, interact and build customer engagement over longer periods. Consequently, generating positive customer outcomes i.e., brand awareness, persuasion, customer satisfaction, brand loyalty, and positive word of mouth. The study aimed to evaluate the impact of digital marketing tools on the brand awareness of consumers in agricultural industry. By examining diverse social media channels, the study aimed to provide an analysis of quantitative techniques used to assess the effectiveness of digital marketing. The study furnishes insights for the practitioners to select effective social media tools according to their goal and objectives. The study enables social media marketers to optimize their digital marketing strategies by utilizing minimum organizational resources.