The paper demonstrates the role of psychological security in the process of cross-national interaction. The condition of psychological security can reduce barriers, giving people an opportunity of interacting freely with the world around them. Criteria and indicators of ethnic identity formation were developed, depending on the degree of intensity of individual’s psychological security; these were classified into cognitive, affective and behavioral components and considered at two levels: in relation to oneself and to others. A series of expert interviews was conducted based on the developed system of criteria and indicators of ethnic identity transformation. During this interview series, experts were offered to identify the most significant criteria of individual’s ethnic identity transformation, in their view, depending on the degree of his/her psychological security. To identify the most relevant criteria in experts’ opinion, a variation coefficient was calculated for each of the criteria, and its weight was identified based on experts’ estimates. Contentbased, procedural and discursive features of ethnic identity transformation under condition of cross-national relations were identified, along with their dependency on psychological security.

The research quotes data on the nature of pedagogical support for physical and sports activity of 7th grade students by impacting their parents’ behavior in this process. It is suggested that pedagogical support aimed at changing parents’ attitude to their children’s physical and sport activities will help develop self-cognition, self-development, self-education and self-improvement processes in all family members. 82 parents of 7th-grade cohort students participated in the survey. Features of parents’ knowledge of physical and sport activity’s value and role in organizing their children’s lives and parents’ personal role in this process is explored at the initial stage of the experiment. Pedagogical support based on including methods of diagnostics, self-observation and differentiated physical exercise, as well as meeting a number of pedagogical conditions helps change parents’ and general education school students’ attitude to physical and sport activity [5]. Efficiency of pedagogical support is demonstrated, as it impacts the level of experience in parents’ management of their children’s behavior within physical and sports activity. It is established that the majority of parents (70%) noted a positive impact of physical activity on relations between parents and children in achieving the set goals and the tasks of physical development and physical improvement

The notion of “consumption society” was introduced by J. Baudrillard in 1970, when he published the book of this name, so well-loved by researchers. Today, “impression society” or “experience consumption society” is getting more and more widespread along with the “consumption society” concept. Consumption of impressions means a certain industry producing impressions. This paper aims to identify the link between J. Baudrillard’s concept of “consumption society” and key explanatory concepts in the sphere of public production and consumption that existed in his time. The paper poses and answers the question of potential sources of Baudrillard’s research approach. It is argued that, despite his “leftist” aesthetics, J. Baudrillard was pretty far from C. Marx. His view of the purpose of consumer value is explained from E. Husserl’s perspective of the phenomenological methodology. We find attention to the context of contemporary economic ties in works by G. Simmel, specifically, in his The Metropolis and Mental Life. The paper ends with the conclusion that while C. Marx’s contemporary society, with all the significance of production processes, with its obvious commodity orientation and large-scale crises caused by commodities overproduction, still included lacunae not directly associated with the world of capital – family, religion, ethnicity, lifestyle – the “consumption society” seizes these, too.

This paper explores the reasons for emergence and the features of ambient media in an urban socio-cultural space. Global socio-cultural changes in the contemporary world lead to informational oversaturation, trauma-generating factors and, as a consequence, search for new adaptive mechanisms for an individual to accept the social reality. Ambient media become an unobtrusive advertising communication built into the environment and people’s daily practices in the contemporary society. To analyze ambient media as a new form of communication, the authors applied the method of structural and functional analysis and a systemic approach. The paper argues that ambient media are a breakthrough, new and comparatively young advertising communication disproving traditional views of advertisement types, methods and forms. This is a communication offering innovative patterns of interaction with the consumer and the environment and changing individuals’ notions of a socio-cultural space where they exist. The authors identified the main features of ambient media, as well as the human trauma symptoms that can be caused by communication processes in the contemporary society: It is demonstrated that ambient media as a new type of communication are in all respects integrated into the urban space of European countries and the USA. For contemporary Russia, however, ambient media as a type of communication are a new trend in the socio-cultural space of Russian cities.

The paper presents the results of studying the style of coaches working in team and competitive sports. In this regard, the research intended to identify differences in coaching styles depending on specific features of sports. 45 coaches participated in the study. During the research, we used the combination of theoretical (systemic, comparative, logical analysis of psychological, pedagogical and method literature, studying and generalizing practical psychological experience) and empirical (observation and self-observation, polls, surveying) research methods. The specially developed questionnaire and methods of mathematical statistics yielded novel results. The emotional method-based style turned out to be the most typical one for coaches in both individual and team sports. However, there are some differences, too, associated with the fact that coaches in individual sports have a powerful direct relationship between emotional improvised and emotional methodbased style, while team sports feature a direct relation between emotional methodbased and reasoning method-based styles. The practical significance of this research lies in developing the strategy of training coaches for individual and team sports. Our further research will be associated with studying personal traits determining coaches’ style taking into account gender features.

The conducted study was triggered by the problem of transition from a body-oriented approach to a personality-oriented approach inyoung people’sphysical education. The personality-oriented paradigm underlying training and retraining of teachers for students’ physical education was selected as the research methodology, and the model of improving such training of the teaching staff was suggested as a tool for implementing this paradigm. The presented model reflects the most important structural elements that we wished to test during the pedagogical experiment – improving future teachers’ motivation for their own physical activity and assessing the efficiency of a number of elective subjects. The modelis based on the assumed target of implementing activities by a health culture physical education teacher and reflects the actual system of knowledge concerning health and personal responsibility for teachers’ own health and that of students under their care. Also, the stages of building teachers’ professional competence and basic academic disciplines that will make the greatest contribution towards the achievement of the set goals are provided. The outlined stages represent a single process of physical and spiritual education to build future teachers’ knowledge and skills in the field of health culture. As a way to achieve these goals, it was proposed to introduce new elective disciplines for future teachers of physical education, namely: Pedagogical Anthropology, Personality-Oriented Physical Education and Creative Valeology. The conclusion is made that application of the personality-oriented approach to train future physical education teachers and the model of their training and retraining based on this approach would promote building their health culture education in the quickly changing world aimed at physical perfection of its individuals.

The paper focuses on the problem of new digital generation’s participation in the media consumption process and first of all in television watching under conditions when the contemporary television audience transforms due to the emergence of mobile digital technologies. The digital generation is the most vivid segment of the society in terms of diverse interests and active media consumption; it possesses new selection opportunities and influences the elder generation. This article aims to define the digital generation’s role in contemporary media processes; identify its current functions and current attitude to traditional media, particularly television, as well as Russian telecontent. Methods of researching the media audience also change. The main object of mediametry measurements is now the process, not the result of media consumption. In practice, however, the audience is still viewed as a homogenous mass, not a dynamic system. That is why “mass” calculations cannot be used to judge specific audience needs. It is important not simply to measure views but also to study the audience, taking into account the content and formats of media texts consumed by it within the telecommunication process. The research applies the expert survey method within homogenous groups of young people and focuses on qualitative properties of media consumption, specifically its motivation structure and audience needs. Results of three expert surveys conducted among 17–27 years old journalism students of the Ural Federal University at various times are presented. The motives of telecontent consumption are defined. The paper reveals that the new digital generation relies on the telecontent posted on various online platforms. The youth have a critical attitude towards broadcast television not only because of competition from the new media but also due to low quality of professional media products. Additionally, representatives of the young media audience participate in mass communication processes not only as consumers but also as creators of their own video content.

In this paper, we rely on research of specific features of social media’s Internet audience conducted by VCIOM, BrandAnalytics, RBC and other expert and informational communities and consider the social media’s role, opportunities and limitations in building a dialogue between the population and authorities’ representatives. To this end, we assess the level of activity and productivity of authorities representatives’ presence and the existence of feedback from the public on social media like VKontakte, Odnoklassniki, Facebook and Instagram. The paper’s theoretical and methodology foundation is the secondary analysis of domestic and Western publications studying specific features of social media as a platform for civil journalism of a new type. Also, we apply comparative analysis of sociological research methods of socio-digital activity. Officials’ reliance on opinion polls that are inefficient (unlike content analysis) in terms of monitoring the socio-digital activity leads to their underestimating the popularity level of social media (VKontakte, Odnoklassniki) “loved by the people” and preferring foreign ones (Facebook and Instagram) or offline communications. This causes officials’ insufficiently quick reaction to acute problems and public needs and, consequently, distribution of fake information (especially under crisis and panic conditions). Medialogy automated mass media monitoring (content-based) system proved to be a good tool of political forecasting to neutralize these phenomena. In this paper, we research the prospects of its application and make a conclusion on the need of its broader deployment in the practice of public opinion monitoring by regional and municipal authorities.

The paper analyzes the discourse on the global and the local in social sciences and humanities. Models of understanding the global are identified and described. This research was triggered by criticism of the modern and the model of the global understood within the modern context and realized in post-modern, post-post-modern, as well as research programs on postcolonial studies, trauma studies and decolonial turn. The paper explores methodology opportunities of applying spatial, post-colonial and de-colonial turns to analyzing representations of local cultures and the local experience. “The local” has to submit to global trends not to be marginal; however, the need to fit itself into the global context neutralizes the regional culture’s distinctiveness. The research resulted in 3 models of understanding the global proposed by the author. Firstly, the global can be understood as scaling values and conventions of a single culture that is recognized as dominant in relation to all other cultures, while the latter are perceived as insignificant localities falling behind in development (the conventional “imperial” model of the global). Secondly, the model of the global can be understood as “the united universal” where a model of a single world is created, bringing together various cultures and neutralizing differences between them. Thirdly, the global can be understood as a space where various localities exist simultaneously, and each of them preserves its uniqueness. The article proposes the notion of a transit culture aligned with identities recognized within the decolonial turn. Differences between identities shaped within the transit culture and hybrid identities are distinguished.

Authors of the paper explore the problem of developing applied mathematical competences of students from an economics college under conditions of the contemporary digital economy. Individual competences form various systems of capabilities and manifest themselves at various levels when solving academic and professional tasks relevant for the individual. Teaching mathematical disciplines can intentionally develop certain students’ competences. Passive, active and interactive ways of teaching mathematics and its applied aspects to students create conditions for developing intellectual competences. Contemporary digital economy requires the integration of mathematical and computer modeling into a single whole to solve complex production tasks. Development of production and society in the twenty first century shapes a certain kind of thinking among students – good perception of fragments within massive information flows and simultaneously complications with establishing logical links. Students are currently challenged to create abstract models of real processes and phenomena. They are hard put to perform mathematical operations without using computing devices when solving applied tasks. This is related to the fact that such activity requires a theoretical type of thinking. The pedagogical task is finding the ways of developing applied mathematical competences required for successful adaptation in the information and technology space.