Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

This study explores the specific system of values that effectively fosters a sustainability-oriented culture (SOC) within organisations. It investigates whether cultivating such a culture can lead to competitive advantages through sustainability-oriented innovation (SOI). Drawing on the competing values framework, we develop a conceptual model that illustrates how particular value systems give rise to an SOC, which in turn influences innovation focused on sustainability. Our findings confirm a positive relationship between SOC and SOI, highlighting the importance of fostering appropriate value systems as a foundational step in establishing both. In particular, the pronounced flexibility associated with the human resources (HR) and open systems (OS) dimensions of values emerges as a strong indicator for cultivating an SOC. This study contributes to the literature on organisational culture and sustainability by identifying the value systems that effectively support the development of a sustainability-oriented culture.

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

The innovation strategy of enterprises has different directions, and the impact of innovation consciousness on the selection of dual innovation has research value. Enterprise managers, as important creators of awareness, also play a crucial role in innovation activities. Based on this, this study takes the perspective of managerial characteristics and examines the impact of enterprise consciousness on dual innovation, as well as the role played by managers, using Chinese listed companies from 2012 to 2022 as samples. The findings of this study are as follows. First, enterprise innovation awareness significantly promotes dual innovation activities, with a stronger effect on incremental innovation. Second, the impact of enterprise innovation awareness on dual innovation varies depending on the size and ownership structure of the enterprise. Third, managers play an important role in enterprise innovation, with younger, higher-educated, and more adventurous managers displaying stronger innovation intentions. Finally, the study confirms that female managers have a motivating effect on enterprise innovation. Our research provides positive insights and valuable references for Chinese enterprises to enhance their innovation quality.