The Bogor Regency Government has a central role in information management strategies to establish communication with the public. Instagram is one of the most effective social media for Bogor Regency Government Public Relations in disseminating information. The purpose of this research is to find out how the Bogor Regency Government's Public Relations strategy won the title of 1 Best Social Media PR Jabar Awards 2023. Researchers used four stages (4C) of social media management from Chris Heuer (2010), namely (1) context or creating messages; (2) communication or delivering messages; (3) collaboration or cooperation; and (4) connection or maintaining good relations. This research method uses a qualitative approach through data collection of observation, interviews, and documentation. Based on the results of the study, Bogor Regency Public Relations has succeeded in managing information through Instagram so that it can win the title of 1 Best Social Media Public Relations Jabar Awards 2023. Public Relations of Bogor Regency Government is very active in producing planned and measured messages by maximizing the features on Instagram social media.

General elections are a crucial moment in the life of the nation and state. This moment is used by political figures to build positive perceptions through political advertising. Political advertising has the main function as a strategic communication tool in the democratic process. This research aims to uncover the meaning and communication strategies used in Prabowo Gibran's political advertisements during the 2024 Presidential Election. The focus of this research is to decipher the symbolic meaning and messages contained in political advertisements using Charles Sanders Pierce's semiotic theory as a basis for exploring the signs- signs that appear in these political advertisements. By referring to Charles Sanders Pierce's semiotic theory, this research tries to identify and analyze the signs that appear in the Prabowo Gibran couple's political advertisements, both visual and verbal. Charles Sanders Pierce's semiotic analysis carried out by outlining three important components, namely Sign, Object, Interpretant, shows that political advertisements have a distinctive communication style as part of their political communication strategy. Semiotic analysis also places this advertisement in the positive category, indicating that the message conveyed is able to create meaning that supports the positive image of the couple.

Ideally, Vocational High School (SMK) serves as an educational institution dedicated to equipping individuals with the skills and knowledge necessary for a smooth transition into the workforce. However, many vocational school graduates are unemployed. Therefore, to deal with this problem, vocational schools need to implement good corporate communication with DUDI in order to improve the quality of their students. This research aims to determine the objectives and corporate communication strategies used by the Industrial Relationship section of SMK Amaliah 1 and 2 Ciawi to DUDI and the impact on improving the quality of students. This research method uses qualitative methods with interview, observation and documentation data collection techniques. Interview sessions were held with four informants. The results of this research show that the corporate communication carried out by SMK Amaliah 1 and 2 Ciawi aims to persuade DUDI to collaborate. Apart from that, SMK Amaliah 1 and 2 Ciawi applies the RACE strategy model to carry out its communication so that the school is able to improve the quality of students through learning media, teacher competency, learning facilities and the curriculum used.

The fierce competition in the transport market makes the companies that operate in this land transport have many challenges to face, so Transport company PT. Kereta Api Indonesia (Persero) on land belongs to this country must have a way to be able to compete with several transportation companies that are on both those in the air and those at sea. On the land itself a lot of competitors ranging from buses, railways, travel, and private vehicles. Certainly to win the competition PT. Kereta Api Indonesia (Persero) needs a way such as promotion of revenue, brand image, and accurately assessed quality to be taken in order to compet not only in the sector of land transport but also with air and maritime transport. Researchers use descriptive methods with a quantitative approach where data collection uses questionnaires. The study's sample population is a S1 student who is on the island of Java. Double linear regression and a descriptive statistical test were employed in this study's data analysis. The study's findings demonstrated that only the brand image with intense purchase intent from the analysis results is known that brand image influences the inclination to make purchases, this is known from the value t (54) = 5,386;P<0,05, whereas the promotion of sales has no influence over buying interest, whereas t(54) = -1,267;P>0,05 and the quality perceived does not have an effect on purchase intent, where t(54 = 0,902;P >0,05. This proves that sales promotion does not affect purchasing interest and the perception of quality does not influence purchase intent.

Yogyakarta as one of the preferred tourism destinations for domestic and foreign tourist. Tourist destination that prioritize on culture and history, creates its own charmed for tourist. One of the tourism destination brands in Yogyakarta is The Ullen Sentalu Museum, which offers a different and unique concept from other museums. Ullen Sentalu museum building had European architecture, all museum collection come from the first hand, there are educators guiding the tourist. The purpose of this study was to determine the social construction of tourist in choosing the Ullen Sentalu Museum as a tourist destination who travel frequently and active users of social media. The research method used was qualitative method with a case study approach. The result of this study were: (1) Tourist chosen the Ullen Sentalu Museum as their destination through word of mouth, (2) Social Media is used to provide testimonials to tourist who did not know or had never visited the Ullen Sentalu Museum, (3) The existence of educators in telling history by storytelling is a supporting factor that attracts tourists to come back again to Ullen Sentalu Museum.

It can be said that mining projects, dam construction, and other similar endeavors present many obstacles. Mining, dam building, and similar businesses are complicated by environmental impact assessments and land acquisition issues. This research was conducted using the literature review method. This strategy is intended to search, evaluate, and synthesize the best available evidence in scientific journal publications. The aim is to collect informative and evidence-based responses to the research topic. In Axel Honneth's Theory of Recognition, the descriptive analysis provides a precise, objective, methodical, analytical, and critical description, and explanation of wadas conflict. We must not forget Abraham Maslow's description of the hierarchy of human needs in psychology. Maslow described the Hierarchy of Needs hierarchically, including physiological conditions, the need for security, the need for belonging and love, and the need for self-esteem. In conflict resolution, the origins of disagreement are determined so that consensus can support community stability and integrity. The resolution of the conflict will indirectly result in recognition of Axel Honneth.

Today the use of advertising in the below-the-line (BTL) media is a big question about the effectiveness and benefits, whether financial and branding corporate, because they are considered outdated, unfavorable, and does not represent the dynamics of digital advertising. On the other hand, digital advertising development has become a trend investor the essential advertising business seen as business advertising. This caused some parties to be sceptical of the company advertising classic BTL, significantly relying on below-the-line orders. Aghna (Kreanova) in Bandung is one of the company’s advertisings concerned with their business advertising in BTL, in the fight business competition advertising, which is moving toward the digital. This study used a qualitative approach to describe the phenomenon of advertising. Aghna (Kreanova) maintains a venture and concept product marketing BTL by combining a marketing approach with the advertising concept that emphasizes marketing strategies. It means of promoting a product BTL with the approach direct selling is still in use to improve the gain on sale of the corporate and existence.

ABSTRACT
 
 Purpose: This paper aims to understand the challenge of Public Relations, to face the society perception/reputation towards Public Relations. By understanding what is the SWOT of Public Relations when they play their role among society.
 Design/Methodology Approach: This paper will be a literature review of some source of scientific writing which the writer will elaborate 8 published journals related to the issue this paper talks about.
 Finding: Visible aspects such as appearance of PR practitioner, Educational background and communication skill is more considered on developing countries’ public. On the other hand invisible aspects such as strategic-thinking skills, analyzing and listening skills are merely needed on developed countries’ public perceptions.
 Research Limitations: Due to literature review process, the writer cannot directly provides a premier data about the related phenomena, yet the writer only serve data and findings that the previous published journals have found. Therefore, the writer will generated information from those journals to encompass the reader towards better understanding on PR’s reputation on both PR Practitioners and Public’s opinion.
 Practical Implications: This writing will help PR in the future to forecast their SWOT and optimize their Strength, minimize their Weakness, Seeking for the best Opportunity and encounter Threats as PR Practitioners.
 Value/Originality: Will enriched the insights of how PR perceives and how PR should do to deal with the challenges. 
 Keywords: Public Relations, Communication, Reputation, SWOT Model, Gender
 Paper Type: Literature Review

Companies were starting to fix the impact of the pandemic by carrying out various marketing communication strategies. Instagram was still the choice of marketing communication media after the Covid-19 pandemic. This study examined the marketing communication strategy by IPC Residence on Instagram to strengthen the company's post-pandemic promotions. The study examined respondents' responses to four factors of marketing communication in social media: communication, context, connectedness, and collaboration. The research used quantitative methods with questionnaire data collection tools. Collecting data on 100 respondents and measuring the Weight Mean Score found an average value of 4.49 on the four marketing communication factors in social media. The characteristics of the respondents represented the diversity and representativeness of the characteristics of customers and prospective customers of IPC Residence. The results indicated that IPC Residence has successfully carried out marketing communications through Instagram. These results denoted the company's hope for an excellent recovery after the Covid-19 pandemic.

Communication skills are the main indicator in the success of building social relations in the community. However, the presence of the COVID-19 pandemic over the past two years has had an impact on society. Social restrictions are one of the reason for the limited interaction and communication of a dynamic society. The school environment is one institution that has received the impact of this pandemic. Children and teachers must carry out teaching and learning activities through the Distance Learning (PJJ) method. This survey study will discuss how santri dhuafa can maintain mental resilience with healthy communication skills. Among the effects that are strongly felt due to the lack of interactive communication between teachers and students is psychological pressure. The pressure with this PJJ activity causes students to have difficulty doing the tasks given by the teacher. Facilities such as the unavailability of an internet connection increasingly interfere with learning, especially for students who are in the interior. The worst result is that children are no longer interested in participating in learning to the fullest. For students with poor economic conditions, this situation will be even more difficult. An unstable economy increases the power of students as well, this situation is often one of the other triggers that have an impact on students mental resilience as specialiy in Bogor Area. communication skills become an important part for students in its difficult situation to catching up learning.