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ТОЧНІСТЬ СЛОВОВЖИВАННЯ В МЕДІАТЕКСТІ ЯК ОДИН ІЗ ЧИННИКІВ ЕФЕКТИВНОЇ КОМУНІКАЦІЇ

Media text is a type of text directly connected with reality. The method of verbal representation of reality depends on the journalist’s language competence, the ability to choose the appropriate word to denote a subject, process or phenomenon, the ability to combine words into phrases and sentences based on semantic and logical compatibility. At the level of the text, the corresponding feature is the preciseness of word usage. Texts which do not comply with the principle of preciseness of word usage, contain incorrect code and cannot be correctly decoded, therefore they are ineffective, as they are not able to inform the recipient and to influence him. The analysis of media texts revealed that non-compliance with the requirement of preciseness of word usage causes various communicative barriers. An incorrectly chosen word can create an emotional load of the text that does not correspond to the content of the message. On the other hand, the flaw is emotionlessness, neutral expressive tone, indifference, lack of empathy contrary to the facts reflected in the media text. In both cases, the media text will dissonance with the emotions caused by its content, because a false code of pragmatic information is embedded here. Comprehension of the media text can be complicated due to incorrect coding of subject-logical information: using a word or a idioms in improper context; confusion of the word meanings and not only linguistic and logical, but also factual errors as a result; logical deviations due to incorrectly selected or redundant conjunctions, excessive or insufficient word usage; not taking into account the meanings that arise at the word combination level; errors of automatic translation. Non-observance of the principle of preciseness of word usage can lead to non-textual communicative barriers: the recipient may lose confidence in the journalist’s language and even professional competence, lose confidence in the publication or the media in general.

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THREATS TO THE USE OF ARTIFICIAL INTELLIGENCE AND ITS LEGISLATIVE

We are encountering the term artificial intelligence more and more often. In everyday life, we are almost completely unaware that we come into contact with it and use it. It is found in various areas of human life. Artificial intelligence does not have comprehensive legislation to date. There are a number of states active in this area, with their own leaders. These include the United States of America, the United Kingdom and the European Union. There are a number of signed declarations, regulations and procedures in this area, but a complete regulatory framework is still lacking or is only at the beginning and needs to be implemented in society. In this paper, we pay attention to the basic concepts and breakdown of artificial intelligence, which we define in the theoretical part. We then characterize the risks that artificial intelligence may pose. In addition to its relatively large contribution in various fields of development, education, or streamlining administrative affairs, artificial intelligence poses risks that humans can exploit for their own enrichment, information acquisition, or political influence. AI can work efficiently and relatively quickly with large volumes of data. It can analyse it and learn from it. It can therefore be exploited, for example, in the context of censorship, the creation of false content and disinformation, phishing, Ramsomware, cyberattacks on various companies or institutions, deepfake videos and so on. In the conclusion of the present study, we will analyse the activities of the European Union in the field of laying the legislative framework for artificial intelligence from 2020 to the present. These regulatory activities can contribute to positive developments in eliminating the misuse of artificial intelligence for various activities dangerous to society. The speed of implementation and the quality of regulation will be an important factor for the future direction of AI.

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UKRAINE IN THE MIRROR OF FOREIGN ONLINE MEDIA AFTER THE BEGINNING OF THE WAR IN ISRAEL

This article provides a comprehensive analysis of the portrayal of Ukraine in foreign online media such as BBC, CNN, The New York Times, The Guardian following the outbreak of war in Israel, highlighting the interconnectedness of international conflicts and their media coverage. Initially, the article explores the immediate shift in media focus, scrutinizing how major online outlets adjusted their attention from the ongoing situation in Ukraine to the emerging conflict in Israel. This section employs quantitative content analysis to assess the extent of coverage and thematic prioritization given to each conflict. Subsequently, the article examines the evolution of the media narrative surrounding Ukraine amidst the changing global political landscape. It utilizes discourse analysis to dissect how the war in Israel has reframed international media perspectives on Ukraine, considering aspects such as geopolitical allegiances, humanitarian concerns, and regional stability. It is discussed how the change in narrative potentially influences public opinion and international policy-making regarding Ukraine. The study also contemplates the role of digital media in shaping and reshaping narratives in the context of rapidly evolving global events. This article concludes that the war in Israel didn`t significantly impact the portrayal of Ukraine in foreign online media, because the situation in Ukraine was still broadely highlighted in the popular international online media. The findings underscore the need for a nuanced approach to media consumption and analysis, especially in the context of complex international events where narratives are continuously evolving and intersecting. This study contributes to the broader discourse on media's role in shaping public perception and policy in international conflicts, offering insights into the fluidity of global news priorities and the interconnectedness of diverse geopolitical events. It is outlined the importance of further researches on the image of Ukraine in foreign online media and it inclusion in the world agenda setting.

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ОЗНАКИ РОСІЙСЬКОЇ ДЕЗІНФОРМАЦІЇ, СТВОРЕНОЇ ШІ В ІНТЕРНЕТ-ЗМІ, СОЦІАЛЬНИХ МЕРЕЖАХ

Nowadays, Internet mass media and social networks are a battlefield in the information war as a component of the armed battle for democratic convictions and consciousness of Ukrainians. Counterfeiting Russian disinformation created by AI in the Internet media is an important topical problem of journalism researchers and an applied problem of all Internet users for the formation of stable democratic beliefs, resistance to hostile manipulations of Russian propagandists. The importance of knowledge about the signs of Russian disinformation in the Internet media for every citizen of Ukraine and citizens of democratic states is due not only to the role of disinformation in the information war, which precedes and accompanies the armed war, has a long-term disturbing effect on the consciousness and psyche of people in order to deform the pro-Ukrainian mental horizon, destroy democratic values, planting a pro-Russian mental look, justifying Russia's war against the independent Ukrainian state. The purpose of the study is to teach Internet media users to identify the signs of Russian disinformation and to warn them against its harmful effects on the mind, emotions, and psyche. Russian disinformation weakens the spirit, will, and resistance, deliberately disorients, destabilizes, disorganizes people, manipulates consciousness, feelings, weakens a person's confidence in himself, the victory of the Armed Forces of Ukraine, hides miscalculations and mistakes of the Russians, creates false ideas about events, facts, phenomena in favor of Russia, encourages decisions that are disadvantageous to Ukrainians, independent Ukraine and democratic countries. Russian Internet media and social networks are dangerous for people who do not have the basics of mass media literacy, do not know the signs of Russian disinformation, cannot independently determine the content belonging to Internet media, Russian manipulators. The proposed study shows which signs of disinformation indicate that this is precisely Russian disinformation – a component of Russia's informational and psychological operations on the Internet in order to oppose their anti-Ukrainian influence. The article reveals the visible (external) and invisible (hidden in the context) signs of Russian disinformation in the Internet media, social networks by the forms of its reproduction: text, photo, audio, video.

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SOCIAL COMMUNICATIONS: THE PATH FROM GLOBALIZATION THROUGH AVANT-GARDE TO FUTURISM

When it comes to the beauty of social communication content, you immediately imagine a beautiful report with excellent descriptions, juicy images, and creative author's finds. However, modern social communications are so rapidly trying to convey content to their audience that they prioritize the need for real (or around reality) content wrapped in a shell of genre requirements (or a set of such requirements), rather than bright images and feelings. And yet, each submission to one degree or another affects the audience not only in the current dimension of perception of the fact, but also taking into account the need to embed this present in a specific perspective of the development of events proposed by the content carrier himself. . The purpose of the article is to single out the phenomena of globalization, futurism and avant-garde in social communications as those that form futurism through impoverished avant-garde in the conditions of minimizing globalism. As a result of processing the material, we came to the following conclusions. 1. All researchers of social communication processes can be divided into two groups. The first group is supporters of the humanization of social communications, for whom the main thing in social communications is content – that is, the content of any message, and the division into mass and individual communication is directly related not to the number of participants in the process, but to the fact that this communication is intended for mass consumption. The second group is supporters of the mechanization of social communications, for whom content is a secondary, if at all essential, factor in scientific analysis. Not the content, but the number of participants in the communication process, the strict digitization of the accounting of these participants (up to 6 people - individual communication, up to 40 people - group, more than 40 people - mass) - this is what for these researchers is the measure, the basis for further scientific analysis of the social communication problem. Under such conditions, the impact of globalization seems insignificant. 2. The modern construction of social communication practice shows that social communication is neither a participant nor a hostage, but only a tool of globalization. It is very difficult to analyze the dangers of globalization in terms of social communication in relation to a country that has experienced all the horrors of russia and is getting rid of all manifestations of any «globalization» dependence. Not to mention the purely workshop factors of our freedom – starting from the Ukrainization of social communication practice and ending with the availability of tools for the implementation of freedom of speech and liberalization. 3. The problem of globalization is not so urgent now that it can have certain consequences. The real problems lie in our internal affairs, in our domestic realities, and it is these realities, not globalization, that have led to the fact that sharpness, creativity, creativity, sarcasm, irony, allusion... are many of the things that make journalism avant-garde, is dying before our eyes. A responsible attitude to the content of social communication practice, and not the desire to translate its functionality into a stream of mechanized, algorithmic functioning, will lead to the reincarnation of communication avant-garde, which will leave the idea of globalization in the past.

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CONTENT OF UKRAINIAN WOMEN'S ONLINE MEDIA ON THE SOCIAL NETWORK «INSTAGRAM» («UKRAINKI», «DIVOCZE. MEDIA», «WONDER UKRAINE», «4 MOM», «BEAUTY HUB» AND «LEMONADE»)

Mass media have long used social platforms to distribute and promote their content, and it is also an opportunity to attract new readers and advertisers. Women's online media also actively use various social platforms to inform their readers about the latest news about fashion, beauty, teach them how to take care of their bodies and share important topics. One of the best content sharing platforms for women is Instagram. This social network is one of the most popular platforms in the world. It gained popularity not only among people of the younger generation, but also among the older generation. These social platforms are best suited to tell about what interests women with the help of photos and short videos. Ukrainian women's online media distribute their content on the social network Instagram using regular posts, reels, live broadcasts and stories. The results of the study showed that most often in 2023 mass media published posts with photos and stories, and did not use live broadcasts. For content analysis, the Instagram pages of such Ukrainian women's online media as: «Ukrainky», «Divocze. Media», «Wonderzine Ukraine», «4 Mama», «Beauty HUB» and «Lemonade». After analyzing their content on the social network, it was possible to find out which topics are covered most often on their pages, who they write about and how they present information to their readers. The study showed that in addition to purely such «female content» (about hairstyles, makeup, clothes, etc.), the media raise serious topics about health, domestic and sexual violence, and also often write about women in the army and call for donations to support the Ukrainian army. Mass media «Ukrainki», «Divocze. Media», «Wonderzine Ukraine», «4 Mom», «Beauty HUB» actively maintained their pages on the Instagram social network in 2023, and «Lemonade» published only two posts during the year. During the study, 1709 posts were analyzed.

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КОНЦЕПТОСФЕРА МОВИ ВОРОЖНЕЧІ В ПРОПАГАНДИСТСЬКОМУ ДИСКУРСІ КРАЇНИ-АГРЕСОРА

The article attempts to catalog the key markers of hate speech used in the propaganda narratives of the aggressor country to create an image of the enemy. The article analyzes an array of propaganda material produced by the Russian Telegram channel «SlezhuZa». The most frequent and significant concepts for the propaganda ecosystem of the Russian Federation are identified: «Ukrainianism», «Russophobia», «decaying West», and «Anti-Russia project». The extra-linguistic circumstances of the origin of each concept are characterized; the etymological layer of each concept is revealed to expose its primary meaning; the polar components of the concepts are established through the explanation of lexemes with associative links, mythologemes, culture, and ideologemes. The linguistic picture of the world based on a particular concept is reconstructed. The historical manifestations of concepts that ensure their influence through the diachrony of «visions» of the Russian Federation are understood. The effect of the information bubble, into which the recipients of the Russian network channel «SlezhuZa» fall, is problematized, given the transboundary nature of the Telegram environment and the lack of development of media critical thinking among Ukrainian users. It is noted that hate speech, instrumentally used in hybrid influences, inspired aggression against our country and is now used to legitimize military actions. It is concluded that propaganda campaigns that unfold around precedentsetting narratives exploit the binary opposition of Us/Them, which keeps the image of the enemy in the focus of public attention. It is indicated that the lexical expansion of hate speech occurs through the creation of neologisms and occasionalisms. It is found that the peripheral meanings of the considered concepts are situational in nature of application, have a high level of associativity and allusiveness to the historical past.

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ІСТОРІЯ РОЗВИТКУ УКРАЇНСЬКИХ СОЦІАЛЬНИХ МЕРЕЖ І МЕСЕНДЖЕРІВ ТА ЇХ ЗНАЧЕННЯ ДЛЯ ЖУРНАЛІСТІВ

Social networks and messengers have become an integral part of our lives. In the work of journalists, they play a significant role, because with their help, they not only search for information, communicate with the heroes of the materials, but also become an opportunity to promote media production and build an image. Journalists are constantly looking for promising social platforms to inform the audience. In Ukraine, as in the world, popular social platforms (Facebook, Instagram, Telegram, X, TikTok, Youtube) are mostly used, but each country has its own local social networks and messengers that are aimed at the local population. And in Ukraine, there are also social platforms that were created by Ukrainians and for Ukrainians in order to unite them on one resource. Ukrainian social networks and messengers emerged in the early 2000s and have their own development history. In this study, we analyzed and showed how social platforms for Ukrainians emerged and developed, what contributed to their emergence. Formed a list of Ukrainian social networks and messengers in a table. Three periods of the emergence of Ukrainian social networks were also proposed: 2005–2013, 2014–2021 and 2022 and until today. Each period of emergence is associated with important periods in our history. We consider 1ua.com.ua, which appeared in 2005, to be the first Ukrainian social network. The study showed that there were significantly more social networks than messengers. We also considered whether Ukrainian social platforms have prospects for development. During the research, it was possible to learn about the functioning of 71 Ukrainian social networks and 6 messengers that were created and launched during the years 2005–2023. By Ukrainian social networks and messengers we mean those platforms that were created by Ukrainians and, for the most part, for Ukrainians.

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TYPOLOGICAL FEATURES OF THE SPECIALIZED MAGAZINE «BANDURA»

The work analyzes the typological features of the specialized music and literary bilingual (Ukrainian and English) magazine’ Bandura,’ published by the School of Bandura Art from 1981 to 2002 in the United States of America. It has been established that the publication of the magazine was preceded by the issuance from 1972 to 1981 of the ’Kobzarski Lystky’ (Kobzar Sheets), which were compiled by the School of Kobzar Art under the leadership of Mykola Czorny since its founding; the subscription costs varied based on two criteria: the region of distribution (America, Canada, or other countries) and the number of issues per year (annual subscription vs. a single issue); from the first to the seventy-fourth issue the magazine was a quarterly, and starting from No. 75-іa semi-annual publication with the exception of all the issues having been released in paired numbers; the volume of the publication had changed over time and was within 40–76 pages; as a general rule, at the beginning of the magazine’s publication the content was not usually divided into sections, except for the sections’ Announcements’ and ’Letters to Us, ’ and regular sectioning began to take shape starting from No. 69–70 (July-December 1999). The publication’s readership consisted of members of the bandura art community from the USA, Canada, Poland, Argentina, and Ukraine, both professional musicians and those who studied to play this musical instrument. The editorial staff had maintained communication with the readership through mail correspondence, telephone, and later also by email; the chief editor of the publication from the first issue to No. 67–68 (1999) was Mykola Czorny (in some issues – Mykola Dosinchuk-Czorny), and after his death, starting from No. 69–70 – Ola Herasymenko-Oliynyk – a prominent bandurist, honored artist of Ukraine, head of the Ukrainian Heritage Club of Northern California. The digitization of all the printed issues of the publication was done by the co-author, Andriy Yarmolovych, and posted in the group’ Bandura Magazine Digital Archive, ’ which he created on the social network ’Facebook’.

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СУЧАСНА РОСІЙСЬКА МУЗИКА ЯК ЗАСІБ ПОШИРЕННЯ ПРОРОСІЙСЬКИХ НАРАТИВІВ: ОСОБЛИВОСТІ ТА ШЛЯХИ БОРОТЬБИ З БОКУ УКРАЇНИ

Over the course of two years of full-scale war, numerous studies demonstrate that a portion of Ukraine’s population still maintains an interest in Russian-language musical products. This has a particularly negative impact on the consciousness of such citizens and supports the armed aggression of the Russian Federation. Through the monetization of music streaming on various platforms, funds flow into Russia’s budget, which it then uses to purchase weapons for its war against Ukraine. Music is enjoyed by different generations of people, regardless of age, status, or nationality. That is why it is one of the most effective means of spreading propaganda. It is unobtrusive, designed for easy perception and relaxation. This manipulation tactic of audience consciousness can be observed even during World War II. Most Russian songs predominantly celebrate everyday phenomena, various forms of leisure, or depict the grandeur of love and other emotions. However, in Russia, there are types of songs that propagate narratives such as the idealization and romanticization of Russian President V. Putin, calls for patriotism, reminders that everyone living in Russia and speaking Russian is part of the «great Russian people», emphasis on the greatness and power of Russia, and portraying the country as always victorious, urging participation in the military. Ukrainian media researchers need to regularly and carefully monitor the emergence of such compositions and the narratives they spread. They have a particularly negative impact on the consciousness of Ukrainian citizens, especially those residing in temporarily occupied territories of our country. The dissemination of propaganda through songs is a widespread and at the same time insidious method of influencing society. Russia actively uses it and unfortunately, quite successfully, as evidenced by numerous studies showing that Ukrainians still listen to Russian music on many online platforms.

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