The article is devoted to the application of the method of complex semantic-syntagmatic analysis of collocations, or combinatorially determined lexical and phraseological units, characterized by structural-semantic integrity and having functional, idio-ethnic and other limitations. The relevance of the work is due to the importance of their study as universal units inherent in all natural languages. The purpose of the article is to substantiate the advisability of using the method of complex analysis of collocations and with its help to identify the semantic, functional, syntagmatic mechanisms of their formation, as well as to discover the universal and specific characteristics of these units. The method is developed in the framework of combinatorial lexicology, studying the linear relations of words and their combinatorial potential. The novelty of the study is in the development of a detailed analysis technique, with the help of which it will be possible to detect the mechanisms of formation of various collocations. The material for study was colour collocations, which are created by the adjective type. An algorithm for performing complex analysis is presented, and the procedure for its implementation is demonstrated. Particular attention is paid to the semantic and combinatorial-syntagmatic blocks as the most important aspects of the study of the compatibility of lexemes in the framework of the combinatorial science of words.

The idea of cold, reflected in the folklore picture of the world of the Yakuts is discussed in the article. The relevance of the work is due to the increased interest in the northern (Arctic) topic, in particular, to the issue of perception of cold by indigenous peoples, which has its own characteristics, ancient and late strata. The novelty of the study lies in the fact that for the first time folklore material is more widely covered, a comparison is made with the features of the perception of cold by other peoples; modern transformations are revealed. The author of the article uses texts of different folklore genres as a material for study: epics, legends, mythological stories, folk songs, tales, proverbs and sayings. The semantics of the word tymny (cold), which has figurative meanings with a negative connotation, is described. It was revealed that in the folklore picture of the world of the Yakuts, the cold is represented in the images of Winter and North, the mythological Bull of Winter, the Lower World inhabited by the abaasy monsters, the Aam-Daan cold, astral objects (constellations, planets). It is reported that folklore reflects not only the negative attitude of the Yakuts to cold, but also the ways of their adaptation to harsh climatic conditions. It is established that at present the idea of cold has undergone a transformation, in particular, it has begun to be perceived positively, which is largely due to the influence of modern mass culture, universal literacy, and improvement of living conditions.

A typology of strategies, tactics and techniques used in the discourse of social advertising is proposed in the article. The relevance of modeling the tools of communicative impact in social advertising is determined by the persuasive nature of the discourse of social communications, as well as the insufficient development of this issue in the scientific literature. The author of the article relies on the studies of linguists who proposed the classification of communicative strategies used in commercial advertising, as well as in the discourse of socio-political newspapers. The material for analysis was the polycode texts of Russian and foreign social advertising (outdoor advertising, social videos, as well as social photo projects posted on Instagram). The result of the study was a model of communicative strategies and tactics that constitute the discourse of social advertising. Since the effect of persuasiveness is achieved, among other things, by using different types of semiotic codes in the advertising text, special attention is paid to the verbal and visual implementation of the selected strategies, tactics and techniques. The author comes to the conclusion that the frustration strategy based on tactics of escalating negative emotions , shocking with facts and negative forecasting is the basis for the discourse of social advertising. Moreover, the main part of the identified strategies and tactics is invariant for the media discourse as a whole.

The study is devoted to the analysis of the missionary activity of the Russian Orthodox Church in the second half of the XIX - early XX centuries in the context of the history of church-state relations of the period. An attempt is made to classify the key problems of missionary activity based on an analysis of its leading areas using a regional approach. Based on archival documents (primarily the reports of Vyatka bishops and governors), the main problems of the missionary activity of the Russian Orthodox Church in the vast Vyatka province, which is one of the largest in empire in terms of population are analyzed in the paper. The authors proceed from the position that the organization of missionary activity was an important element in ensuring the unity of the state in the period under review, and in this regard consolidated the interests of secular and spiritual authorities both at the central and regional levels. The range and content of the problems of missionary activity, according to the authors, were largely determined by the specifics of the national and confessional composition of the population of the region, the nature of its settlement, as well as unique models of church-state relations that developed at the local level.

The dynamics of the memory policy aimed at forming in the historical memory of the readership of the Siberian Lights Magazine of the 1920s-1940s ideas about the historical past and traditional culture of Altai people is traced in the article. The relevance of the study is due to the growing attention to the features of historical knowledge in the public space, its structuring, the means of conceptual interpretation and the use in the processes of political self-regulation of society at various stages of development. The novelty of the research is seen in the fact that the history of the state policy of memory in relation to the past of Gorny Altai in its substantive and procedural aspects has not yet become the subject of independent scientific research. The contexts and conditions of creating journal representations of the historical past of Gorny Altai are revealed. The list of the authors covering this topic is characterized, as well as the factors that influenced the creation of journal representations of the history of the Altai people. The stages of this representation are established and characterized. It is shown how the memory policy techniques used by the authors of this journal at different stages changed. It is proved that at the stage of the 1920s, the Siberian Lights served as a platform for polemics of historians and subjects of regional politics, relatively independent in relation to the central government. At the second stage of the 1930s - 1940s, the authors of the journal were included, first of all, in the process of implementing the policy of memory of the central authorities.

The authors determine their values on the basis of the analysis of a wide range of lexicographic sources and the most frequency contexts for the use of the units in question, extracted from texts functioning in real and virtual communication. In addition, the authors turn to sociolinguistic research methods. It is shown that individual units and new meanings are poorly represented in lexicography. Cases of transformation of the connotative halo of the words under consideration are noted. It is shown that the analyzed units are characterized by diffuse semantics, wide compatibility and expressiveness, which determines their high pragmatic potential and, as a result, the high frequency of use in media texts. The authors devote considerable attention to the question of the possible reasons for the development of new semantics among the derivatives of the word bomb , considering them as a result of the influence of Anglo-American linguistic culture. Questions on the perception of new tokens by native speakers and the advisability of using these language units in different communicative situations are also raised. The analysis allows us to identify some trends in the transformation of the Russian linguistic picture of the world in the context of global processes that affect the development of Russian linguistic culture.

The question of the formation of imperative forms in the dialects of the Karelian language is considered. Attention is paid to two dialects: Livvik and Lyudik. The results of a comparative analysis of affirmative and negative forms of the imperative in the mentioned adverbs are presented. Particular attention is paid to the indicators of the imperative, their origin, features of use in a comparative aspect. The novelty of research is that at present the literary form of the Lyudik dialect of the Karelian language is still not fully formed, and today the Lyudik dialect is poorly represented in the educational space: systematic and systematic teaching due to the influence of objective and subjective factors is not conducted. It is noted that the Livvik dialect, on the contrary, is actively taught in educational institutions of the Republic of Karelia, the grammatical structure of this dialect is quite well studied and tested in the educational process. Based on the fact that the Livvik and Lyudik dialects are most closely related to each other, the material analyzed can also be used in the preparation of textbooks, which are urgently needed by people of the Lyudik dialect.

The issues related to determining the place of the regional Bolshevik press in the system of propaganda activities of the Bolsheviks during the Civil War in the North-West of Russia in 1919 are discussed in the article. The relevance of the study is due to the significant role of the media in the regulation of socio-political processes both in modern Russia and in its historical past. The novelty of the study is in the consideration of the Bolshevik periodicals as a purposefully used by the "red" tool in achieving victory in the military-political confrontation with the White Guards. A comparative analysis of the materials of Bolshevik publications published in 1919 in the North-West of Russia was carried out. It is concluded that the press occupied an important place in the Bolshevik propaganda system in the northwestern region. It was established that its keynote was the formation of a negative image of the enemy in contrast with the Bolsheviks and the Red Army. It is proved that in the local Bolshevik press the image of "Soviet power" as the only fair and the Red Army as a powerful and invincible force was consistently created. It is shown that the positions and slogans put forward in the Bolshevik press were called upon to provide massive support for the revolutionary forces in the region and the mobilization of forces to repulse the enemy.

For the first time in historiography, an attempt is made to illuminate the activities of Senator I.N. Tolstoy in conducting an audit of the regional management system of the Yakutsk region. Particular attention is paid to the audit of office work of the Yakutsk regional administration and the Yakutsk city hall. The novelty of the study is in the fact that, based on an analysis of archival sources first introduced into scientific circulation, the specifics of the functioning of the regional administration in the second quarter of the 19th century is revealed, and the results of the audit are considered as prerequisites for expanding the rights of administrative independence of the Yakutsk region from the Irkutsk province. The relevance of the study is due to the fact that this was the only senatorial revision for all years in the territory of the vast and geographically remote Yakutsk region, which has not undergone extensive scientific study. In the course of the presentation of the substantive part, a review of the main directions of the audit activity in relation to the regional and district levels of government, as well as its inspection supervision of the activities of the lower administrative authorities, including the city hall, was performed. Based on the author’s development, it was proved that the senatorial audit, reflecting the attention of the imperial authorities to the periphery, was aimed primarily at increasing the efficiency of the Siberian suburbs management system on the example of the Yakutsk region through personnel shifts and elimination of identified office work disturbances. The study was based on documents first discovered in the archives of the Russian State Historical Archive and the National Archives of the Republic of Sakha (Yakutia).

A pioneering attempt in historiography presents a scientific analysis of socio-humanitarian research carried out by employees of the USSR Academy of Sciences in the Arctic regions of Yakutia during 1980-1991. Archival materials identified by the author, as well as data from the scientific literature were used for the preparation of the article. The work carried out allowed us to present a characteristic of the development by scientists of a complex of sociocultural, economic, archaeological, historical and anthropological, linguistic and folklore issues. In this regard, the geography of the research is shown, their key actors and main directions are identified. At the same time, an analysis of the most important provisions developed by the participants of the considered research initiatives was carried out. It was established that in the mentioned period, on the one hand, the research was continued, which had been successfully carried out earlier in the Polar Yakutia, and on the other hand, new research trends were making their way. Their stipulation is proved by the development of scientific knowledge and the changing socio-political situation in the Soviet Union. It is concluded that, as a result, interdisciplinary research has been developed, including the widespread use of the natural science arsenal, as well as a clear shift in the paradigm regarding the assessment of Soviet transformations for the destiny of the indigenous peoples of the North.