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Effect of Psychosocial Safety Climate on Organizational Citizenship Behaviours of Operators in the Ready-Made Garment Industry in Bangladesh

This study aimed to explore the effect of four dimensions of psychosocial safety climate (PSC) on organizational citizenship behaviour toward individuals (OCBI) and organizations (OCBO) of operator-level employees of the ready-made garment (RMG) industry in Bangladesh. Despite having plenteous research in the PSC and OCB literature, the development of theoretical models and validation were the gaps that required attempts to investigate the role of specific dimensions of PSC on the employees’ positive behavioural outcomes. The study followed quantitative, co-relational and cross-sectional approaches to examine the responses of 327 sample participants. The population of this study was all operating employees of the RMG organizations registered with BGMEA located in Dhaka. The study collected data through a structured questionnaire following the survey method. The present study developed a theoretical model and employed the PLS-SEM technique to justify the reliability and validity (convergent and discriminant) of the measurement model and test the study hypotheses through the structural model assessment. The study employed SPSS v.20 and Smart PLS v.3.3.3 for common method variance and the descriptive and inferential statistical assessments. The study results supported six hypotheses out of eight and unveiled that the employees’ perception of three dimensions of PSC (PSCMS, PSCOC and PSCOP) had positive impacts on OCBI and OCBO. Besides, the other two hypotheses were not supported by the study results, where the impacts of PSCMP on OCBI and OCBO were examined. The study discussed its findings in alignment with previous research reports and presented suggestions for future researchers and practitioners. This study poses theoretical implications in developing and corroborating a new conceptual model in PSC and OCB literature that cover the impact of each dimension of PSC on employees’ OCBI and OCBO. The findings of this study will contribute practically by sending a message to the higher authority of Bangladeshi RMG organizations that the employees’ psychosocial well-being oriented managerial support, communication, and participation will persuade the employees to expose the greater extent of OCB.

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Exploring the Significance of Social Media Reels and Short Videos to Promote Business Online

Reels and Shorts are game-changing features that allow users to upload short video clips and video graphics backed up by AI (Artificial Intelligence) and VR (Virtual reality) filters with a video length of 15 seconds to 90 seconds. Although the features are adopted by both influencers and regular users, brands are not thoroughly applying these features in raising awareness and engagement due to the limited research on the field. The study focuses on the significance of social media reels and shorts in brand promotion and boosting growth creating a competitive edge. The study has implied the qualitative case study approach for determining the effectiveness of reels and shorts in the corporate realm. The data was identified and collected based on “grounded theory” where the data was collected from observing and studying the use of reels and short of Netflix and analyzing the significance of the study at hand. By analyzing the patterns of Netflix’s TikTok and Meta accounts posting, this article identifies that brands can boost both engagement and conversion by the use of reels and shorts as promotional tools. The research also outlines that brands can boost their promotion by two-fold co-existing their brand presence in both reels and shorts. Furthermore, brands should also use the platforms, tailoring the targeted demographics. As Instagram reels get around 22% engagement rate and TikTok shorts get around 18% of the engagement rate, brands should tailor their millennial segment through the Instagram Reels and iGen or the Generation Z segment through TikTok shorts.

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Impact of Wages and Social Compliance on Employee Job Satisfaction in the Readymade Garments Industry of Bangladesh: The Mediating Role of Employee Motivation

Despite rapid expansion, the ready-made garments (RMG) sector in Bangladesh is struggling to keep its workers satisfied. The purpose of this research is to examine the intermediary function of employee motivation in the relationship between wages and social compliance and job satisfaction in Bangladesh’s RMG sector. This study’s overarching goal is to examine the mediating function of employee motivation in the connection between wages, social compliance, employee motivation, and employee job satisfaction in the RMG sector of Bangladesh. This study uses a quantitative methodology, collecting data from 475 workers in the Bangladeshi garments sector, and analyzes it with partial least squares structural equation modeling (PLS-SEM). A self-administered questionnaire was used to collect data, and SmartPLS 4.0 was used for statistical analysis. The results show that wages and social compliance have a beneficial influence on worker drive and contentment. In addition, in the RMG sector of Bangladesh, the connection between pay, societal conformity, and job satisfaction is mediated by employees’ levels of motivation. The study suggests that RMG factories should focus on providing fair wages and ensuring social compliance to improve employee motivation and job satisfaction. Additionally, it is recommended that management should encourage employee motivation through training and development programs, recognition, and rewards to enhance job satisfaction.

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Industry 4.0 and Its Implications on Human Resource Management Practices: A Systematic Literature Review and Bibliometric Analysis

The integration of digital technology into diverse industries and service sectors is revolutionizing workplaces and reshaping human resource practices. The incorporation of cutting-edge technologies associated with the Fourth Industrial Revolution, commonly known as Industry 4.0, is redefining the dynamics of work, learning, leadership, management, recruitment, and interpersonal interactions. This paper aims to provide an in-depth understanding of Industry 4.0 and its implications on human resource management (HRM), promoting directions for HRM professionals and academics to confront the challenges associated with Industry 4.0. The study utilized a methodology of bibliometrics analysis including network analysis, co-citation network, historiography, cluster analysis, three-field analysis, thematic map, and content analysis (CA) to analyze 269 documents from the Scopus database to identify hitherto research on this topic of HRM and industry 4.0. Additionally, a systematic literature review (SLR) was conducted to propose future research directions in industry 4.0 and HRM practices. The findings suggest that the focus of research in this field is on the impact of Industry 4.0 on various HRM functions such as recruitment, selection, orientation, training and development, performance analysis, and compensation management for human capital acquisition, nurturing, and retention. The study offers managerial insights for organizations to navigate the evolving landscape and leverage digital technology for enhanced HR functions, thereby effectively managing their workforce.

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