ABSTRACTAn analysis of Stokely Carmichael’s dissociation of “racism” attempted at UC Berkeley on October 29, 1966 extends the utility of Perelman and Olbrechts-Tyteca’s “dissociation of concepts” for those seeking racial justice. I offer a new term “subversive dissociations” to theorize the foundations of racist dominant narratives as what Perelman and Olbrechts-Tyteca call “linguistic common property.” This move reframes dissociative challenges to dominant narratives as attempts to counter other dissociations and thus makes available a set of tools outlined in The New Rhetoric for that purpose. Dissociation emerges as a dynamic anti-racist strategy.

ABSTRACTA major contribution to rhetorical theory and an important tool of rhetorical criticism, Perelman’s distinction between particular audiences and the universal audience has been misconstrued by his critics and even by Perelman himself. Properly construed, the universal audience is focused on facts and truths and consists of all human beings in so far as they are rational; consequently, discourse addressed to it eschews proofs from character and emotion. In contrast, addresses to particular audiences focus on values; they embrace not only proofs reason, but also those from character and emotion.

ABSTRACTThis is an introduction to and translation of Chaïm Perelman’s “De l’arbitraire dans la connaissance” published in 1933 by Maurice Lambertin publishing house. De l’arbitraire dans la connaissance has important implications for an understanding of Perelman’s intellectual development generally and specifically for an understanding the evolution of his New Rhetoric Project.

ABSTRACTThis article, an excerpt from my forthcoming book, Translation and the Rediscovery of Rhetoric, traces the surprising role of translation and of translatio (the medieval trope referring to the transfer of knowledge across time and space) in the story of Chaïm Perelman and Lucie Olbrechts-Tyteca’s turn to rhetoric. Neither Perelman nor Olbrechts-Tyteca were well versed in the French tradition of rhetoric as poetics. However, in two lectures Perelman gave late in his life, he offered a surprising description of the influence of Jean Paulhan, the French literary critic and long-time director of the Nouvelle Revue française, and of thirteenth-century Italian author and notary Brunetto Latini, on the turn to rhetoric. In addition, this essay situates these lectures as a critical response to the claim made by three important French thinkers, Paul Ricoeur, Roland Barthes, and Gérard Genette, that they had recovered rhetoric for the study of expression and thus as poetics.

I am grateful and honored to have served as editor of Advances in the History of Rhetoric for four years (2016–2019). A valedictory is an occasion for expressing gratitude, here to all who have made my four-year stint as editor meaningful to me.First, I express gratitude to the American Society for the History of Rhetoric (ASHR) and its Board. During Katya Haskins tenure as editor, the ASHR board voted to devote one issue of the journal to the best papers presented at the ASHR symposium. This policy ensures that the journal represents the interests of ASHR members. In the absence of such a policy, the contents of journal would depend entirely on what came in willy-nilly through the Taylor and Francis portal. If the editor was one who, let us charitably say, was not famous for stretching the boundaries of the discipline, the journal might soon reflect only an editor’s narrow interests. During my tenure, the ASHR policy generated special issues “Rhetoric In Situ,” curated by Kassie Lamp, and “Diversity in and Among Rhetorical Traditions,” curated by Scott Stroud, thus ensuring that Advances documented current interests in visual and material rhetoric and in rhetoric outside of the Western tradition. This policy and Kassie and Scott’s good work helped me to meet my pledge on assuming the editorship to continue Katya Haskins effort to expand the journal’s purview. I should also thank the editors of the other special issues published during my tenure, one on Quintilian, edited by Jerry Murphy, on the occasion of the four-hundred-year anniversary of the discovery in St. Gall, Switzerland by Poggio Bracciolini of the first complete version of Quintilian’s Institutio Oratoria; and a most interesting special issue on Rhetoric and Economics edited by Mark Longaker.Under my tenure, Advances also inaugurated the policy of publishing book review forums – three – and book reviews – sixteen – over the four years. The forums enabled me to ensure that the journal continued, in a tradition begun by Robert Gaines in his tenure as editor, to be a place for debate and focused discussion. For the book review forums, I owe special thanks to Heather Hayes, who helped organize them. A forum on a critical edition of Jeannette Rankin’s 1917 Address at Carnegie Hall by Tiffany Lewis and the publication in this issue of a translation of work by Chaim Perelman by Michelle Bolduc and David Frank ensured that Advances remained a depository for primary material, as Robert Gaines hoped it would. For help with this focused issue on Chaim Perelman and Lucie Olbrechts-Tyteca, I thank Andreea Ritivoi for work on the introduction and for her critical eye and good advice.From its beginning under the editorship of the journal’s founder Rich Enos, Advances has taken seriously its commitment to publishing the work of emerging scholars. Sometimes what that means in practical terms is issuing a “revise and re-submit” for manuscripts that the editor knows will require two, three, four revisions on its way to meeting the journal’s expectations. When I committed to such manuscripts I pledged not only my own time but the time of reviewers as well. Reviewing even the most polished of manuscripts requires critical intelligence and tact and takes hours of uncompensated time. We could not continue as a scholarly community without the commitment of talented, conscientious reviewers. I am most grateful to all who served as reviewers for manuscripts I sent them. I don’t feel I can thank all here (though I considered it) but I will single out Glen McClish, Dave Tell, James Fredal, Michele Kennerly, Brandon Inabinet, and James Kasterly for their help and, especially in Glen’s case, sage advice.I certainly would be remiss if I did not thank those who readied manuscripts for production: my three editorial assistants, Allison Prasch, Tara Wambach, and Brittany Knutson, and the Communication Studies Department at Minnesota, embodied in its Chair, Ron Greene, who paid for their help. I thank Taylor and Francis for supportive collegiality and the Press’s Megan Cimini, who, in response to queries, was always helpful, always professional, and always immediate.

The history of Chaim Perelman and Olbrecths-Tyteca’s “new rhetoric” and its arrival on American shores tells an interesting story even when in its most condensed and basic form. The product of a ph...

Over the course of my career, I have been privileged to review a number of single-volume surveys of the discipline of rhetoric, including Theresa Enos’s Encyclopedia of Rhetoric and Composition in the 1990s and Thomas O. Sloane’s Encyclopedia of Rhetoric in the 2000s. Now, at the close of the 2010s, I am pleased to consider Michael MacDonald’s Oxford Handbook of Rhetorical Studies, which – although not an encyclopedia – offers an encyclopedic perspective on the discipline a decade and a half after Sloane’s volume appeared. Like its predecessors, MacDonald’s volume ably documents the breadth and advance of rhetorical scholarship.Comprising the editor’s introduction and 60 individual essays, the Handbook spans myriad topics through millennia, from the early theorizing and speechmaking of the ancient Mediterranean to the digital media distinguishing the twenty-first century. MacDonald divides the volume into six periods of rhetorical study and practice: Ancient Greek, Ancient Roman, Medieval, Renaissance, Early Modern and Enlightenment, and Modern and Contemporary. As this distribution suggests, the collection privileges a chronological, historically centered approach to the discipline, which MacDonald refers to in his introduction as “the diachronic ‘journey’ ” (2). Nonetheless, he does not offer “a teleological narrative tracing the evolution – or devolution – of a fixed, unitary ‘classical’ rhetorical tradition over the arc of centuries,” nor does he posit rhetoric as a “monolithic cultural institution.” In his words, he wishes to portray “a protean, chameleonic art whose identity, purpose, and significance are contested in every period” (3).To highlight common concerns across historical periods, MacDonald commissioned multiple chapters on similar topics, forming what he refers to as “the synchronic ‘network.’ ” For example, chapters on rhetoric and politics appear in all six sections of the volume, while discussions of rhetoric and law are found in four. He describes the volume’s design as a “double structure”: “a chronological history with thematically interlocking chapters” that enables “the Handbook to be read serially, by historical period, as well as topically, by subject matter.” Touting the breadth of scholarship assembled in the volume, MacDonald notes that the scholarship assembled represents “30 academic disciplines and fields of social practice” (2).Ever the self-aware rhetorician, MacDonald explicitly identifies his intended audience: “readers approaching rhetoric for the first time” (2). More specifically, he describes four varieties of readers: “undergraduate and graduate students,” “university instructors,” “advanced scholars of rhetoric searching for historical context and new points of departure for research projects,” and “scholars in disciplines across the humanities and social sciences looking for points of entry into the field of rhetoric.” He also calls attention to nine features intended “to make the Handbook useful and accessible” (3), including translations of foreign language passages, a glossary of Greek and Latin rhetorical terms, suggestions for further reading, and cross-referencing of chapters. Furthermore, he thoughtfully reviews the history of definitions of his key term, rhetoric, before offering his own: “I shall define rhetoric (nebulously enough) as the art of effective composition and persuasion in speech, writing, and other media” (5).The 60 individual chapters comprising the Handbook are – with few exceptions – consistently well written, engaging, and easily accessible for the audiences MacDonald identifies without being simplistic, pedantic, or stale. This, in itself, is a praiseworthy editorial achievement. The high quality of writing that distinguishes this volume is not surprising, considering the impressive team of scholars MacDonald enlists, whom he describes as “leading rhetoric experts from 12 countries” (2).In addition to lauding the caliber of writing that distinguishes this volume, I call attention to the healthy variety of inventional approaches the Handbook’s contributors employ. Some provide strong, yet traditionally crafted surveys of the topic at hand – such as Heinrich Plett’s treatment of “Rhetoric and Humanism” – while others emphasize the scholarship concerning the topic, often reviewing the major controversies or points of difference within this body of work. Arthur Walzer’s “Origins of British Enlightenment Rhetoric” ably exemplifies the latter category. Several offer exhortations concerning the direction of future scholarship. For example, Cheryl Glenn and Andrea Lunsford in “Rhetoric and Feminism” call enthusiastically for further feminist rhetorical practice and scholarship. “Such feminist interventions into traditional rhetorical principles,” they conclude, “provide opportunities for new ways of being rhetorical, of showing respect, making commitments, sharing power, and distinguishing ourselves as human” (595). Likewise, in his chapter on Renaissance pedagogy, Peter Mack pleads for “many more local studies, which should be more thorough, thoughtful, and detailed than this selective survey” (409). Some contributors reflect on the rhetorical implications of producing rhetorical scholarship, such as Angela Ray, whose “Rhetoric and Feminism in the Nineteenth-Century United States” considers the rhetoric of activism and the highly rhetorical nature of scholarship about it. At least one scholar, John O. Ward, uses his chapter, “The Development of Medieval Rhetoric,” to introduce an important but previously unstudied manual or summa that “enables us to peer into that dark arena and throw a little light upon the rhetoric of the period” (321).Predictably, the most memorable chapters provide reliable introductory material for the nonexpert reader while delivering sophisticated insights for those more knowledgeable of the topic. My favorites include Jeffrey Walker’s account of ancient Greek “Rhetoric and Poetics,” in which he lucidly details the two primary critical positions toward poetry that distinguish ancient Greek culture; Laurent Pernot’s essay covering “Rhetoric and the Greco-Roman Second Sophistic,” which succinctly demonstrates the value of the progymnasmata and elegantly complicates the “decline of rhetoric” narrative fed many of us in graduate seminars in years gone by; and Jacqueline Jones Royster’s “Rhetoric and Race in the United States,” which frames future scholarship in this area and issues a memorable call for innovative research. Less successful chapters feature either highly specific explorations of specialized topics or relatively partisan discussions of winners and losers amongst the scholarship they review.MacDonald’s cross-referencing, which he identifies as one of the special features of the volume, deserves recognition. Clearly, he worked meticulously to demonstrate the links among the many diverse essays he commissioned, and both the novice and the expert will find this feature enlightening. As I sampled the essays featured in the volume, MacDonald’s cross- referencing facilitated a lively conversation among the contributors, both those I know personally and by reputation and those previously unfamiliar to me. This multivocal symposium, which informs the entire volume, is one of its unexpected gifts.As mentioned at the outset, MacDonald favors a historical approach. In fact, 75 percent of the Handbook’s chapters focus on pre-twentieth-century topics. This strong emphasis on rhetoric’s past aligns with his own scholarly inclinations and those of the readership of Advances in the History of Rhetoric. Rhetoric is an ancient art, after all, which treasures its roots, and historically rhetorical scholars have viewed their study through the lens of time. Nonetheless, this historical focus can be seen as a limitation, particularly considering the breadth suggested by the volume’s title and the readers he posits. MacDonald himself reveals his inability to cover all topics, particularly recent scholarship, noting, “Gaps and lacunae abound in every period, especially in the modern and contemporary section, which lacks contributions on postcolonial rhetoric, disability rhetoric, comparative rhetoric, queer rhetoric, and countless other burgeoning other areas of inquiry.” I also note that although the volume’s title suggests a treatment of the subject that expands beyond the rhetoric of the West, the Handbook, in MacDonald’s words, “is limited to the study of rhetoric in Europe and North America” (4). To be fair, as he states, “no book or series of books could hope to provide a speculum, or panoptic survey, of the realm of rhetoric” (3), but nonetheless I might respectfully suggest a slightly different balance between the historical and the contemporary, the West and other world traditions.Ultimately, of course, it is prudent to focus upon what such a volume delivers, rather than what it omits. MacDonald’s Handbook provides five dozen essays of strikingly good quality that are useful to students and scholars alike. Furthermore, the care with which he has arrayed and contextualized these essays significantly enhances their utility. The value of the Handbook quickly became apparent to me, for even before I began the review, I was already employing its chapters in my teaching and research. This, to me, is the best indication of such a volume’s ultimate worth.I began by suggesting that MacDonald’s Handbook demonstrates the recent progress of rhetorical scholarship, and the primary goal of this review has been to build this case. Yet while sampling the Handbook’s chapters, I am reminded of the elusive nature of “the state of the art.” For example, when Malcom Heath states in the “further reading” section of his chapter on “Rhetoric and Pedagogy” that “There is no satisfactory account of Greek rhetorical education in the classical period” (82), Jeffrey Walker’s The Genuine Teachers of This Art immediately comes to mind. Capturing any field of study in a single volume is a worthy goal vexed by page restrictions and the passage of time. Given these inevitable limitations, MacDonald has performed admirably, and I am grateful for his impressive contribution to our field.

This book draws in the reader with its scope, its humor, its brio, and its learning. In many ways, it is a collage, as the writer, Laurent Pernot, openly suggests when he says that he is classifyin...

ABSTRACTThe value of imitatio as a pedagogical tactic in rhetorical education has been attested to for millennia. But within the context of a culture of diversity, imitation becomes potentially problematic. This essay describes two attitudes toward imitatio that may contribute to modifying the practice in ways that enable it to be recovered for use in contemporary classrooms. The first entails reimagining the relationships between students and their model texts as multivalent conversations rather than dyadic exchanges; the second entails challenging the hierarchies that are implied when students are expected to model their work on texts that are considered superior. These two attitudes encourage the integration of imitatio into a rhetorical education that is essential for the cultivation of a just and engaged twenty-first century citizenship.

ABSTRACTThis paper reviews and compares diverse rhetorical conceptualizations within Chinese rhetorical tradition during the fifth to third century B.C.E. Textual evidence shows that three schools of thoughts, namely Confucianism, Daoism, and Mohism, have contested with and challenged one another on the components and functions of rhetoric. Confucianism is more concerned with the moral character of the speaker while Mohism claims that rhetoric is used for mutual benefit and contains a rational element. Daoism, on the other hand, approaches rhetoric with a transcendental and dialectical outlook. This overview demonstrates the multi-faceted characteristics of ancient Chinese rhetoric.