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Islamic Education Marketing Management

In an era of increasingly fierce competition, Islamic educational institutions are considered as the main producers of Islamic education services that must market their services to consumers, namely students and student guardians, as well as other related parties. The success of an Islamic educational institution in maintaining its existence is highly dependent on its ability to market its educational services well, fulfill consumer needs, provide added value for individual development, and create a good image in the eyes of the community. This research aims to examine the concept and importance of marketing management in the context of Islamic educational institutions. This research uses a descriptive qualitative approach to collect data and analyze the concept of Islamic education marketing management. Data were collected through searching related literature from various sources. The results show that Islamic education marketing management is an effort to plan, implement and supervise marketing activities in Islamic education institutions in order to achieve organizational goals efficiently and effectively. The concept of Islamic education marketing management involves the strategy of determining the target market, competitive market position, and marketing mix which includes product, price, place, promotion, human resources, physical evidence, and process. By implementing the right marketing strategy, Islamic education institutions can increase their attractiveness, maintain their sustainability, and provide quality and relevant educational services for the community. This research makes an important contribution to the understanding of the importance of marketing management in the context of Islamic educational institutions. The implications of this research are expected to be the basis for developing effective marketing strategies in improving the existence and quality of Islamic education services in the community.

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Sasak Islam in the Merariq Tradition in Central Lombok, Tumpak Village

Regarding religion and culture on the island of Lombok, there are several traditions or cultures that are mixed with religion, one of which is the merariq tradition. However, in this Merariq tradition we will find two discussions, namely religion and culture which have different dimensions but are united or practiced simultaneously in one scope, namely in the traditional marriage tradition of the Sasak tribe. The problems raised in this study are divided into two aspects, how are the relations of Islamic culture in the Merariq tradition and how the efforts of the village community stack up in preserving the Merariq tradition. To find out more about this research, the researchers used an anthropological approach with a descriptive qualitative type with data collection techniques used in the form of observation techniques, interviews, and documentation. The results showed that the relationship between Islam and culture in the Merariq tradition is acculturative and contains Islamic elements, namely: Islamic elements in this tradition are from the two parties, religious weddings, the bride and groom, marriage guardians, witnesses, the marriage contract religion and custom, and dowry. The customary elements in this tradition are theft, banishment of a woman who is of a high caste if she marries a caste below her, ascending, the traditional version of the tradition itself. The forms of conservation of the merariq tradition from this research are: the merariq tradition symbolizes virility, raises the self-esteem of parents if the marriage is carried out by means of merariq rather than having to ask normally, eliminates caste (degrees). The results showed that the relationship between Islam and culture in the Merariq tradition is acculturative and contains Islamic elements, namely: Islamic elements in this tradition are from the two parties, religious weddings, the bride and groom, marriage guardians, witnesses, the marriage contract religion and custom, and dowry. The customary elements in this tradition are theft, banishment of a woman who is of a high caste if she marries a caste below her, ascending, the traditional version of the tradition itself. The forms of conservation of the merariq tradition from this research are: the merariq tradition symbolizes virility, raises the self-esteem of parents if the marriage is carried out by means of merariq rather than having to ask normally, eliminates caste (degrees). The results showed that the relationship between Islam and culture in the Merariq tradition is acculturative and contains Islamic elements, namely: Islamic elements in this tradition are from the two parties, religious weddings, the bride and groom, marriage guardians, witnesses, the marriage contract religion and custom, and dowry. The customary elements in this tradition are theft, banishment of a woman who is of a high caste if she marries a caste below her, ascending, the traditional version of the tradition itself. The forms of conservation of the merariq tradition from this research are: the merariq tradition symbolizes virility, raises the self-esteem of parents if the marriage is carried out by means of merariq rather than having to ask normally, eliminates caste (degrees).

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Peace In Islam In The Light Of The Holy Quran And Hadith

Islam is a peaceful, merciful, tolerant, and most kind religion. It is a divine religion. To advance and defend justice and peace, it confronts every cruelty, violence, and viciousness. The goal of the entire Islamic ethical system is to uphold society's overall state of peace, safety, and happiness. This code emphasizes unity and all righteous actions that promote peace and forbids any action that promote violence. Therefore, if the society's members follow Islamic ethics, they will surely experience peace, safety, and satisfaction. All Islamic moral principles result in a better individual who is an upright human being who possesses the admirable qualities of honesty, justice, courage, generosity, patience, and kindness. For Muslims and non-Muslims alike, justice and peace are necessary and important in all circumstances, whether one is joyful and satisfied or disturbed and dissatisfied. This paper focuses on how the holy Qur’an and the traditions of Prophet of Islam (PBUH) teach its followers to obey and uphold the divine laws so that everyone in the society feels safe and comfortable and also educate them to be kind and to like for others as wishes for themselves so that everyone in the society benefits. This paper concludes with the argument that Islam seeks to construct the ideal human society and brotherhood, spreading all-around goodness and divine direction among people for their benefit and betterment.

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