As the global pandemic situation continues and abnormal climate conditions continue, ESG has received more attention, and the introduction of ESG management by IT platform companies has become active. Therefore, the ESG characteristics of IT platform companies will affect corporate image and consumer trust, and influence consumers' purchase intentions. This paper focused on the impact of ESG management of IT platform companies on consumer purchase intention. Therefore, based on previous research, this study classifies the characteristics of each ESG area into environmental characteristics, social characteristics, and governance characteristics, and presents two parameters, corporate image and consumer trust, to determine their impact on purchase intention. A corresponding research model was constructed. Samples were collected by means of questionnaires and empirical analysis was conducted using SmartPLS 4.0 and IBM SPSS 23.0 to verify the hypotheses. The following conclusion are drawn. First, ESG management activities, environmental, social, and dominant structural characteristics all have a positive impact on corporate image. H1 was adopted. Second, environmental characteristics do not affect consumer trust. thus, H2-1 was rejected. H2 was partially adopted. Third, corporate image has a positive impact on consumer trust. H4 was accepted.. Corporate image has a positive impact on purchase intention. H4 was accepted. Consumer trust has a positive impact on purchase intention, so H5 was adopted.

In recent years, mobile payment has become widespread and has become a major payment method for many consumers in China. Products purchased mainly through mobile terminals are settled and settled through mobile payment platforms. The number of mobile payment users in China continues to expand. The volume of mobile payment transactions in China continue to increase in recent years. The scale of mobile payments in China is 432.2 trillion yuan in 2020. Technological innovation has revolutionized business models, and mobile commerce is increasingly accepted and recognized by the public. Mobile payment is an important process and key link in mobile commerce. Mobile payments have great potential and a wide market. As the number of users and frequency of use increases, the volume of mobile payment transactions will continue to grow in the future. In this context, the purpose of this study is to examine the effect of China's electronic payment service characteristics on user behavior. The purpose of this study is to explore the relationship between the electronic payment service and user behavior through an empirical analysis of the electronic payment service characteristics based on the theoretical background of the electronic payment service characteristics. This is to ensure that the electronic payment service continuously adapts to the needs of society along with economic development and finds defects in the electronic payment service in a timely manner. In this paper, the factors of electronic payment service characteristics were selected by analyzing the existing research results. In this study, SPSS 23.0 was used for basic statistics. SmartPLS 4.0 statistical package was used. for hypothesis testing. A survey was conducted with 270 people using an online survey in China. There are convenience, security, reliability, and responsiveness, which are characteristics of electronic payment service. They had a significant effect on user attitude. User attitude and user behavior had a significant effect.

The food delivery industry has become a part of life with the development of corona and mobile network technology. The COVID-19 crisis has changed the way we live and our daily lives. The number of users who use it has also increased significantly along with the expansion of the delivery platform. This study conducted a literature review and empirical study on factors affecting online satisfaction and reuse intention targeting Chinese O2O delivery platform consumers. The factors affecting online satisfaction were studied by dividing them into online service quality and delivery company quality. Online service quality includes system quality, information quality, and customer service quality, and online company quality is divided into product diversity and product recognition. A total of 196 valid questionnaires (200 issued in total) were collected through an online survey in China, and SPSS 23.0 was used for basic statistics after obtaining data. SmartPLS 4.0 was used for hypothesis testing. The results of the study are as follows. Information quality, customer service quality, and product variety had a positive effect on online satisfaction. System quality and product awareness did not have a positive effect on online satisfaction. Online satisfaction had a significant positive effect on intention to reuse. In conclusion, we tried to improve the delivery platform and customer reuse intention for the continuous development of this O2O delivery service. We propose a management strategy to increase the sustainable customer acquisition of O2O delivery service.

Since smartwatches are mounted on the wrist, there is a strong advantage in mounting positions for healthcare. These characteristics create great opportunities for smartwatches in today's healthcare and other application markets. The purpose of this study was to introduce the mediating effect of the Technology Acceptance Model (TAM) to verify the intention to use an electrocardiography (ECG) and a photoplethysmography (PPG) using a smartwatch. The thesis model is that safety, convenience, affective Trust, and perceived trust influence intention to use through TAM. 340 samples were collected through Naver's online survey for the study, and hypothesis testing was conducted on 331 respondents. The survey results were obtained using SmartPLS 4.0, a software for structural equation modeling technique. The results of the paper clearly indicate the use of smartwatch ECG and PPG applications. The results of the study are as follows. Safety, Convenience, and Cognitive trust have a positive effect on perceived usefulness. Safety, convenience and perceived trust influence perceived ease of use. The empirical results of the research influence the decision-making process for users who want to continuously use smartwatch ECG and PPG applications that provide new information. The results of this study show that it is necessary to consider consumer safety, convenience, and cognitive beliefs to better understand the user's intention to use.

China's tourism industry has mainly focused on inbound tourism. Starting in 1995, the Chinese government introduced a weekend holiday system, and this policy served as an opportunity to develop China's domestic tourism industry. Thanks to the golden week system introduced in 1999, domestic tourism in China has grown explosively. Accordingly, social overhead capital such as railways, aviation, and highways was rapidly expanded. From then on, the tourism industry developed simultaneously into inbound tourism, domestic tourism, and outbound tourism. It is examine the volatility spillover effect between stock returns and exchange rates for Chinese tourism companies. For the empirical analysis, we use the BEKK-GARCH model of Engle and Kroner (1995). From the empirical analysis, we find the following results. First, the shock that occurred in the previous year was found to have a statistically significant positive effect on the current stock return rate and exchange rate change rate. Second, all conditional volatility spillover effect coefficients were found to have a statistically significant positive effect. Third, a negative spillover effect was found to occur between exchange rate volatility and Shanghai Composite Stock Index returns.

In social network services (SNS), people who influence others or induce change are called influencers. influencer has a lot of fans and influence on social media for its knowledge or excellent appearance, which is a specialty in certain fields such as fashion, beauty, sports, and games. Influencer shares daily life and interacts with fans through content such as writings, photos, and videos, and has a great influence on the field of live commerce as well as social media. SPSS 23.0 and SmartPLS 4.0 were used for hypothesis testing. The results of the study are summarized as follows. First, attractiveness had a significant effect on hedonic and practical values. Second, reliability had a significant effect on hedonic and practical values. Third, expertise had a significant effect on pleasure value, but did not have a significant effect on practical value. Fourth, interactivity had a significant effect on hedonic and practical values. Fifth, Pleasant value and practical value had a significant effect on purchase intention. Through this study, a systematic study on the influencer of live commerce broadcasting is needed. It is necessary to establish and implement a strategy to secure a competitive advantage in influencer and establish a systematic management plan.

In today's fiercely competitive business environment, enterprises are increasingly realizing the importance of enhancing customer satisfaction. Improving customer satisfaction serves as a fundamental cornerstone for gaining market share and maintaining competitiveness. This is particularly crucial in the current globalized business market, where employees need to engage in effective communication with international customers to foster their own competitiveness. We conducted a structural equation modeling survey targeting 251 Chinese tourists visiting Korea to investigate these dynamics. Surprisingly, we found that the communication skills of staff have a limited impact on customer satisfaction. On the contrary, the stronger the foreign language proficiency of the staff, the higher the level of customer satisfaction. This research provides practical insights for businesses seeking to enhance customer satisfaction.

The purpose of the study is to empirically test whether Korean employees’ perceived organizational support has positive influences on their self-determination needs (relatedness, autonomy and competence) and autonomous Environmental, Social, Governance (ESG) behaviors at work place. Specifically, we examined the impact of perceived supervisor support (PSS) on voluntary ESG behavior and the mediating role of self-determination needs (relatedness, competence, and autonomy). After collecting survey data from Korean employees in Seoul, Gyeonggi and Busan areas, one hundred thirty responses were included for hypotheses testing using SPSS 23.0. The results of the study are summarized as follows. First, Korean employees’ PSS showed a statistically significantly positive influence on autonomous ESG behaviors at work place. Second, there was a significantly positive relationship between Korean employees’ perceived supervisor support and their self-determination needs. Third, their needs for self-determination have been found to be positively related to autonomous ESG behaviors at work place. Last, it has been detected that employees’ self-determination needs mediate the relationship between PSS and their autonomous ESG behaviors at work place. While defining the characteristics of employee ESG behaviors in Korean organizations, ESG internalization process and relevant factors in Korean organizational culture have been suggested.

The rapid development and popularity of online media technology, live commerce platforms have emerged and are rapidly developing. Live commerce has become not only a simple form of entertainment, but also an important means for consumers to obtain information and to communicate. Nowadays, the e-commerce live broadcast jointly created by live broadcast and e-commerce has created a lot of attention. Especially with the rapid development of self-media, there are many influencers in the live commerce. These influencers sharing and disseminating product infonnation will have an impact on the consumer's choice, and then influence the consumer's purchase intention. This dissertation focuses on the influence of influencers on consumers' consumption choices of goods in live commerce. Therefore, this study clarifies the concept of influencer and consumers' purchase intention by sorting out the prior studies on influencers and their four characteristics namely professionalism, credibility, attractiveness and interactivity. Furthermore, this study introduces two mediating variables, flow and perceived value, and constructs a corresponding research model. Samples were collected by means of questionnaires and empirical analysis was conducted using SPSS 23.0 and Smart PLS 4.0(Structural Equation Package) to verify the hypotheses. The following conclusions are drawn. First, professionalism has no effect on flow thus, H1-1 is rejected; attractiveness has no effect on flow thus, H1-3 is also rejected. HI is partially adopted. Second, professionalism has no effect on perceived value thus, H2-1 is rejected. H2 is partially adopted. Third, flow positively influences purchase intention thus, H3 is adopted. Fourth, perceived value positively influences purchase intention thus, H4 is adopted.

In recent years, due to the rapid development of information technology, online learning platforms are attracting many people's attention. The purpose of this study is to conduct empirical research on the factors affecting the use intention the online learning platform. To this end, data related to the online learning platform were reviewed and analyzed, and theoretical backgrounds and hypotheses were established by analyzing the expanded technology acceptance and integration theory and research models of previous studies. Through the expanded integrated technology acceptance model (UTAUT2), it is intended to analyze the relationship between performance expectancy, effort expectancy, social influence, and price value on use intention and use behavior. In addition, the effect relationship of perceived risk on use behavior was also analyzed. In this study, SPSS 23.0 was used for basic statistical analysis, and the Smart PLS 4.0 statistical package was used for hypothesis verification. A survey was conducted on 260 people using online learning platforms. As a result of confirming the relationship between performance expectancy, effort expectancy, social influence, price value, perceived risk, use intention, and use behavior, performance expectancy, effort expectancy, social influence, and price value had a positive effect on use intention. Perceived risk had a negative effect on use behavior, and use intention had a positive effect on use behavior.