Young Vietnamese Research Articles

Navigating Dual Identities

Abstract This study examines the cultural identity negotiations of young Vietnamese and second-generation Vietnamese individuals in Britain, highlighting the importance of historical and cultural awareness in navigating a dual cultural heritage. Using Hall’s cultural identity notion and Croucher and Kramer’s cultural fusion model, and a qualitative research design, the study analyses long interviews to explore how the participants’ understanding of their Vietnamese roots influences their experiences of belonging and cultural identity construction. The findings reveal that a strong connection to heritage fosters resilience, whereas a weak connection can create internal struggles in navigating a multicultural world. The study contributes to diaspora literature by emphasising the dynamic interplay between acculturation and cultural maintenance, the complexities of intergenerational identity transmission, and the role of interpersonal connection, cultural practices and internal determination in a hyperconnected world. The research bridges theoretical frameworks and empirical insights, offering ways to support second-generation immigrants in their identity formation.

Massive Mature Cystic Teratoma Presenting as Ovarian Cancer Grade IIIC in a Young Vietnamese Woman: A Case Report

Massive Mature Cystic Teratoma Presenting as Ovarian Cancer Grade IIIC in a Young Vietnamese Woman: A Case Report

YOUTHS’ WORD-OF-MOUTH IN A DEVELOPING COUNTRY: ROLES OF GREEN PROMOTION AND GREEN BRAND LOYALTY

Purpose – This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology – Using an online questionnaire from 1st October 2022 to 31st December 2022, 740 valid responses were collected. Findings – The study reveals that green brand loyalty mediates the relationship between brand trust and WoM. Additionally, green promotion significantly moderates the relationship between brand trust and green brand loyalty. The study concludes that green promotion is vital in influencing consumers’ trust in the brand, subsequently increasing their loyalty. Research limitations – This study has not categorized the groups of environmentally friendly products used by young Vietnamese to see if there is a difference. Practical implications – These results provide significant implications for brand managers to enhance the effectiveness of WoM. Originality/Value – Green promotion is an effective strategy for brands to regain consumers’ loyalty and maintain a close relationship between consumers and green brands. Additionally, green brand loyalty emphasizes the significance of green promotion for developing green companies and can serve as a conduit between customers and brands.

Rendering the ‘orphaned’ dead palpable

Following the end of the Vietnam–American War in 1975, the commemoration of the fallen soldiers of the Army of the Republic of Vietnam (ARVN) remains a difficult issue. The post-war Vietnamese state has marginalised ARVN dead from its national commemorative practices, while it has destroyed or neglected former South Vietnam memorial sites. This article provides an examination of recent efforts by local ARVN former combatants, living relatives of fallen soldiers and young Vietnamese to attend to the upkeep of the former ARVN cemetery in southern Vietnam. Based on participant observation and interviews, I explore how people care for the dead through regular acts of grave maintenance and religious rituals. I show that, through these persistent practices of care, southern Vietnamese engage in a form of memory activism to ensure the continual existence of the cemetery and lay claims to the right to mourn for the marginalised dead.

The Moderating Role of Risk Perception in the Relationships Between Motivation, Attitude, and Involvement in Adventure Activities: A Study from Young Vietnamese Travelers

ABSTRACT This study examines the moderating role of risk perception in the relationships between motivation, attitude, and involvement in adventure activities among young Vietnamese travelers. Drawing upon the SDT and using a sample of 618 participants, the research employs structural equation modeling to test the hypotheses. The findings confirm that the motivation positively influenced the youth’s attitude toward adventure tourism. The attitude of youth toward adventure tourism was found to impact involvement in adventure activities. Moreover, the study reveals that the attitude of youth toward adventure tourism mediates the relationship between motivation for adventure tourism and involvement in adventure tourism activities. Furthermore, risk perception moderates the relationships between motivation in adventure tourism and involvement, as well as between the attitude of youth toward adventure tourism and involvement. These findings contribute to understanding the factors influencing adventure tourism engagement among young Vietnamese travelers.

Ho Chi Minh’s thoughts on the education of the young Vietnamese generation today

Introduction. Educating the young generation is the future of every nation. President Ho Chi Minh was a philosopher of Vietnam who saw the critical role of educating the young generation to build a strong country. The purpose is to find out suitable educational content and methods, thereby applying it to Vietnamese education to build Vietnamese people to develop comprehensively to meet the requirements of industrialization and modernization and international integration in Vietnam. Study participants and methods. The paper is based on Ho Chi Minh's view on educating young people to clarify educational content and methods. The paper uses materialist dialectics to analyze and explain Ho Chi Minh's thoughts on educating the young Vietnamese generation expressed in his works, articles, and speeches. In addition, the paper uses methods of comparison, analysis and synthesis to clarify the contents and methods of education in Ho Chi Minh's viewpoint. Results. Ho Chi Minh's thought on educating the young Vietnamese. That generation is not only mentioned in the narrow sense of knowledge and academic education; Education is not only limited to schools, between teachers and students, but the contents of Ho Chi Minh's educational thought is very broad and cover many fields. That is the idea of humanistic education, the point of view of educating people in general in terms of ideals, knowledge, health, aesthetics and morality in all social relations to build Vietnamese people to develop comprehensively in terms of physical strength, intelligence, ethics, and personality. These contents car out based on the correct educational method, which is a close combination of theory and practice, a combination of education in school with education in the family and society, and at the same time it arouses and promotes self-discipline in learning and training of the young generation. In general, Ho Chi Minh’s contents and methods of educating the young generation contain many positive and progressive points. That thought shows the dialectic, the mutual influence between elements of the teaching process. Practical significance. In the context of Vietnam's current integration and development, besides the positive effects of the market mechanism, its negative side has also had an increasingly profound influence on the young Vietnamese generation. A large part of the younger generation is still showing limitations in terms of education, professional occupation, physical strength, learning ability, and practical capacity; living passively, lacking the will to practice, lacking dreams and ambitions; being afraid of difficulties and hardships; lacking a sense of responsibility to family, society and to themselves. That is a matter of particular concern. To overcome this situation, it is necessary to deeply research, study and apply President Ho Chi Minh's thought on educating the young generation in order to comprehensively develop the Vietnamese people in general and the young Vietnamese generation in particular. Keywords: education, Ho Chi Minh’s thoughts, teaching methods, the young Vietnamese generation

The Drivers of Trust and Individual Performance: Evidence from Young Vietnamese Mobile Banking Users

Individual performance of mobile banking users is a key goal for not only consumers but also the bank in order to maintain customer loyalty and the firm's long-term growth. This is critical, and it should be addressed even more so in the context of developing countries, where the mobile banking is an emerging development. This research aims to uncover the mechanisms that influence individual performance of customers when using mobile banking. To achieve this goal, we used PLS-SEM to examine data from 297 young individual customers who are the most prominent customer group of mobile banking in Vietnam. The results showed that all 4 research hypotheses, including 3 hypotheses about the impact of system quality, information quality, brand equity on trust, and one hypothesis about the effect of customer’s trust on the individual performance are confirmed. The crucial findings and suggestions of this study has extended the current stock of knowledge in mobile banking business and especially brings important guidelines for banking business practitioners in developing countries.
 
 Received: 8 December 2022 / Accepted: 28 February 2023 / Published: 5 March 2023

Ensuring Population Health in the Era of Aging in Vietnam: Policy Review and Factors Associated with Intentions of Childbearing before the Age of 30 among Youths.

Background: Delayed childbearing has become a concern among policymakers across the world. In Vietnam, population policies have been adjusted to cope with this issue. In 2020, Decision 588/QD-TTg was ratified to encourage people to marry and give birth before the age of 30. This study reviewed recent changes in Vietnam's population policies and assessed the intention of giving birth before 30 in young Vietnamese to provide insights into the potential effectiveness of the policy changes among young people. Methods: This study combined two approaches: a desk review and a survey of a group of youths. An online cross-sectional study was conducted on 116 respondents aged 16 to 30 in Vietnam from June to July 2020. The intention of childbearing before 30 and the importance and responsiveness of different social-environmental factors were asked using a structured questionnaire. We used multivariate logistic regression to identify associated factors of such intention. Results: The incentives set out by the Vietnamese government shared similarities with those of other countries. The plan of childbearing before the age of 30 among young adults in Vietnam was demonstrated to correlate with age, socioeconomic and biological characteristics, resources of the local health systems, as well as a clean and safe living environment. Conclusion: This study highlighted the recent crucial shift in Vietnam's population policy. However, the quantitative analysis suggested that measures relating to environmental factors should be incorporated under this policy, implying that further interventions need to be taken into account to cope with delayed childbearing.

A Bakhtinian Dialogical Approach to Understanding Young Vietnamese Children’s Narratives and Identities Formation in Preschools

Previous studies have claimed that young children’s everyday narratives reflect their identities formation. Guided by Bakhtinian theory of dialogism and qualitative research, this paper aims to explore two young Vietnamese children’s everyday narratives and identities formation in a preschool in Hanoi. Young children’s identities formation is understood as an ongoing process of their articulation of others’ words to make sense of themselves and the world. Children’s narratives are conceptualized in multimodal forms of language (e.g. verbality, gestures, body movements) and were collected through diverse resources (e.g. close observation, informal conversations, fieldnotes, and artifacts). Semistructured interviews and informal conversations were conducted to access parents’ and teachers’ narratives about children. Data analysis was completed through two steps (including transcription and analysis of children’s stories). The findings showed that children are agentive narrators in telling and constructing themselves. Cultural resources and adults’ beliefs and practices are contextual factors influencing children’s identities. These findings both support and differ from prior studies on teacher-child interactions in the Vietnamese context and recommend preschool teachers to design their classes as the dialogical environment to support children’s well-being.

Factors Affecting Behavioral and Psychological Perspective of Young Vietnamese Customers in Buying Second-Hand Clothes

Encouraging the purchase of second-hand clothes is a viable strategy to reduce the negative consequences of the fashion industry. The research examines the second-hand clothing behavior of Vietnamese young customers based on their behavioral and psychological perspectives. The novelty of the study is that it expands and compensates for the limitation of the theory of planned behavior when explaining the purchase intention of second-hand clothing. A conceptual model linking different types of attitudes, subjective norms, perceived behavioral control, personal norms, psychological consequence, and purchase intention were tested upon 341 Vietnamese young customers. The results indicate that attitude towards the environment, attitude towards the purchase of second-hand clothing, subjective norms, and psychological consequences are significant determinants of the purchase intention of second-hand clothing. Moreover, demographic characteristics such as age, gender, income, and experience in purchasing second-hand clothes also influence the purchase intention. These research findings provide valuable implications about useful marketing strategies to encourage second-hand clothing consumption – as a green behavior among young people.

Factors Affecting Behavioral and Psychological Perspective of Young Vietnamese Customers in Buying Second-Hand Clothes

Factors Affecting Behavioral and Psychological Perspective of Young Vietnamese Customers in Buying Second-Hand Clothes

“Confessions of the Vietnamese” Facebook Page: The Intergenerational Conflict of Young Vietnamese Migrants in the Online Space in the Czech Republic

“Confessions of the Vietnamese” Facebook Page: The Intergenerational Conflict of Young Vietnamese Migrants in the Online Space in the Czech Republic

Factors Affecting the Intention to Use Financial Technology among Vietnamese Youth: Research in the Time of COVID-19 and Beyond

This study focuses on understanding the factors that affect the intention of using financial technology among young Vietnamese in the context of the COVID-19 pandemic. Fintech studies are abundant in developed countries and mainly focus on consumers’ conditions, awareness, habits, and capital. These are expected to differ significantly from the situation in developing countries. We have reviewed factors that can affect the user’s intention, including the Perceived Benefit (PB), Perceived Risk (PR), Belief (B), and Social Influence (SI), and rely on the Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) model in this research. The survey sample comprises 161 Z-generation consumers with strong flexibility and knowledge about the use of Fintech. We use the PLS-SEM (partial least squares structural equation modeling) analysis method with the SmartPLS software (SmartPLS GmbH, Oststeinbek, Germany) to evaluate the research model. We find that the Perceived Benefit (PB) has the most significant impact on the intention to use Fintech, followed by Belief (B). However, in general, the factors are not significant, perhaps due to many reasons that are intrinsic in Vietnam. Based on this result, service providers, policymakers, and researchers can calibrate the development and research for the following stages. We offer findings different from the previous research, thus especially extending the literature on young people.

The Influence of Celebrity Endorsement on Young Vietnamese Consumers' Purchasing Intention

The Influence of Celebrity Endorsement on Young Vietnamese Consumers' Purchasing Intention

Job attraction and career choice motivation in a socialist-market economy: the case of the young Vietnamese workforce

ABSTRACT This paper aims to explain the career choice motivation of young workers in a non-Western setting, Vietnam. After witnessing the greater role of the relatively small but competent bureaucracy in East Asia, many have assumed that ‘pervasive and powerful’ bureaucracy also occupies a similar prestigious position in the rapidly growing Vietnam. For the past decade, however, declining talent acquisition in the public sector indicates that good quality workers are leaving or not choosing public sector jobs. What job motivators and perception on the government jobs affect the younger generation’s career choice in Vietnam? Based on the classic motivation theories and Public Service Motivation (PSM) framework, we surveyed fresh graduates and final year university students (n = 433) and found that there is a positive relationship between public career choice and motivation to serve the public as PSM theory expected. Yet, our data show that traditional job motivators such as materialistic benefits, job security, and stability were more important for the young Vietnamese. From a comparative perspective, this suggests that Vietnamese bureaucracy, regardless of its power and pervasiveness, needs substantial improvement by meeting public workers’ basic sanitation needs and working environment to recruit quality manpower for continuous economic success.

"Vy, mladí Vietnamci ('nenakažení'), nás počeštěné banány prostě pochopit nemůžete": Mladí Vietnamci a superdiverzifikace českého novomediálního prostoru

This article analyses media texts written in Czech by young Vietnamese from 2008 to 2017. It aims to: a) describe how the authors categorise themselves and determine whether they construct their identity as hybrid; and b) consider whether these texts contribute to the superdiversification of the Czech space. Three identity versions appear in the material: banana children, young ‘uninfected’ Vietnamese, and the younger generation of banana children (BC, YUV, and YG). BC emphasise the hybrid character of their identity, i.e. the necessity of using two languages and behaving in accordance with the norms of two ethnic societies in their everyday lives. YUV declare that competence in Czech and knowledge of the social norms of the majority cannot change the fact that they are Vietnamese. YG assign basically the same features to their own category as to BC. But unlike them, YG usually consider the hybrid character of their identity to be self-evident. That the analysed texts problematise the role of language as a defining feature of ethnic identity can be considered an expression of the superdiversification of the Czech media and new media space. BC defend their right to not belong to a single ethnic society, YUV declare their identity to be exclusively Vietnamese, and MG express amazement that the existence of young Czech-speaking Vietnamese is still surprising to a part of the majority population.

Consumer Sentiments: a Missing Link between Personality Traits and Purchase Intention toward Foreign Products - an Empirical Study on Young Vietnamese Consumers

The purpose of this research is to examine the influence of consumer sentiments on purchase intention toward foreign products and to determine which personality traits are responsible for the formation of consumer sentiments. In this study, we employed Structural Equation Modeling to test the research model using data collected from a survey of 400 young Vietnamese consumers in Ho Chi Minh City. The results provide empirical evidence of the positive impact of consumer cosmopolitanism and xenocentrism on consumers’ purchase intention toward foreign products. Furthermore, through this study, we indicated that certain personality traits shape consumer sentiments. Generally speaking, in the context of foreign consumption, there is an enhanced link between personality traits and purchase intention via the mediating role of consumer sentiments. Theoretical and managerial implications are also discussed.

Effects of High-Protein and High-Carbohydrate Diets on Body Weight Were Similar in Healthy Young Vietnamese Women With Normal Body Weight

Recently, attention has been paid to the effects of certain nutrients on body weight. High-protein (HP) diets are recommended, and high-carbohydrate (HC) diets are discouraged. However, HP is costly, and recently, some adverse effects of prolonged HP diets have been reported, involving risk factors for coronary artery, kidney, bone, and liver disease and other effects. Given this background, the question arises whether an HP diet is appropriate for healthy young people with normal body mass indices, and so we compared it with an HC diet in such individuals. We recruited 20 healthy women subjects with normal body weight and formed 10 pairs matched by energy intake, physical activity, height, weight, living conditions, and other factors. One member of each pair was then randomly assigned to 1 of 2 groups—HP (approximately 30% energy from protein, 40% from carbohydrate, and 30% from fat) or HC (approximately 55% energy from carbohydrate, 15% from protein, and 30% from fat)—for 4 weeks. They were provided all food and drinks in 3-day cycle menus for 28 days. Diets provided basal and ad libitum components. Physical activity level was monitored everyday by a pedometer. The pedometers were worn everyday aside from sleeping and bathing. Body weight was measured before and after the intervention. During the 4-week intervention period, the HP group's protein intake was significantly higher at 30.1% energy than that of the HC group at 15.1% energy (P < .001). The HP group's carbohydrate intake was 41.1% energy, and that of the HC group was 56.3% energy; they were significantly different (P < .001). Daily energy, lipid, and fiber intakes were similar among the 2 groups (1558 and 1551 kcal, 49.4 and 49.5 g, and 8.9 and 8.9 g, respectively). Changes in body weight during the intervention period were similar in the HP and HC groups, being 0.00 ± 3.43 and 0.04 ± 0.65 kg, respectively (P > .05). In healthy young Vietnamese women with a normal body mass index, those who consumed the HP and HC diets were similar in their energy intakes and changes in body weight, indicating that neither an HP nor an HC diet had any advantage or disadvantage in weight control in healthy young nondieting women.

Fast Fashion Store Image, Customer Satisfaction and Loyalty on the Young Vietnamese Perspective

Fast fashion has become a trend in emerging markets in Asia such as China, India, Malaysia, and Vietnam for over a decade. During the last few years, Vietnam has become the hub for global fast fashion retailers creating fierce competition in the Vietnamese clothing market. Most of past research on fast fashion brands focuses on the global supply chain whereas its interest on the consumer behavior of their target markets is quite limited. This research work explores the store image of fast fashion stores specifically perceived by the Vietnamese target customers as store image has long been considered a key marketing differentiator for retailers over competitors to lure shopper patronage. It further investigates the inter-relationship among each component of the fast fashion store image with store satisfaction and loyalty with the structural equation modeling analysis. The author's findings indicate that the commercial and corporate image components positively influence store loyalty via customer satisfaction as a mediator.

Tran-Duc-Thao. Gli anni della formazione e dell'impegno politico (1917-1945)

Among the best known and influential interpreters of Husserlian philosophy in the 1940s, Tran-Duc-Thao (1917-1993) is at the center of a revival of interest. In this context, the present contribution, starting from unpublished archive documents, intends to propose a biographical and theoretical reconstruction of the first philosophical and political interests of the Vietnamese philosopher. His first two articles published in 1945 are the point of arrival of a slow and rich philosophical and political experience, which this work aims to reconstruct in its details, in which the young Vietnamese interacted with both the most important authors of his generation and the great problems posed by a turbulent historical moment.