Xiaomi Smartphone Research Articles

The Influence of Electronic Word of Mouth (E-WOM) and Perceived Quality on the Purchasing Decisions of Xiaomi Smartphones among Students at UPN "Veteran" Jawa Timur

The Influence of Electronic Word of Mouth (E-WOM) and Perceived Quality on the Purchasing Decisions of Xiaomi Smartphones among Students at UPN "Veteran" Jawa Timur

The Influence of Product Differentiation and Reference Groups on Xiaomi Smartphone Purchasing Decisions

Various smartphone brands with varying prices and specifications continue to emerge and develop in society. This study aims to determine the effect caused by product differentiation and reference groups on consumer purchasing decisions. This research is a quantitative research with product differentiation and reference groups as independent variables and consumer purchasing decisions as dependent variables. This study uses questionnaire data collection techniques and obtained 68 respondents, namely students of D-IV Marketing Management Study Department of Business Administration Malang State Polytechnic who use Xiaomi smartphones. Data analysis used was multiple linear regressions. The results show that partially product differentiation variables have a positive and significant effect on purchasing decisions, besides that the reference group variables also have a positive and significant effect on purchasing decisions. So from that it can be concluded that differentiation and reference groups can influence consumer purchasing decisions by increasing the superiority and value of the product and increasing the company's image to attract consumer attention.

The Influence of Brand Image and Influencer’s Credibility on Buying Decisions with Brand Trust as an Intervening Variable A Study on David GadgetIn's Youtube Subscribers

Purpose: Currently, smartphones are one of the most widely used technologies in the country, including in Indonesia itself, making smartphones a necessity and a must-have priority.
 Design/methodology/approach: This study aims to find out how brand image and influencer’s credibility influence the consumers’ purchasing decisions with brand trust as an intervening variable on YouTube subscribers David Gadgetin, a Xiaomi smartphone user in Garut West Java, Indonesia. The method in this study used a descriptive method using a quantitative approach. The data collection technique in this study used a questionnaire as the primary data which was distributed to 100 respondents using a purposive sampling method. Data analysis technique utilized PLS–SEM.
 Findings: The results of this study indicate that brand image has a positive effect on brand trust. Influencer’s credibility has a positive effect on brand trust. Brand image has a positive effect on purchasing decisions. Influencer’s credibility has a positive effect on purchasing decisions. Brand trust has a positive effect on purchasing decisions. Brand image has a positive effect on purchasing decisions with brand trust as an intervening variable and influencer’s credibility does not affect purchasing decisions with brand trust as an intervening variable.

Analisis Pengaruh Resonansi Merek dan Kepercayaan Merek terhadap Loyalitas Merek Pengguna Produk Handphone Xiaomi di Kabupaten Wonogiri

The purpose of this study is to investigate how trust and brand resonance affect the brand loyalty of Xiaomi mobile phone product users in Wonogiri Regency. The target audience of this research is Wonogiri Regency residents who own Xiaomi smartphones. A total of 100 respondents who live in the Wonogiri Regency area and are more than 17 years old are the sample used. Using the Partial Least Square (PLS) 3.0 analysis methodology, the research data were analyzed quantitatively. Brand loyalty of Xiaomi smartphone users in Wonogiri Regency is proven to be positively and significantly influenced by the brand resonance variable, based on the findings. Xiaomi smartphone users in Wonogiri Regency show positive and considerable brand loyalty as a result of the brand trust variable. The findings of the f2 calculation show that brand resonance and brand loyalty are adequately correlated. Variations in the brand trust and resonance factors can explain shifts in the brand loyalty variable, according to the calculation of the R2 value.

STRATEGI PROMOSI MELALUI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK XIAOMI YANG DI MEDIASI WORD OF MOUTH PADA MAHASISWA UNIVERSITAS SAMUDRA

This research aims to determine the influence of promotional strategies on purchasing decisions for Xiaomi brand smartphones mediated by word of mouth among students at Samudra University. This research used a sample of 96 respondents who were consumers of Xiaomi smartphone users. The data analysis method uses path analysis, t test, and coefficient of determination test. The results of this research show that promotional strategies via social media directly influence word of mouth, promotional strategies via social media influence purchasing decisions, word of mouth directly influences purchasing decisions, and promotional strategies via social media indirectly influence decisions. purchase of Xiaomi brand smartphones mediated by word of mouth. This research still has limitations in the form of a sample that is still less representative of the total population. It is recommended for future researchers to use a larger sample.

The Influence Of Lifestyle And Reference Groups On The Decision To Purchase A XIAOMI SMARTPHONE

This research aims to find out the lifestyle and reference group of Xiaomi smartphone purchasing decisions in Bogor City. This type of research uses a Quantitative approach. Sampling using Slovin Technique, with a sample count of 100 respondents. The data collection method is done using the questionnaire method. The data analysis technique used in this study is a multiple linear analysis technique. This research uses the SPSS Test tool. The results showed that partially lifestyle had a significant effect on purchasing decisions. This is evidenced by getting a greater t-count value when compared to the t-table value (5,028 > 1,984) with a significant level of 0.05. Reference Group has no significant influence on purchasing decisions. This can be proven by obtaining a greater t count value when compared to ttable (0,808 > 1,984) with a significant level of 0.05. While simultaneously there is the influence of Lifestyle and Reference Group on Purchasing Decision in Bogor City. With the calculation result that has been done generates a value of Fhitung count > Ftable of (15,379 > 3.09) with a significant value of 0.000 < 0.05. Thus it can be concluded that there is a significant influence between lifestyle and reference groups on purchasing decisions

Pengaruh Harga, Kualitas Produk, Citra Merek, dan Promosi Terhadap Keputusan Pembelian dan Pembelian Ulang Smartphone Xiaomi

The increasingly rapid development of smartphone technology has made smartphone manufacturers compete in creating classy products in order to attract consumers in making purchasing decisions, especially Xiaomi vendors. Xiaomi ranks 5th in market share in Indonesia in 2023, which proves the need for improvements in terms of price, product quality, brand image and promotion. This research aims to determine price, product quality, brand image and promotion. Purchase and repurchase decisions are affected. This research can be used as a strategy to compete with other competitors. This research uses the Structural Equation Modeling method. This research was conducted by distributing questionnaires to 135 Xiaomi smartphone users. The results of this research show that price and brand image have a significant impact on purchasing and repurchasing decisions. Xiaomi is advised to improve the promotional aspect. It is possible that if Xiaomi management makes improvements to the promotional variables, it will be able to win the smartphone market share in Indonesia again.

The Effect of Price, Brand Image, and Product Quality of Purchase Decision of Xiaomi Smartphones

The high number of internet users in Indonesia makes the need for smartphones increasingly increasing. That way the competition to meet the needs of smartphones is very high with competition from various brands. This study aims to determine the effect of price, brand image, and product quality on purchasing decisions. The population in this study were consumers who purchased Xiaomi smartphones in Probolinggo City with a sample of 119 respondents using purposive sampling. This study uses a quantitative method with a descriptive approach and is analyzed using multiple linear regression. The results of this research show that price, brand image, and product quality have a significant positive effect on purchasing decisions. Brand image has the most dominant influence on purchasing decisions.

Pengaruh Perceived Social Media Marketing Elements terhadap Brand Awareness dan Brand Image pada Pengguna Smartphone Xiaomi di DKI Jakarta

This study aims to examine the impact of the influence of social media marketing elements through consumer brand engagement on brand awareness and brand image on Xiaomi smartphone users in DKI Jakarta. This study used a research design, namely descriptive research and causality research and variables were measured using seven Likert points. In taking the sample using a purposive sampling technique and using 220 respondents who fit the existing criteria. The data in this study were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results found in this study are the influence of entertainment, EWOM and trendiness through consumer brand engagement on brand awareness and brand image among Xiaomi smartphone users in DKI Jakarta.

Does the millennial and non-millennial generations moderate the relationship between brand loyalty and brand experience?

This study aims to examine the effect of brand experience on brand loyalty by mediating affective commitment and the millennial and non-millennial generation as moderating variables for Xiaomi smartphone users in Pontianak. The population in this study is the people of Pontianak who use Xiaomi brand smartphones. The number of samples in this study were 100 respondents using the sampling technique, namely non-probability sampling with purposive sampling method. The data analysis method used in this research is Partial Least Square (PLS). The results showed that brand experience had a positive and significant effect on brand loyalty. Brand experience has a positive and significant effect on affective commitment. Affective commitment has a positive and significant effect on brand loyalty. Furthermore, the results obtained that affective commitment mediates the effect of brand experience on brand loyalty. The test of the moderating effect of the millennial generation moderating the effect of affective commitment on brand loyalty has a positive and significant effect. In addition, the test of the moderating effect of the non-millennial generation moderating the effect of affective commitment on brand loyalty has a positive and significant effect

INFLUENCE OF PRODUCT ATTRIBUTES AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR OF XIAOMI SMARTPHONE USERS

The high number of smartphone users in Indonesia has made the country a potential target market for smartphone companies. This makes consumers in this sector more selective in choosing a smartphone brand. This selective behavior of consumers is a sign that there can be brand switching behavior by consumers due to unfulfilled consumer needs and desires. This study aims to determine the effect of Product Attributes and Variety Seeking on Brand Switching Behavior of Xiaomi smartphone by UPN Veteran East Java students. This study uses a quantitative method using 81 people as a research sample. The number of respondents was determined using a non-probability sampling method with purposive sampling technique. The data collection method was carried out through conventional questionnaire distribution and measured using a Likert scale. The analytical tool used in this research is Partial Least Square (PLS). The results of this study indicate that the variables of product attributes and variety seeking have a significant influence on brand switching of Xiaomi smartphone brands by students of the National Development University "Veteran" East Java.

The Effect Of Brand Image And Electronic Word Of Mouth In Social Media Instagram Toward On Purchasing Decision Of Xiaomi Smartphone

This study aims to seeing how big the relationship and the role that occurs between the brand image and electronic word of mouth in social media instagram toward on purchasing decisions of Xiaomi Smartphone. In this study used descriptive and causal research methods.The research method used in this study is a quantitative method. , there are two main variables that are the focus of this research. The brand image and electronic word of mouth variables are independent variables, hereinafter referred to as the independent variable (X), which is a type of variable that explains or influences other variables. Meanwhile, the purchase decision variable is the dependent variable or dependent variable (Y), which is a type of variable that is explained or influenced by the independent variable. The results of hypothesis testing can be concluded that brand image has a positive effect on the purchase decision variable and based on descriptive analysis, the average brand image variable is 83.88% so that it can be said to be in the "Good" category. The average brand image variable is 77.74% so that it can be said to be in the "Good" category. For the purchasing decision variable based on descriptive analysis, the average brand image variable is 78.56%, so it can be said to be in the "Good" category.

The Effect of Product Quality and Brand Image on Xiaomi Smartphone Purchase Decisions

This study aims to determine the effect of product quality and brand image on purchasing decision Xiaomi smartphone. The population in this study are Xiaomi smartphone consumers in the region of Rungkut Surabaya. The sampling method use is non-probability so that results obtained were 80 respondents. The measurement scale used in this studies is the Skala Likert scale. The data used is primary data, namely questionnaire data from answers to respondents and secondary data, namely data obtained from sales data and supporting sources for the research topic. The analysis used is partial least square (PLS)with validity test, reliability test, and hypothesis test. The result of the study, it was found that product quality and brand image has a positive and significant on purchasing decision smartphone Xiaomi.

THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND CONSUMER SATISFACTION ON CONSUMER LOYALTY XIAOMI SMARTPHONES IN LHOKSUKON CITY COMMUNITY

This study aims to examine and analyze the effect of product quality, brand image, and consumer satisfaction on consumer loyalty Xiaomi smartphone in Lhoksukon City Community, North Aceh District. The research method used is quantitative method and the sampling technique is Incidental Sampling, then the data collection technique uses a questionnaire using a Likert scale. The results of the study explain that in the Product Quality variable (X1) Partially Product Quality has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted, then on the Brand Image variable (X2) Brand Image has a partially positive and significant effect on Consumer Loyalty (Y) with Ho rejected and Ha accepted , then on the Consumer Satisfaction variable (X3 ) Consumer Satisfaction has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted , then simultaneously Product Quality (X1), Brand Image (X2), and Consumer Satisfaction (X3) have a positive and significant effect on Consumer Loyalty (Y) in the Lhoksukon City Community.

Pengaruh Lifestyle, Fitur, Brand Image, Dan Kepercayaan Konsumen Terhadap Keputusan Membeli Smartphone Xiaomi Di Kota Surakarta

The purpose of the study is to ascertain the relationship between Lifestyle, Features, Brand Image, and Consumer Trust on Xiaomi smartphone purchase decisions in Surakarta City, as well as the impact of each factor on those decisions, respondents 97 make up the research sample as well. Utilizing the SPSS software, a quantitative research methodology was used. The study's findings show that the Lifestyle variable significantly influences people's decisions to buy Xiaomi smartphones in Surakarta City. In Surakarta City, feature variables significantly influence consumers' decisions to buy Xiaomi smartphones. The company's image in Surakarta City, and Xiaomi Smartphone Purchase Decisions. Between the consumer trust variables, the consumer trust variable has a considerable impact on smartphone purchase decisions in Surakarta City. In Surakarta City, the factors "Lifestyle, Features, Brand Image, and Consumer Trust have a positive simultaneous impact on Xiaomi Smartphone Purchasing Decisions "Proven"

Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi

As the world of technology develops, various kinds of smartphones appear on the market, so that this makes competition even tighter. The research aims to determine the effect of price and product quality on Xiaomi smartphone purchasing decisions. The population used in this study were students who are domiciled in Magelang Regency with a sample of 100 respondents. The sampling technique used in this research is purposive sampling technique. Based on the results of the analysis that has been done, it is concluded that price (X1) has a positive but not significant influence on purchasing decisions. While it is known that the product quality variable (X2) has a positive and significant influence on purchasing decisions.

Pengaruh Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Smartphone Xiaomi (Survey pada Karyawan PT. Ajinomoto Indonesia Karawang Factory Departemen Sajiku)

Technology and the lifestyle of Indonesian people are currently experiencing developments. Many Indonesian people want prestige smartphones with high quality. A good brand image given by a product can give consumers confidence in using the product to support activities that suit their lifestyle. The purpose of this study was to determine the effect of brand image and lifestyle on Xiaomi smartphone purchasing decisions. The research method used in this research is quantitative with descriptive and verification. The sampling technique in this study was purposive sampling with an unknown population. To determine the number of samples, the formula used was lemeshow. Data processing techniques in this study used multiple linear regression analysis with the help of SPSS. The results of the analysis show that the brand image variable has a positive and significant effect on purchasing decisions and lifestyle variables have a positive and significant effect on purchasing decisions. Meanwhile, brand image and lifestyle variables simultaneously have a positive and significant effect on purchasing decisions.

Pengaruh Penggunaan Sosial Media dan E-Wom terhadap Keputusan Pembelian di Mediasi Kepercayaan (Studi pada Smartphone Xiaomi Daerah Istimewa Yogyakarta)

The rapid development of the business world today causes companies to face intense competition. This research is classified as a type of quantitative research method, using a purposive technique. The results of the study are as follows. The use of social media has a positive effect on purchasing decisions for Xiaomi Smartphones with a p value of 0.031 < 0.05 1.65. E-wom has a positive effect on purchasing decisions for Xiaomi Smartphones with a p value of 0.033 < 0.05. The use of social media has a positive effect on trust with a p value of 0.015 <0.05. EWOM has a positive effect on trust with a p value of 0.030 <0.05. Trust has a positive and significant impact on purchasing decisions with a p value of 0.010 <0.05. Social media has a positive effect on purchasing decisions mediated by trust with a p value of 0.047 < 0.05. EWOM has no positive effect on purchasing decisions mediated by a p value of 0.096 > 0.05.

Citra Merek, Kualitas Produk, Persepsi Harga, dan Promosi terhadap Keputusan Pembelian

This study aims to analyze the influence of brand image, product quality, price perception, promotion on the purchase decision of Xiaomi smartphones in the city of Semarang. This research method is descriptive qualitative by obtaining primary data obtained directly from the source by using a questionnaire. The population of this study is consumers who have made purchasing decisions for Xiaomi smartphones in the city of Semarang. In this research using a purposive sampling method with a sample used in this study as many as 100 respondents. Data analysis used validity test, reliability test, multiple linear regression analysis test, F test, coefficient of determination test (R²) and t test (hypothesis), then by testing the data in this study using SPSS version 22. The results showed, a) the brand image variable is obtained from the regression coefficient (beta) of 0.297 with a significant level of 0.04 which means less than 0.05; b) the product quality variable is obtained from the regression coefficient (beta) of 0.255 with a significant level of 0.01 which means less than 0.05; c) the price perception variable is obtained from the regression coefficient (beta) of 0.283 with a significant level of 0.02 which means less than 0.05. In conclusion, brand image, product quality, price perception, and promotion found that these variables have apositive and significant effect on the decision to purchase a Xiaomi smartphone in the city of Semarang.
 Keywords: Brand Image, Product Quality, Perceived Price, Promotion

Kualitas Produk, Citra Merek, dan Word Of Mouth terhadap Keputusan Pembelian

This study aims to determine the effect of product quality, brand image, and word of mouth on Xiaomi smartphone purchasing decisions. This research method is quantitative. The population in this study is Surabaya residents who use Xiaomi smartphones whose exact population size is not known. The sampling technique uses purposive sampling and uses non-probability sampling methods. Respondents obtained 70 residents. Data collection was carried out through a Google form questionnaire to respondents with an ordinal scale via a Likert scale from a score range of 1 to 5. The data was processed using the Partial Least Square (PLS) data analysis technique. The results showed that product quality, brand image, and word of mouth had a positive and significant effect on Xiaomi smartphone purchasing decisions in Surabaya. In conclusion, product quality, brand image, and word of mouth have a significant influence on purchasing decisions.
 Keywords: Brand Image, Purchase Decision, Product Quality, Word of mouth