Investigations into crispy and crunchy in American English have demonstrated that these synonymic taste words have differing effects on perceived taste depending on association. To test the generalizability of these findings, category fluency tasks were used to elicit foods and beverages more and less associated with several pairs of synonymic taste words. Next, taste tests were conducted using synonymic taste words and some of their more and less associated products as stimuli. The results showed that more associated taste words have a marginally significant, positive effect on taste ratings, with significant interaction effects for certain products resulting in lower taste ratings. This study confirms that synonymic taste words beyond crispy and crunchy can alter perceived taste in American consumers. Moreover, it demonstrates that the underlying mechanisms are complex and, in addition to association, depend on the particular food or beverage as well as further factors.
Read full abstract- All Solutions
Editage
One platform for all researcher needs
Paperpal
AI-powered academic writing assistant
R Discovery
Your #1 AI companion for literature search
Mind the Graph
AI tool for graphics, illustrations, and artwork
Journal finder
AI-powered journal recommender
Unlock unlimited use of all AI tools with the Editage Plus membership.
Explore Editage Plus - Support
Overview
3780 Articles
Published in last 50 years
Articles published on Word Pairs
Authors
Select Authors
Journals
Select Journals
Duration
Select Duration
3826 Search results
Sort by Recency