WeChat Business Research Articles

Psychological Factors Affecting Female Entrepreneurship Success: A Case of Chinese Muslim Female WeChat Business Entrepreneurs

This article mainly explores the psychological factors that contribute to women entrepreneur’s success. This study focuses on 10 Chinese Muslim women entrepreneurs on WeChat. This article uses qualitative in-depth interviews. This study reveals the psychological factors that influence the success of female entrepreneurs. This research found that for Muslim female WeChat business entrepreneurs, persistence and patience, courage to face difficulties, bold investment, and the support of faith have become the psychological factors for female entrepreneurial success. Through psychological empowerment, women can improve their self-esteem, which is more conducive to women's active entrepreneurship. For Muslim women, faith empowerment is the most important characteristic of women. Women gain confidence and achieve self-growth through faith.

The effects of internet use on the cultivation of non-timber forest products

Cultivating Non-Timber Forest Products (NTFPs) serves as a crucial means to increase the income of impoverished households in remote areas, while also providing an important avenue towards achieving equitable economic development and environmental preservation. This paper explores the impact of the internet use on households' NTFPs cultivation practices. Based on the available dataset of 641 valid questionnaire responses collected through field research conducted by the research team, this study employs an in-depth analysis utilizing endogenous transformation models. Furthermore, the study recognizes the importance of considering heterogeneity among different user groups and purposes. The results indicate that households who use the internet with the proportion of NTFPs in their forest land being 8.863 % higher than others. Households who use the internet for sales having a proportion of NTFPs in their forest land that is 12.083 % higher than that of non-internet-using households, while households who use it for production only has a 6.971 % increase. Further analysis reveals that internet use increases households' social capital levels, thereby promoting NTFP cultivation, which is attributable to the rise of special e-commerce models such as WeChat business. Furthermore, the use of the internet to some extent reduces the supply of agricultural labor.

GUANXI (RELATIONSHIP) AND ENTREPRENEURSHIP: THE DEVELOPMENT STRATEGY OF CHINESE MUSLIM WOMEN ENTREPRENEURSHIP ON WECHAT BUSINESS

The concept of guanxi has a strategic role in the development of WeChat business. The purpose of this study is to explore how can Muslim female entrepreneurs use the guanxi to build WeChat business development strategies. The authors use a qualitative research design and the data for our survey was obtained from 8 female entrepreneurs in Yiwu city with in-depth interviews methods. The authors explain how entrepreneurs in WeChat business establish a WeChat business development strategy through in -depth interviews with entrepreneurial women. This study found that the strategic development of WeChat business highlights the establishment of relationship, relationship maintenance. The aim of development strategy of WeChat business is improving the loyalty of customers to meet the long -term desire of customers' purchase. In addition, the survey found that the emotional connection between buyers and sellers on WeChat business has become an important part of the sales process in social media. It can be concluded that Muslim female entrepreneurs found that it is easier to establish trust and contact with Muslim groups through faith identification. Muslim women entrepreneurs maintain close emotional connections with consumers and stakeholders through mutual support and encouragement. Furthermore, emotional connections promote the development of their business in WeChat.

Customer Loyalty of Fruit WeChat Business

WeChat groups are the simplest and most basic private communication software in China. Those who can enter a WeChat group share common values or specific consumer groups. The marketing cost of the WeChat group is meager, and it is widely used in the current Chinese market. Consumption feelings and purchase behaviors reflect the loyalty of WeChat group consumers. What factors are these two dimensions affected by? In this report, we chose the fruit WeChat purchase group as the research object and used the questionnaire for analysis. By constructing the indicators of purchase feeling and purchase behavior for analysis, we will get the factors that affect purchase intention and behavior, which provides a reference for improving the WeChat group shopping mode.

WeChat business and place identity construction in rural China: A case study of Beiqishui village, Zhouzhi county

The development of information technology and the popularization of the internet economy have triggered the transformation of rural livelihoods and social networks, impacting villagers' emotional connections to their places. Taking Beiqishui village, a typical specialized village that produces kiwi fruit, as a case, this study examines how the villagers’ economic roles, economic links, and economic rhythms have changed and how these changes are associated with the changes in the emotional connection between humans and places in the context of the internet economy. First, as a new means of livelihood for rural residents, WeChat business has encouraged them to become active economic actors, facilitating the development of their self-worth, family attachment, and place identity. Second, the collective mutual assistance and trust that are established through online economic links have a positive effect on the development of rural communities and the formation of collective identity and a sense of pride. Third, the economic rhythms influenced by WeChat business have made the construction of place identity dynamic. Our study suggests that the construction of place identity cannot be fully understood without considering economic factors, which are fundamental and even decisive in the place identity formation process. As a result of WeChat business, Beiqishui village has transformed into a lively, attractive, and booming area that benefits from digital technologies.

“Make a Living by Doing Good”

Abstract This article focuses on the e-commerce of infant milk by Chinese migrant women in France, who became retail agents for their Chinese clients after the melamine infant formula scandal in China in 2008. The daigou-ers conceive of their WeChat business as an activity of solidarity, one that allows them to earn a living while helping Chinese parents get safe baby foods. My article proposes to conceptualize the daigou business of formula milk as a moral economy and analyze the ways in which online and offline realities merge and collide in the making of this moral economy. I argue that the moral economy of infant formulas is co-constructed by the virtual encounters between the seller and the buyer, the materiality and mobility of infant milk, the dynamics of the infrastructures of mobility, the offline hazards and challenges affecting the supply and transportation of the formula milk, and customers’ risk perception.

Empirical Study on the Influencing Factors of WeChat Business Integrity

With the increasing popularity of the smart phones and electronic payment, WeChat shopping has become a trendy lifestyle for many people. However, the issue of WeChat business integrity has gradually appeared due to the virtuality of the Internet. This paper analyzed the development of WeChat business and its business integrity. The influencing factors of WeChat business integrity and related hypotheses had been studied based on theoretical and practical analysis. The reliability and validity of the data collected through questionnaires were tested with SPSS24.0. Empirical analysis was done to the hypotheses by using the structural equation model. The results indicated that products and service quality, after-sale guarantee, payment security and Word-of-mouth had a prominent positive effect on the integrity of WeChat business.

Review and Improvement of Consumer Rights Protection under the WeChat Business Model

Wechat business is a model in the development of network economy. It has the characteristics of fast information dissemination and simple business model. As an emerging group of online sellers, it has almost no application to the rule of Seven-day unreasonable return and exchange. With the expansion of the influence of wechat merchants, the lack of application of this rule has greatly infringed on the rights and interests of consumers. To promote the standardized development of Seven-day unreasonable return of wechat merchants, it is necessary to improve the law on the definition of wechat subject behavior, improve the supervision system of wechat registration, and build a wechat credit evaluation and dispute resolution mechanism. Starting from the phenomenon of system establishment, from the perspective of law and system, improve the means and methods of standardizing the business behavior of wechat merchants, in order to solve the infringement of consumers' rights and interests caused by the Seven-day unreasonable return system of wechat merchants at this stage, and promote the prosperity and development of wechat merchants and other network economic behaviors in China.

Ethical Problems and Countermeasures in the Operating Activities of WeChat Business

WeChat business is inevitable in the development trend of the era and the development of mobile Internet. WeChat business, as a special commercial activity carried out by human beings in the mobile Internet, is special in the commercial operation activities relying on the mobile Internet social platform that is built based on the mobile Internet technology. The particularity of WeChat business’s operating activities determines that WeChat business has special ethical requirements. However, as WeChat business is a new economic form in economic construction and development, some ethical problems in WeChat business operations have gradually emerged, and to different degree affect the development of WeChat business and even the economy, which requires us to face this problem and solve the ethical problems of WeChat business with strong measures.

Salesperson Self-Regulated Learning and Online Customers' Patronage: An Ambidexterity Perspective.

Although the roles of exploratory and exploitative learning as alternative sales skills have been documented, there is not yet a clear consensus, and empirical evidence in the online sales context is lacking. In addition, existing studies have tended to examine the two activities in parallel, without looking into the dyadic situation of balanced or imbalanced exploratory-exploitative learning. Grounded in the WeChat business context, this study explores how online sales agents’ balanced and imbalanced ambidextrous learning influence customers’ e-loyalty and, in turn, their patronage intention and behavior. Polynomial regression and response surface analysis are performed on 226 dyads, and the results support the hypothesized balance effect. Further, asymmetrical imbalance effects are identified, with customers exhibiting higher e-loyalty and better patronage outcomes when online sales agents adopt more exploitative learning than exploratory learning. This study helps improve understanding of the efficiency of personal selling in a virtual context.

Empirical Study on the Influencing Factors of WeChat Business Integrity

With the increasing popularity of the smart phones and electronic payment, WeChat shopping has become a trendy lifestyle for many people. However, the issue of WeChat business integrity has gradually appeared due to the virtuality of the Internet. This paper analyzed the development of WeChat business and its business integrity. The influencing factors of WeChat business integrity and related hypotheses had been studied based on theoretical and practical analysis. The reliability and validity of the data collected through questionnaires were tested with SPSS24.0. Empirical analysis was done to the hypotheses by using the structural equation model. The results indicated that products and service quality, after-sale guarantee, payment security and Word-of-mouth had a prominent positive effect on the integrity of WeChat business.

An Analysis for Elements of Affecting the Establishment and Promotion of Micro-business Trust in C2C Model under WeChat Circumstance

The core of micro-business and consumer transactions is trust. Based on the Theory of Reasoned Action and Technology Acceptance Model, this article discusses the factors of the establishment and promotion of micro-business trust from the trust orientation of consumer, the trust of WeChat businesses, and the trust of WeChat platform. Data were obtained by questionnaire, and SPSS software was used for data reliability and multiple regression analysis. It is concluded that all three levels have a significant positive impact on the establishment and promotion of C2C mode micro-business trust. The trust of WeChat businesses and the trust of WeChat platform have a greater influence on the establishment of micro-business trust. The trust orientation of consumer and the trust of WeChat businesses have a greater impact on the promotion of micro-business trust. Among them, the WeChat business trust level is the most important factor.

The Analysis and Prospect for Small-size E-commerce Enterprise in Improverished Mountain County Assisting Industrial Poverty Alleviation

In recent years, driven by China's “Internet + ”strategy, local small e-commerce enterprises have contributed a lot to the rapid development of resource-based poor counties. The experience of its development can be used for reference by the poor mountain counties with certain resource advantages to win the battle against poverty and implement rural revitalization. Taking the citrus industry in Zigui County, Yichang City, Hubei Province as an example, through field research, the paper considers that the small-scale e-commerce enterprises in Zigui County have their own characteristics in pushing citrus to the market, helping the precise poverty alleviation by the new rural people + Taobao Shop mode and WeChat business mode relying on social media. Then, in view of the problems existing in its development, the paper puts forward some suggestions for further development of the idea of e-commerce to help farmers.

The Evaluation of College Students’ Wechat Business Entrepreneurship Based on Fuzzy Comprehensive Evaluation

The Evaluation of College Students’ Wechat Business Entrepreneurship Based on Fuzzy Comprehensive Evaluation

Analysis on Customer Behavior and interest in mining on WeChat Business

Abstract:In recent years, with the increasing number of Wechat users, a new shopping mode has emerged in the social platform of Wechat, which is what we call Wechat business. It can share goods and publicly display goods information to social friends. Since Wechat's origin is social rather than marketing tools, Wechat business can find user groups and interconnected big data more than traditional e-commerce. However, with the advent of the era of big data, Wechat business has generated huge customer behavior data, and with the strong demand of micro-business dealers to convert massive amounts of data into useful information, how to dig out users' shopping in huge behavioral data. Interest, and thus the personalized recommendation service in the micro-business model is particularly urgent.

An Empirical Study on the Impact of Micro-credit Marketing on Consumer Information Search Behavior

With the continuous growth of WeChat users, many merchants use micromessaging platform as an important channel for marketing promotion. Based on TRA and TPB theory, this paper puts forward the relationship between perceived risk, product knowledge, interaction, information quality, Psychological impact on consumer search behavior and explore the impact of private relations on the two, build the model and put forward the relevant assumptions, through the questionnaire survey and empirical analysis to verify the model and assumptions, according to the results for the WeChat business to provide marketing recommendations to help WeChat marketing benign development.

Using Information Resources to Innovate Service Business Model

With large data, cloud computing, the Internet + these new information technology concepts, many companies or scholars have begun to pay attention to information technology business model innovation. They spend a lot of manpower, material and financial resources to build a new information technology, but most people have ignored the information resources themselves. This paper introduces the concept of information resource and service business model, and illustrates the specific flow of information resources promote business model innovation. Finally, the case of Wechat Business and Didi Taxi is used to illustrate how information resources promote business model innovation. Enterprises or the masses can learn the value of information resources through these cases.

农特微商的发展现状及趋势研究

随着移动互联网的快速发展，社交软件的广泛应用以及对绿色农特产品的追求，人们对于通过微商购买农特产品的接受程度不断提高。然而，目前尚未有文献对农特微商的发展现状及趋势等做出具体且完整的分析和研究。本文借鉴农特微商的相关理论，在其他学者研究的基础上，对农特微商进行了更深层次的研究分析。本文通过分析发现，农特产品的质量、外观及服务等多个因素与消费者通过微商方式购买农特产品的意愿有密切的关系。在发展农特微商的过程中，本文提出了以下策略建议：首先，选择合适的农特产品，并保证其质量高，外观好；其次，注重对产品口感色泽的培养，选择更加美观且合适的产品包装，提高物流速度；再者，线上线下结合营销，与顾客进行定期互动；最后，建立产品背书体系，增加顾客的可信度。通过调查分析发现，有更多的消费者愿意通过微商购买农特产品，有更多的新农人加入到农特微商的创业队伍中。因此，农特微商将会迎来其发展的黄金时期。 With the rapid development of mobile Internet, the wide application of social software, and the pursuit of green special agricultural products, the acceptance of people buy special agricultural products through Wechat Business will continue to be improved. However, there has not been literature which can make the specific and complete analysis and research on the development status and trends of agricultural wechat Business. Referring to the theory of agricultural wechat business and on the basis of the research of other scholars, this paper has analyzed deeply agricultural wechat business. According to the analysis, this study found that there was a close relationship between multiple factors of agricultural products such as appearance, quality and service and consumer willingness to buy products by wechat business. In the process of the development of agricultural wechat business, this paper proposes the following strategies: first, sellers should select the appropriate agricultural products and ensure high quality, good appearance. Second, they should focus on product’s taste and color, choose the more beautiful and suitable product packaging and improve logistics speed. Third, they could combine with marketing online and offline to interact with customers regularly. Finally, they should establish a product endorsement system to increase the credibility of the customer. Through the investigation and analysis, we find that more consumers are willing to buy agricultural products by wechat business; there are more new farmers to join the entrepreneurial team. Therefore, agricultural special products wechat business will usher in the golden period of development.

Study on Operation Mode of Agricultural Supply Chain in WeChat Business Environment

With the popularity of the Internet and smart phones, it is becoming more and more common to use WeChat to maintain human relationship, share information in life, and sell various kinds of agricultural products at the moment. This paper analyzes the characteristics and current situations of operation mode in agricultural supply chain, and points out the disadvantages of modern agricultural product supply chain model, then puts forward a new operation mode of agricultural supply chain which is based on the Internet, and WeChat is regarded as the medium trading platform for the purpose of shortening the length of the supply chain and ensuring the operation efficient of agricultural supply chain.

The Role of Business and Friendships on WeChat Business: An Emerging Business Model in China

ABSTRACTWeChat business is an emerging way of doing business in China, which can be considered as a marriage between traditional e-business and social networking communications. In WeChat business, firms have developed customer relationships along two distinct ways: business relationships and friendships. However, research on the combination of business relationships and friendships is relatively nascent, and there are contradictory findings. In this study, we examine the effectiveness of the two relationship strategies using data from a field experiment through the WeChat platform by an apparel firm. Results from the field experiment suggest that development of friendships with new customers can help the strategy of developing business relationships; but developing friendships and business relationships with experienced customers negates each other. The study contributes to the literature on relationship marketing and role theory, and helps WeChat managers clarify how new social networking relationships with customers can be effectively leveraged.