Website Performance Research Articles

How to accurately evaluate and attribute multi-channel marketing performance in digital banking

This paper discusses the following four essential challenges in delivering multi-channel strategies and attribution in the digital banking space. The first challenge is the need to understand digital's place in the overall marketing mix, and how to develop measurement techniques that accurately attribute sales so as to calculate the return on investment (ROI) for online and offline channels. Secondly, and relatedly, is to understand how the performance of marketing activities, channels and websites for the B2B side of our business are evaluated, given that the criteria for success cannot purely be reduced to numbers of sales — what other markers of attainment need to be taken into consideration. Thirdly, how to track digital users across devices and touchpoints or channels, ensuring they can be reached on second and third screens with a common message and journey to drive conversions. Finally: with the diverse range of channels and touchpoints through which our audience now reach us, how do we create campaigns and journeys that are fully integrated while remaining consistent?

Modifying UTAUT and innovation diffusion theory to reveal online shopping behavior

This study adapted the Unified Theory of Acceptance and Use of Technology (UTAUT) and innovation diffusion to show how virtual community building, website performance expectancy, effort expectancy, trialability, and two mediators (familiarity and perceived risk) interact and affect online shopping intention. A total of 430 valid participants were collected, all of whom had the goal of buying a smart phone. The results of the structural equation model analysis show that performance expectancy and effort expectancy positively affect website familiarity; virtual community building and trialability positively influence product familiarity; and perceived risk negatively affects purchase intention. In addition to the effects demonstrated by the regression results, website familiarity and product familiarity also have mediation effects. Finally, this study suggests that managers should provide a complete community to consumers in order to enable them to share information; furthermore, they should also provide details of product trials on the website, so that consumers can increase their familiarity with both the website and the products, as this can then raise consumer purchase intention.

Featuring the e-service quality of online website from a varied perspective

AbstractThe websites vigorously grow and inevitably need to provide consumers high-quality service to create excellent experience and win the customers’ heart to establish mutually beneficial and long-term relationship. Consequently, the e-service quality attracts priority-concerns. The research purpose differentiates three service quality models that make the effects on consumer loyalty-related behavior under e-service environment. Data were surveyed from online consumers to test the research model. Conclusively, the empirical results indicate: (1) service quality (SERVQUAL) model appears superior to quality of electronic service (QES) model and website performance index (WPI) model in explaining e-service quality; (2) service quality has significant positive effects on affective, continuance, and normative commitment; (3) affective commitment has significant positive effects on loyalty and advocacy intention; (4) normative commitment has significant effects on loyalty, advocacy intentions, and willingness to pay more; while continuance commitment does not have the same effects.

Acceptance, Benefits, and Challenges of Public Health-Oriented Pet Business Regulations in King County, Washington.

New regulations were implemented in King County, Washington, in 2010 requiring pet businesses to obtain a permit from Public Health-Seattle & King County (Public Health) and undergo annual inspections to provide education and ensure compliance with regulatory standards. The regulations were developed as a tool for zoonotic disease control and prevention education for businesses and their customers, as well as for environmental protection. To assess the acceptance, benefits, and challenges of the new regulations and identify ways for Public Health to improve educational efforts and assist businesses with compliance. Cross-sectional survey. King County, Washington. Pet businesses with Public Health permits in 2013. Self-administered survey responses. The response rate was 40.5%. The majority of respondents provided grooming, pet day care, and kennel/boarding services from small, independent businesses. Sixty-one percent reported Public Health inspections as beneficial, especially concerning disinfection procedures and using an infection control plan. Almost three-fourths of respondents used the Public Health template to develop the infection control plan. Forty-four percent reported using the educational materials provided by Public Health, and 62% used educational materials from other sources. Most respondents reported that they gained benefits from the pet business permit, although fewer agreed that they obtained a good value from the permit and fee. The most common benefits reported were protection of animal and human health and establishing the credibility of the pet business. Major challenges with the implementation of the pet business regulations were not generally reported by respondents. Most respondents reported a collaborative relationship between Public Health and the pet businesses. Improvements in infection control practices and positive responses to the inspections were reported by pet businesses. Survey results were used to improve infection control plan templates, increase the use of educational materials, and improve the Web site and business portal performance.

Analyzing traffic source impact on returning visitors ratio in information provider website

Web site performance, especially returning visitor is an important metric for an information provider web site. Since high returning visitor is a good indication of a web site’s visitor loyalty, it is important to find a way to improve this metric. This research investigated if there is any difference on returning visitor metric among three web traffic sources namely direct, referral and search. Monthly returning visitor and total visitor from each source is retrieved from Google Analytics tools and then calculated to measure returning visitor ratio. The period of data observation is from July 2012 to June 2015 resulting in a total of 108 samples. These data then analysed using One-Way Analysis of Variance (ANOVA) to address our research question. The results showed that different traffic source has significantly different returning visitor ratio especially between referral traffic source and the other two traffic sources. On the other hand, this research did not find any significant difference between returning visitor ratio from direct and search traffic sources. The owner of the web site can focus to multiply referral links from other relevant sites.

Usage Of Asp.Net Ajax for Binus School Serpong Web Applications

Today web applications have become a necessity and many companies use them as a communication tool to keep in touch with their customers. The usage of Web Application in current time increases as the numberof internet users has been rised. For reason of Rich Internet Application, the desktop application developer wasmoved to web application developer with AJAX technology. BINUS School Serpong is a Cambridge Curriculum base International School that uses web application for access every information about the school. By usingAJAX, performance of web application should be improved and the bandwidth usage is decreased. Problems thatoccur at BINUS School Serpong is not all part of the web application that uses AJAX. This paper introducesusage of AJAX in ASP.NET with C# programming language in web application BINUS School Serpong. It is expected by using ASP.NET AJAX, BINUS School Serpong website performance will be faster because of reducing web page reload. The methodology used in this paper is literature study. Results from this study are to prove that the ASP.NET AJAX can be used easily and improve BINUS School Serpong website performance. Conclusion of this paper is the implementation of ASP.NET AJAX improves performance of web application in BINUS School Serpong.

English

Online presence is essential for tourism organisations, and the quality of websites can influence customers. In the case of hotels, there are many studies to evaluate website performance based on functionality, usability and other factors, much less on the amount of different information available to the consumer. In the near future by using Big Data it is expected that hotel websites will be dynamic, they will adapt themselves on-the-fly, showing personalized information to each consumer. Different consumers will have different websites (information’ available) from the same hotel. This paper presents a framework for the characterisation of hotel websites, focusing on the amount of information available to the consumer in each website, which was applied in a case study during the last months of 2013 to the websites of five-star hotels that operate in the tourist region of the Algarve, Portugal. The framework allowed to identify a set of exhaustive indicators for hotel website characterisation, which were then grouped into ten fundamental information dimensions. These dimensions further fell into four dimension groups. Finally, it is presented and discussed quantitative and qualitative evaluations, that illustrates which indicators and dimensions are more often considered on hotel websites to satisfy the consumer’s information needs.

A study of e-commerce adoption by tourism websites in China

Abstract Planning and booking a trip online is now increasingly common for travelers. This study evaluated 258 Chinese tourism websites (CTWs) using a content analysis technique that assessed website performance in terms of e‐commerce adoption. The current study aims to elucidate the status of e‐commerce adoption among different types of websites. The analysis revealed significant differences in performance between the types of websites, and online travel agencies (OTAs) were found to perform better than other types of tourism websites. The results also revealed that CTWs are not using the Internet to its full potential, as most tourism websites focus on providing basic information services, especially the official tourism websites (OTWs). Suggestions are made concerning how to improve the performance of CTWs and potential avenues for future research are discussed.

Design patterns and coding practices for performance-optimised JQuery Mobile cultural sites

Mobile clients have been on the rise and websites are becoming more accessible by portable and wireless devices. More specifically, the use of mobile devices is increasing rapidly in the cultural and museum sectors. Mobile sites are built on standards such as HTML5, CSS3 and other modern web technologies like JQuery Mobile, and they run on any mobile platform with a modern, standards-compliant web browser. However, the performance and usability of such sites are often insufficient. In this work, we study the requirements of mobile cultural sites, assess the performance of jQuery Mobile websites, investigate how the synergy with other technologies or techniques could be used to improve performance and conclude to a set of design patterns and coding practices, focused on jQuery Mobile cultural sites.

Building a Culturally-Competent Web Site

The internationalization of Web sites requires Web designers to provide effective navigation experience for users from diverse cultural backgrounds. This research investigates the effect of cultural cognitive style on user perception of Web site structure characteristics and performance on the Web site, and the subsequent user satisfaction towards the Web site. More specifically, the authors focus on the breadth versus depth of a Web site's structure. A laboratory experiment involving participants from China and the United States was conducted to test the hypotheses. The results showed that cultural cognitive style and Web site structure indeed interact to affect user perception and performance. People with holistic and analytic cultural cognitive styles displayed different perceived navigability and user performance on “broad” and “deep” Web sites. This study adds a cultural dimension to our knowledge on how Web site structure can affect users' experience. It also suggests pragmatic strategies for Web site design practitioners to improve website design in order to produce compelling navigation experience for users from diverse cultures.

The Effect of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception

Purpose: The purpose of this research is to examine the effect of website performance and online seller status on consumer purchase intention. This study also aims to assess the mediation effect of buyer perception on the relationship between website performance and consumer purchase intention in the context of Internet shopping. Design/Methodology/Approach: This study proposed a conceptual framework and collected a total of 255 samples in the Mainland China to test research hypothesis and investigate the relationship among different predictors. Both measurement model and construct model were established and evaluated using AMOS 21. Findings: Results present that website performance and online seller status significantly affect consumer purchase intention. Buyers’ perception partially mediates the relationship between the website performance and consumer purchase intention. The effect of website performance on purchase intention is greater than the effect of other constructs. There is a reciprocal relation between seller status and website performance. Implication: Website managers should further enhance website quality, customer service, and well acknowledge consumers about the good performance of their website. Online vendors should devote to strengthen their online status. A partial influencing effect impacts on the relation between website performance and consumer purchase intention, thus the buyers’ perception should not be considered as a ‘standalone’ concept. Originality/Value: This study proposed a conceptual model to predict consumer purchase intention in the context of C2C E-Commerce. The primary value lies in a better understanding of consumer behavior and detailed examination of the critical determinants.

HUBUNGAN EFEKTIFITAS PSB SMA ONLINE DAN KINERJA WEBSITE TERHADAP KEPUASAN USER DIWILAYAH DINAS PENDIDIKAN KOTA PADANG

The growth of information technology is increasing rapidly, the need for proper information, fast and accurate is the desire of everyone. As well as online admission of new students (PSB) is a product of real time software application services and 100% web-based. However, there is no significant relationship exists between the effectiveness and performance of the website by the user. Seeing these symptoms then it can defined problems in this research whether there is a significant correlation between the effectiveness of PSB Online and website performance together with user satisfaction in the area of Department of Education on Padang city.The research hypothesisis that there is a positive and significant influence together between the effectiveness of PSB Online with website performance against user satisfaction.This research using survey research approach with descriptive correlations methods to see a significant correlation between the effectiveness of PSB Online and website performance together with user satisfaction in the area of Department of Education on Padang city. Research population is public senior high school studentsin thearea of Department of Education on Padang cityandsampling technique is simple random sampling so the sample was 100 respondents.From the researchit appears that the effectiveness of online PSB has a positive relationshipby76.10%. Website performance has a positive correlation by86.70%. Effectiveness and performance PSB online websites together has a positive relationship by 90.50%. From the finding research data, it could be seen the level of achievement of the respondents to the effectiveness of online PSB included both categories andals othe website performance in both categories. Keywords: Relationships, effectiveness, performance, website, user

Webometric analysis of Library Websites of Higher Educational Institutes (HEIs) of India: A study

Library websites plays an important role in dissemination of information of the institution and library resources. It acts as a trustworthy mirror of the institute. To evaluate the library website performance webometric tools and indicators are required. The present study calculated web impact factor (WIF) and R-WIF (Revised WIF) of top ten library websites of HEIs (Higher Educational Institutes) of India and further correlated both the formulas with Spearman’s Rank Correlation. It was found that WIF and R-WIF are correlated and associated which depicts that there is very less difference between the two ranking methods. The position of library websites of half HEIs of India is same while evaluating through both the formulas. After a pilot survey, the list of top ten HEIs of India is extracted from ranking web of Universities. Google search engine was chosen for the study. dx.doi.org/10.14429/djlit.35.5.8788

SU‐E‐T‐11: A Cloud Based CT and LINAC QA Data Management System

Purpose:The current status quo of QA data management consists of a mixture of paper‐based forms and spreadsheets for recording the results of daily, monthly, and yearly QA tests for both CT scanners and LINACs. Unfortunately, such systems suffer from a host of problems as, (1) records can be easily lost or destroyed, (2) data is difficult to access — one must physically hunt down records, (3) poor or no means of historical data analysis, and (4) no remote monitoring of machine performance off‐site. To address these issues, a cloud based QA data management system was developed and implemented.Methods:A responsive tablet interface that optimizes clinic workflow with an easy‐to‐navigate interface accessible from any web browser was implemented in HTML/javascript/CSS to allow user mobility when entering QA data. Automated image QA was performed using a phantom QA kit developed in Python that is applicable to any phantom and is currently being used with the Gammex ACR, Las Vegas, Leeds, and Catphan phantoms for performing automated CT, MV, kV, and CBCT QAs, respectively. A Python based resource management system was used to distribute and manage intensive CPU tasks such as QA phantom image analysis or LaTeX‐to‐PDF QA report generation to independent process threads or different servers such that website performance is not affected.Results:To date the cloud QA system has performed approximately 185 QA procedures. Approximately 200 QA parameters are being actively tracked by the system on a monthly basis. Electronic access to historical QA parameter information was successful in proactively identifying a Linac CBCT scanner's performance degradation.Conclusion:A fully comprehensive cloud based QA data management system was successfully implemented for the first time. Potential machine performance issues were proactively identified that would have been otherwise missed by a paper or spreadsheet based QA system.

Measuring E-government performance of provincial government website in China with slacks-based efficiency measurement

As the rapid development of the information science and technology especially the network technique, e-government has a very promising application foreground. E-government acts as a quite new form of government affairs and also an effective exploration of government innovation. The development and popularizing of the network puts forward a new request and challenge to the government. This paper devotes to evaluate e-government performances of 31 provincial government websites in China using the method of DEA. Research results show that most of these provincial government websites operate at an inefficient level and in a bad manner. Moreover, the e-government efficiency differences lie in both different individual provinces and different districts. It is confirmed that the less developed western provinces achieve a higher efficiency mean than the eastern and middle ones.

Website adoption and performance by Iranian hotels

This study investigates the website adoption and performance of Iranian hotels. Using the content analysis technique, this study identifies 48 different features of the websites of 75 Iranian hotels. The findings show that Iranian hotels are at a very early stage of Internet adoption. The use of e-commerce is unlikely in the near future, as at present, none of the hotels offers online reservations. The results indicate that page ranking and the hotel star rating are significantly related to website performance. This investigation contributes to the limited research on e-commerce and hospitality in Iran.

Ethical perspectives on e-commerce: an empirical investigation

Purpose – The purpose of this paper is to investigate the various factors that influence consumer trust and privacy on e-commerce system and identify different ethical factors that affect consumer perceptions toward e-commerce adoption. Design/methodology/approach – The theoretical background used in this study was critical theory on trust in e-commerce. Online survey from Second Life users was conducted to study ethical issues in e-commerce and their influencing factors. Findings – The results were focussed on significance of e-commerce ethics on consumer purchase and its influence on online marketing. The ethical performance of the e-commerce web site will facilitate an increase in trust, which in turn enhances customer commitment and loyalty. Research limitations/implications – The survey data in this study has some common method bias. The possibility of the existence of the common method bias cannot be completely eliminated. Security and privacy are the two major aspects that drive online businesses which lead online consumers to develop trust on the digital environment. Practical implications – The findings on e-commerce ethical research will be useful for current management practice such as making business policies and strategies and sharing information to managers and organization leaders. Originality/value – With the introduction of internet and e-commerce a large of companies has been performing their business transactions through electronic network. Increasing communication technologies has bought speedy changes in online business transactions. E-commerce networks are playing a pivotal role in online business and consumers are more concerned on ethical issues of e-commerce including security, privacy and trust.

Methodologies for monitoring website performance

Purpose – Online advertising such as Google AdWords gives small and medium-sized enterprises access to new markets at reduced costs. The purpose of this paper is to analyse the visibility and performance of a website and to test the effectiveness of online marketing using the data provided by Google Analytics. Design/methodology/approach – The authors use a class of econometric time series models with unobservable components, Structural Time Series Models (STSM). The authors allow for time-varying trends to take into account the non-stationary behaviour displayed by time series. The authors illustrate the model using daily data from a local tourist website. Three specific questions are addressed: do paid keywords campaigns increase the volume and quality of search traffic? Do paid keywords affect the volume and quality of the unpaid traffic? How do paid and unpaid keywords perform? Findings – The results for the case study show that: first, online campaigns affect traffic volume positively but their effectiveness on traffic quality is uncertain; second, paid keywords do not affect the volume and quality of unpaid traffic; third, the increase in traffic volume is not always due to the paid keywords and the lowest quality visits come from paid traffic. Practical implications – This analysis may help webmasters to design successful online advertising strategies. Originality/value – This study contributes to the development of user-friendly methodologies to monitor website performance. The analysis shows that STSM is a suitable methodology to test the effectiveness of online campaigns and to assess the changes over time in the performance of a website.

KAJIAN YII FRAMEWORK DALAM PENGEMBANGAN WEBSITE PERGURUAN TINGGI

Along with the development of technology in building a website , usually in the PHP programming language , people tend to write the coding from scratch . It seems like Perguruan Tinggi Raharja website which has 4 ( four ) such problems in terms of appearance , contains , security and technology . Because the Perguruan Tinggi Raharja website is still under construction using conventional methods , which take a long time can eventually lead to problems such as complexity in the preparation of the program code . Where it can lead to the development of the website and the length of time it is difficult to perform more maintenance because the code of the compiled program does not have a good standard of application development . As a solution presented four (4 ) solution of the above problems is the infrastructure including a website , view websites , website content and dashboard system , this can be managed more easily by applying a PHP based frameworks like Yii Framework . Yii Framework is a framework that contains functions and classes using the MVC method contained therein . MVC is a method that separates the parts of a web application consists of a Model , View , and Controller . With the Yii Framework significant benefits obtained as easily perform all types of web application development because Yii is very light and comes with a caching solution that is satisfactory , and it is suitable for developing applications with high traffic . In terms of safety also has a pretty good level of security , including the prevention of cross- site scripting ( XSS ) , cross-site request forgery , and the prevention of attacks of cookies . With the construction of university websites using Yii Framework Prog expected to improve the performance of a website as a future spotlight Pribadi Raharja information .

Research on Multimedia Business Network Architecture Based on Distributed IP Technology

Multimedia business network architecture is to raise the transmission rate of multimedia information, reduce the delay characteristics of the transmission process, so the multimedia service website can operate fast, reliable. In this paper we use multiple distributed IP technology to design the multimedia business network structure of IPV6. In order to verify the performance of network structure, we use IPerf software to test the performance of IPV6 multimedia business web site, and compare the performance of network under different distributed IP. By contrast, the network transmission speed of the multi distributed IPV6 is highest, delay characteristics are the shortest; and the distributed IPV6 is secondary; the worst is the general distributed IP. The transmission rate is 2.32 M/s; network delay characteristics can reach 232.21 ms, which verifies the important role of distributed IP in the multimedia business site structure. It provides technical support for the study of multimedia network.