This study explores how leading luxury brands engage with the United Nations’ Sustainable Development Goals (SDGs) and how these commitments are reflected in their marketing strategies. By integrating Sustainable Marketing Action Framework with the SDGs, the research provides a structured lens for understanding sustainable marketing in the luxury sector. A descriptive content analysis of luxury brand websites was conducted to assess both explicit and implicit engagement with the SDGs. Findings reveal that luxury brands most frequently align with SDG 12 (Responsible Consumption and Production), SDG 17 (Partnerships for the Goals), SDG 15 (Life on Land), and SDG 9 (Industry, Innovation, and Infrastructure). In contrast, SDG 5 (Gender Equality) and SDG 8 (Decent Work and Economic Growth) are less frequently addressed. Using the Sustainable Marketing Action Framework, the study shows that brands primarily focus on redesigning products and services and repurposing elements of the marketing mix, rather than on systemic drivers such as reorganizing the marketing function or promoting responsible consumption. This is the first study to examine the relationship between luxury, sustainable marketing actions, and the SDGs, demonstrating how luxury brands are selectively engaging with the SDGs to fulfill market-facing core competencies.

Evaluate the availability and accessibility of mental health care at Michigan's community colleges (CCs). Michigan's 31 CCs. We employed quantitative data collection supplemented with qualitative validation: first conducting an analysis of CC websites, followed by interviews with CC providers and decision-makers to validate and contextualize findings. The integrated data were examined using univariate analyses to capture heterogeneity of models of mental health provision at CCs. Of 31 CCs, all were analyzed and 23 completed confirmation interviews. N = 5 CCs (16%) had no mental health providers; N = 16 CCs (52%) had mental health providers with additional roles beyond counseling (i.e., academic advisors). Referrals, teletherapy, and behavioral intervention teams were also common mental health supports. Most CC websites (N = 23; 74%) had navigability and/or content challenges for accessing mental health service information. In the face of resource constraints, CCs are pursuing numerous approaches to the provision, promotion, and structuring of mental health services.

Pivot gene enrichment analysis of Streptococcus pyogenes specific hyaluronic acid mediated disease prognosis on gastric cancer: Based on bioinformatics study.

Campus recreation programs often lack disability‐inclusive language and images according to a recent study from Oregon State University. The study, Inclusivity of Collegiate Campus Recreation Programs in Region VI of NIRSA: A Content Analysis of Websites , examined how clearly campus recreation programs communicate accessibility and inclusion for students with disabilities through their websites.

Internet Promotion of Orthobiologics by the American Association of Hip and Knee Surgeons Members: Claims Versus Evidence in Patient-Facing Websites.

Purpose This study explores how Higher Education Institutions (HEIs) engage in networks to support the Sustainable Development Goals (SDGs). Despite growing involvement in sustainability collaborations, research on HEI networks remains fragmented, with most studies limited to single cases or regional scopes, leaving their global landscape and collective impact underexplored. This paper aims to provide a comprehensive, global overview of HEI-led and HEI-involved networks, examining their structure, strategic focus and alignment with the 2030 Agenda. Design/methodology/approach This study adopts a two-step research design. First, a systematic review of peer-reviewed review articles indexed in Web of Science and Scopus is conducted to identify sustainability-oriented HEI networks discussed in the literature and to compile a comprehensive list of active initiatives. Second, a qualitative content analysis of network websites is carried out to examine network composition, geographical scale and patterns of SDG engagement. Findings The analysis mapped 62 active HEI networks, primarily operating at global and national levels. While collaboration is expanding beyond academia to include governments, healthcare and community, sustainability efforts are predominantly focused on socioeconomic goals. Environmental priorities, such as land, water and biodiversity, are underrepresented, revealing an emerging imbalance across the three domains of sustainable development. Originality/value This study provides a global overview of HEI networks addressing the SDGs. It highlights current patterns, gaps and emerging trends, offering HEIs and policymakers’ actionable insights on how networks can enhance impact, strengthen collaborations and balance sustainability strategies across scales.

ABSTRACT Feminist studies have shown how societal discourse constructs entrepreneurship as a gendered field, privileging a masculine image of entrepreneurship. Grounded in this literature, we examine business incubators and accelerators (BIAs) as implicit gatekeepers for new entrants into entrepreneurship, and as heavily understudied intermediary actors within the broad entrepreneurship ecosystem. Through a critical discourse analysis of 166 Canadian BIA websites, we examine how these texts construct entrepreneurship and study these constructions through the lens of gender inclusion or exclusion. Analysing identity and relational functions of the texts we find three overarching discursive practices, two that reproduce the status quo (a masculine gendered entrepreneurship), and a third that creates a counter-discourse, pointing to the possibility for change. Based on these practices and how they are combined, we develop a critical typology of BIAs’ website discourses comprising: 1) an exclusionary discourse perpetuating a masculine gendered system that we label ‘closed entrepreneurship’; 2) a less prevalent inclusive discourse that disturbs existing structures and shifts them to ‘open entrepreneurship’, and 3) a hybrid discourse, permitting variance while sustaining the gendered status quo. Our work extends entrepreneurship discourse studies to the organizational level of analysis and has implications for ‘inclusive entrepreneurship’ theory and practice.

BackgroundGeographical mobility of Urologists plays a crucial role in shaping regional healthcare systems; however prior research often overlooks mobility patterns of Urology trainees. In comparing distances traveled during career transitions and initial practice locations in relation to residency training sites, we hope to address gaps in understanding how training environments and social factors influence professional trajectories and discrepancies in care.MethodsData on U.S. Urology Residency Graduates (UGs) from 2020 to 2023 was obtained from ACGME-accredited residency programs in 2025. Authors utilized a website analysis to collect location and training data from January 2023 through September 2023. First attending positions were identified by students through residency program alumni pages, Google/LinkedIn, and when available, linked institutional physician profiles. Primary outcomes were regional retention rates, travel distances, and socioeconomic drivers (analyzed by multivariate regression) during transitions from medical school to residency (T1), residency to fellowship (T2), and residency to the first attending position (T3). Retention rates were stratified by NIH funding status (top 50 NIH-funded schools vs. non-top 50).ResultsA total of 659 Urology graduates (UGs) were examined. The Northeast retained the most UGs during T1 but retained the lowest UGs during T2 and T3. The West retained the highest UGs during T2 and T3 and consistently retained over half of their UGs during each transition. More UGs from T50NIH travelled over 500 miles (39%) than NonT50NIH (36%) during T1. Additionally, UGs from T50NIH institutions demonstrated higher T3 mobility. UGs took attending offers in areas with predominantly Caucasian populations, lower minority populations, less physicians, and more rurality compared to their training locations.ConclusionsThe heightened T2 mobility may be due to specialized training at select institutions, while lower T3 mobility highlights shifting priorities as UGs transition to long-term career establishment. Higher T3 mobility from T50NIH institutions suggest graduates from research intensive institutions were more willing to relocate farther distances for their first attending positions. Increased rurality during T3 was demonstrated compared to T1 and T2, which are centered around urban training environments. The findings highlight the importance of strategically aligning urology workforce distribution with regional healthcare needs.

BackgroundThe COVID-19 pandemic underscored that access to reliable and expert-driven scientific information is not only essential but also lifesaving. Since 2020, the Italian Society of Pharmacology has been publishing SIF Magazine, an online magazine dedicated to citizens. This journal was created to make pharmacology accessible to the public, highlighting its impact on health and quality of life while clarifying the truths, theories, and misconceptions surrounding drugs and their use.ObjectiveThis work analyzed web interaction data from SIF Magazine to understand how the public reaches and engages with an online scientific journal and gather practical insights for improving digital scientific communication.MethodsThe data analyzed in this study were obtained from the web analytics of the SIF Magazine website. The analysis covers 3 years (2022-2024). By studying patterns of access, navigation, and engagement, the analysis clarified which types of scientific content connect most with users, how people find and choose trustworthy sources, and what they do after reaching them.ResultsAverage monthly site visits increased from 120,024 in the partial period examined in 2022 to 128,059 in 2023 and 200,379 in 2024, paralleled by higher monthly views (155,785 in 2022, 165,438 in 2023, and 254,297 in 2024). The engagement rate declined modestly (36% in late 2022, 35% in 2023, and 29% in 2024), consistent with scale-related dilution from an expanding top-of-funnel audience. Category-level analyses of top-performing articles indicated disproportionate interest in renal, urogenital, and sexual disorders followed by inflammation and pain and gastrointestinal diseases. Seasonal analyses showed recurrent peaks for season-linked topics (eg, motion sickness, photosensitivity reactions, and influenza vaccination) during expected periods.ConclusionsTogether, these findings underscore the importance of data-driven content planning and continuous performance monitoring to sustain the effectiveness of digital scientific communication platforms.

ABSTRACT Objective This study evaluated real-world engagement with the online Military to Civilian Adjustment and Reintegration Measure (M-CARM) platform, described user characteristics and usage patterns, and examined score distributions, factor structure and variability in a naturalistic online sample relative to the original validation study. Method Website analytics (2022–2025) and M-CARM completion data (December 2020–February 2025) were analysed to assess reach, uptake, and engagement. Following data cleaning, 1,101 unique responses were retained. Group differences were examined using t-tests, ANOVAs, chi-square tests, and logistic regression. A confirmatory factor analysis (CFA) evaluated the fit of the hypothesised five-factor structure. Results The platform received 10,155 site visits with an 11.2% completion rate among users who accessed the assessment page. Users were predominantly male, aged 26–45 and from the Army. The CFA demonstrated acceptable model fit and strong item loadings. Exploratory analyses identified that Navy users had lower total scores and higher odds of Resentment and Regret, and older veterans (56–75) were less likely to meet criteria for this need compared with younger groups. Conclusions This is the first study to examine real-world engagement with the M-CARM platform, highlighting the M-CARM’s translational potential as a scalable, accessible digital tool for identifying reintegration needs among veterans.

BackgroundExposure to critically ill children during emergency medicine (EM) residency is limited and variable. General EDs care for over 85% of the 36 million annual pediatric ED visits in the U.S., highlighting a training gap. To address this, the Emergency Medicine Resident Simulation Curriculum for Pediatrics (EM ReSCu Peds) was developed by more than 50 pediatric simulation experts as a free, open-access curriculum of 16 peer‑reviewed cases. Representatives from 10 national EM, pediatric EM (PEM), and simulation organizations, along with contributors from 44 institutions, created and iteratively refined each case. Case toolkits include learning objectives, critical actions, debriefing guides, and instructor resources. Using a regional‑champion strategy to support dissemination, this hybrid implementation‑effectiveness study evaluated dissemination (web analytics), implementation, and educational effectiveness (user satisfaction and feedback).MethodologyDissemination used a multimodal approach with an open-access website and downloadable PDF book. Regional champions promoted local implementation and collected learner and facilitator data. From July 2021 to January 2025, dissemination was assessed via website visits, PDF downloads, and case access patterns. Implementation and effectiveness were evaluated using anonymous facilitator and learner surveys administered via QR codes after sessions. Surveys assessed demographics, satisfaction using Net Promoter Score (NPS), perceived educational effectiveness on Likert scales, and barriers through open-ended responses.ResultsThe curriculum PDF was downloaded 2,278 times, and the website received 11,296 views from 594 cities across 64 countries. Most‑viewed cases included supraventricular tachycardia (1,918 views), diabetic ketoacidosis (1,895), and anaphylaxis (1,836). Least‑viewed cases included pulseless electrical activity/ventricular fibrillation (681), neonatal delivery (685), and penetrating trauma (774). Surveys included 84 facilitators and 514 learners from nine U.S. institutions across four regions. Facilitators were 51.3% faculty, 25% fellows, 17.1% residents; 59.5% had PEM fellowship training and 33.8% EM training. All sessions involved EM residents; some included pediatric residents (16.7%), nurses (15.5%), and other staff (42.9%). Facilitator NPS was 72 (81.6% promoters); learner NPS was 74 (78% promoters). Case‑specific NPS ranged from 70-90. Facilitators strongly agreed that cases effectively taught basic skills (92%), advanced skills (87%), and were realistic (76%). Learners reported similarly strong agreement: 96% for basic skills, 91% for advanced skills, 84% for realism. Qualitative themes highlighted needs for trauma references (23.2%), multimedia adjuncts (18.3%), and concise facilitator guides (26.8%). In response, two‑page facilitator flowsheets, updated trauma references, optimized imaging formats, and procedural video links were added.ConclusionsEM ReSCu Peds showed successful global dissemination and high satisfaction, supported by a targeted regional‑champion implementation model. Both groups provided NPS scores above 70, reflecting a “world‑class” educational product. Over 90% of users endorsed effectiveness in teaching pediatric resuscitation skills. Given modest survey response relative to website traffic, generalizability may be limited. Future work will focus on strengthening data capture, expanding multimedia resources, and evaluating clinical impact.

Despite the growing importance of Environmental, Social, and Governance (ESG) performance in shaping brand perception and consumer trust, limited empirical evidence exists on how ESG indicators translate into measurable digital consumer engagement outcomes, particularly in ethically driven markets such as the vegan food sector. This study addresses this gap by examining how ESG performance translates into digitally observable consumer engagement and frames this relationship as a strategic performance measurement and decision-support problem. Building on the sector’s reliance on ethical positioning, trust, and online visibility, we integrate ESG indicators with digital marketing and web analytics metrics (e.g., traffic and engagement proxies) for a panel of five leading vegan food firms [Nestlé SA (Vevey, Switzerland), Kellanova (Chicago, IL, USA), Beyond Meat Inc. (El Segundo, CA, USA), Danone SA (Paris, France), and Conagra Brands Inc. (Chicago, IL, USA)], using data from the Semrush web analytics platform and the Eikon Refinitiv ESG database for the period January–December 2024. We employ a mixed-method design combining descriptive analytics with correlation analysis and simple linear regression to estimate the direction and strength of ESG–digital performance links, and we extend inference through Fuzzy Cognitive Mapping (FCM) using the MentalModeler platform to simulate “what-if” scenarios that support managerial foresight under digital uncertainty. Results indicate that stronger ESG profiles are associated with more favorable digital outcomes, with specific ESG mechanisms (e.g., human-capital and environmental initiatives) aligning with deeper engagement signals. The FCM scenarios further suggest that coordinated ESG improvements can amplify digital traction and reinforce sustainable brand growth. The proposed framework contributes to strategic management by operationalizing an ESG-enabled digital performance measurement system and a lightweight Decision Support System (DSS) that can guide resource allocation, KPI monitoring, and risk-aware positioning in sustainability-oriented markets.

Learning analytics involve collecting, analyzing, and visualizing the digital 'footprints' that learners leave behind as they interact with digital learning environments. Learning analytics inform ongoing refinements to improve educational design and teaching practice. To date, research suggests that educators have not fully capitalized on learning analytics, despite the growing availability of data generated through digital learning platforms, programmatic assessment, and competency-based training. In this article, the authors adapted an established "learning analytics lifecycle" framework to evaluate a representative example of digital learning in HPE: eduCAST, an online, video-based website for orthopaedic surgery training. The framework provided a stepwise approach for exploring the potential of learning analytics in eduCAST, identifying implementation gaps, and developing a transferable list of recommendations for educators in HPE. Demographic and engagement data of 141 registered eduCAST users were analyzed after being collected via website analytics. The findings revealed limitations and opportunities related to: (1) planning for the learning environment and its users, (2) the scope and specificity of available learning analytics data, (3) the purposeful use of data analysis techniques, and (4) the relative absence of educators' data-informed actions. Generic website analytics showed significant limitations: high website traffic did not correspond to meaningful learner engagement, nor did it provide useful data to inform ongoing website refinement. Indeed, these analytics produced more data mysteries than meaningful data stories. Consistent with prior reviews in the HPE literature, this worked example demonstrated that educators appear to make diminishing investments of effort and resources across the learning analytics lifecycle. The authors argue that HPE educators can benefit from using learning analytics frameworks to guide the design, implementation, evaluation, and long-term sustainability of digital learning environments. When thoughtfully collected, analyzed, and interpreted, learning analytics can enhance learners' experiences and outcomes, support educators' professional development, and inform continuous program refinement.

Adolescence is a critical period marked by physiological and psychological changes that influence long-term health. Establishing healthy behaviours, particularly regular physical activity, is essential during this stage; however, around 80% of young people do not meet the WHO's physical activity recommendations. Digital technologies offer promising opportunities to promote health among youth, yet most physical activity mobile applications (apps) lack scientific validation and usability. Unlike psychology, which has validated repositories to guide users in selecting mental health apps, physical activity lacks validated repository platforms, especially for adolescents. The project has a twofold aim: (1) to co-design a website, named the TeenFit website, that facilitates the selection of physical activity apps tailored to each adolescent's individual needs and preferences and (2) to investigate the barriers and facilitators for the implementation of the TeenFit website in real-world settings. Adolescents and other stakeholders (ie, caregivers, educators, and health professionals) will be engaged in the development of the TeenFit website app finder through a participatory design approach that involves three workshops, encompassing both a development phase and an implementation phase. Approximately 10-12 participants per group will take part in smaller working groups to collaboratively contribute to the co-design of the TeenFit website. TeenFit will include physical activity apps available in the Spanish market, developed in both English and Spanish. These applications are currently being identified through two ongoing systematic reviews. In addition to qualitative data gathered during the audio- and video-recorded workshops, quantitative data will be collected on participants' co-design experiences and the acceptability of the TeenFit website. Data analysis will involve descriptive statistics, qualitative content analysis for describing participants' perspectives on what aspects (ie, content, features and layout) are important for the design of the website and reflexive thematic analysis to identify barriers and facilitators to implementation. The study was approved by the Research Ethics Committee in the province of Málaga (Spain) (REC ref: SICEIA-2024-003172). Research findings will be disseminated primarily via national and international conferences and publication in peer-reviewed journals. Patient and public involvement will inform further dissemination activities.

Aim: This research addresses the fragmentation in current enterprise retail and supply chain web applications, where personalization, analytics, and decision-support components function disparately, by proposing a comprehensive AI-driven personalization framework tailored to enterprise environments. Methods: Employing a conceptual and analytical methodology, the study synthesizes contemporary literature on AI, retail analytics, supply chain optimization, and personalization technologies to construct a unified model. The framework leverages advanced AI techniques, including deep learning and reinforcement learning, integrated with real-time data streams from enterprise systems. Results: Evaluation through simulated enterprise scenarios indicates that the framework substantially improves personalization quality, streamlines operational workflows, and bolsters decision-making processes. The findings suggest that such integration fosters scalable automation and bridges the divide between customer-facing interfaces and backend operations. Conclusion: This research contributes to the scholarly discourse by offering a novel, integrative approach that addresses both technical and ethical challenges inherent in AI personalization for enterprise applications. Recommendation/Implication: The proposed framework advances theoretical understanding and holds practical implications for the future design of intelligent, adaptive retail and supply chain systems.

ABSTRACT This study explores the relationship between corporate social responsibility (CSR) disclosure and operating profitability in the agri‐food manufacturing industry of Southern Europe, focusing on Extremadura (Spain). From an initial pool of 284 firms, the final sample comprised 185 companies after excluding inactive or non‐reporting cases. CSR disclosure was assessed through a content analysis of corporate websites, generating an index across social, environmental, economic, and governance dimensions. Profitability was measured using EBITDA, complemented by financial and organizational control variables. The results reveal a very low level of CSR transparency, with an average disclosure index of 7.26%, concentrated mainly in social information. Regression analyses indicate that CSR disclosure exerts a marginally negative effect on short‐term operating profitability, while operating scale, corporate tax, and personnel costs show significant associations with EBITDA. The study contributes to the literature by clarifying the CSR–performance nexus in a sector marked.

Abstract Situating the study within an ecological perspective on language education, this article examines how secondary schools in England present Modern Languages (MLs) on official school websites. Focusing on 44 schools in Local Authorities with the lowest percentage average entry for the Languages pillar of the EBacc, we built a text database comprising 10,535 words and analysed it within the framework of corpus‐assisted discourse analysis. Four themes emerge from schools' presentation of MLs: (1) MLs as a conventional school subject to be learned within formal education, (2) languages as decontextualised linguistic knowledge, (3) MLs as transferable skills and (4) MLs as a pathway for students to succeed in the global arena. Through a critical lens, we show that these themes draw on two ideological assumptions: MLs equip students with an instrument for achieving other life objectives, and their value lies primarily in developing students' skills to compete in the future global market. These assumptions reduce MLs education to simplistic cost–benefit analysis and undervalue students' intercultural and holistic growth that can be fostered through language learning. We argue that school websites constitute important sites of declared language policy where such ideological assumptions are reproduced, materialised and circulated. The study advances theoretical understandings of how institutional discourse shapes the ecology of language education in England and identifies directions for future research into the role of schools in constructing the contemporary value of MLs.

The FirstCPR cluster randomised trial delivered multimodal basic life support (BLS) learning opportunities to community organisations. An a priori process evaluation examined intervention implementation, including participation, reach, uptake and member engagement. The study used a multimethod process evaluation. Data were collected via semistructured interviews, focus group discussions, participant surveys, study records, web analytics and in-field observations. These sources captured participation patterns and implementation measures (delivery, reach, uptake and engagement: opt-in to digital messages and attendance at training sessions), as well as reasons for refusals and withdrawals. Qualitative data were analysed thematically and organised using the UK Medical Research Council process-evaluation framework. Qualitative and quantitative data were analysed separately and subsequently interpreted collectively to contextualise implementation patterns and identify barriers and enablers that influenced trial successes and failures. Intervention uptake and engagement varied significantly across organisations, with greater success observed in social and faith-based groups. Of the 82 intervention clusters, 78 (95%) received intervention materials; 74 (90%) engaged in at least one activity and 15 (18%) engaged in all activities. Participation was primarily driven by the organisation's leadership interest and support in providing BLS training to members, and by the time available to facilitate intervention activities. The presence of a dedicated liaison/champion emerged as the most critical enabler of member engagement and implementation. Feedback recommended concise, simple and culturally tailored modules, with practical components delivered in shorter, convenient sessions. Intervention delivery was affected by contextual challenges, including COVID-19 disruptions that limited in-field recruitment and group activities. Process evaluation can strengthen community-based interventions by identifying mechanisms and contextual factors that shape implementation and engagement. Partnering with social and faith-based organisations may be an effective approach to disseminating educational programmes such as life-saving skills to lay communities. Minimising research burden and ensuring organisational leadership support may improve participation while brief, practical and culturally tailored training may enhance engagement. ACTRN12621000367842.

BackgroundMen face a substantially higher risk of suicide. Effective suicide prevention strategies for men should specifically target gender-related risk factors, such as their lower likelihood of seeking professional help.ObjectiveThis study investigates the use and impact of a suicide prevention website for men between March 1, 2023, and December 31, 2024. The Männer Stärken website is the first suicide prevention platform for men in Germany, with the primary aim of facilitating help-seeking behavior. The development of the platform was informed by interviews with men who had attempted suicide, as well as by existing evidence on effective communication strategies for engaging men at risk.MethodsThis exploratory study combines quantitative web analytics and survey data with a qualitative analysis of open-ended responses from a feedback form. Using the web analytics tool Matomo, data were collected on the number of visits to the website and the subpages they accessed. In addition, 291 anonymous feedback forms were analyzed regarding visitors’ perceptions of the website’s helpfulness and its potential to support help-seeking behavior. A further component involved an online survey (n=40) examining whether a short suicide prevention film featured on the website could increase the intention to seek help.ResultsDuring the study period, the website recorded 29,279 visits. A majority (n=291) of the respondents reported via the feedback form that they found the website helpful (n=201, 69.1%) and believed it could encourage help-seeking behavior (59.8%). In the evaluation of the short film, a significant increase in participants’ intentions to seek help was observed in situations involving suicidal ideation and personal difficulties and when considering professional support services. This effect was not observed with regard to informal sources of support, such as friends or family.ConclusionsThe data suggest that the website is being used. Among those who completed the anonymous survey form (N=291), a majority reported that the website fulfills its primary aim of providing helpful pathways to support services. The evaluation of the short film further supports this conclusion. However, certain limitations must be acknowledged: since the data were collected in a field setting, the ability to draw firm conclusions about the characteristics or representativeness of the visitor sample is limited. In addition, the sample size for the short film evaluation was small. Nevertheless, the findings point to a clear need for gender-specific suicide prevention initiatives. They indicate promising directions for the development of effective, low-threshold measures, which merit further investigation in future research.

Tourism destinations increasingly promote sustainability in their branding efforts in the post-Covid period. However, a persistent gap often exists between their measurable sustainability performance and the communicated brand narratives. This study examines how countries with different World Economic Forum Travel & Tourism Development Index (TTDI) 2024 scores utilize sustainability themes in their tourism branding. We compare Germany, Portugal, Turkey, Spain, Italy, and Greece — six destinations with diverse performance levels and strategies — through a comparative case study approach. Quantitative data from TTDI are complemented by the Tourism Potential Creation Index (TPCI) to capture tourism efficiency relative to population size. These benchmarks are combined with a qualitative content analysis of official tourism websites, campaigns (2020–2025), and social media materials. The analysis builds upon Zenker's stakeholder-oriented place branding model and extends Kiraz's Sustainability-Oriented City Branding Index (SOCBI) to national tourism contexts. We employ the Tourism Potential Creation Index (TPCI= Country Tourism Creation Capacity Ratio ÷ Country Population Ratio) to understand the relationship between actual performance and the authenticity of branding. Official tourism websites and sustainability communication strategies are analyzed across three dimensions: Environmental Communication, Adaptive Branding, and Communication Authenticity. Our findings reveal a strong negative correlation (r = -0.913, p < 0.01) between environmental performance and communication intensity, suggesting that destinations with lower environmental performance compensate through intensified sustainability messaging. Four distinct patterns emerge: high-performing destinations (Germany, Spain) integrate sustainability authentically, silent performers (Portugal) underutilize their achievements, while aspirational communicators (Turkey) employ intensive branding focused on cultural and environmental heritage, and moderate aligners (Italy, Greece) balance performance with communication. This reveals a performance-communication gap that carries both opportunities and credibility risks. The analysis suggests sustainability communication serves primarily as a defensive strategy to avoid negative perceptions rather than a proactive differentiator, reflecting the asymmetric influence of environmental credentials on destination choice. The study contributes theoretically by linking performance indices with destination branding research, and practically by offering recommendations for aligning sustainability branding with measurable outcomes. The findings provide valuable insights for tourism boards seeking to balance authenticity and aspiration in sustainable destination marketing.