Warm Glow Research Articles

How hotel collaboration strategies influence green consumption intentions: the mediating role of warm glow

Drawing upon warm glow theory, this paper examines the effects of various hotel collaboration strategies on guests’ intentions to engage in green consumption. The findings from three scenario-based experiments reveal that hotel collaboration strategies significantly boost guests green consumption intentions, and reciprocal strategies prove to be more effective than incentive-based ones. Warm glow serves as a mediator in the association between hotel collaboration strategies and guests’ green consumption intentions, with reciprocal strategies fostering a stronger warm glow effect compared to incentive-based strategies. The mediating function of warm glow amid hotel collaboration strategies and guests’ green consumption intentions is regulated by environmental self-identity, thereby generating a moderated mediation effect on these intentions. This paper advances theoretical and empirical research on the application of collaborative strategy nudges in fostering green consumption within the hotel sector. It additionally makes contributions to the studies regarding warm glow and green consumption in hotels, presenting actionable insights for hoteliers who aim to effectively inspire guests’ green consumption intentions.

Informational or emotional? The influencing mechanism of digital corporate social responsibility related interactive content on product purchase intention.

Informational or emotional? The influencing mechanism of digital corporate social responsibility related interactive content on product purchase intention.

Positive anticipated affective reactions increase pro-environmental behavior.

With households accounting for 75% of global carbon emission, we need to find ways to motivate people to increase their climate change mitigating behaviors. Affective reactions have been linked to pro-environmental behaviors (PEBs), but it is unclear if positive (warm glow or hope) or negative (worry or hopelessness) is more impactful in motivating action. In this pre-registered study we used a unique longitudinal dataset from a Swedish sample to reveal that positive affect predicts more engagement in PEBs, and negative affect predicts less engagement in PEBs. A mediation model also suggests that anticipated (i.e., expected feelings of) positive affect is related to past pro-environmental engagement and could partly predict future PEBs. Hence, affective reactions may be one way to increase intrinsic motivation for a more sustainable lifestyle.

An interdisciplinary team's experiences of a university-led community engagement intervention in the Tshwane district.

The Bags of Hope (BoH) intervention is an interdisciplinary community engagement intervention bringing health professionals and students together towards uplifting the community. Through the project, abandoned newborn babies and mothers in need are provided with care packages. The project entails collecting, creating and distributing care packages within training hospitals. The aim of the study was to explore the experiences of the interdisciplinary team as to how the BoH intervention impacted their working relationships and care towards the beneficiaries. The study was conducted in three training hospitals within the Tshwane district of South Africa and University of Pretoria. This was a qualitative, exploratory study. The study population included radiography students (three), qualified radiographers (three), nurses (two) and social workers (two) involved in the BoH intervention. The data were analysed using thematic analysis. From the data analysis, four themes were generated: (1) The BoH intervention as a potential abandonment prevention strategy for hospital born infants, (2) psychological impact of the BoH intervention on the interdisciplinary team, (3) strengthening of interdisciplinary collaboration and service delivery through the BoH intervention, (4) sustainability strategies for the BoH intervention. The BoH intervention provided immediate relief to abandoned babies and mothers in need. The interdisciplinary team was emotionally impacted, experiencing a 'warm glow' effect. To sustain the intervention, increased public awareness, along with ensuring all healthcare professionals are well informed, is crucial for its long-term success. The research highlights the value that interdisciplinary collaborations can have towards uplifting communities, improving working relations and bridging resources gaps.

From responsibility to action: How CSR drives sustainability in higher education.

From responsibility to action: How CSR drives sustainability in higher education.

A qualitative study of benzodiazepine/z-drug and opioid co-use patterns and overdose risk

BackgroundCo-use of benzodiazepines and/or ‘z-drugs’ along with opioids is linked to the rise in drug related deaths (DRD) in the UK. Understanding patterns of co-use could inform harm reduction strategies for reducing DRDs. This study explored how people co-use, including dosages, timings, methods of administration, use of other substances and desired effects sought.MethodsForty-eight semi-structured interviews across Glasgow in Scotland (n = 28), Bristol (n = 10) and Teesside (n = 10) in England with individuals who co-use illicit and/or prescribed opioids and benzodiazepines/z-drugs were conducted. Eighteen interviews were co-facilitated with qualitatively trained local peer researchers. Interviews were analysed using the Framework method.ResultsSix co-use patterns were generated: (1) co-use to aid sleep or come down, (2) curated co-use, opioid agonist therapy (OAT) only (3) morning and evening benzodiazepine doses with opioids throughout the day (4) co-use binges (5) co-use throughout the day, (6) benzodiazepine use throughout the day plus OAT. Patterns one to three reflected more controlled co-use with a focus on self-medicating to give confidence, manage anxiety, promote sleep and come-down from cocaine/ketamine. Patterns four to six involved greater poly-drug use, and less controlled co-use with a focus on seeking euphoria (“warm glow”, “gouching out”) or oblivion (to escape untreated mental health conditions and trauma). Patterns two, three, five and six involved daily co-use. People switched between patterns depending on available resources (e.g. finances) or changes to prescriptions (opioids or benzodiazepines). Near-fatal overdoses were reported by participants across all co-use patterns. Patterns four to six were conceptualised as presenting greater overdose risk due to less controlled co-use and more extensive polydrug use.ConclusionsThe patterns identified provide opportunities for future harm reduction strategies, tailoring advice to patterns of use, updated prescribing guidance and policies, and the need for better access to mental health care, for people who co-use benzodiazepines and opioids to reduce DRDs.

The Roles of Cognitive and Affective Factors on Employees’ Current and Future Pro‐Environmental Behaviors

ABSTRACTThe current study investigated the cognitive and affective factors driving employees’ pro‐environmental behaviors (PEBs) in organizations to address a critical gap in sustainability research. Specifically, the roles of anticipated guilt, subjective norms (SNs), and the warm glow effect in shaping current and future green behaviors were examined through partial least squares structural equation modeling (PLS‐SEM). The findings demonstrated that anticipated guilt was the strongest predictor of PEBs, followed by SNs. The warm glow effect was also revealed to partially mediate the relationship between current and future PEBs, which offered alternative insights into the long‐term sustainability of green practices. Resultantly, the findings contributed to the theory of planned behavior and provided practical implications for organizations seeking to foster employees’ continuous environmental commitment while advancing the understanding of the psychological mechanisms underlying sustained workplace PEBs.

How Warm-Glow, Economic, Environmental, and Health Motives Influence Farmers’ Satisfaction in Practicing Organic Farming in Java, Indonesia

Numerous studies have been conducted on organic farming motives, however, less focus has been directed to warm-glow motives—the novelty of this study. This study aims to elaborate on the impact of the warm glow in addition to economic, environmental, and health motives on farmers’ satisfaction in practicing organic farming. This study was conducted in Sleman Regency of Yogyakarta Province as well as Magelang and Semarang Regencies of Central Java Province, Indonesia. By using a structured questionnaire, 259 certified organic farmers were interviewed. A 5-point Likert scale from strongly disagree to strongly agree was employed. A structural equation model (SEM) was utilized to analyze the relationship between the four motives and their influences on farmers’ satisfaction in practicing organic farming. The results revealed that warm-glow motives demonstrated a significant positive effect on the satisfaction of farmers in practicing organic farming concurrently with economic, health, and environmental motives. The significant effect of warm-glow motives has provided a new perspective in understanding their role in organic farming. The study discovered that warm-glow motives corresponded to the noble values of local society and were suitable for developing the organic farming system. The study also disclosed that by encouraging warm-glow motives, farmers could enhance their satisfaction by achieving their goals in economic, health, and environmental aspects. In other words, improving farmers’ satisfaction in organic farming by reinforcing their warm-glow motives was crucial.

Exploring the Influence of Green Message Framing on Perceptions of Motive, Warm Glow and Willingness to Pay Premium at Restaurants

Exploring the Influence of Green Message Framing on Perceptions of Motive, Warm Glow and Willingness to Pay Premium at Restaurants

A behaviorally validated warm glow questionnaire

AbstractMeasuring the social preferences of economic agents using experiments has become common place. This process, while incentive compatible, is costly and time consuming, making it infeasible in many settings. We combine standard altruism and warm glow choice experiments with a battery of candidate survey questions to construct behaviorally validated questionnaires. We use machine learning to create parsimonious 3-question modules that reliably replicate existing results on general altruism and provide an alternative method for collecting warm glow preferences.

Distinguishing altruism from warm glow: psychological motivations for money donations to Thailand’s Buddhist society

PurposeThis study investigates the factors influencing monetary donations in Thailand, a developing Buddhist nation. We explore the interplay of demographic, socioeconomic, psychological and social factors on individual donation behavior, focusing on frequency, amount, planning and motivation. Our primary aim is to distinguish pure altruism from the “warm glow” effect and identify the optimal model explaining how donation behavior impacts donor life satisfaction.Design/methodology/approachA structured, self-administered questionnaire surveyed 450 Thai charitable donors (convenience sample) using logistic regression analysis in SPSSFindingsThe study revealed females and those with higher education exhibited stronger altruistic motives, while a warm glow motivated five distinct groups: 1) older, 2) unmarried, 3) those with high external locus of control, 4) reputation-conscious donors and 5) those aware of public health benefits like medical care access. Additionally, pre-planned donations were associated with five factors: 1) debt-free, 2) Buddhist faith, 3) belief in societal improvement through donations, 4) witnessing family members donate and 5) awareness of public health benefits including receiving royal decorations.Practical implicationsThis research provides valuable insights for policymakers and charities. By understanding donor motivations, targeted incentives (e.g. emphasizing the “warm glow” effect) can be designed to increase donations and address social issues.Originality/valueThe study suggests tax deduction campaigns may be less effective than expected, as awareness of deductions correlated with lower donation frequency and amount. To incentivize giving, the government should focus on factors most linked to donor satisfaction. This research indicates warm glow is the strongest driver, followed by donation frequency, planning behavior and amount donated.

Analysis of the Impact of Green Marketing on Purchase Intention in the Automobile Sector: Roles of Environmental Knowledge and Green Psychological Benefits

Businesses are increasingly using green marketing techniques to sway consumer behavior as environmental sustainability acquires relevance. This study investigates the relationship between purchase intention for eco-friendly products in the automotive industry and the green marketing mix, which includes product, price, place, promotion, and packaging. The study specifically looks at how consumers' understanding of environmental issues, or environmental knowledge, can deepen this relationship. Additionally, it explores how green psychological benefits—like self-expression and the "warm glow" effect—act as mediators and how green advertising and word-of-mouth affect these benefits.The study employs reliability statistics to examine the impact of green customer value, the marketing mix, and consumer attitudes on purchase intention through a structured survey of 100 consumers who are familiar with green products. Research indicates that environmental information enhances the influence of the green marketing mix on purchase intention, with psychological advantages additionally mediating this relationship. These insights can help businesses enhance their green marketing strategies to attract eco-conscious.These insights can help businesses enhance their green marketing strategies to attract eco-conscious consumers.

Warm glow feelings can promote green behavior.

For climate mitigation to be successful, vast numbers of people must change how they go about daily life. Social scientists have tried to promote environmentally sustainable (i.e. "green") behavior with interventions involving cues, frames, and information, but the cumulative impact of those efforts has been modest. A growing number of studies-largely observational-suggests the promise of "warm glow" messaging that features the pleasure and satisfaction one experiences from acting sustainably. While past work has established the association between intrinsic motivations and green behavior, our study offers evidence regarding the causal effect of warm glow feelings in the climate domain. In three survey experiments administered on different national samples, we induce feelings of warm glow and examine the impact on green behavioral intentions. The treatment, an adaptation of a standard feeling induction, has a significant influence on a wide range of actions-an effect that is distinct from the influence of general positivity. Most importantly, we observe the largest treatment effects in surprising places: among Republicans, and within this subgroup, on more socially visible activities. Manipulated warm glow also increases intentions to engage in more difficult (e.g. costly, effortful) activities. Our findings are valuable for scholars and practitioners seeking to promote broad-based climate mitigation across the ideological spectrum.

The organic mindset: decoding the drivers of young Indian consumer’s purchase intentions

PurposeThe purpose of the present study is to explore the factors affecting young consumers’ purchase intention towards organic food products (OFPs) and gain a comprehensive understanding of the various factors that influence how consumers perceive and respond to organic food. Therefore, this study frames and validates the measurement scale to examine the factors that may impact purchase intention among young consumers in India.Design/methodology/approachIn order to frame and validate the measurement scale for this investigation, sophisticated statistical procedures such as exploratory factor analysis, confirmatory factor analysis and other statistical measures utilizing SPSS v.26 and AMOS v.24 were used. This study utilized 307 samples to investigate.FindingsThe main findings of the study show that Indian consumers' intent to buy organic food items is strongly associated with factors such as “warm glow”, “cultural values”, “environmental cognition”, “natural experience”, “food safety concern”, “self-identity” and “environmental ethics”. These factors explained 69.14% of the overall variance in research variables.Practical implicationsThe present offers a novel measurement mechanism for exploring the green consumer behaviour. By applying it in real-world settings, marketers will gain insights and develop more effective, targeted strategies to promote OFPs among young Indian consumers.Originality/valueThe study brings together a diverse set of antecedents that have not been collectively analysed in the context of consumer purchase intention for OFPs. The emphasis on environmental ethics, green self-identity and related constructs aligns with the growing global emphasis on sustainability.

Gaining in Giving: Unveiling Continuous Engagement Intentions with the Chinese Pro-Environmental Gamification Ant Forest

Gamification is increasingly recognized as a promising intervention to promote individual environmental contributions. However, the understanding of the motivations for users’ continuous engagement intentions with gamified environment protection remains insufficient. This study explores users’ continuous engagement intentions with Chinese pro-environmental gamification Ant Forest, using a research model that integrates the norm activation model, warm glow theory, and technology acceptance model. By analyzing quantitative survey data collected from 525 players of Ant Forest, the model is empirically examined through structural equation modelling. The research results show that Ant Forest users are motivated by a combination of altruistic, egoistic, and pragmatic factors. The identified positive impact factors include personal norms, ascription of responsibility, awareness of consequences, perceived warm glow, perceived ease of use, and perceived usefulness in improving users’ environmental contribution efficiency. Surprisingly, users find Ant Forest enjoyable as a game irrespective of its environmental benefits, but they are not primarily driven by the perceived pure fun from game playing. The findings of the study not only offer a comprehensive explanation for the antecedents of continuous engagement intentions with pro-environmental gamification but also provide theoretical and practical implications for gamification research and design in environment protection contexts.

From Warm Glow to Cold Chill: The Effect of Choice Framing on Donations

From Warm Glow to Cold Chill: The Effect of Choice Framing on Donations

Acting for good, being good or feeling good? Exploring factors influencing individual investors’ willingness to invest in green funds

This paper empirically investigates the determinants of willingness to do good of green investment within a real-world context. Using data from a questionnaire administered between December 2021 and January 2022 to French individual investors, we find that “being good” (altruism) and “acting for good” (perceived impact) exert a substantial influence on both the decision-making process and the amount invested in green funds, while positive emotions (warm glow) are not significantly linked. This research highlights the core importance of altruism in green investment decision.

Doing good in good times only? Uncertainty as contingency factor of warm-glow investment

Recent studies in investor behavior have put forth a so-called warm-glow theory, suggesting that investors appear to have developed a preference for socially responsible investments. The theory explains why investors appear willing to pay a premium for responsible assets. According to recent reports, however, Covid-19, supply chain uncertainties, and the recent surge in inflation have led to a resurgence of investment in what could be considered non-responsible assets. Investor sentiment thus appears to have changed. Our research question in this paper is whether market uncertainty acts as a contingency variable of warm-glow preferences, such that in times of crisis, investors lose the taste for responsible assets, in favor of the preservation of their consumption and wealth. Exploring a global sample of 882 financial sector firms over two decades, we use panel regressions to link both operating and stock performance to environmental, social, and governance (ESG) ratings. We break down our sample into periods of low and high uncertainty. Our results indicate that uncertainty may moderate investors’ warm-glow preferences, as hypothesized. Thus, our study adds uncertainty as an important contextual contingency to discussions on socially responsible investing: investors may be willing to do good in good times only.

Proenvironmental Behavior Increases Subjective Well-Being: Evidence From an Experience-Sampling Study and a Randomized Experiment

Two preregistered studies investigated whether engaging in proenvironmental behavior increases a person’s well-being. A 10-day experience-sampling study (7,161 observations from 181 adults in 14 countries, primarily the United States) revealed positive within-person and between-person associations, and a randomized controlled experiment (N = 545 U.S. undergraduates) found that incorporating proenvironmental behavior into individuals’ daily activities increased their experiences of happiness and meaning in life. Indeed, the effect was comparable to incorporating activities selected specifically to elicit such positive states, though these results may be affected by demand characteristics. The studies also offered some tentative preliminary evidence about why such an effect might emerge. There was some support for the hypothesis that proenvironmental behavior affects well-being by creating a “warm glow.” But overall the findings align more closely with the hypothesis that proenvironmental behavior helps to satisfy individuals’ basic psychological needs.

Using middle‐range theorizing to advance supply chain management research: A how‐to primer and demonstration

AbstractMiddle‐range theory (MRT) refers to conceptualizations that apply to some, but not all, contexts. While MRT sacrifices generalizability, it yields rich, actionable insights in the contexts where it applies. With MRT's history of industry grounding, the supply chain field offers a strong fit for the development of MRT, but arguably this potential has been underexploited by supply chain management (SCM) researchers. Several conceptual articles have encouraged greater use of MRT and offered important tips, but no step‐by‐step demonstrations appear in the literature. Such a demonstration could guide supply chain scholars seeking to better implement MRT as well as lead other scholars to start pursuing MRT. In this article, we develop a five‐step process and apply it using an MRT (i.e., warm glow theory) and a series of experiments. The experiments focus on how local businesses might shape demand in their favor during societal crises. We discuss how the results inform local businesses and the crisis context but may have limited generalizability to other organizations and normal conditions. Overall, we describe and explain a systematic and viable approach, albeit not the only viable approach, for using MRT to advance SCM research.