View Of Customer Research Articles

Health Drink for Immunity Boost Up - A Case Study of Delhi-NCR, India

In this research paper, we attempted to discover the sound beverages or healthy drinks for immunity boost up that the vast majority liked to drink during the hour of the pandemic to improve their invulnerability. From different wellbeing drinks, we pick milk items to make our exploration. Because of COVID-19 and lockdown, we utilized just a single technique to direct the review. Our primary target to lead this review was to think about the view of customers towards wellbeing beverages which can boost the immunity, what was the impact of COVID-19 on the acquisition of these items, is shopper mindful of the elements of the item, and so on. Method: Descriptive and exploratory research methodology is utilized in this research paper. Random simple sampling is used as sampling method. In general, 207 purchasers filled our overview survey. Chi–Square Test and Google form are the tools that are utilized in data interpretation. Conclusion: We discovered the after effects of our inquiries through their answers in the Delhi-NCR region. The existing epidemiological evidence suggests that the consumption of healthy drink contributes to protection against allergies and infections.

An empirical investigation of performance assessment of Indian healthcare industry

PurposeThe purpose of the study is to measure the performance of Indian hospitals, both operationally and financially, by using hospital KPI's. The assessment is predominantly done by linking it to the existing Lean practices in Indian hospitals.Design/methodology/approachAn empirical study based on cross-sectional survey of hospital managers and specialists in various private healthcare facilities across India was conducted to validate the proposed Lean framework. From an extensive literature survey, the authors identified quality, delivery, efficiency, accessibility and patient centeredness to be the main operational performance (OP) indicators for hospitals. Business or financial performance was measured based on parameters which are average revenue per occupied bed (ARPOB), earnings before interest, tax, depreciation and amortization (EBITDA) and operating revenue. Confirmatory Factor Analysis (CFA) was carried out using a specialized technique, called Structural Equation Modelling(SEM) and an explicit factor structure was hypothesized.FindingsManagement commitment towards Lean in hospitals is statistically proven to have impacted operational and financial performance. However, leanness in technology and business processes showed no statistical significance on either operational or financial performance parameters. Hospital stakeholders showed statistical significance on though it had no impact on the financial performance. Results obtained from the statistical analysis indicate a positive impact of hospital Lean practices on timely delivery of services and improved service quality. Efficiency, accessibility of services and patient centered behavior in hospital operations could not be statistically proven to have impacted the financial performance.Social implicationsEffectiveness of Lean management (LM) principles in improving hospital operations is largely dependent on patient centered behavior. Empowered employees who are trained to add value from a customer view point, make hospital operations safe and improved. Properly trained and communicated employees who are committed to quality improvements can make a positive impact on patients' quality of life and thus positively impact the society. The study lists ways to attain the required outcomes.Originality/valueThis paper is among the very few that has attempted to suggest ways to link implementation of Lean practices more effectively in Indian hospitals to improve hospital performance at operational and financial levels.

Radiation modelling of arbitrary two-dimensional surfaces using the surface-to-surface approach extended with a blocking algorithm

Calculating the radiation exchange between arbitrary surfaces using view factors is a common practice in the fields of industrial furnaces, climate modelling, solar power, thermal building design and so on. Here, a new model was developed to calculate the view factors of arbitrary two-dimensional geometries. This model is based on Hottel’s crossed strings method paired with an optimized algorithm to efficiently detect shadowing effects between the surfaces. The model’s accuracy and discretization dependency was tested against an analytical view factor calculation method using an example of two concentric, infinitely extended cylinders. The model can be applied to arbitrary linear discretized two-dimensional geometries. In particular, it guarantees the highest possible accuracy within the chosen discretization. The need for developing customized view factor equations of different two-dimensional geometries is therefore no longer necessary, since the convergence of the model with decreasing mesh size on analytical results can be demonstrated. Additionally, the performance and validity of the newly developed shadowing algorithm was tested against a common brute force approach and significant speedups were achieved. Furthermore, the additional application of the net radiation method for the calculation of the heat fluxes exchanged by radiation within those geometries is shown.

Monthly energy yield assessment of solar photovoltaic system under uniform irradiance and partial shaded condition

The energy yield of an installed solar photovoltaic (PV) system depends on the environmental and climatic conditions of the location. Since an installed PV module experiences different conditions of temperature, irradiance, wind speed, solar spectrum, etc., therefore how much energy a PV module will generate in the field is not fully understood by its nameplate rating. This is because PV manufacturers rate the modules at only standard test conditions (STC) of 1000 W/m2 and 25oC. Estimating PV energy yield is of practical importance, especially from the point of view of solar project developers and end customers. Moreover, partial shading conditions which is an inevitable situation for the PV panels installed in the field can lower the energy yield. The main objective of the present work is to assess the energy yield of the photovoltaic system under uniform irradiance and partial shading condition. The work highlights the adverse impact of partial shading on energy yield. For this purpose, an experimental setup of a PV system of polycrystalline silicon of rating 135 Wp has been established in the National Institute of Solar Energy, Gurugram, India. An artificially generated scenario of inter-row or self-shading of the modules has been considered for this work. I-V data has been collected in real operating conditions to estimate the PV maximum output power at different conditions of irradiance and temperature under uniform irradiance as well as partial shading condition. Further, weather data for one complete year for the location is also obtained. Using the obtained set of data, monthly PV energy yield is estimated under uniform irradiance and inter-row partial shading condition. It is found that maximum energy is generated in March and least in July under uniform as well as considered partial shading condition. But under long-term considered partial shading condition, the monthly energy yield is reduced to more than 54% every month.

Covid-19 Pandemic as Sustainability Determinant of e-Commerce in the Creation of Information Society

The main purpose of this article is to compare the dynamics of e-commerce development in selected countries: Poland, Turkey and PRC (People's Republic of China), from the point of view of an individual customer before and during the pandemic. The comparison was made for two periods: the first months of 2020 (before the COVID-19 pandemic) and the first months of 2021 (during the pandemic). The survey was conducted using the CAWI method. The study sample involved a total of 650 individuals. The differences obtained in examined countries were evaluated using Euclidean distance. It was hypothesized that there occurs a difference between the ratings of individual e-commerce criteria before and during the COVID-19 pandemic. In the course of the study, it has been proven that during the COVID-19 pandemic this difference decreases significantly, which indicates an increasing balance of e-commerce in selected countries around the world. The limitation of the study was the fact that it was conducted in an academic setting and - at this stage – it was limited to a comparison of results of research conducted in selected countries only. Nevertheless, its undoubted merit is that, for the first time, it compares the dynamics of e-commerce for countries in three regions of the world, and these countries differ considerably in terms of culture, economics and demographics. The results of this study show the place and role of e-commerce in facilitating accelerated growth, balancing its development on the path towards the creation of information society.

Public Acceptance of Products of Plant Biotechnology and Genetically Modified (GM) Crops (1999-upto now)

There is a significant gap in farmer acceptability of genetically modified plants for production in several countries throughout the world, as well as in the major markets for food, feed, and factory usage. This paper analyzes the progress of agricultural biotechnology's practical applications with different trajectories, which affect the evolution of bacterial resistance genes, viral resistance genes, and fungal resistance genes. This has also influenced the views of customers and processors. Perceptions of risks and advantages, knowledge and trust, and personal values are all key elements that influence consumer attitudes. Some customers have expressed concerns about transgenic crops as a result of the new breeding techniques; nonetheless, it is unclear how consumers' attitudes about them will evolve. If they focused less on technologies and more on common goals and values, public trust and information about agricultural biotechnology would be more fruitful. Keywords: Agricultural biotechnology, Transgenic crops DOI: 10.7176/JNSR/13-1-02 Publication date: January 31 st 2022

Social media influencer and brand loyalty on generation Z: the mediating effect of purchase intention

Influencer marketing has become a new method of promoting a product or brand. The marketers believe that implementing influencer marketing appropriately may form a positive customer view of a product or brand so it can bring customers loyalty on the brand. This study aims to investigate the effect of influencers on brand loyalty of Generation Z with purchase intention as a mediating variable. Generation Z is a generation that is very close to technology even most of their life is spent to playing with social media. By expecting a marketing strategy that is close and easily accessible to generation Z, can create purchase intentions and loyalty at lower cost. The population is the Instagram users in Indonesia. Purposive sampling was used in this study by taking 200 samples. This research was conducted using path analysis and Sobel test to see the indirect effect. Before the path analysis is carried out, the reliability, validity and classical assumption tests are carried out first to see if the data obtained is appropriate for further analysis. The result show that social media influencers can influence generation Z brand loyalty and purchase intentions are able to mediate social media influencers and generation Z brand loyalty.

Traditional and Developing Segments of the Sharing Economy from the Point of View of Customers

The sharing economy represents a phenomenon which is increasing in importance as time goes by, even from the point of view of less developed countries. The aim of the study is to evaluate the knowledge of traditional and developing segments of the sharing economy and their platforms and to analyse and evaluate the level of their use employing the example of customers (the younger and the older generation) in one of the post-communist countries – the Czech Republic. Data was collected on the basis of a questionnaire survey (N=614). This was processed using descriptive statistics tools. The study shows that respondents are the most familiar with forms of sharing not only from traditional segments (passenger transportation and accommodation) but also from the financial segment. The best-known platforms include Uber, Airbnb and Zonky. Platforms from traditional segments are used the most. The younger generation has better awareness, both about possible forms of sharing and also about the existing platforms. However, the study did not prove any differences in the level of use of platforms between the younger and older generation.

Patients' Perception about the Influence of CRM Factors in Selected Health Care Units

The primary motivation behind this exploration study targets introducing a portion of the CRM ideas and components, CRM procedure to take proactive measures towards the customer to Health supplier to improve patients' satisfaction, loyalty fabricates a decent connection with patients and increment income. Patients' consideration, needs, and making associations with patients is an everyday schedule action in a well-being supplier. CRM is fundamental in this foundation customer satisfaction, the customer saw worth and customer relationship the board upgrade the relationship of the customer with the support up the general execution of the Hospital. The exploration configuration depends on quantitative examination, hence the information was gathered through an organized poll, five Likert-scales, SPSS, relapse, and SEM Model were utilized to figure out the results. This audits and distinguishes fundamental service quality, framework, the executives, and correspondence is identified with patients' satisfaction and loyalty in the private clinics in Andhra Pradesh. This investigation features the degree of service quality of the clinic services chosen by the test respondents. This paper is an endeavour to discover connections between patients' views of customers' satisfaction and customers' loyalty and to propose ideas to have better CRM rehearses.

Optimising digital marketing and social media strategy: from push to pull to performance

ABSTRACT Social media and firm applications are two mobile service marketing mechanisms that rely on push or pull promotions to be effective. Literature, however, has yet to uncover how the promotions may complement each other when purposefully implemented. Our study examines this possibility in the grocery industry over three months. First, we create and manage a supermarket’s Instagram profile, posting to the account (push promotion). Next, we compare performance measures with a third-party mobile app (pull promotion), which provides aggregated customer views and access to the supermarket profile. A time-series analysis reveals a sequential chain from push promotion to pull promotion to performance, the temporal effect of a push to pull, and the mediating effect from push to pull to purchase with an elasticity of .23. Results are important to those balancing push and pull promotional efforts and those involved with digital marketing and promotion in retailing.

Economic models of price competition between traditional and online retailing under showrooming

Showrooming is a phenomenon when a customer views a product at a physical store, but buys it online from the same store’s website or from a competitor’s website. In this paper, we develop economic models of price competition between a traditional retailer and an online retailer under customer showrooming behaviour. Our results indicate that showrooming hurts the traditional retailer and benefits the online retailer in terms of sales volumes and profits. The combined offline and online market expands under showrooming. We consider two strategies—effort/investment made and online entry by the traditional retailer—to counter showrooming. Either strategy makes the traditional retailer better off, and the online retailer worse off, in terms of sales volumes and profits; also, the overall market, including offline and online sales, contracts. Moreover, when the traditional retailer makes an online entry, although its offline sales decrease, its total offline and online sales increase; also, although the overall market contracts, total online sales and the online price increase. We consider two scenarios of simultaneous and sequential moves made by the retailers to set their prices. We observe that both the retailers benefit under sequential moves than in the simultaneous move; however, the overall market demand is lower in sequential moves than in the simultaneous move. We have also conducted sensitivity analyses to check for robustness of the results. We conclude the paper by highlighting the managerial implications of this research and providing possible directions for future research.

Reverse Logistics in Polish Commercial Companies from Economic and Management Perspective

Purpose: The aim of the article is to present the essence of reverse logistics from the perspective of theoretical concepts and determinants implying its development. The subject of reverse logistics in terms of product flows will also be discussed. Design/Methodology/Approach: The article is based on the analysis of the literature, the results of secondary research and own research carried out in 2017, 2019 and 2021 among online stores in Poland. Findings: The issue of reverse logistics is becoming increasingly important as the development of e-commerce and Industry 4.0 progresses, as well as in the times of the coronavirus pandemic, when consumers massively use the possibility of online shopping. It should be emphasized that returns and complaints are an inherent element of e-commerce business, and also constitute a competitive advantage factor. This research shows that the level of returns recorded by Polish company in the analyzed period is stable, and the factors determining it are the same as those defined globally. Therefore, a question arises about the further development of this area in Poland its determinants in the future. Practical Implications: Reverse logistics of B2C is a big challenge for companies, which is subject to adaptation to their internal and external environment. Assuming that the dynamics of the trade growth as well as e-commerce will continue, it is necessary to observe the emerging trends. This is desirable from the point of view of businesses and customers. Originality/Value: The article and the research carried out refers to an important topic, which is reverse logistics. It was presented with the example of Polish trading companies. It focuses on the aspects that create the atmosphere for this phenomenon. At the same time, attention was drawn to the global dynamics of the reverse logistics market, which is determined by the development of the e-commerce industry, government regulations of individual countries, as well as restrictions related to the Covid-19 pandemic.

User design as a double-edged sword: exploring perceived self-improvement and uncertainty in purchasing utilitarian products

PurposeThis paper aims to examine the effects of design sources (user design vs. company design) on customers’ perceived value (perceived self-improvement and perceived uncertainty) and consequently purchase intention, as well as the moderating effect of brand strength in the context of purchasing utilitarian products.Design/methodology/approachTwo studies were conducted. Study 1 used a laboratory experiment (n = 160) to test the effects of design sources on perceived self-improvement, perceived uncertainty and purchase intention. Study 2 used an online experiment (n = 312) to examine the moderating effect of brand strength.FindingsThe results showed that user design is a double-edged sword for companies. Compared with company design, user design is associated with stronger self-improvement and uncertainty as perceived by customers. Perceived self-improvement is positively related to purchase intention, while perceived uncertainty undermines purchase intention. Moreover, for weak brands, perceived self-improvement is significantly stronger in user design than company design, while for strong brands, this relationship is not significant.Originality/valueThis paper draws on mental accounting theory to study the perceived benefits and risks of user design of utilitarian products, and highlights the double-edged effects of user design on customers’ perceived value and purchase decision. The findings provide more rounded insights on user design of utilitarian products, complementing the one-sided view of customers’ positive perceives of user design in unclassified product categories.

Web-Based Toolkit for Performance Simulation and Analysis of Power Line Communication Networks

AMIs (Advanced Metering Infrastructures) present an important role in Smart City environments, especially from the point of view of distribution and customers, offering control and monitoring capabilities. The use of PLC (Power Line Communication) technology offers a wide range of advantages in AMI, including not needing to deploy an additional communication infrastructure. However, the electrical network was not initially designed for communications, as these networks pose problems depending on the connected loads, such as network impedance variation, frequency selectivity or noise. For this reason, the use of simulators is proposed to facilitate the deployments based on PLC networks, and analysis and diagnosis tools for the identification of problems in operating networks are also required. This paper presents a toolkit for evaluating and analyzing the performance of PLC networks. This toolkit is composed of SimPRIME, a simulator for the evaluation of NB-PLC PRIME (PoweR line Intelligent Metering Evolution) networks’ performance; SimBPL, a simulator for the evaluation of MV-BPL (Broadband Power Line over Medium Voltage) cells’ performance; and PRIME Analytics, a forensics tool that allows diagnosis of communication problems in PRIME operational networks based on traffic traces. The toolkit has been developed throughout several research projects in close collaboration with DSOs (Distribution System Operators) and equipment manufacturers, so they provide solutions to actual problems of these industry key players and have been adapted to facilitate their use. As a result, the tools are accessible through web applications to increase their usability, portability, and scalability. These applications represent the first steps in offering PLC simulation and analysis as a service that could benefit the research community, academia, and industry.

Measurement of Transportation Service Quality- Taxi within Holy Makah City in Hajj & Umrah seasons between Reality and Expectation: قياس جودة خدمة النقل -سيارات الأجرة- داخل مدينة مكة المكرمة في مواسم الحج والعمرة بين الواقع والمأمول

The current study aimed to measure the quality of transportation service for pilgrims, Umrah performers, and visitors by taxi within the city of Makah Al-Mukarramah from the point of view of the beneficiary customers, and to achieve this goal and the sub-objectives emanating from it. The descriptive approach was used, where the questionnaire based on the standards of the Saudi Transport Authority for taxis of all three types: regular, family, and taxis for people with disabilities and the elderly was applied to a simple random sample of the study subjects, and the study data was analyzed using the statistical analysis program in the statistical package. (SPSS), and employing appropriate statistical methods, and the main problem in this study lies in what are the quality standards for taxi transport service within Makah Al-Mukarramah? Do these standards match reality and achieve the hope? And then the importance of the study is limited to seeking to identify the most important ways that must be available in taxis in particular and ways of transportation in general within the city of Makah Al-Mukarramah to facilitate trips and religious tourism for visitors to the House of God. The study revealed many results that contribute to the development of the transportation service for pilgrims and Umrah pilgrims in the city of Makah Al-Mukarramah during the Hajj and Umrah seasons in the future. Among the most important of these results, it was found that with regard to the availability of the technical specifications of the taxi, which were determined by the Technical Specifications Authority at the Ministry of Transport, there are only three technical specifications that were available to a large extent, and they include: taxi doors, taxi windows, and the quality of adaptation inside the taxi, The results also revealed that the majority of taxis inside the city of Mecca do not apply the technical standards set. The results also showed that the majority of technical equipment is not available in the taxi during the Hajj and Umrah seasons. The results also showed that the general level of customer satisfaction and that of the three areas of satisfaction is moderately available. The study recommended the absolute necessity for both the car company and the vehicle drivers to follow all means of technology and high technologies to provide visitors with the highest and most efficient transportation services. The study also recommended that companies should be charged with employing anyone who is sure that he has experience and high efficiency in managing the business assigned to them. In general, the study recommended applying everything related to the comfort of the passenger and his family members and adhering to the standards of quality and safety inside the vehicles.

Dijital İşletmeler ve Kullanıcı Deneyimi: Nitel Bir Araştırma(Digital Businesses and User Experience: A Qualitative Research)

Purpose – In this study, it is aimed to evaluate the user interface designs of e-commerce sites offering online shopping, which provides direct interaction to customers, with user experiences in a real shopping environment. Design/methodology/approach – In the scope of this study, various e-commerce sites were examined by considering several criteria including product categories, target audiences and customer groups. Among examined e-commerce web sites, customer experiences were performed on an specified e-commerce site for which ethical clearance was obtained for evaluation. In order to select the sample group, maximum variation sampling method was employed. In total 32 volunteer participants, were given various tasks and ensured to complete a real shopping process. Unstructured interviews were conducted with the participants who completed the shopping process. Qualitative data collected with the interview form were analyzed using the MAXQDA 2020 software. Results – According to results, while the participants made positive comments about the home page on points such as category, menu, visuality and simplicity, they presented negative opinions in sections such as color, product design, pictures, product information. While 75.7% (28) of the participants’ opinions stated that they were satisfied with using the e-commerce site, the opinions expressing dissatisfaction were in the 13.5% (5) section. While 62.3% (33) of the participants’ opinions include positive statements, 37.7% (20) have negative statements. Discussion – Although there are studies on e-commerce web sites in the literature, the studies that evaluate the web page interfaces with qualitative data obtained from a real shopping process will contribute to the literature. This study is important in evaluating e-commerce site from direct customer views with user experience and a further interview. In line with the results of the study, various suggestions were made for the usability and improvement of web pages. In the light of these suggestions, it is expected that this study will contribute to businesses to gain competitive advantage, to create customer satisfaction, and to survive in digital environment.

Impact of Quality on Customers’ Buying Behaviour towards Point of Purchase Display with reference to Haryana

The present paper focuses on the impact of quality on customers’ buying behaviour towards point-of-purchase display at various retail outlets in Haryana. Point-of-Purchase Display plays an important role to increase the sale of the retailers. Today customers are rational and prefer quality products at reasonable price. Moreover, due to the emergence of the supermarkets as the dominant retail, the retail industry is experiencing vibrant changes all over the world. Retail industry in India has grown to be more complex and dynamic with an increase rate of speed from unorganized towards being organized. In this research paper data has been collected from 100 respondents and analysed with the help of Statistical Package for the Social Sciences (SPSS) using one way ANOVA and t-test with demographic factors i.e. age-wise, gender-wise, occupation-wise and income-wise. . After analysing the data it was found that, there is neutral relationship in the opinion of different age groups and gender groups over the point-of-purchase display on quality. On the other hand Occupation and income does not have any importance on customers view point regarding ‘quality’. To conclude we can say that point-of-purchase display is not directly related to the quality.

International Tourists’ Perceptions on Spice Markets: A Guideline to Introduce Spice Market Concept into Sri Lankan Context

Purpose: The possibilities of syndicating spice and tourism industries to exploit its fullest potentials to achieve wider benefits have been rarely discussed and such attempts have been rarely made by previous scholars. In such an environment, our main focus was to introduce the “spice market concept” to the Sri Lankan context to strengthen the weak link that exists between the two industries. Research Method: First phase of the study was designed to explore issues associated and strategies adopted by Cochin, Turkey and Dubai spice markets through the analysis of 715 customer views. Second phase of the study was shaped by the insights obtained from the key industry informants/experts through interviews and focus group discussions. Both qualitative and quantitative techniques were instrumental in data analysis. Findings: Product strategy varied from raw spices, organic spices, fair trade spices to high end value additions like nutraceuticals. Cochin and Turkey spice markets were recognized as reliable sources of high-quality spices with the consensus of 80% and 66.7% of the reviewers. Women cooperatives, Arabian, Egyptian, Indian, Iranian, and Syrian marketing channels were the focal sources of spices. Competitive and discount pricing strategies were common to all studied market places. Promotional strategies varied from on-site special promotions to e-marketing. Ethical, customer friendly, caring and trustworthy services were main customer demands. Bentota, Hikkaduwa and Kandy would be promising locations to establish spice markets. Limitations: Lack of firsthand experience on Turkey and Dubai spice markets was a constraint during the study. Originality/value:If implemented in the planned way, the proposed spice market concept could generate a momentous contribution to the country’s socio-economic development through the diversification of the tourism and spice industries.

Shariah disclosure expectation gap between Shariah practitioners and Islamic banks’ customers in Malaysia

Research aim: The aim of this study is to examine the possibility of a gap in perception between Shariah practitioners and customers of Islamic banks on the importance of Shariah disclosure by Islamic banks. Design/ Methodology: Questionnaires were distributed to Shariah practitioners, consisting of Shariah committee members and Shariah officers, and Islamic banks’ customers who were lecturers and final year accounting students. The concept of expectation gap derived from the auditing literature was extended and applied to this study’s context. A total of 64 and 200 questionnaires were distributed to Shariah practitioners and customers of Islamic banks, respectively. The response rates were 41% for Shariah practitioners and 65% for Islamic banks’ customers. Research findings: The results indicate that Shariah practitioners and customers perceive all Shariah disclosure items as important to be disclosed. However, a few significant differences were noted between both groups, suggesting the existence of an expectation gap, albeit minimal. Only a minimal gap between the selected customers and practitioners may be reasonable, as the group of customers consisted of informed customers. Theoretical contribution/ Originality: This study contributes to knowledge as there is a dearth of literature that determines customers’ perceptions of Shariah disclosure. Practitioner/ Policy Implications: The results provide regulators and Islamic banks with valuable insight into the importance of Shariah disclosure items from the points of view of customers and Shariah practitioners on which items they concur as important and which items they differ in opinion. Limitation/ Implication: This study is an initial effort to examine the expectation gap between knowledgeable customers and Shariah practitioners on the Shariah disclosure made by Islamic banks. The customers are respondents from only one university; hence, there is a limitation concerning the generalisability of the findings. Thus, future research could extend such an investigation to other customers in order to enhance generalizability.

Analisis Kepercayaan dan Kepuasan terhadap Loyalitas Pelanggan Honda Motor

In the industrial world, customer loyalty is a measure of success in the manufacturing and sales industry. Customers will feel much more satisfied if the company can meet customer needs far beyond what is expected. Likewis with HONDA MOTOR, which emphasizes the evaluation of successful trust, and satisfaction through customer opinions filled by HONDA MOTOR customers. The loyalty of customers who are trying to achieve by HONDA MOTOR can be measured by distributing questionnaires to be filled out by customers. The sample in this study were 255 customers or HONDA MOTOR users. The questions in this questionnaire are closely related to employee promotions, employee service quality, customer trust, and customer satisfaction from the perspective of the perception of customer loyalty. The results of the answers to this questionnaire will be calculated to determine how much influence it has on customer loyalty. By knowing the results of this study related to customer loyalty, HONDA MOTOR can understand more deeply about customer views on promotion, service quality, trust and satisfaction and to determine the right strategy to improve performance in the future in order to achieve customer loyalty