When publicly traded retailers experience faltering corporate sales, they engage in globalization and financialization strategies to reallocate capital for best uses. Utilizing divestment theory and global value chain (GVC) research, we examine whether underperforming corporations are more likely to exit completely from their operations in a foreign country, and which conditions accelerate/decelerate the corporate performance-foreign market exit (FME) relationship. Analyzing data from 59 retailers headquartered in 17 countries exiting their operations in 63 foreign markets, we employ a mixed-effects Weibull proportional hazards parametric survival model. Our findings show that as performance deteriorates, public retailers exhibit a higher likelihood of exiting a foreign market. Retailers with high corporate liquidity and debt slow down FMEs, while retailers’ higher growth foreign operations accelerate FMEs of poor performers. These findings offer valuable insights into how financialization practices moderate FMEs of under-performing retailers.
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