Use Of Online Platforms Research Articles

Соціальні мережі як чинник ризику для ментального здоров’я у ранньому дорослому віці

The article presents the results of an empirical study on social networks as a risk factor for the mental health of individuals in early adulthood. Based on a comparative analysis of two groups differing in the duration of daily use of online platforms, key negative trends were identified. It was established that individuals who spend more than 4 hours a day on social networks demonstrate significantly higher levels of anxiety (according to J. Taylor and H. Eysenck methodologies), frustration, and aggressiveness (according to H. Eysenck). This group is also characterized by lower stress resistance, a tendency towards less psychological balance, as well as a reduced level of satisfaction with physical health, quality of interpersonal relationships, and overall subjective well-being (according to the BBCSSW methodology) compared to those who use social networks less intensively. At the same time, no significant differences between the groups were found for the "psychological well-being" subscale of the BBCSSW. Overall, the study indicates that excessive engagement in social networks can be considered a factor contributing to the deterioration of various aspects of the mental health of individuals in early adulthood.

Classical and Innovative Personnel Technologies in Public Authorities

The article considers classical and innovative personnel technologies, specifics of their application in public authorities. Personnel technologies are considered as a part of personnel work with reference to the specifics of public authorities. Personnel work is the management of human resources, their selection, development and support throughout their professional path in the organisation. Personnel technologies are specific methods of work with personnel, which cover separate spheres of work with personnel. Classical HR technologies include selection, training and motivation of employees. Classic methods are accompanied by a large amount of bureaucracy, are partially fixed in organisations and are an integral part of the work of HR specialists, but are gradually being replaced by more technological and less resource-intensive processes. The article describes in detail their role and significance in ensuring effective work of public authorities' organisations, the necessity of their partial preservation and ways of development and transition to new technologies. It also presents innovative personnel technologies that are gradually penetrating into public administration, such as methods of personnel selection based on big data analysis, the use of online platforms for training and development, as well as the introduction of hybrid forms of work and teamwork. The challenges of implementing such technologies specifically within public organisations are highlighted, as well as the benefits already available from their use. In conclusion, the importance of synergies between classical and innovative approaches is emphasised in order to be able to take into account the unique working conditions of each particular authority. It is also noted that innovative HR technologies in public authorities' organisations are integrated more slowly due to the specifics of work. But these changes allow to achieve the highest efficiency of personnel management.

USE OF COMICS IN ENHANCING SPEAKING INTERACTION SKILLS OF PROSPECTIVE ENGINEERS IN ESP CLASSROOM

The article is devoted to the problem of teaching English for specific purposes (ESP) of engineering students. The research reports on the effectiveness of using comics as an innovative tool for enhancing English speaking interaction of engineering students in ESP classroom. Particular attention is paid to the use of online platforms for creating comics, as a means of improving professional English speaking skills in the context of engineering activities. It is noted that online resources for creating comics are accessible and easy to use, which makes it possible to integrate this method into the educational process. The advantages and disadvantages of using comics as a tool for enhancing speaking skills in the educational process are revealed. It is defined that comics allow the students to work with technical terms and the realities of professional communication by creating context based on engineering situations. Due to the visual component of comics, the students can more effectively understand the context of communication and build their speech strategies according to real-life situations. The study defines that using comics may require more preparation time and is not always suitable for every topic or type of learning activity. The research shows that although comics have a certain template, the tasks based on comics while learning English allow developing coherent foreign language speech, enriching students’ vocabulary, analyzing the material read and identifying the main points. The use of comics enables engineering students not only to work actively with the text but also to develop their creative abilities by creating their own comics using modern Internet resources and mobile technologies. The findings suggest that working with comics not only increases the motivation of engineering students, but also provides interactive and dynamic learning that improves their English language skills.

A Comparative Study of Clinical Trial Recruitment Strategies: Pre-COVID-19 vs. COVID-19 Era

This study investigates the transformation of clinical trial recruitment strategies due to the COVID-19 pandemic. Participant recruitment is a persistent challenge in clinical trials, and the pandemic introduced unprecedented disruptions, necessitating changes to traditional methods. An anonymous online survey was conducted from February to December 2024 with 70 physicians (Principal Investigators, Sub-Investigators, or Clinical Research Coordinators) experienced in clinical trials both before and during COVID-19. The survey assessed recruitment practices across five domains: in-person visits, healthcare provider referrals, physical advertisements, online platforms, and virtual advertisements. Data were analyzed using a chi-square test. Results indicated a significant shift in recruitment practices during the pandemic. There was a notable decrease in in-person recruitment efforts (48.5% pre-COVID vs. 28.5% COVID) and referrals from healthcare providers (41.4% pre-COVID vs. 31.4% COVID). Conversely, the use of online platforms (11.4% pre-COVID vs. 20.0% COVID) and virtual advertisements (5.7% pre-COVID vs. 12.8% COVID) increased. Advertisements in physical locations remained unchanged (15.7%). The chi-square analysis confirmed a statistically significant difference between pre-pandemic and pandemic-era recruitment methods (χ2 = 10.805, d.f. = 4, p value = 0.02884). The study concludes that the COVID-19 pandemic significantly altered clinical trial recruitment strategies, with a marked move from traditional in-person methods to digital approaches like online platforms and virtual advertisements. These adaptations addressed logistical challenges and highlighted the potential for more efficient and inclusive participant engagement, underscoring the need for ongoing innovation in recruitment, particularly through technology.

Mediating Effect Of Online Reviews In The Relationship Between Perceived Convenience And Trust In Shaping Online Shopping Behavior

This study looks into how internet reviews influence how perceived convenience and trust interact to influence consumers' online buying decisions. Convenience has emerged as a major factor in consumer engagement with e-commerce, but trust is still essential for making final purchase decisions because of the inherent risks of online purchasing. Online reviews serve as a third-party validation method, lowering perceived risks and fostering trust by offering social evidence and insights into previous customers' experiences. The purpose of this study is to investigate how online reviews, which eventually affect customer behavior, mediate the relationship between the ease of use of online platforms and the growth of trust. The study used a quantitative methodology to investigate whether the existence of online reviews enhances the correlation between convenience and trust, as well as the impact of this mediation on consumer choice. For e-commerce platforms looking to boost consumer satisfaction and trust through better user experiences and review systems, the findings offered insightful information.

A Study of the Relationship Between Mental Health and Online Platforms for Education

Aims: 1. Providing practical solutions for richer and broader use of online platforms for education among students. 2. Finding factors related to online education that are involved in causing mental disorders in students and preventing and correcting them.Methods: This cross-sectional study was conducted after obtaining approval from the Research Council and Ethics Committee of Tehran University of Medical Sciences. Medical students were selected through simple random sampling, and those who met the inclusion criteria completed an online questionnaire that included the PHQ-9 and PSS-10 questionnaires developed by the researcher. Informed consent was obtained from all participants, and the data was analysed using SPSS software.Results: A total of 330 medical students participated in the study, of whom 137 (41.5%) were female and 193 (58.5%) were male. The results revealed that 73.5% of participants had mild depression, 17.3% had moderate depression, and 9.4% had severe depression. Additionally, 4.2% had mild stress, 91.5% had moderate stress, and 4.2% had severe stress.Conclusion: The study findings revealed that virtual education quality during the Covid-19 era, accessibility to virtual learning resources, financial and health worries due to Covid-19, and communication level among students with their family and friends significantly influence their mental health. The study suggests that while designing virtual classrooms, it is essential to consider the availability of resources, facilitate peer-group communication, and provide financial support to enhance students’ mental health.

The unseen teen: Social platforms and accountability for addressing adolescent well‐being

Abstract Adolescent mental health issues are of growing concern, with many pointing to social media platforms as exacerbating the problem. Based on interviews with 25 social media and social gaming platform employees, this study interrogates product design processes within companies to understand if and how adolescent well‐being is considered when building online platforms. Our findings suggest that companies do not generally consider adolescent well‐being in their product design, and when they do, may choose not to enact needed changes. Instead, our analysis suggests that companies design for an imagined average user, ignoring subgroups with needs that, if addressed, would bring benefits for everyone. They may also employ strategic ignorance by not collecting data on adolescents’ use of their platforms or by creating structures that absolve staff from responsibility for youth mental health. Public health practitioners can reduce burdens on adolescents and families for managing their use of online platforms by holding platform companies accountable for design choices that lead to diminished adolescent well‐being. To do this, public health practitioners could collect granular, updated data on adolescents’ use of social media, create detailed pictures of how different types of adolescents use different products, develop structural measures of well‐being for adolescents online, and recommend product changes.

PROMISING AREAS OF THE PHYSICAL CULTURE MASTERS’ TRAINING IN UKRAINE AND POLAND

Training specialists in physical culture and sports is an essential element of state policy to develop a healthy society and achieve high sports results. In the context of active European integration processes, a comparative analysis of the systems for training sports professionals in Ukraine and neighboring European countries, in particular Poland, is of specific relevance. This review highlights the current state of training of masters of sports in both countries, identifies standard and distinctive features, and outlines promising directions for developing such training in the context of European integration and modern challenges. The need to modernize the educational process in physical culture and sports by modern requirements and standards has been proven. The need to develop a model for innovative professional training for masters of physical culture and sports based on strategic partnerships between the state, public sports organizations, science, education, and business has been substantiated. It has been revealed that the promising areas of training for masters of sports in Ukraine and Poland are the introduction of dual education, which allows combining theoretical training with practical training; integration of digital technologies, in particular, the use of online platforms and mobile applications; strengthening the practical component of learning and deepening interactive teaching methods; development of international cooperation and exchange of experience, activation of academic mobility; adaptation of training programs to the needs of the labor market and international standards. For Ukraine, the transition from an extensive sports development model to an innovative one is especially relevant, along with the formation of fundamentally new economic foundations and the search for organizational and legal forms of functioning in physical culture and sports.

Exploring the Digital Health Landscape: How adolescents living in urban and rural Vanuatu use social media to access health information

Background Investigating the use of online platforms by adolescents living in the Pacific Islands is important to understand how they navigate online resources to make informed decisions about their health. This study explores the use of online platforms, by adolescents in Vanuatu for health-related purposes. Methods A total of 197 students (58% from an urban school and 42% from a rural school) completed a survey which collected quantitative and qualitative data about their use of digital technologies for health. Results Results show that 77% of participants owned a mobile phone, which was mostly used to listen to music (34%) and play games (22%). Only 24% (n= 47) reported to have used apps, social media or websites for their health. Social media was the preferred category to use for health information, among both urban (25%) and rural (11%) participants, with Facebook, TikTok, YouTube, Instagram, and Twitter being the most frequently mentioned platforms. Reasons included, to gain knowledge, watch videos, chat with friends and look at posts. To search for health information, social media was more commonly used by rural students (12%) compared to urban students (8%). Conversely, search engines were more popular among urban students (12%) than rural students (5%). For discussing health topics online, social media was the predominant platform in both urban (9%) and rural (8%) areas. Conclusions While reports often suggest a digital divide between urban and rural areas, results from our study challenge this with our findings showing similarities in the use of online platforms for health information between urban and rural adolescents in Vanuatu. Our paper considers the influencing factors of social media use for health-related purposes, reflects on cultural sensitivity, identifies the risks of misinformation and regards the role of policy and education as essential for effectively engaging this population with digital health tools, to promote positive health outcomes.

Perceptions of pre-service teachers towards online learning at a teacher education college in Zimbabwe

At the end of 2019, the advent of the COVID-19 pandemic prompted an immediate knee-jerk response in many countries worldwide to shut down all learning institutions, from preschool to university level. This unforeseen abrupt closure of most educational institutions compelled the conversion of face-to-face learning to a fully online or blended/hybrid format in a very short transitional time. While the advantages of online learning are apparent, its effective use in many universities and colleges is very complex and challenging. This may be due to factors like large student numbers, lack of appropriate gadgets, poor internet connectivity, and expensive data bundles. In the context of both challenges and benefits of online learning, this study sought to explore perceptions of pre-service teachers (students) at a teacher education college in Zimbabwe on their experience in the use of a particular online teaching and learning platform. We used a semi-structured questionnaire and interviews in this case study to gather data. Findings show that pre-service teachers perceived the online learning platform to be useful in facilitating learning by enabling them to learn anytime from any place. However, the pre-service teachers indicated that, if given the opportunity to choose, they would prefer face-to-face learning due to their inability to purchase laptops, the high cost of data required to stay connected to the internet, and their lack of proficiency in using the online learning platform. Based on findings, recommendations are given for enhancing the use of online platforms for teaching and learning.

Sharing Economy as Part of the Circular Economy. How Ready are Greek Consumers?

Abstract The use of the term sharing economy is increasingly intensified in the international literature. Furthermore, several studies have confirmed the link between the sharing economy and the circular economy, mainly because the former supports the latter by promoting sustainable consumption. To make this possible, however, there must be an a priori positive inclination on the part of consumers to support business initiatives and ventures based on the central idea of the sharing economy. The aim of this research is to investigate the readiness and intention of Greek consumers to support the sharing economy model in the context of the implementation of methods for the transition to the circular economy. The results showed low levels of awareness of Greek consumers towards the sharing economy and that it can be a part of the circular economy. Furthermore, Greek consumers do not seem to have a high level of trust in businesses operating in the context of the sharing economy and their use of online platforms is not satisfactory. Results also shown that the sharing economy ends up producing quite significant results in the context of strengthening the circular economy. Finally, research revealed that, in addition to the social, economic, technological, and environmental factors that have influenced and given impetus to the sharing economy among Greek consumers, trust among peers is one element that is the fundamental basis for an economy in transition to adopt both sharing and circular economy models.

Effective Strategies for Promoting Ayurvedic Medicines in the Healthcare Market

Ayurvedic medicine, an ancient system of natural healing deeply embedded in Indian tradition, is gaining significant global traction for its holistic and preventive approach to health. However, despite its rising popularity, Ayurvedic products face several obstacles in the healthcare sector, such as strict regulatory frameworks, insufficient scientific research, competition from mainstream allopathic treatments, and limited public awareness. This study seeks to identify and assess effective strategies for advancing the promotion of Ayurvedic medicines through the use of modern marketing practices, adherence to regulatory standards, and enhanced consumer education. The research highlights the influence of digital marketing tools, social media outreach, and influencer marketing in boosting the visibility and trustworthiness of Ayurvedic brands. It also investigates the role of collaborations with medical professionals and institutions in building consumer confidence and acceptance. Emphasis is placed on the development of scientifically supported products, transparent labeling, and alignment with global healthcare standards as essential steps to address consumer doubts and improve credibility. Moreover, the paper underscores the necessity of revamping branding strategies by incorporating visually appealing packaging, clear messaging of product advantages, and demographically targeted promotional activities. The use of online platforms and mobile applications is also recognized as vital for increasing product accessibility and expanding market reach. By blending time-honored Ayurvedic principles with modern business and marketing techniques, this research delivers practical recommendations for industry stakeholders, including businesses, regulatory bodies, and healthcare providers, aiming to enhance the market impact of Ayurvedic medicines. The findings contribute meaningfully to ongoing discussions on the integration of alternative medicine into mainstream healthcare and present a roadmap for fostering sustainable growth and broader acceptance of Ayurvedic solutions in today's competitive medical landscape.

Tourists’ Perception using Sentiment Analysis at Cenang Beach

The increasing use of online platforms has made user-generated content vital for understanding tourist behavior. This study analyzes 460 English reviews from TripAdvisor about Cenang Beach, Langkawi, Malaysia, using thematic and sentiment analysis to identify factors influencing tourist satisfaction. Six key themes emerged: atmosphere, beach quality, activities, facilities, cleanliness, and health and safety. Positive reviews highlighted atmosphere and beach quality, while negative reviews focused on cleanliness and facilities, indicating areas for improvement. The findings offer insights for destination managers to enhance tourist experiences and maintain Langkawi's reputation as a top travel destination. Future research should include other languages and platforms.

Pengaruh Digital dan Word of Mouth Marketing Terhadap Popularitas Brand Awareness pada Bisnis Kopi Keliling di Surabaya

Digital marketing has become a new paradigm that defines marketing strategies, especially in the context of mobile coffee businesses. In this context, digital marketing involves the use of online platforms, social media, and digital technology to increase the visibility and appeal of mobile coffee. This analysis includes aspects such as consumer appeal, problems that occur, and trends that are happening among the people of Surabaya. With the significant growth of mobile device usage, the digital marketing strategy for mobile coffee includes mobile apps, online ordering, and e-payment to provide convenience to customers. This research provides an in-depth insight into how digital marketing can be a growth catalyst for mobile coffee businesses, enabling them to not only survive in this digital era but also thrive in the face of ever-changing market dynamics. Key words : Digital marketing, mobile coffee, trend.

Internet Addiction and Its Impact on Student Mental Health

This article examines the impact of internet addiction on student mental health through a comprehensive review of existing literature. Internet addiction, characterized by excessive and compulsive use of online platforms, has been increasingly linked to adverse mental health outcomes, including heightened anxiety, depression, and diminished academic performance. The review synthesizes findings from various studies, with a particular focus on data from Nepal and India, to provide a comparative perspective on how cultural and regional factors influence the relationship between internet use and mental health. The article highlights the pervasive nature of internet addiction and its significant effects on students’ well-being and academic success. By integrating global data with local contexts, the study underscores the need for targeted interventions and support systems to address the issue effectively. The insights derived from this review aim to inform policymakers, educators, and mental health professionals, offering a foundation for future research and practical strategies to mitigate the negative impacts of internet addiction on student mental health.

Social Media and Information Abundance: Flooding the Digital Realm in Indonesia

Abstract: This article examines the concept of "information abundance" in the context of Indonesia's democratic decline. Indonesia has long been known for ubiquitous use of online platforms, and is sometimes referred to as the "social media capital" of the world. However, information abundance is now seen as problematic, with the term "infodemic" based around concerns of "too much information." Following Indonesian scholarly ideas around critical communication, this article explains how practices of information abundance manipulate and undermine citizen approaches to information, especially via social media. Specifically, I examine how certain actors "flood" social media and online platforms in order to distort messaging and shape narratives. Research for this paper comes from fieldwork in Indonesia throughout the Jokowi government administration (2014-2024), including meetings and personal interviews with social media campaigners, journalists and public relations strategists.

Contemporary concepts and practical approaches to teacher professional development

The article is devoted to modern concepts and approaches to teachers’ professional development based on international and Kazakhstani research. The paper emphasizes the importance of continuous professional learning, collective development and competency-based approach, as well as the introduction of digital technologies in the educational process. Successful practices such as professional development programs, mentoring, coaching and the use of online platforms that actively contribute to the development of teachers’ professional skills and share experiences are discussed. The Lesson Study methodology, widely used in Kazakhstan, is presented as an effective tool for improving teachers’ pedagogical skills and collaborative development. The article analyzes the impact of national initiatives and legislation of the Republic of Kazakhstan on the development of teachers’ professional competencies, as well as the role of government and educational institutions in organizing and supporting learning processes. Special attention is given to current problems, along with proposed solutions to overcome them. The results of the questionnaire survey of teachers confirm the high interest in professional development and the need to integrate individualized approaches into the professional development system. The author also offers recommendations for improving teacher professional develop ment practices in Kazakhstan.

ПЕРЕНЕСЕННЯ ОФЛАЙН-БІЗНЕСУ В ОНЛАЙН

This article explores the process of transitioning an offline business to an online format, focusing on the new opportunities and challenges arising in the digital marketplace. The study highlights the main reasons businesses opt for an online presence, emphasizing the importance of adapting to changing consumer behaviours, expanding market reach, and increasing operational efficiency. It delves into the technical aspects of online trading platforms, comparing different solutions and their suitability for various business models. The article examines the concept of e-commerce – alongside synonyms such as electronic commerce and electronic business – defining it as the purchase and sale of goods and services via electronic communication means. It discusses the influence of the Internet’s development on the expansion of e-commerce and outlines the advantages of conducting business online, including wider customer reach and lower operational costs. Moreover, the article addresses the legislative framework regulating online business activities, highlighting potential obstacles and legal restrictions. It analyses leading Ukrainian and foreign e-commerce platforms, assessing their strengths and weaknesses. Various online advertising methods and the use of online platforms as marketing tools are discussed. The article also considers important aspects such as domain name selection, the integration of electronic payment systems, and the choice of logistics for online businesses. Furthermore, the article studies current technological trends shaping the future of e-commerce, including the role of artificial intelligence, hyper-personalization, voice commerce, and the adoption of augmented and virtual reality. Emphasis is placed on the significance of building a comprehensive digital strategy to achieve a seamless customer experience and long-term business success. This study is relevant for business owners, entrepreneurs, marketers, and scholars interested in understanding how to successfully migrate traditional businesses into the digital space and thrive amidst dynamic technological transformations.

Criminal Market of Some Items, Restricted in Civil Circulation, During the Pandemic and the Special Military Operation

The author analyzes the criminal market of items restricted or prohibited in civil circulation in Russia, presents its description and some of its specific determining factors during the pandemic and the special military operation. The analysis is based on the statistical data collected by various governmental and non-governmental organizations that register the processes taking place in this sphere, as well as on the expert assessments of specialists involved in the analysis of situation in this sector of the criminal market. Since the criminal market of this kind is of transnational character, the comparative analysis is also based on data form foreign sources of both statistical and analytical nature. Data from other time periods, not connected with either the pandemic or the special military operation, were used for the same purpose. Research results are presented for separate segments of the criminal market under analysis, and according to how widespread they are on the territory of the Russian Federation. The author gives a detailed analysis of the criminal markets of narcotics and potent substances, arms, humans, as well as human organs and tissues used for transplantation. In general, the author describes the following changes in each of the analyzed segments: qualitative and quantitative characteristics; trade situation in the market of the specific segment; impact that the pandemic and the special military operation made on the processes under consideration. The analyzed segments share some common features, namely, expansion, changes in structure and logistics of delivering the items under consideration; a wide use of online platforms, social networks, as well as other IT-technologies in illegal trade, which, on the one hand, make it possible to increase the volume of the trade in criminal items and, on the other, make it harder to detect these crimes, thus increasing the safety of criminal activities.

Болашақ математика мұғалімдеріне аралас оқытуды ұйымдастыруда stepik платформасын пайдалану

The article examines the use of the Stepikonline platform for organizing blended learning in mathematical disciplines at pedagogical universities. Blended learning, combining traditional and modern methods, simplifies the learning process and becomes an effective way to reorganize the educationalsystem. The relevance of the research topic is driven by the lack of online courses in professional disciplines for future mathematics teachers, as well as issues related to the selection and use of online platforms for organizing blended learning. The aim of the article is to explore the potential of the Stepik platform for creating online courses for future mathematics teachers and to demonstrate ways to effectively use it in organizing blended learning. The methodological basis of the research consists of systematic and constructive approaches. Methods of analysis and synthesis of theoretical material, as well as blended learning models and online course creation technologies, were used during the study. The article provides a comprehensive overview of the capabilities of the Stepik platform, revealing its potential for educators in creating interactive courses, theoretical materials, video lectures, and various practical assignments. Special attention is given to the platform’s contribution to effectively organizing students' independent work, improving the systematization of knowledge, and enhancing control. Stepik’s effectiveness is evident in its ability to organize blended learning, combining traditional face-to-face lessons with online learning elements, making the learning process more flexible and productive. As a result of the study, examples of a course on "Algebra and Number Theory," developed on the Stepik platform for future mathematics teachers, are presented, and the stages of using the "flipped classroom" model in organizing blended learning are described. The article suggests key methods for effectively using Stepik courses in organizing blended learning for future mathematics teachers.