Types Of Audiences Research Articles

Regimes of Self-Presentation and Digital Street Credibility: How Urban Youth Negotiate Online and Offline Visibility

AbstractDrawing on a study of how young people in Switzerland appropriate urban public space, this article explores what we term “regimes of self-presentation” among youth in both online and offline spaces. We address issues of privacy and power that help shape such regimes by applying an expanded notion of street credibility that encompasses digital practices. Our concept of “digital street credibility” recognizes how, in today’s world, any social or cultural practices engaged in by youth have two potential types of audiences. One is physically present, consisting of other users of urban public space. The second audience is media-based, consisting of people with access to live or prerecorded digital content captured on smartphones and shared on social networks. This situation has forced young people to develop new and specific social conventions governing self-presentation. The article highlights the complex and perilous nature of visibility management. Where privacy and power relations are concerned, a very thin line separates behavior that enhances an individual’s social status from actions considered “embarrassing” or “cringe.” Our results show how, in the streets as well as online, acceptable forms of visibility are determined on the basis of digital street credibility. These findings suggest a need to reconsider young people’s understanding of privacy, as it relates to their leisure activities in urban and digital spaces.

For Memoria Aeterna: Approaches to Immortality in Memory in Ancient Roman Funerary Monuments

When facing death, Ancient Romans attempted to achieve immortality through eternal memory. While the elites sought great achievements as invisible monuments, the non-elite Roman population depended on their tombs to preserve their identity and memory. By analyzing funerary monuments of the non-elite from the Late Republic to the first two centuries of the Roman Empire, this essay explores how their textual and visual components construct images that define and idealize the memory of individuals. The essay also investigates how these elements interact with the living to preserve and strengthen the memories of the dead: by connecting with family and friends from the private sphere in their regular visits as well as luring and informing strangers passing by from the public world. Finally, the essay sheds light on how the most important Roman festival for the dead, Parentalia, provided opportunities to appeal to both types of audiences in the preservation of memory.

Strategies of Social Persuasion Against Hussitism

This contribution investigates the different strategies and methods of cultural and social persuasion against the Hussite reformation employed by an important member of the University of Vienna, Peter of Pirchenwart (d. 1436). During his career he used various oral and written means against the “new” heresy: sermons to the people, university lectures, theological commentaries, and short treatise. Different types of audiences were targeted in two cultural centres and key sites of anti-Hussite propaganda in the city of Vienna: the Faculty of Theology and St Stephen’s Church, both connected to the Ducal Court. Here I am going to discuss five unedited texts produced by him: the commentary on the Book IV of the Sentences; the biblical commentary on the Gospel of John, containing two anti-heretic sections, one of which is known to the catalogues under the eloquent title of De religione militari contra Hussitas; the short treatise Determinatio contra Hussitas; and two sermons delivered in 1423 and 1431. In these texts, the dimension of violence (both verbal and physical) is present as a recurring motif and substantial theme; one of Pirchenwart’s primary aims, in fact, is precisely to justify the extermination of heretics, without any form of negotiation or dialogue. Through these case studies I will highlight some of the ways in which the heresy was addressed locally (the city of Vienna), at the intersection of intellectual production and the construction of the collective imaginary.

The SEER Program's longstanding commitment to making cancer resources available.

The Surveillance, Epidemiology, and End Results (SEER) Program, an authoritative source of cancer statistics in the United States, has been funded by the National Cancer Institute (NCI) since 1973. The goals of SEER include measuring the cancer burden in the United States, making the results available, and supporting cancer research. These goals render products that serve as resources for different audiences, such as cancer registrars, researchers, and the public. Cancer registrars have access to a dedicated tab on the SEER website for questions, assistance with cancer coding, and training and technical resources such as SEER*Rx and SEER Data Management System (SEER*DMS). For researchers, SEER provides access to databases and software such as SEER*Stat and other linked databases such as SEER-Medicare that may offer answers to emerging issues in the field of cancer outcomes, cancer burden, health disparities, healthcare access, diagnosis, and prevention. The public can access cancer materials such as the SEER Cancer Stat Facts sheets, SEER*Explorer, and Did You Know? video series to learn more about cancer. SEER continues to update its resources with and ahead of legislation such as the Plain Writing Act and 21st Century Integrated Digital Experience Act (IDEA) to improve both clarity and user experience. Moving forward, SEER continues to promote awareness of SEER resources, remains accessible and understandable across all audiences, and standardizes how new resources are shared with these groups. The longstanding commitment to making cancer resources available is fundamental to the value of SEER, as evidenced by testimonials from members of various audience types.

Who Are the Science Audiences? A Typology Study on Digital Scientific Audiences: Persona, Performance, and Public

This study uses a quantitative research approach to investigate public engagement regarding online science communication from the perspectives of digital scientific story audiences ( n = 240). It explores their frequency of engagement, preferred aspects of scientific news and communication channels, and their community regarding scientific literacy, together with their willingness to engage online. It attempts to provide theoretical explanations of the similarities and differences among science audiences’ behaviors and explore the role of the community in influencing public engagement with online science. The data suggest the emergence of four audience types; this diversity of audience types gives a more comprehensive understanding of the public’s social needs and preferences with science.

Scoping review of free evidence summary sources available online, relevant to occupational therapists working with children/youth, and families

Purpose Evidence-based practice is a professional standard for occupational therapists, but limited time, resources and knowledge challenge its implementation. This study aims to identify what free evidence summary sources (FESS) can be found through a simple online search, related to child/youth interventions surrounding cerebral palsy (CP), autism spectrum disorder (ASD), developmental coordination disorder (DCD), mental health or attention-deficit/hyperactivity disorder (MH/ADHD). Evidence summaries share research in concise, time-efficient manners. Design/methodology/approach An internet-based scoping review was conducted between February 2022 and July 2022, using Google, and known evidence summary producers. Evidence summaries meeting the inclusion criteria were located and catalogued. Type of agency, target audiences, purpose and distribution of evidence summaries related to diagnosis were identified for each FESS. Findings Ten FESS were found, which produced 113 intervention-focused evidence summaries within the past 10 years. These FESS were aimed at a variety of target audiences: service providers, service users, parents/families, researchers and commissioners, and were produced primarily by non-profit/charity organisations (6 of 10) who were trying to fill a gap in evidence. Forty-eight evidence summaries were related to ASD, 34 to CP, 29 to MH/ADHD and two to DCD. Originality/value A catalogue of FESS that exist online was produced, to support evidence-based practice for paediatric occupational therapists with limited resources, and may support improved health promotion and informed decision-making for service users. No consistent framework for FESS evidence summaries exists at this time.

The Impact of Celebrity and Influencer Illness Disclosures

ABSTRACT When celebrities, political figures, influencers, or anyone with a large following publicly disclose an illness or die, the news becomes a de facto public health campaign. Until health communicators began studying such disclosures and the effects of the following waves of media coverage, however, it was not known to what extent these events impacted the public. A growing body of research has empirically documented these events and examined the factors that predict which types of audiences are most affected and why. Beyond motivating research opportunities, celebrity and influencer health disclosures or deaths can impact calls to hotlines, views on health-related websites, discussions of related topics on social media, behavioral changes relevant to the disclosure, increased news coverage of celebrity health research, integration of celebrity health narratives into strategic health campaigns, and even policy changes. We provide an overview of research conducted in this area and detail examples of the impact that celebrity health disclosures and studies about those disclosures have had on public discourse and public health.

Adaptasi Tokoh Makima Dalam Anime Chainsaw Man Pada Make Up Karakter

Anime is a typical Japanese animation which is usually characterized by colorful pictures featuring characters in various locations and stories, aimed at various types of audience. One of the famous animation in Japan is the animation Chainsaw Man. Makima is one of the most beautiful and strongest characters from the animation Chainsaw Man whose appearance is normal, has long pink hair tied back and also has a characteristic orange eyeball. Behind her beautiful and calm face, Makima is known as a very cunning and manipulative figure in the animation Chainsaw Man. Character make-up is a make-up that is applied to change a person's appearance in terms of age, character, face, ethnicity, and nation so that it matches the character being played. The purpose of this research is to apply the basis of make-up in making character make-up by adapting the character Makima, developing the knowledge and skills acquired during college, especially in the concentration of make-up.

Completeness, Recall, and Negation in Open-world Knowledge Bases: A Survey

General-purpose knowledge bases (KBs) are a cornerstone of knowledge-centric AI. Many of them are constructed pragmatically from web sources and are thus far from complete. This poses challenges for the consumption as well as the curation of their content. While several surveys target the problem of completing incomplete KBs, the first problem is arguably to know whether and where the KB is incomplete in the first place, and to which degree. In this survey, we discuss how knowledge about completeness, recall, and negation in KBs can be expressed, extracted, and inferred. We cover (i) the logical foundations of knowledge representation and querying under partial closed-world semantics; (ii) the estimation of this information via statistical patterns; (iii) the extraction of information about recall from KBs and text; (iv) the identification of interesting negative statements; and (v) relaxed notions of relative recall. This survey is targeted at two types of audiences: (1) practitioners who are interested in tracking KB quality, focusing extraction efforts, and building quality-aware downstream applications; and (2) data management, knowledge base, and semantic web researchers who wish to understand the state-of-the-art of knowledge bases beyond the open-world assumption. Consequently, our survey presents both fundamental methodologies and the results that they have produced, and gives practice-oriented recommendations on how to choose between different approaches for a problem at hand.

A taxonomy for Media Literacy in Portugal

Media literacy, which encompasses skills and knowledge considered essential for civic participation in social, political, and professional life, is an area that has been growing steadily. In Portugal, there is a wide range of entities that have developed media literacy initiatives, from public entities, universities, research centers, training centers, media organizations, among others. These actors are adopting different approaches and media literacy is being promoted through training, academic publications, social projects, and learning platforms. These actions, carried out in more or less formal environments, are aimed at different target audiences, from pre-school children to the elderly. Based on the multiplicity of theoretical approaches to the concept of media literacy, this study seeks to understand the extent to which this diversity is reflected in the multiplicity of actors, approaches and target audiences involved in promoting media literacy in Portugal. To achieve this goal, using two analysis grids, one dedicated to the actors and the other to their interventions, a mapping of Portuguese entities dedicated to media literacy was carried out, seeking to identify the types of organizations and the professional areas to which they belong, their target audiences, the incidence of literacy promoted, and the pedagogical tools used. The results are presented in the form of a taxonomy of the actors involved in the operationalization of media literacy initiatives in Portugal, making it possible to characterize the landscape of this literacy promotion and its constituent networks, as well as to identify areas to be explored and the types of target audiences in need of initiatives aimed at their needs. The identification of empirical practices to promote media literacy in Portugal also makes it possible to contribute to the global theoretical-conceptual debate on the subject, particularly in terms of the volatility of the concept, its propensity for change and its readaptation according to the contexts in which it is used.

ОСОБЛИВОСТІ ВИКОРИСТАННЯ ТАРГЕТОВАНОЇ РЕКЛАМИ В ДІЯЛЬНОСТІ ВІТЧИЗНЯНОГО БІЗНЕСУ

The article outlines the general features of using targeted advertising for Ukrainian business. The popularity and relevance of advertising in social networks is substantiated through the prism of the large number of Facebook users, and argumentative factors from prominent practitioners-scientists are provided. The definition of targeted advertising from different people, namely: practitioners, scientists, businessmen was analyzed and a summary statement was presented. According to the Ukrainian Advertising Coalition, it has been determined that the digital advertising market in Ukraine is gradually recovering after the first year of the war and is taking on new forms. A comparative analysis of the advantages of using advertising in social networks has been carried out and the disadvantages that may be present in the work process have been contrasted. The key characteristics of running each level of targeted advertising in Facebook Ads Manager are defined. The work describes the main elements when setting up targeted advertising, namely: audience types, advertising goals, stages of the client's journey through the sales funnel. It has been determined that Ukrainians are quite picky when viewing advertisements, it is difficult to impress them, so the success of targeted advertising requires creative photos, videos and texts that will be unique and will be able to engage customers, regardless of the stage of the sales funnel. A fairly popular way of advertising – promoting posts on Instagram and the advantages of more professional implementation through Meta Business Suite is also analyzed. The importance of a personal and business Facebook page for launching targeted advertising is noted, because Meta algorithms often block suspicious users, so this is an important element in preparation. You also need to be aware of the requirements for what you can advertise and follow to avoid being permanently banned. That is, targeted advertising is a good way to promote business both in the B2C and B2B sphere, as it is close to the user who spends a lot of time on social networks every day, and considering that paid promotion in Tik Tok is prohibited in Ukraine, the target is still the only one way of advertising in social networks.

The Museum as a Catalyst of Community. Case Study: The Exhibition Imagining Futures: Urban Comics From Artivistory Collective at the Art Museum in Cluj-Napoca

The Museum as a Catalyst of Community. Case Study: The Exhibition Imagining Futures: Urban Comics from ArtiViStory Collective at the Art Museum in Cluj-Napoca. The present article aims at illustrating the role of the contemporary museum as a conscious central stakeholder that strengthens the community and connects in the era of participatory culture with different types of audiences. Built in two parts, the article points out the main concepts of the new museum philosophy as explored in the expertise in the field and brings on a case study that focuses on the analysis of the cultural mediation program built for an original thematic exhibition, centered around the exploration of the urban future and having as its conceptual stake to draw the viewer into a process of reflection on the different ways of perceiving the surrounding society. Understanding social issues, remembering the past, exploring the ecosystem, acting on change and imagining futures are the invisible problems launched for debate through the creative laboratory of the members of the ArtiViStory Collective whose artworks could be explored within the exhibition. Their visual narratives, gathered in the various sections of the exhibition, have invited the viewers to respond to a series of questions that envisage the role of art in the community, the way we perceive the world around us, the stories that can be told about our past, the need for engaging young people into building inclusive communities or the way we can imagine our future. Through a wide variety of formulas for exploiting the potential of the graphic imaginary (visual documentaries, comic strips, animations, sequential illustrations), the exhibition offers an overview of this space of creative investigation of the urban imaginary and social identity, rendering sequential art not only as a tool of representation but as a catalyst for activating the collective imagination, which can serve to coagulate the common interests of the community. At the same time, the cultural mediation program conceived for the exhibition is an important component that creates engagement and participation of young audiences in a discourse on the future of our community. Keywords: urban comics, participative art, museum education, cultural mediation

Decreasing psychological distance to climate adaptation through serious gaming: Minions of Disruptions

A gap between knowledge and adaptive action remains and psychological distancing has been proposed to explain peoples’ inaction. This presents a challenge to climate change communication and particularly to the conventional ways of providing scientific information. Serious games have proliferated in the last ten years with a focus on improving the way in which climate change is communicated with different types of audiences. However, empirical evidence for whether serious games focusing on the local understanding of barriers to action offers an opportunity to reduce the psychological distancing from climate change is lacking. This paper presents a case study of Minions of Disruptions, a collaborative board game developed by the Dutch NGO Day of Adaptation, which gamifies climate action by letting the players choose their own adaptation strategy and co-create their organizational story that is based on their local knowledge. The results of this paper show that the game experience succeeds in reducing psychological distance and cultivates agency. This finding provides a pathway toward communication strategies that provide a safe and fun environment in which participants interact to identify organizational and community-based issue areas where more resilience can be built.

Creative Environmental Exhibition: Revealing Insights through Multi-Sensory Museum Experiences and Vignette Analysis for Enhanced Audience Engagement

In an era where an increasing number of people find it challenging to grasp scientifically accurate environmental data, the need for more engaging museum exhibits to convey this information has never been more crucial. This article discusses Daptec Flat Holm which is a data physicalisation technology project on Flat Holm Island, Wales. Flat Holm Island is designated as a site of special scientific interest and is a local nature reserve. This project aims to understand how we might improve people’s engagement with environmental data through a multi-sensory museum exhibit. To achieve this, the project team applied a new creative approach to make the presentation of environmental data more engaging to a diverse science museum audience. Employing a user-centered methodology, this study reveals insights derived from three distinct user experience investigations conducted during the summer of 2022. The main contribution lies in how the researchers have extracted the nuances from the audience reactions and then identified potential audience types, their points of engagement, as well as their challenges. In detail, the findings illustrate how the application of a vignette data analysis technique revealed distinct audience types, including passive observers, active users, engaged ambassadors, disinterested participants, critical friends, and enthusiastic collaborators. In summary, the paper offers recommendations into how we might further engage a broader audience in technology mediated environmental museum exhibitions.

Disinformation Perception by Digital and Social Audiences: Threat Awareness, Decision-Making and Trust in Media Organizations

The effects of disinformation in the media and social networks have been extensively studied from the perspective of reception studies. However, the perception of this media phenomenon expressed by different types of audiences in distant geographic locations and with different media cultures has hardly been addressed by experts. This theoretical review study aims to analyze the relationship between the actual level of disinformation and the perception expressed by the audiences themselves. The results of the study reveal, firstly, that users of social networks and digital media do not perceive being surrounded by an excessively worrying volume of disinformation, a fact that contrasts with the data recorded, which are visibly higher. This situation reveals that the audience tends to normalize disinformation, which is intensively consumed on a daily basis and does not seem to worry the public in general terms, although some differences can be detected depending on variables such as gender, age or education. On the other hand, paradoxically, audiences visibly express rejection attitudes towards the channels that disseminate false information, with media outlets being the least trusted, despite recognizing that social networks are the place where more disinformation is generated and circulated at the same time.

창작뮤지컬 관객의 유형과 유형별 특징에 관한 연구

창작뮤지컬 관객의 유형과 유형별 특징에 관한 연구

Documentation and Virtualisation of Vernacular Cultural Heritage: The Case of Underground Wine Cellars in Atauta (Soria)

The cultural heritage associated with rural systems is extremely valuable and is a sign of identity for cultures that are disappearing or undergoing transformation. This paper explains and illustrates the series of procedures that have been carried out to document and subsequently virtualise the ethnological site of the “El Plantío” underground wine cellars in Atauta. The ensembles of underground wine cellars are located immediately outside the village of Atauta, from which they are separated by the stream of Arroyo de la Laguna or Golbán, thus giving rise to two environments that are characterised by the perfect interrelation between their natural and architectural heritage. The visual and scenic relations between both these elements make this area a prime example of a cultural heritage that is associated with wine production systems. This documentation was obtained through a combination of different geomatic techniques. The results are organised on a web platform to enable their digital visualisation (2D/3D). This platform provides a virtual environment such that users can understand these underground heritage assets in an integrated way together with the immaterial cultural heritage and the cultural landscape—all of which converge on this ethnological site. The project offers different types of audiences, both real and virtual, access to all of the documentation.

VETTONIA PROJECT: A VIRTUAL ENVIRONMENT FOR THE EDUCATIONAL DISSEMINATION OF THE IRON AGE

Abstract. The VETTONIA project aims to disseminate the rich heritage from the Iron Age of the western Iberian Peninsula and the archaeological investigations carried out on this topic in recent years. The project utilizes new technologies such as virtual tours, 3D models, and impressions to create interactive and stimulating ways to access the results of the most recent archaeological research. Using these resources, lectures and seminars are being given in various forums with diverse types of audiences to present the virtual tours and the rest of the dissemination initiatives. In addition, the project presents its different initiatives during the annual archaeological interventions developed in the oppidum of Ulaca (Solosancho, Ávila, Spain), with good reception by the attending public. The VETTONIA project represents a pioneering dissemination experience that takes advantage of the educational opportunities offered by new technologies. In the future, tools such as virtual tours to archaeological sites may prove essential in classroom teaching at different levels and could promote sustainable tourism in fragile natural environments such as those that constitute the major settlements of the Late Iron Age (ca. 400–50 BC).

Engaging the public: English local government organisations’ social media communications during the COVID‐19 pandemic

Communication has played a critical role during the initial response to the COVID-19 pandemic, and communicators have had a particularly difficult task in persuading different types of audience to comply with ever-changing regulations. Local government organisations play a crucial role in recontextualising the national messaging for a local audience and encouraging the public to comply with regulations.This paper investigates local government organisations’ (henceforth LGOs) engagement strategies in COVID-related posts on social media. In collaboration with LGOs in England, we examined their communication strategies on Twitter and Facebook during the second UK national lockdown of the COVID-19 pandemic in November-December 2020. Using methods from corpus-assisted discourse studies, the paper analyses the occurrence and functions of selected interactive engagement markers, in this case personal pronouns, questions and hashtags. We find that such linguistic features function to encourage engagement by (a) helping to foster relatedness through ambiguity; (b) creating autonomy-supporting communication; and (c) making messages ‘stand out’.Based on our corpus analysis, we discuss the initial response of the participating councils to our findings and outline future directions including the integration of multimodal approaches to studying the role of localised social media in national crisis management. We argue for more attention to be paid to the many local communicators who play an invaluable role in encouraging the public to comply with national measures in times of crisis.

RTVE’s transmedia strategy aimed at young audiences: the case of Playz (2017-2020)

Generally speaking, audio-visual consumption is changing. More specifically, in recent years young people have increased their viewing of content through the Internet, which is often supplied through online platforms. This article focuses on one the Playz platform, which is one of the key strategies being used by Spanish public television (RTVE), as it aims to reconnect with the new generations through transmedia narratives. Based on studies undertaken by Costa Sánchez (2013) and Cascajosa-Virino (2018), a content analysis of the series broadcast on Playz between 2017 and 2020 has been carried out, taking into account the duration, year of release, and number of episodes or seasons for each of them. This study confirms a clear interest by this platform in generating products that are innovative from their very conception. In fact, a large number of transmedia strategies have been identified, such as episodes turned into films, a high degree of interactivity with the audience, original music videos, promotional events and more, which is in line with Playz’s public service obligation to reach out to all types of audiences through all the platforms available to them.