Trust Marks Research Articles

EuroPriSe Trust Certification

Trust marks are well known arbiters of trust. To be successful, sustainable and trustworthy the underlying certification scheme ought to implement specific requirements including transparent criteria and procedures verifying the actual trustworthiness of the recipient by an independent certification authority. The concept of an explicit trust certification scheme is set forth in this article using the example of EuroPriSe, the European Privacy Seal for IT products and IT-based services.

More than just a mouse click: Research into work practices behind the assignment of medical trust marks on the World Wide Web

Hyperlinked web trust marks have been a popular topic of discussion during the past 10 years. However, the discussion has focused mostly on what these trust marks are not doing in terms of helping patients (or other lay end users) find reliable medical information on the web. In this paper, we discuss how this focus on patients and their actions with respect to trust marks, has overshadowed, if not rendered invisible, what trust marks are doing to educate medical site/information providers. We draw on data from ethnographic research conducted at the Health on the Net Foundation in 2002 and 2003 in order to explore an alternate definition of what it means to be a ‘user’ of a trust mark and the importance of the review process in educating site providers. We argue that understanding the work involved in the process of assigning a seal is crucial to understanding the role that the seal plays as part of the medical internet.

Unreliable information on the internet: a challenging dilemma for the law

This paper examines what role the law can and should play with regard to unreliable information available on fast communication networks, such as the Internet. Users of electronic information find it increasingly difficult to assess its reliability. The traditional structures for assessing reliability are lacking or function inadequately. Clear social norms have not yet been developed. As regards the law, traditionally liability law is the first legal guard against undesirable societal developments. We conclude however, that liability law is an inadequate remedy for unreliable information. Self‐regulatory initiatives such as trust mark seals for websites providing reliable information offer a more promising perspective, although these also have their limitations, especially in the sphere of enforcement and legitimacy. In this paper, self‐regulation is nonetheless hailed as an important instrument because it provides an indispensable test‐bed for more concrete legal norms derived from reliability criteria for information. Even if self‐regulation may not completely materialise, discussion about self‐regulation could be a stepping stone to the development of pertinent social norms.

Privacy practices of Internet users: Self-reports versus observed behavior

Several recent surveys conclude that people are concerned about privacy and consider it to be an important factor in their online decision making. This paper reports on a study in which (1) user concerns were analysed more deeply and (2) what users said was contrasted with what they did in an experimental e-commerce scenario. Eleven independent variables were shown to affect the online behavior of at least some groups of users. Most significant were trust marks present on web pages and the existence of a privacy policy, though users seldom consulted the policy when one existed. We also find that many users have inaccurate perceptions of their own knowledge about privacy technology and vulnerabilities, and that important user groups, like those similar to the Westin “privacy fundamentalists”, do not appear to form a cohesive group for privacy-related decision making. In this study we adopt an experimental economic research paradigm, a method for examining user behavior which challenges the current emphasis on survey data. We discuss these issues and the implications of our results on user interpretation of trust marks and interaction design. Although broad policy implications are beyond the scope of this paper, we conclude by questioning the application of the ethical/legal doctrine of informed consent to online transactions in the light of the evidence that users frequently do not consult privacy policies.

Assessing infertility information on the Internet: Challenges and possible solutions

Although patients frequently visit consumer-related Internet sites to help them make informed decisions about treatment, there is no clear way for these consumers to evaluate content within these sites. This article reviews the problem and offers suggestions to remedy the situation.

ABA DRAFT PKI ASSESSMENT GUIDELINES: BUILDING CONSENSUS ON PKI ASSESSMENT: RELEASE OF THE ABA DRAFT PKI ASSESSMENT GUIDELINES FOR PUBLIC COMMENT

On June 22, 2001, the American Bar Association’s Information Security Committee (ISC) (Section of Science and Technology) released the PKI Assessment Guidelines — PAG v0.30 Public Draft for Comment (“PAG”), a comprehensive and detailed document that addresses the technical, legal, business, and policy issues related to public key cryptography and provides guidelines for assessing public key infrastructures. PKI, or Public Key Infrastructure, is a system utilizing public key cryptography, that when combined with a well-implemented infrastructure, provides a level of security for communicated and stored data sufficient to justify trust in such information by business, consumers, governments, and the courts. “Assessment” in the context of the PAG refers to the process of determining whether a PKI satisfies a set of defined criteria, such as commercial standards, regulatory requirements, and requirements for trust mark licensure. The following article is intended to summarize the introduction section of the PAG and identify issues that are global in scope with respect to the establishment, operation, and administration of a PKI.

Arrow on trust.

Research Article| October 01 2001 Arrow on Trust Mark A. Hall Mark A. Hall Search for other works by this author on: This Site Google J Health Polit Policy Law (2001) 26 (5): 1131–1144. https://doi.org/10.1215/03616878-26-5-1131 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Mark A. Hall; Arrow on Trust. J Health Polit Policy Law 1 October 2001; 26 (5): 1131–1144. doi: https://doi.org/10.1215/03616878-26-5-1131 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search Books & JournalsAll JournalsJournal of Health Politics, Policy and Law Search Advanced Search The text of this article is only available as a PDF. © 2001 by Duke University Press2001 Article PDF first page preview Close Modal You do not currently have access to this content.

Anonymity, Privacy, and Trust

In the Internet realm these days, we see the terms anonymity, privacy,and trustused as if they meant the same thing. We see “trust marks” attempting to describe the privacy policy of a Web site (e.g., Truste™ and WebTrust™). And we see “privacy” described in terms of personally identifiable information (PII) leaving the control of the person whose PII it is. We've also learned that accessing a site without revealing some information useful in tracking back to us is difficult and is never the default situation.