Travel Motivations Research Articles

Mevlevi Sema Ceremonies as a cultural attraction: impact on visitor motivation and revisit decisions

PurposeThis study examines how destination fascination and event quality influence tourists’ revisit intentions, with a specific focus on the Mevlevi Sema Ceremonies, recognized by UNESCO as intangible cultural heritage. It investigates the mediating role of travel motivation and the moderating effect of event quality in this relationship. Furthermore, it applies the theory of planned behavior (TPB) to explain how attitudes towards a destination, subjective norms and perceived behavioural control shape revisit intentions. Destination fascination is framed as a key attitudinal component influencing motivation and behavioural intent.Design/methodology/approachA structured questionnaire was administered during the International Commemoration Ceremonies of the 749th Vuslat Anniversary of Hz. Mevlana in Konya, Türkiye. The study sample consisted of 516 domestic and international visitors. Data analysis followed a three-stage process: descriptive statistics, construct validity and reliability tests and multiple regression analysis.FindingsResults indicated that destination fascination significantly predicts revisit intention, with travel motivation partially mediating this effect. Event quality directly influences revisit intention but did not moderate the relationship between destination fascination and revisit intention. These findings highlighted the psychological appeal of cultural heritage sites beyond event-specific characteristics.Originality/valueThis study addresses a critical gap in cultural heritage tourism research by examining how fascination with a destination, rather than just event quality, shapes visitor behaviour. The findings suggest that cultural heritage tourism strategies should emphasize both destination appeal and visitor motivation to sustain long-term engagement.

Impact of Social Media Influence on Domestic Camping Tourists’ Motivation in an Island Country

‘Camping is not time spent but invested’. Camping one of the best forms of spending time out in the open and marveling at the wonders of this creation. When it comes to the best camping places in the world Sri Lanka stands on the top of the list. Sri Lanka is an island with a land which contains enormous places from the high mountain chains and large plains to beaches and lagoons, from wildlife safari points to dense forests. It is simply inconceivable how many spots in the ways of a camper’s preference list this figure is irresistible. The purposes of this research are to determine how social media influence has an effect on the motivation of the domestic camping tourists in Sri Lanka. The study employs both qualitative and quantitative research to examine the impact of content type, information quality, attractiveness, peer pressure, and content exposure to travel motivation. The participants were selected by employing cluster sampling technique, with 923 of them responding to the research by providing data both in form of text data through response to questionnaires and content analysis. The findings reveal positive and meaningful correlations between all the dimensions of social media influence and the travel motivation, with appealing visual images as well as peer pressure influencing travel motivation most prominently. They clearly demonstrate how social media affects tourism decisions especially where it is specialized like domestic camping. The present study gives important implications for Sri Lankan tourism marketers as it is revealed that excellent social media utilization, relevant and appealing content, and customer experience as seen in reviews may positively influence motivation towards travelling domestically.

Understanding online tourist–tourist interaction in solo female travel: a self-determination theory perspective

ABSTRACT This study examines the online tourist–tourist interaction within the context of solo female travel experiences. Data collected from solo travel forums on TripAdvisor are analysed using thematic analysis to examine how these interactions impact the solo female travel experience. The findings reveal that online interactions influence the perceptions and experiences of solo female travellers by fostering a sense of autonomy and control, building competence and confidence, and creating a sense of connectedness with others. This study applies the self-determination theory to offer insights into how online tourist–tourist interactions influence these psychological needs within the context of solo travel. It provides a theoretical contribution to the broader discourse on the motivations of solo female travellers, emphasising the critical role of online social support networks in enhancing the solo travel experiences.

Exploring pro-environmental behavior of religious tourists based on motivations: the case of Assisi visitors

PurposeThe pro-environmental behavior of tourists is becoming a topic of growing interest for both scholars and policymakers, given the numerous implications that it can determine. Recent studies have considered the role of visitor motivations for the adoption of on-site sustainable practices. This research fits into this debate, delving into the case of religious destinations, assessing if travel motivations can determine behaviors more or less oriented toward protecting the environment.Design/methodology/approachConsidering a sample of individuals who visited Assisi in the second half of 2022, a cluster analysis focused on the intensity of the motives of the visit was performed, followed by a confirmatory factor analysis centered on pro-environmental behavior and by a simple linear regression.FindingsThree clusters of visitors (the “Poorly Spiritual – Cultural - Escape – Motivated (S-C-E-M),” the “Spirituals” and the “Strongly Spiritual – Cultural – Escape – Motivated (S-C-E-M”) emerged, with a different propensity to adopt pro-environmental behavior. Strongly S-C-E-M visitors, driven by cultural, spiritual and escape motives, adopt pro-environmental behavior to a greater extent than the other two groups; the spirituals are placed in an intermediate position, while the poorly S-C-E-M are the least accustomed to sustainability practices.Originality/valueThe paper fits into the debate concerning the antecedents of pro-environmental behavior, focusing on travel motivations. It offers a new perspective for understanding the implementation of sustainability practices by visitors to religious places, highlighting that spirituality can be a catalyst for pro-environmental behavior, but its power increases if it is accompanied by other types of motivations such as cultural and escape.

Memorable experience and future demand for wellness tourism in Malaysia: a study on Gen Z’s perceptions

PurposeAs we emerge from the pandemic, the Global Wellness Institute (GWI) predicts that the wellness economy will return to its pre-pandemic robust growth. Malaysia, with its rich cultural heritage, diverse natural resources and well-developed infrastructure, is an attractive destination for wellness tourism. This research aims to investigate the perception of Generation Z (Gen Z) on memorable experiences and future demand of wellness tourism in Klang Valley, Malaysia.Design/methodology/approachThe research uses a quantitative cross-sectional approach wherein a self-administered survey was used for data collection from 190 Gen Z respondents living in the Klang Valley. Partial Least Squares-Structural Equation Modelling (PLS-SEM) was employed for analysis.FindingsThe study revealed that memorable tourism experience significantly contributed to behavioural intention and mediated the relationship between travel motivation and behavioural intention toward wellness tourism. Overall, the findings are expected to provide significant insights for Malaysia to become a leading destination for wellness tourism. The study outcomes should have implications for tourism policymakers, industry practitioners and marketers seeking to develop and promote wellness tourism in Malaysia.Originality/valueThis research explores Gen Z’s travel behaviours, motivations for wellness tourism, experiences and expectations of wellness tourism in the future. There is insufficient literature that explores these factors with regard to Gen Z focusing in the Klang Valley, Malaysia.

Travel motivations, preferences, and characteristics of women solo travelers in Bali

This study explores solo women travelers in Bali, focusing on their travel motivations, preferences, and characteristics. The research aims to fill the gap in understanding how solo travel contributes to understanding women's travel in these popular destinations. The study focuses on Big Data analysis. Textual content from TripAdvisor reviews by solo woman travelers is analyzed using the BART Large Zero Shot model. This model classifies text according to Maslow's hierarchy of needs and Plog's psychographics model, identifying primary travel motivations and distinguishing between allocentric and psychocentric traveler types. The findings reveal that 36.39% of travelers are motivated by self-actualization, seeking personal growth and transformative experiences. Additionally, 83.79% of solo woman travelers prefer allocentric travel experiences, indicating a strong desire for adventure and cultural immersion. These results highlight the empowerment journey of solo woman travelers as they travel to new destinations independently. This research provides valuable insights into the empowerment of solo woman travelers, emphasizing the role of travel in fostering personal development and independence. By examining the specific motivations and preferences of these travelers, the study enriches the discourse on gender roles within modern tourism and offers a nuanced understanding of solo travel.

Optimisation of habitat environment in traditional villages led by ecological wisdom——research based on tourist perception and sense of place

ABSTRACT Tourists play a crucial role in the development of traditional villages, not only as participants in cultural heritage preservation and ecological environment protection but also as key drivers of sustainable tourism development. This study aims to explore how tourists’ travel motivations, perceived values, and sense of place identity influence their attitudes and intentions toward the ecological tourism development of traditional villages, thereby providing new perspectives for the planning and construction of village living environments under the guidance of ecological wisdom principles. Focusing on traditional villages in ethnic regions of China, this study constructs a theoretical model that integrates travel motivations, perceived values, sense of place, positive attitudes, and behavioral intentions, analyzing the interrelationships among these factors. The results reveal that, among the factors directly influencing tourists’ behavioral intentions, travel motivations, place attachment, and positive attitudes exert the most significant impact, followed by place identity, cultural perceived value, and functional perceived value. This study explores how the integration of community interaction and ecological protection can promote the capitalization of local cultural assets and sustainable cultural development, providing new perspectives for the planning and construction of traditional village living environments under the guidance of ecological wisdom principles.

Defining motility: the uses, operationalisations and limits of a concept

The aim of this review is to examine the definition and use of the concept of motility. Based on published and unpublished literature in the humanities and social sciences to date, the PRISMA method has been used. The Google Scholar electronic database was consulted in French and English. This concept has been the subject of empirical research and theoretical criticism. Among the 60 references selected, the literature reveals changes in the definition of motility and criticisms of the scope and measurement of the concept. Motility corresponds to an entity’s ability to move from one place to another within a social and spatial space. It can be used to study motivations for travel and inequalities in mobility, depending on socio-demographic conditions and context. This concept is widely applied to qualitative studies, and less so to quantitative ones. Its definition has been enriched between 2002 and the present day. Its three-dimensional composition (access, skills, appropriation) remains the subject of consensus, although there are divergences between the theory and its operationalisation. Other questions about the link between mobility and motility remain unanswered. Finally, control plays a key role in motility, while influencing mobility choices and experiences with predictive potential for daily mobility.

Exploring Positive and Negative Emotions Through Motivational Factors: Before, During, and After the Pandemic Crisis with a Sustainability Perspective

The tourism sector thrives on a comprehensive understanding of the factors that motivate individuals to explore new destinations. Identifying the push and pull factors that drive travel decisions is essential for analyzing tourist behavior and recognizing the external constraints that tourism enterprises and destinations must consider. Adopting a sustainable approach to these motivational forces underscores the need to balance tourism growth with the preservation of destinations, the well-being of local communities, and responsible travel practices. Push and pull factors in tourism are inherently linked to the emotional states that travelers experience throughout the decision-making process, from the initial intention to travel to the post-trip evaluation. The sector prospers by understanding the reasons that inspire individuals to discover new places. Determining these motivational factors is crucial for comprehending tourist behavior and addressing the external limitations that tourism businesses and destinations must navigate. A sustainability-focused approach highlights the significance of aligning tourism growth with destination preservation and community well-being, ensuring a responsible and enduring tourism model. This study aims to examine the impact of positive and negative emotions on push and pull motivational factors across different phases of the COVID-19 pandemic, adopting a sustainability perspective. The research was structured into four empirical studies: (i) pre-pandemic phase, involving a sample of 508 tourists; (ii) pandemic phase, with data collected from 507 participants; (iii) post-pandemic phase, comprising 488 respondents; (iv) comparative analysis, assessing variations across the three periods. The results indicate that emotional states exert a significant influence on push and pull motivational factors, with variations observed depending on the period of data collection: before, during, and after the COVID-19 pandemic. However, while emotions exhibited fluctuations across the three phases, push and pull factors demonstrated relative stability over time. These findings emphasize the critical role of emotional experiences in shaping travel motivations, highlighting the interplay between psychological drivers and destination attributes. This understanding is essential for tourism businesses and policymakers to develop strategies that align with evolving traveler expectations while promoting sustainable and responsible tourism practices.

Motivation and Demotivation of Graduation Travel: A Study in Vietnam with Google Gemini’s Support

Research on education and students is abundant. Many researchers have examined students’ enrollment, retention, dropout, and other study-, research-, and extra-curriculum-related topics. However, they have essentially neglected students’ graduation, especially graduation celebrations. Regarding graduation travel, previous studies have revealed the interactions between the (de)motivators and the actual behaviours; yet, the structure of the (de)motivation and the relative importance of each (de)motivator with student intention was not. Therefore, this study explored the motivation and demotivation of university students regarding graduation travels and the correlations between (de)motivation and student intentions. The study adopted Google Gemini’s recommendation of the (de)motivation items and factors (the structure models). It implemented a single case study with Vietnamese students (n=405) to confirm these structure models. The results approved the originally five-factor, fourteen-item model of motivation and the adjusted three-factor, eight-item model of demotivation. Further exploration of the correlations between the (de)motivation factors and student intentions (the correlation models) revealed the essentiality of two motivation factors: celebration and sharing. These outcomes provided methodological implications for using artificial intelligence (AI) in research and practical implications for managing the niche market of graduation travels.

Integrating ChatGPT in halal tourism: impact on tourist satisfaction, e-WoM and revisit intention

Purpose This study aims to examine the impact of using ChatGPT on the Halal tourism experience. It examines the relationships among Halal-friendly travel motivations and satisfaction, revisit intention and electronic word-of-mouth (e-WoM) while testing the moderating effect of ChatGPT on the relationship between satisfaction and revisit intention. Design/methodology/approach This study employed a quantitative methodology. Using purposive sampling techniques, it approached about 800 tourists (from November 2023 to January 2024) from several halal tourism destinations in Indonesia. A total of 395 usable surveys were analyzed to test the relationships and moderation effects by SEM. Findings The study indicates that Halal-friendly travel motivations positively impact Muslim tourist satisfaction, which in turn influences e-WoM and revisit intention. Importantly, ChatGPT significantly moderates the relationship between satisfaction and revisit intention, thereby strengthening tourist loyalty for those using the AI tool. Practical implications The study’s findings provide practical guidelines for halal tourism providers to enhance Halal-compliant services and incorporate ChatGPT as an AI tool to boost Muslim travelers’ satisfaction, drive e-WoM and increase revisit intentions. AI technology gives Halal tourism companies an advantage in offering customized, immediate support, which leads to Muslim visitors becoming loyal. Originality/value The study fills a significant gap in the Halal tourism literature by examining AI’s impact on the market. It expands the Expectation-Confirmation Theory (ECT), the push-pull theory and word-of-mouth models in Halal tourism. It also contributes to AI adoption in Halal tourism by addressing how modern AI tools can influence tourist behaviors, improve satisfaction and encourage repeat visits.

The influence of the carbon neutrality goal on tourists’ low-carbon tourism behavior intention in space tourism

China’s carbon neutrality goals and the emergence of the space tourism industry have raised increasing environmental concerns. Fostering the awareness of low-carbon practices is vital for industry sustainability and enhanced competitiveness. The existing literature underscores how state policies, such as the dual carbon goal, which aims to peak carbon dioxide emissions by 2030 and achieve carbon neutrality before 2060, drive motivations to go green, shaping public intentions toward low-carbon travel. The contemporary focus is on various dual carbon factors influencing low-carbon tourism, although research on motivations, awareness, and behavioral intentions in space remains limited. To address this gap, this study aims to evaluate how the carbon neutrality goal impacts low-carbon tourism motivation, awareness, and behavioral intentions based on the event system theory. The study employed quantitative methods and examined the constructs and causality of low-carbon tourism. After performing a literature review, we constructed a research model to explore the relationship between low-carbon space tourism and behavioral intentions with mediation constructs of carbon neutrality goal, motivation, and awareness. Statistical Package for the Social Sciences (SPSS) and MPLUS were employed in data analysis. The data were analyzed using SPSS and MPLUS software, and various mathematical and statistical methods such as reliability analysis, validity analysis, factor analysis, correlation analysis, common method variance analysis, and structural equation modeling were used to analyze the survey data. Findings suggest positive effects of the carbon neutrality goal, low-carbon travel motivation (LCM), and low-carbon tourism awareness (LCA) among tourists. The present study affirms the influential role of the carbon neutrality goal in space tourism and the mediating effects of LCM and LCA in positively affecting sustainable space tourism intention. This study also suggests that cooperation among governmental entities, tourism authorities, businesses, and tourists is vital to advancing sustainable space tourism practices.

Segmenting International Tourists in Indonesia: A Cluster Analysis of Preferences, Motivations, and Behaviors

This study conducts a cluster analysis of international tourists visiting Indonesia to identify distinct market segments based on travel motivations and behaviors. A sample of 1,050 respondents revealed four key segments: Leisure Seekers, Cultural Explorers, Adventure Enthusiasts, and Budget Travelers. Leisure Seekers from Australia and Germany are drawn to luxury and wellness experiences. At the same time, Cultural Explorers, mainly from China and Japan, are motivated by cultural heritage. Adventure Enthusiasts, younger tourists from Europe and the United States, prefer outdoor activities and eco-friendly tourism, whereas Budget Travelers prioritize affordability. The study emphasizes the importance of tailored marketing strategies to meet the needs of these diverse segments. The discriminant and silhouette analysis validated the clusters, confirming their statistical significance. These findings provide actionable insights for tourism operators and policymakers in Indonesia, offering a roadmap for enhancing visitor satisfaction and promoting sustainable tourism development. Despite its contributions, the study is limited by its focus on major destinations and a defined period, which may not capture evolving tourism trends. Future research should explore niche markets, track changes over time, and assess the effectiveness of targeted marketing strategies. This research highlights the need for segmentation in tourism marketing to sustain Indonesia’s competitiveness in the global market.

Tourists’ destination perception of competitiveness based on travel motivation

Tourists’ destination perception of competitiveness based on travel motivation

Festival Travel Motivation, Destination Image, Attitude, and Behavior: The Role of Festival Identity in Vietnam

ABSTRACT This study examines the relationship between festival travel motivation, festival destination image, attitude toward festivals in tourism, and travel behavior within the festival tourism context in Vietnam. It also explores the moderating influence of festival identity on these relationships. Grounded in the theory of planned behavior, the study engaged 531 Vietnamese participants to investigate the relationships between various constructs in the context of festival tourism. The findings reveal significant relationships between variables, except festival motivation and festival travel intention. Furthermore, festival identity does moderate the relationships between attitude toward festivals in tourism and festival travel intention, as well as between festival destination image and festival travel intention. These findings contribute to understanding festival tourism in Vietnam and provide insights for stakeholders to enhance festival experiences and promote desired travel behavior.

The impact of pet attachment, perceived value, and travel motivation on loyalty and intention to support in pet tourism: a multi-method approach

ABSTRACT Understanding the view of pets as a family is critical to analyzing Asian pet travelers. We use the Lexington Attachment to Pets Scale to assess its fit in South Korea and categorize pet travelers by motivation. Data from 472 owners were analyzed using cluster analysis, PLS-SEM, and fsQCA. Key findings show that familial attachment and functional value strongly influence loyalty and support for pet travel, varying across motivation groups. The fsQCA results identified conditions that supported these findings. The study offers insights to help understand the Asian pet travel market.

Advancing information search through GenAI: the roles of search type, travel motive and GenAI customization level

PurposeThe advancements in generative artificial intelligence (GenAI) encourage disruptive transformation in the hospitality industry. Previous discussions predominantly focused on the impact of AI-powered agents on the labor force. This research extends previous studies by investigating the feasibility of GenAI as an information search agent in comparison to the predominant role of search engines.Design/methodology/approachBased on the Tourist Online Information Search Behavior framework, the authors proposed that consumers’ GenAI adoption may vary upon search purpose (search type), individual differences (travel motive) and situational differences (GenAI task-oriented customization level). Four studies with a total number of 813 participants were conducted.FindingsTaking GenAI over traditional search engines for pre-trip information search significantly increased with a non-decision-based (vs decision-based) purpose. To enhance the adoption of GenAI in its less effective but more important decision-based situations, the authors proposed and confirmed the incremental effect of utilitarian travel motives and task-oriented customization levels.Practical implicationsThis study highlights GenAI’s potential as an information communication technology (ICT). This encourages tourism and hospitality businesses to consider integrating GenAI to strengthen ICT services. Moreover, search type, travel motive and task-oriented customization level are important in deploying GenAI for ICT improvement.Originality/valueThis study deepens the understanding of GenAI adoption in the tourism and hospitality sector by elaborating on the GenAI-as-ICT perspective and offers fresh insights into AI for pre-trip or pre-consumption information search.

Tourist Motivation, Destination Competitiveness, And Destination Loyalty – A Study On The District Of Virgin Princess

Many reasons tempt tourists, instigating researchers to analyse their motivations in choosing a destination matching their self-emotional persuasion. Some destinations arouse interest in travelling repeatedly, making tourists loyal owing to the destination's competitive advantage. The study intends to identify the influencing aspects that could cater to tourist satisfaction, thus generating potential loyal tourists; various dimensions of tourist motivations lead to the decision-making for the tourist, and major factors are the destination’s attributes and the destination’s perceived image. Any destination to sustain itself in the competitive tourism market has to evolve beyond the present competition, which requires likely tourist knowledge and their travel motivation related to their purchase decision-making for the destination. The results find that a peaceful environment, festivals and events, eco-tourism natural trails, and climatic conditions are crucial in attracting tourists to Kanyakumari—motivations like. Natural sceneries, the confluence of three seas Bay, Arabian and Indian Oceans, Sunrise and Sunset, attractive beaches, and Vivekananda rock are concrete competitive attributes of the district. The study further suggests managerial insinuations that can improve the district's competitiveness in increasing the tourist influxes.

The effect of nostalgia on the travel decisions of older tourists to visit socially sustainable tourist destinations

PurposeThis paper sets out to answer the following research question: Is nostalgia an important travel motive that helps to explain why older tourists choose a specific sustainable destination?Design/methodology/approachThis paper is a conceptual paper and uses a systematic literature review as the main method of secondary data analysis.FindingsThe findings suggest that nostalgia significantly contributes to the overall tourism experience, because older travelers often have a strong sense of nostalgia that dominates their memories and provides a positive view of the past that contributes to a greater sense of continuity and meaning in their lives.Research limitationsBeing a conceptual paper is its limitation in itself. For DMOs and marketers, it is important to understand what are the specific characteristics of a sustainable destination that are likely to serve as a cue for developing nostalgic emotions to help promote it. This can be achieved by designing nostalgic advertisements that are based on the history and cultural uniqueness of tourist attractions that stimulates the older tourists' love of history and culture, to motivate them to visit these sustainable destinations. DMOs need to capitalize on the nostalgic sentiments that are expressed by older tourists themselves that should also be used to promote nostalgia as a marketing strategy to attract potential consumers. To achieve this, potential tourists need to be shown imagery of older adults living their lives to the fullest. These include sharing photos of seniors doing “soft adventure” activities such as kayaking, hiking, and camping as well as other social activities such as dancing, socializing, learning, and cooking as examples of all the activities that older adults used to do when they were younger. Another strategy is for DMOs to use virtual reality trips to demonstrate that nostalgia contributes to sustainable tourism as it can accurately portray a destination’s atmosphere and to include its rich sensorial appeal. Nostalgia that is evoked by virtual reality has also been found to facilitate the marketing of “slow travel”, which encourages experiences of deep cultural exploration which entails choosing slower transportation, thus highlighting environmental consciousness (Juhl and Biskas, 2023). Future studies are needed to investigate how the beneficial effects of nostalgia can be employed to improve the quality of people’s social lives through sustainable tourist experiences.Practical implicationsFor DMOs and marketers, it is important to understand what are the specific characteristics of a sustainable destination that are likely to serve as a cue for developing nostalgic emotions to help promote it. This can be achieved by designing nostalgic advertisements that are based on the history and cultural uniqueness of tourist attractions that stimulates the older tourists' love of history and culture, to motivate them to visit these sustainable destinations. DMOs need to capitalize on the nostalgic sentiments that are expressed by older tourists themselves that should also be used to promote nostalgia as a marketing strategy to attract potential consumers. To achieve this, potential tourists need to be shown imagery of older adults living their lives to the fullest. Another strategy is for DMOs to use virtual reality trips to demonstrate that nostalgia contributes to sustainable tourism as it can accurately portray a destination’s atmosphere and to include its rich sensorial appeal.Social implicationsRaising awareness of ageism and the need to market older individuals in a different way is key.Originality/valueNostalgia is related to sustainable tourism, especially to the pillar of social sustainability that helps to bring people together. It is also regarded as one of the main contributing motives behind an older traveler’s choice of a sustainable destination. However, very few studies have acknowledged the importance of nostalgia as a motivation for travel, especially for repeat visitations.

Relationship Between Destination Image, Tourist Motivation and Social Media, In Case of Göbeklitepe

In this study, it is aimed to determine the factors that affect the destination selection processes of tourists visiting Göbeklitepe. Knowing the factors that affect the formation of consumer-based destination value will reveal what should be taken into account in the destination marketing studies. It is thought that the push and pull factors that make up the travel motivation affect the consumer-based destination value. At the same time, there is a consensus that image is an indispensable factor for destination development and marketing strategies. The basic point expressed in the studies examining the destination image is that the perception, knowledge and activity-based evaluations play a role in the formation of the image. Another factor that affects the image is the effect of social media. Destination image is considered to be an important factor in deciding on holiday destination selection. In this study, the push and pull factors that create travel motivation, consumer-based travel motivation, brand image and the effect of social media on the destination were examined. In line with this purpose, we conducted the survey method, quantitative and descriptive, and the research carried out on the destination of Göbeklitepe.