Traditional Media Research Articles

Framework for tailoring consumer-centric communication to boost solar energy adoption in U.S. households

This review outlines a framework for tailoring consumer-centric communication to boost solar energy adoption in U.S. households. In response to growing environmental concerns and the need for sustainable energy solutions, this framework is designed to enhance residential solar adoption rates by customizing communication strategies to diverse consumer profiles. By leveraging consumer behavior insights, the framework addresses critical factors such as individual perceptions, social influences, financial considerations, and technological barriers that affect consumers' solar adoption decisions. The proposed framework emphasizes understanding various consumer segments, including early adopters, environmentally conscious individuals, and budget-focused households, to design targeted communication strategies. It integrates key elements like demographic analysis, psychographic profiling, and attitudinal segmentation to build a comprehensive picture of potential solar consumers. Using these insights, the framework proposes tailored messaging that resonates with each segment’s unique motivations and concerns, such as energy cost savings, environmental impact, and long-term investment value. To maximize engagement, the framework recommends deploying these tailored messages across a mix of digital and traditional media channels, ensuring optimal reach and relevance. Social media, for instance, can be effectively used to reach environmentally conscious and tech-savvy segments, while community events and local partnerships may better engage older or budget-focused demographics. Moreover, the framework advocates for the use of testimonials, data visualization, and interactive content to enhance credibility and user experience, further breaking down perceived barriers such as installation costs, maintenance concerns, and technology reliability. By focusing on consumer-centric communication, this framework aims to increase awareness, interest, and trust in solar energy solutions, thereby fostering a supportive environment for adoption. It also highlights the importance of iterative feedback mechanisms to continuously refine strategies and address emerging consumer needs. Ultimately, this framework serves as a strategic guide for policymakers, marketers, and solar companies to drive meaningful consumer engagement, boost conversion rates, and contribute to the broader goal of achieving sustainable energy adoption across the U.S. residential sector.

Deciphering shadows: A study on disinformation, its digital proliferation, and effects on organizational integrity

Managing the spread of “disinformation” is becoming an increasingly difficult task of our time, with an emphasis on digital marketing and its influence on organizational reputation. This paper aims to analyze the phenomenon of disinformation, with emphasis on the role of digital marketing and the consequent effect on organizational image. Thus, using the systematic literature review methodology, the study defines and categorizes different types of disinformation, namely fake news, misinformation, and propaganda, and how they are spread across different channels. Using the research, it is possible to conclude that digital marketing is more effective in spreading disinformation than traditional media and word-of-mouth; social media management and content marketing are the most effective. The work also evaluates the catastrophic impact of disinformation on an organization’s image, fiscal health, and the trust of its stakeholders. Using the Chi-Square Test for Independence and Logistic Regression, the study determines the factors likely to lead to severe consequences of disinformation campaigns. Last but not least, the paper also suggests ways of preventing the spread of disinformation, which include improved education on the use of digital platforms, better fact-checking systems, and an improved code of ethics in digital marketing.

Hip-hop music producers’ labour in the digital music economy: Self-promotion, social media and platform gatekeeping

There has been much debate concerning the changing nature of cultural production and distribution in the digital creative economy. Music production work has been especially affected by promotional conventions established by social media and music streaming platforms. This article critically builds atop perspectives on the platformisation of cultural production to investigate how independent hip-hop music producers develop their careers in the era of digital media platforms. It examines how traditional media and digital platform gatekeepers affect producers’ abilities to professionalise, promote creative work to audiences and manage precarious conditions for their labour. Insights from interviews with 15 producers from 8 countries are analysed and discussed to provide a nuanced view of the conditions for music production careers in the platform era of the digital creative industries.

Adaptive Arithmetic Coding-Based Encoding Method Toward High-Density DNA Storage.

With the rapid advancement of big data and artificial intelligence technologies, the limitations inherent in traditional storage media for accommodating vast amounts of data have become increasingly evident. DNA storage is an innovative approach harnessing DNA and other biomolecules as storage mediums, endowed with superior characteristics including expansive capacity, remarkable density, minimal energy requirements, and unparalleled longevity. Central to the efficient DNA storage is the process of DNA coding, whereby digital information is converted into sequences of DNA bases. A novel encoding method based on adaptive arithmetic coding (AAC) has been introduced, delineating the encoding process into three distinct phases: compression, error correction, and mapping. Prediction by Partial Matching (PPM)-based AAC in the compression phase serves to compress data and enhance storage density. Subsequently, the error correction phase relies on octal Hamming code to rectify errors and safeguard data integrity. The mapping phase employs a "3-2 code" mapping relationship to ensure adherence to biochemical constraints. The proposed method was verified by encoding different formats of files such as text, pictures, and audio. The results indicated that the average coding density of bases can be up to 3.25 per nucleotide, the GC content (which includes guanine [G] and cytosine [C]) can be stabilized at 50% and the homopolymer length is restricted to no more than 2. Simulation experimental results corroborate the method's efficacy in preserving data integrity during both reading and writing operations, augmenting storage density, and exhibiting robust error correction capabilities.

Transformation processes of professional identity against the background of media convergence

The purpose of the work is to study the transformation processes of constructing professional identity under the influence of new information technologies and to consider the evolution of views on the processes of scientific and practical understanding of new media resources in the context of the development of convergent journalism as a phenomenon of the modern information society. It was established based on the conducted research that the values and beliefs of journalists, reflecting the process of professional self-identification, are forming in the process of choosing certain options among a variety of alternatives and transforming further under the current conditions of the information and communication environment. In the process of the study, the article identifies the features, content, and main trends in the transformational processes of professional identity and professional culture of journalists in the context of technological changes in the media industry. The dynamics of the development of media convergence are shown from the point of view of the mutual influence of traditional and new media and the tendency of improving their technological and dialogue features and capabilities in content creation and broadcasting. An assessment is made of the degree of adaptation of regional media to modern conditions of the information and communication environment in the context of organizational, professional, and communicative convergence.

The power of social networks and social media’s filter bubble in shaping polarisation: an agent-based model

AbstractTthe role social media platforms play on the emergence of polarisation is an ongoing debate in the political communication literature. Social media’s filter bubbles and online echo chambers shape people’s opinions by curating the information they have available. However, the extent to which this is the case remains unclear. Social simulation scholars have provided valuable insights into the subject through opinion dynamics models and agent-based modelling approaches. This article proposes a social simulation approach to the topic of opinion dynamics from a political communication perspective to understand how social network configurations and the media environment contribute to the emergence of national identity polarisation. We built an agent-based simulation model of national identity dynamics with a multilayer multiplex network of interacting agents in a hybrid media environment of both, traditional media and social media platforms. We use the Catalan secessionist movement to ground, contextualise and empirically inform parts of our model. We found that the initial social network setup conditions had a large impact on the emergence of polarisation amongst agents. In particular, homophily-based social networks composed of a majority of like-minded individuals produced greater polarisation compared to random networks. This was aggravated in the presence of social media filtering algorithms, selectively exposing agents to supportive information. These results emphasise the importance of both the selective exposure by social media filtering algorithms and one’s social networks (echo chambers) for polarisation to emerge. This interaction reinforces the influence of social media platforms and social networks have on the emergence of polarisation.

Digital Transformation and Innovation of the News Media

Under the background of globalization and the rapid development of information technology, the digital transformation and innovation of news media have become an important trend of the industry. Traditional media adapt to the new audience needs and market environment through digital transformation, and gradually transform to diversified content production, personalized recommendation, multi-platform distribution and paid subscription mode. Many media organizations, such as the New York Times and the BBC, have explored the possibilities of content innovation and dissemination through artificial intelligence, big data and virtual reality. However, digital transformation also faces challenges such as information authenticity, privacy security and technology dependence. In the future, with the further development of new technologies, news media will continue to explore AI-driven news production, immersive reporting and blockchain applications to build a more innovative, efficient and credible news ecosystem.

Newsmaking Criminology in the 21st Century: Forming the Public Opinion under the New Reality

Objective: to study the concept of newsmaking criminology and its relevance in the current conditions of mass media development.Methods: the methodological basis of the work consists of general scientific, social, and special-legal methods of cognition. The conducted research is based on the dialectical method (in determining the general direction of the study), methods of formal logic (analysis, synthesis, induction, deduction, analogy), system method (in comparing and generalizing the information collected for the research).Results: the functions of newsmaking criminology in its classical manifestation, as well as its additional functions in the study of mass media in the Internet, were revealed. It is suggested that with the emergence of the World Wide Web, the relevance of newsmaking criminology has increased: social networks, blogs and video hosting as alternative media have a strong influence on public opinion, while an unlimited number of people have access to content generation, contrary to traditional media. Many states understand the importance of interaction between mass media and law enforcement agencies and are actively implementing their methods of promoting newsmaking criminology online. This article points out the risks that arise in media coverage of law enforcement and crime. One of such risks is the cancel culture, which is spontaneous, unpredictable in nature, and may jeopardize the quality of life of the victim or business reputation and activity of organizations.Scientific novelty: the functions performed by newsmaking criminology in the study of traditional and alternative media were identified. So far, such doctrine has not been sufficiently researched taking into account modern forms of mass communication. Examples of interaction between law enforcement agencies of different states and the media were analyzed.Practical significance: the study contributes to understanding the correlation between criminological phenomena and modern media platforms. The Internet and social networks provide new channels of information exchange that differ significantly from traditional media such as printed media or television.

The zettabyte era is in our DNA.

This Perspective surveys the critical computational challenges associated with in vitro DNA-based data storage. As digital data expand exponentially, traditional storage media are becoming less viable, making DNA a promising solution due to its density and durability. However, numerous obstacles remain, including error correction, data retrieval from large volumes of noisy reads, and scalability. The Perspective also highlights challenges for DNA-based data centers, such as fault tolerance, random access, and data removal, which must be addressed to make DNA-based storage practical.

Analysis of Phenomenon of Tianshui Malatang's Soaring Popularity from a Multimodal Perspective

Abstract: Contemporary communication studies show that short videos, as the most important form of information dissemination today, have a more multidimensional and immersive communication effect compared to traditional print media and other channels. Since this information medium inherently contains numerous social symbols with expressive characteristics, this paper will analyze the short videos that led to the viral phenomenon of "Tianshui malatang" based on Kress and Leeuwen's visual grammar and Halliday's theories of language as a social semiotic. This paper analyzes the phenomenon of the "Tianshui malatang" a fusion of regional tourism and local specially food that has gone virtual on Chinese short video platforms, using a multimodal discourse analysis approach. The analysis shows that the "Tianshui malatang" video enhances the sensory interaction between the viewer and the screen in terms of visual effects, and in terms of narrative expression, it leads the viewer to generate positive feedback on the video through the presentation of various elements.

The Analysis of the Phenomenon of Pan-Entertainment in the Era of New Media

Abstract: Digital media, such as computers and cellular phones, have undergone a period of accelerated development since the second half of the 19th century, with the general public becoming increasingly immersed in the new media age. In the digital age, there has been a significant increase in the variety, scope and speed of mass communication, facilitated by a wider variety of technologies. The accessibility of information has also increased, especially compared to the era of traditional media. Entertainment as a component of communication has proliferated in many ways and has become a ubiquitous aspect of public life. However, in the context of contemporary society, the prevalence of pan-entertainment has given rise to the phenomenon of pan-entertainment, whereby almost every aspect of life is regarded as forms of entertainment, deserving social attention. This paper discusses the phenomenon of pan-entertainment in the context of the new media era, combining theory and case study. Using the example of comedian Li Haoshi (HOUSE) and his fans, the paper explores the role of media and capital, technological development, and social demand in the emergence of this phenomenon. Finally, the paper argues that while entertainment is positive, the public must be alert to its potential harm to aesthetics, spirituality and values. To this end, the paper suggests measures at the educational, law and platform levels.

Features of the development of the Ukrainian and European print media market in the current conditions

The article analyses the state of the Ukrainian and European print market in the current conditions, which are caused by socio-political, military, economic and technological global processes. The author identifies the peculiarities of functioning and development of the print media market in the context of the Russian-Ukrainian war, which became a catalyst for a number of economic changes that led to a number of processes in financial terms: closure of publications, reduction of circulation, total transition to digital format, and, accordingly, transition to subscription. It is important to note that the above-mentioned processes took place in three stages: digitalization, the global economic crisis of 2013-2014 and Covid-19, and the war only accelerated them. The print media market cannot compete with other types of media. Falling circulation, closure of newsrooms or their mergers are typical for both the Ukrainian and European media markets. Today, this market and the online media market closely overlap, as print media, in order to survive financially and retain their audience in a highly competitive information environment, are actively moving to online platforms, often choosing social media as a place of operation. The study focuses on the print market in Poland, France, the UK, Germany and the Czech Republic. The European readership of traditional media consists of two parts: the older generation reads the printed version of publications, while the younger generation prefers to subscribe to digital analogues. It is more difficult for Ukrainian publications to retain their audience due to economic and military factors and a relatively young media market compared to the European one. The article emphasizes that the print media market is undergoing further active digitalization, which has particularly intensified during the Covid-19 period. This has given rise to the following trends: 1) updating of subscriptions to the digital format of printed publications; 2) transition to online formats of the same name, adaptation of the content of periodicals to social networks.

Strategi Komunikasi Lingkungan Ekowisata Taman Mangrove Jung Koneng Bangkalan untuk Rehabilitasi

Examining the environmental communication strategy implemented by the Payung Kuning Tourism Awareness Group as the manager of the Jung Koneng Mangrove Park in Labuhan Village, Ten District, Bangkalan. Starting from damage to the coastal environment due to the behavior of people who do not care about the sustainability of the mangrove ecosystem, as well as uncontrolled piles of rubbish, resulting in a significant decline in environmental quality. Using descriptive qualitative methods, researchers identified strategic steps in environmental communication which were grouped into four main stages, namely situation analysis, planning, media production, and action and reflection. At the situation analysis stage, Pokdarwis identified the environmental problems faced and the actors involved in mangrove rehabilitation. The planning stage involves developing a communication strategy based on local conditions, collaboration with external parties, and the use of traditional and digital media. In the media production stage, various communication channels such as social media, face-to-face discussions, and visual learning media are used to convey educational messages. The final stage, action and reflection, focuses on implementing rehabilitation activities and evaluating the impact of the communication strategies that have been implemented. Community participation not only contributes to the successful rehabilitation of the mangrove ecosystem, but also increases the community's social and economic awareness regarding ecotourism potential. Keywords: environmental communication strategy, mangrove, ecotourism, education, Jung Koneng Mangrove Park

Future of Jordanian traditional media in light of AI: A qualitative study

The research aims to investigate the prospective implications of Artificial Intelligence (AI) on traditional media, and to elucidate the conceptualization of AI within the discourse of media professionals, governmental and private media stakeholders in Jordan, alongside media scholars and IT experts. Employing the focus group method, a specialized interview tool distinguished by its purpose, design, and procedures, two distinct cohorts were engaged: media practitioners and officials on one hand, and academics and experts on the other. The investigation revealed the absence of a universally agreed upon terminology concerning AI, attributable to its nascent nature and rapid evolution. Notably, AI, leveraging its diverse and highly proficient tools, demonstrates significant potential for transformative impacts across various facets of the media landscape. These encompass the facilitation of exceptional content production, the empowerment of journalists to express their creative capacities, and substantial reductions in time, labor, and procedural overheads in media product development. Concurrently, the integration of AI within media environments is anticipated to pose formidable challenges to existing institutional frameworks. Additionally, the imperative of curriculum development in academic institutions, both public and private, is underscored to acquaint students with AI methodologies.

Model-based optimization strategies for direct hydrogenation of carbon dioxide to dimethyl ether

This study discusses model-based optimization strategies for CO2 hydrogenation to dimethyl ether (DME) over a CuZnZr (CZZ) and ferrite (FER) mixed catalyst system in a packed-bed reactor configuration. A two-dimensional axisymmetric, nonisothermal packed-bed reactor model was developed using COMSOL Multiphysics 6.2 software. The model solves two-dimensional (radial and axial) heat and mass transport equations in the packed-bed and integrates intraparticle diffusion and heat transfer in a 1D approach. This powerful feature differs from a traditional porous media approach and takes into account any heat and mass transfer limitations that may exist. Analysis shows that the heat transfer limitations are negligible, but strong internal mass transfer limitations were observed at 10 ≤ WHSV ≤ 90 h−1 on the FER catalyst and at 240 °C. The optimum catalyst composition (i.e., mixing ratio) varies depending on the operating regime. The FER catalyst weight in the mixture can be as low as 5 wt.%, but the ideal composition depends on the internal mass transfer limitation and its relationship with the operating regime (i.e., weight hourly space velocity, temperature). A catalyst composition of 80 wt.% CZZ and 20 wt.% FER was suggested; this composition can provide high CO2 conversion and DME production rates at a wide range of temperatures and flow rates.

A Study on Advertising Strategies of Yana Travels, Bengaluru

Advertising strategies referto the overall plan or approach that a business or organization usesto promote its products or services to a target audience. These strategies are designed to create awareness, generate interest, and ultimately persuade potential customers to take specific actions, such as making a purchase, signing up for a service, or engaging with a brand. Advertising strategies refer to the planned approach businesses use to promote their products or services to target audiences, aiming to achieve specific marketing objectives such as brand awareness, customer engagement, and sales growth. In this study, we delve into the advertising strategies adopted by travel companies, examining how these firms design and execute campaigns to stand out in a highly competitive industry. With the rise of digital platforms and evolving consumer preferences, travel companies are now leveraging diverse advertising channels, including social media, influencer partnerships, search engine optimization (SEO), and paid online ads, alongside traditional media such as television and print. This article explores how these strategies are crafted to resonate with various customer segments, addressmarket seasonality, and enhance brand visibility. The research also evaluates the impact of these advertising efforts on customer engagement, brand loyalty, and return on investment (ROI). By offering insights into successful marketing approaches, this study aims to guide travel companies in refining their advertising strategies to stay competitive in a rapidly changing marketplace.

The Role of AI Technology in Digital Media Technology Course Teaching

With the rapid development of Internet technology and the widespread use of smart terminals, we have entered the Internet era. The continuous innovation of artificial intelligence (AI) technology has enriched people's work and life and has changed how people receive information. Unlike traditional media such as newspapers, magazines, and television, digital media provides a more efficient way to access information. In the 21st-century knowledge economy, digital media has become a core industry. Under such circumstances, universities across the country have successively introduced related courses, with the Digital Media Technology program being one of the most representative. Due to the diverse fields and wide application range of digital media technology, its social functions have been fully demonstrated during its development. Therefore, integrating AI technology into the teaching of digital media technology courses can help adjust teaching goals, optimize teaching methods, and gradually enhance students' initiative. This paper aims to explore the specific application of AI technology in digital media technology course teaching to provide useful references for educators.

Policy Information Communication in Shanghai’s 15-Minute Community Living Circle--Taking Jing’an District as an Example

This paper examines the communication strategies of the “15-minute community life circles” policy in Shanghai Jing’an District. The study highlights the critical role of effective information dissemination in fostering public understanding and engagement with the policy. Analyzing current communication channels, including online platforms such as WeChat and Weibo, the paper identifies key challenges such as inadequate coverage, low public awareness, and insufficient interaction between policy content and residents’ daily lives. The paper also critiques the reliance on traditional media, which may not effectively reach younger demographics. Recommendations are provided to enhance the policy’s communication, including diversifying media channels, tailoring content to specific audience segments, and integrating more interactive and relatable narratives. By improving these aspects, the policy can better achieve its goal of creating sustainable, well-connected communities that meet the needs of all residents. This study underscores the importance of adaptive and responsive communication strategies in the successful implementation of public policies.

Influencers as a new source of health information: Insights from an Austrian youth survey

Abstract Background Social media influencers (SMIs) have become the dominant source of health information for youth. While some SMIs may share valuable content, critics raise concerns that they lack expertise, have commercial motives, or hold personal biases. Yet, little is known about the epidemiology of the health influencer phenomenon. This study offers first insights into the reach of SMIs among Austrian youth, informing public health strategies to promote positive health behaviors in young populations. Methods A cross-sectional study was conducted with a representative sample of 1003 Austrian adolescents and young adults aged 15-25. Key research questions focus on the epidemiology of health influencers, engagement with SMIs, prevalent health topics, advertising, and perceived impact of SMIs on health. Preliminary results Participants estimate that over 51% of social media posts they see are from SMIs, and 75.37% follow at least one SMI. Additionally, 37.19% follow SMIs who specifically share health content, and 30.91% have purchased health products recommended by them (e.g., foods, supplements, beauty products). Moreover, 40.27% trust their followed SMIs for health information, similar to trust in traditional media (43.47%). Finally, over a third find SMI content beneficial for health (32.34%), while 29.20% find it harmful, and 33.83% neither. Conclusions The study provides first insights into the epidemiology of health influencers, revealing their extensive reach and positive reception among young people. Despite concerns about conflicts of interest or expertise, SMIs are perceived as trusted sources for health information and product purchases. This research enhances our understanding of influencers’ impact and informs public health strategies aimed at promoting positive health behaviors among youth. The insights from Austrian youth can inform future studies across Europe, deepening our understanding of the health influencer phenomenon and its implications for public health. Key messages • This cross-sectional study shows the high reach of social media influencers among youth and their important role as emerging sources of health information. • The study breaks new ground by investigating adolescents’ engagement with health influencers, offering insights for public health to promote positive health outcomes among young populations.

A closed-loop dual-channel supply chain network for leather products: An integrated simulation optimization clustering approach

The leather industry is pivotal to the economic development of certain countries; however, it also poses significant environmental challenges. Thus, this study aims to design a closed-loop leather supply chain network that incorporates waste recycling and product regeneration processes. In light of the growing prevalence of both in-store and online shopping, the concept of a dual-channel supply chain is examined. Furthermore, as advertising through traditional and social media continues to expand, this research uniquely investigates the impact of two advertising modalities—SMS and social networks—alongside the design and layout of retail environments, considering their effects on product sales within the supply chain context. Additionally, outlet stores are integrated into the model to facilitate the sale of products that may become outdated over time, thereby enhancing the model's real-world applicability. To achieve this, a multi-product, multi-period mathematical model is developed to minimize costs and maximize customer responsiveness in both forward and reverse supply chain flows. The K-means clustering method is employed to categorize customers based on recency, frequency, and monetary (RFM) features. Through simulation, demand parameters are derived for each customer cluster across various scenarios. Moreover, the Aghezzaf approach is utilized to address scenario-based uncertainties within the model, and the proposed multi-objective model is solved using the Augmented Epsilon constraint method. A real-world case study is conducted to apply the proposed model, and critical parameters are examined through sensitivity analysis to validate its effectiveness. The findings suggest that incorporating return flows into the supply chain can significantly enhance both producer profitability and customer responsiveness regarding leather products.