Much has been reflected on the phenomenon of the so-called new economy that has reinforced global co-operation (globalization), challenged traditional business models (Schumpter's destructive creativity), pushed productivity and GDP growth rates in certain regions in the world to higher levels than in the proceeding two decades and resulted in much hyped new evaluation models forjudging the value of modern companies. At the root of this phenomenon lies the better understanding of how technology drives the economy, how the new economics allow us to use the right ingredients and processes to create more wealth, and how all this can be managed more efficiently when examining the risks involved. Unfortunately, many of the approaches to the new economy are just the same old ideas wrapped in new clothes: after all, it is reasoned, the new economy is the same as the old, only that the objects of interest are becoming (or have become) immaterial. We can hence apply the same logic to what is going on nowadays, provided that we adjust a little bit here and there. Yet the authors are convinced that this is not an adequate approach. We will explain our understanding about the real forces of the new economy, naming it consequently the new Service Economy, and the role that economics and technology play together with the need for a modern comprehensive risk management.
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