Traditional Chinese Culture Research Articles

Promoting Public Engagement in Palliative and End-of-Life Care Discussions on Chinese Social Media: Model Development and Analysis.

In Chinese traditional culture, discussions surrounding death are often considered taboo, leading to a poor quality of death, and limited public awareness and knowledge about palliative and end-of-life care (PEoLC). However, the increasing prevalence of social media in health communication in China presents an opportunity to promote and educate the public about PEoLC through online discussions. This study aimed to examine the factors influencing public engagement in PEoLC discussions on a Chinese social media platform and develop practice recommendations to promote such engagement. We gathered 30,811 PEoLC-related posts on Weibo, the largest social media platform in China. Guided by the elaboration likelihood model, our study examined factors across 4 dimensions: content theme, mood, information richness, and source credibility. Content theme was examined using thematic analysis, while sentiment analysis was used to determine the mood of the posts. The impact of potential factors on post engagement was quantified using negative binomial regression. Organizational accounts exhibited lower engagement compared to individual accounts (incidence rate ratio [IRR]<1; P<.001), suggesting an underuse of organizational accounts in advocating for PEoLC on Weibo. Posts centered on PEoLC-related entertainment (films, television shows, and books; IRR=1.37; P<.001) or controversial social news (IRR=1.64; P<.001) garnered more engagement, primarily published by individual accounts. An interaction effect was observed between content theme and post mood, with posts featuring more negative sentiment generally attracting higher public engagement, except for educational-related posts (IRR=2.68; P<.001). Overall, organizations faced challenges in capturing public attention and involving the public when promoting PEoLC on Chinese social media platforms. It is imperative to move beyond a traditional mode to incorporate cultural elements of social media, such as engaging influencers, leveraging entertainment content and social news, or using visual elements, which can serve as effective catalysts in attracting public attention. The strategies developed in this study are particularly pertinent to nonprofit organizations and academics aiming to use social media for PEoLC campaigns, fundraising efforts, or research dissemination.

The analysis of Chinese National ballad composition education based on artificial intelligence and deep learning

This study focuses on generating national ballads with ethnic characteristics through algorithms, and exploring the application of artificial intelligence in music composition. As an important component of Chinese traditional culture, national ballads carry rich emotions and historical significance. However, due to the complexity and artistry of their creation process, traditional manual composition faces certain limitations. To address this, the study proposes a music composition model based on the combination of the Markov chain (MC) and Bidirectional Recurrent Neural Network (Bi-RNN). The model aims to generate melodies and emotional expressions that align with the style of ethnic national ballads. This method uses the MC to generate the basic framework of the melody, and adopts the Bi-RNN to further optimize rhythm and emotional expression. Experimental results show that, compared to traditional manual composition and the MC approach in music computing, the proposed method has significant advantages in melody creation and emotional expression. Besides, it can generate music that is consistent with ethnic styles. This study provides a new approach and method for the application of artificial intelligence in music composition, which has important implications for music education and cultural heritage preservation.

A Strategic Study on the Integration of Chinese Culture into the Course of "College English Audiovisual and Speaking" under the Background of Cultural Self-confidence

This paper discusses the importance and implementation strategies of integrating Chinese culture into College English Audiovisual and Speaking Course under the background of cultural confidence. By analyzing the role of traditional Chinese culture in English teaching, this paper emphasizes the importance of integrating Chinese culture into teaching to expand students' knowledge, improve comprehensive quality, cultivate cultural self-confidence, enhance cultural communication and improve teaching level. This paper diagnoses the problems existing in the current English audio-visual speaking course, including the lack of understanding of traditional Chinese culture, ignoring language and cultural differences, and the lack of confidence in traditional culture among college students. In response to these problems, this paper proposes a series of improvement strategies, including integrating more cultural factors into teaching, strengthening teachers' cultural sensitivity training, student-centered promotion of cultural self-confidence, active participation of families, and clarifying the goals and contents of cultural self-confidence in teaching. This study aims to provide theoretical basis and practical guidance for English education practice, promote the inheritance and development of traditional Chinese culture, enhance students' cultural self-confidence, and effectively improve the quality of English teaching

Exploring the Core Common Principles in the Practical Cultivation of Confucianism, Buddhism, and Taoism

When any culture is first introduced to a foreign country, friction and conflict inevitably arise due to differences in national character, political ethics, religious beliefs, customs, and habits. In order to reduce such conflicts, the introducers of the culture must find common ground between the two, facilitating its acceptance and development. Buddhism is no exception. When Buddhism was first introduced to China at the end of the Eastern Han Dynasty, it was introduced in the form of Taoist practices. During the Wei and Jin dynasties, with the rise of metaphysical thought, Buddhism further aligned itself with metaphysics. In order to survive, Buddhism continuously sought to reconcile its teachings with traditional Chinese culture. As Buddhism took root in China, debates regarding the merits and shortcomings of Confucianism, Buddhism, and Taoism emerged. Scholars studying the similarities and differences between these three schools gradually increased, and it became widely acknowledged that Confucianism, Buddhism, and Taoism had many areas of overlap and integration. This paper mainly analyzes the commonalities of the three teachings in aspects such as "detachment from form," "respect for life and cherishing life," and "moral cultivation," emphasizing their similarities in views on life, morality, and the relationship between humans and nature. The research method employed is textual analysis, comparing the classic teachings of the three schools to reveal their similarities and differences in philosophical thought and ethics. The results show that Confucianism, Buddhism, and Taoism share significant commonalities in their respect for life, emphasis on moral cultivation, and advocacy for the harmonious coexistence between humans and nature.

A Study on the Inheritance and Innovation of Guangdong Han Opera: A Case Study of Xianhua Li as a Representative Inheritor

The Guangdong Han Opera is an important component of Lingnan culture. The Dan role, with its unique performance style and profound cultural connotations, holds significant value for inheritance and innovation. This study focuses on the artistic practices of Li Xianhua, a representative inheritor of the Dan role in Guangdong Han Opera. By examining her fifty-year artistic career, the study analyzes her outstanding contributions to the inheritance, performance innovation, and mentorship in the Guangdong Han Opera. Employing a combination of case studies and literature research, the study emphasizes Li Xianhua’s practices in vocal design, performance style, and repertoire innovation, revealing the multiple inheritance pathways of Guangdong Han Opera since the 1970s. The research findings indicate that Li Xianhua has promoted the innovative development of Guangdong Han Opera by integrating traditional techniques with modern artistic elements, gradually attracting the attention of younger audiences. Simultaneously, she has established a systematic succession mechanism in cultivating young actors, providing crucial support for the sustained development of the Guangdong Han Opera. The study also discovers that the application of digital technology and the deepening of international cultural exchanges have opened up new spaces for the dissemination and promotion of the Guangdong Han Opera. The innovation of this research lies in systematically analyzing Li Xianhua’s artistic practices and cultural contributions from an individual perspective, unveiling the vitality of Guangdong Han Opera in the contemporary cultural context and its implications for the inheritance of Chinese traditional culture. This provides an important reference for the protection and innovation of intangible cultural heritage and offers theoretical support and practical pathways for the sustainable development of Guangdong Han Opera.

New Chinese Style: A Case Study of Chinese Domestic Animated Films

As the Chinese domestic animated films expounds the practical significance of patriotism as an important narrative tool, this paper discussed Chinese domestic animated films from many aspects, combined with Chinese traditional culture to rewrite traditional stories. It analyzes about 39 typical local animated films and their artistic characteristics since the new era. Comparing with American ‘Chinese-Style’ animated films, domestic animation adheres to local characteristics, achieves high-quality dissemination through the synergy of globalization and localization, which explains Chinese cultural values and highlights ideological influence. As it provides theoretical and practical references for the sustainable development of local animated films in cultural inheritance, which contained the artistic innovation and international exchanges.

Optimizing art education resource sharing through cloud computing: A study on demand modeling and matching theory

With the advancement and widespread adoption of cloud computing technology, its application in the educational sector has deepened, showcasing unique advantages in the sharing of art education resources particularly. The essence of Chinese traditional culture, calligraphy education, is in urgent need of innovation and dissemination through modern technological means. However, existing research on the application of cloud computing in art education, especially in the sharing of calligraphy education resources, remains insufficient, with a lack of targeted demand modeling and resource-sharing mechanism studies. This study explores user needs on art education resource-sharing platforms through regression analysis, constructing demand modeling to provide a scientific, data-driven resource allocation scheme. Furthermore, in response to the specific requirements for sharing art education resources under a cloud computing environment, this research employs matching theory to propose a sharing mechanism aimed at optimizing resource allocation and enhancing efficiency. Through these investigations, not only is the application research of cloud computing in the field of art education enriched, but also theoretical support and implementation strategies for the practice of art education resource sharing are also provided. Research on the art education resource sharing mechanism based on matching theory has led to the development of a modeling method that precisely captures user needs and behavioral patterns. The model has been optimized to enhance its applicability in scenarios involving art education. Empirical results demonstrate the superiority of this model in several areas, namely, the satisfaction in resource sharing, the resource sharing rate, and the social utility. Notably, the model also exhibits significant advantages in computational efficiency. These findings provide a scientific basis and practical tools for resource sharing in the realm of art education.

Innovative Paths and Cultural Identity Research in Folk Art Education in Guangzhou Universities Enabled by Digital Technology

This paper focuses on folk art education in Guangzhou universities empowered by digital technology. Using a combination of questionnaire surveys, interviews, classroom observations, and case studies, it deeply explores its innovative paths and the impact on students’ cultural identity. Research has found that digital technology, through its application in Guangzhou university folk art education, enables innovative teaching methods, effectively enhancing students’ sense of identity with Chinese traditional culture. Simultaneously, the study reveals current issues and proposes targeted development suggestions, providing references for promoting the digital transformation of folk art education in Guangzhou universities and related education in universities across the country.

The return of tradition: a preliminary study on the integration of traditional concepts of space with contemporary Chinese urban space

As the speed of urbanisation, which is driven by power and capital, has slowed down on the Chinese mainland, the connection between human emotion and urban space has gradually been gaining attention. Moreover, traditional Chinese culture is attracting more and more interest because of people’s nostalgia for rural life. This study examines how the traditional Chinese understanding of space is integrated into contemporary architecture, and people’s perception of it, to bring meaningful urban space. The methodology in this study collects the characteristics of the Chinese concept of space and investigates how to translate these characteristics into contemporary concrete spatial forms. Furthermore, a felt-phenomenology study of cases located in contemporary urban space is used to examine whether this transformation is feasible. Traditional Chinese thinking is correlative, focusing on the relationships between things rather than rational or logical thinking of things themselves. In traditional Chinese courtyard buildings, for example, this correlative thinking is expressed in the contrast between void and solid. Moreover, the subjective spatial experience arising from the rhythm and ambiguity, which is brought by the interplay between the void and the solid in traditional courtyard architecture, may suggest an absence of connection between the urban space and human emotions. Meanwhile, in contemporary urban space, rhythm and ambiguity can be informed by the research of specific case studies, such as SHUM YIP UpperHills LOFT, the West Village and Raffles City Chengdu.

Developing a Management Model to Promote Promote the “Wushu into Campus Policy” for Middle Schools in Guangdong Province, the People’s Republic of China

Background and Aims: The "Wushu into campus" policy is an important way to inherit and develop the excellent traditional Chinese culture, but its basic conditions and implementation path need to be further studied. There are some practical problems in all schools in Wushu education, such as conservative concepts, non-standardized teaching content, simple teaching methods, insufficient teaching conditions such as on-site teachers, cooperation from parents or organizations outside the school, and lack of assessment and evaluation methods. The purpose of this study was to develop the management model to promote the “wushu into campus policy” for middle schools in Guangdong province. Methodology: This study was a mixed method that combines quantitative and qualitative research. Survey problems related to Wushu in campus policy in middle schools during the current situation the researcher will use a total of 399 questionnaires for school directors and Wushu teachers in 5 middle schools from each city in Guangdong province. And the questionnaire validity will be tested for IOC by 5 experts (IOC = 0.88-0.95). A total of 9 experts were used to interview experts to find ways to develop a management model. The two-round Delphi method will involve a total of 19 experts. Connoisseurship method using 7 experts to confirm the management model. Conclusion: The problem and current situation on the “wushu into campus policy” for middle schools in Guangdong province. It was found that the average level of problems in planning, organizing, and controlling components was high (X̅ ≥ 3.53). However, the average level of the problem on the leading component was medium (X̅ = 3.50). By creating a management model to promote the “wushu into campus policy” for middle schools in Guangdong province using the POLC theory, the elements in each area can be summarized as follows: The planning component consists of 17 components, the organizing component has 10 components, the leading component has 15 components and the controlling component has 13 components.

An Exploration of the Guiding Significance of Yangming's Philosophy of Mind in Contemporary Translation Studies

Translation, as a discipline, is not only a bridge for language communication but also an important way to facilitate mutual understanding between different cultures. The development of translation studies is not only about the improvement of translation techniques, but more importantly about the exploration and practice of translation theories. Contemporary translation studies mainly focus on Western translation theories, while China lacks a robust translation theory with distinctive characteristics. As an important school of thought in traditional Chinese culture, Yangming's philosophy of mind (Yangming Xinxue) offers rich wisdom and a unique perspective, which holds significant potential and meaning for guiding contemporary translation studies. This paper will explore the guiding significance of Yangming's philosophy of mind in contemporary translation studies, combining its core concepts with the practice of contemporary translation studies.

Study on Package Design Elements of Coca-Cola Using Traditional Chinese Culture

Study on Package Design Elements of Coca-Cola Using Traditional Chinese Culture

Play Spirit Facilitating Cultural Transmission: Three Chinese Picture Books

This study explores the manifestation of play spirit in Chinese picture books. It uses three picture books with Chinese characteristics, namely Happy Chinese New Year, Chinese Mythological Stories, and Traditional Chinese Festival Stories. Through in-depth analyses of these picture books, the study will focus on the impact of play activities on children's creativity and imagination and their understanding and perception of Chinese culture. By studying these picture books, we can better understand how Chinese culture is conveyed through play and how Chinese picture books work to stimulate children's learning interests and creativity. This paper has explored the influence of play elements in these picture books on children's understanding and perception of Chinese culture. These picture books often cover elements of traditional Chinese culture, such as traditional festivals, arts and crafts, and mythological stories. Through playful presentations, children can gain a deeper understanding of the connotations of Chinese culture. By analyzing these picture books, we can understand how the play elements help children build up their knowledge and feelings about Chinese cultural traditions through storylines, illustrations, and interactions.

Analysis of Lin Yutang’s Translation Thoughts and Translation Examples

Lin Yutang, a famous translator and linguist in China, produced a large number of translations throughout his life and made great contributions to the cause of cultural exchange between China and the West. With his excellent bilingual skills and unique insights into Chinese and Western cultures, he translated a large amount of excellent literary works into the West, greatly promoting the effective dissemination of traditional Chinese culture. He creatively combined linguistics and psychology, making a new breakthrough on the basis of his predecessors’ translation theories. He proposed that translation is an art and the three criteria of translation are “faithfulness, fluency and beauty”, and he advocated that translation should be “sentence for sentence translation” rather than “word for word translation”. Among his many wonderful English translations, the translation of Six Chapters of a Floating Life is natural and authentic, and fully reflects his artistic interest and outstanding translation skills. The thesis first studies Lin Yutang's translation thoughts, and on the basis of a full understanding of his translation thoughts, it analyzes the translation of the classical phrases in the translation of Six Chapters of a Floating Life, and explores the concrete presentation of his three criteria of translation in the English version.

The English Translation of Chinese Poetry from the Perspective of Cultural Identity

At present, the trend of globalization has become more and more obvious, China is playing an increasingly important role in the 21st century, and all aspects such as economic strength, political discourse, cultural influence and so on are showing a vigorous scene, and there is no doubt that China's influence and competitiveness in the world has been different from that of the past. Chinese culture is actively going out, Chinese voices are spreading outward, and Chinese stories are being exported. Chinese poems, whether classical or modern, are the brilliant crystallization of Chinese culture, they contain colorful imagery, and every poet expresses his or her emotions through the imagery and refined language in the poems. Chinese poems contain profound cultural connotations, and they are the Chinese poetry contains profound cultural connotations and is a valuable treasure of the Chinese nation. Our cultural self-confidence has been increasing with the development of economy, and the importance of English translation of Chinese poetry has been brought to a new height. In order to better disseminate the traditional Chinese culture and to strengthen the cultural exchange between China and the West, it is a great responsibility for the translators. This paper analyzes the strategy of English translation of Chinese poems from the perspective of cultural identity and its influence on English translation of Chinese poems, the characteristics and connotations of Chinese poems, and the role of translators in the English translation of Chinese poems, and puts forward some theoretical and practical suggestions.

Black Myth: Wukong": The Internationalization of Chinese Games

This study focuses on the globalization pathway of the Chinese game Black Myth: Wukong, exploring how it achieves the global dissemination of traditional Chinese culture and commercial success through the modern gaming industry. Using a case study approach and combining qualitative and quantitative data, this research comprehensively analyzes the entire process of Black Myth: Wukong from its development in 2020 to its global release in 2024, with a particular emphasis on how its technological innovation, cultural symbol reconstruction, and cross-cultural communication strategies have driven its success in the international market. The study reveals that Black Myth: Wukong employs advanced gaming technologies such as Unreal Engine 5 and ray tracing, which not only achieve breakthroughs in visual and interactive experiences but also bridge the gap between Chinese culture and global players through the modern reinterpretation of cultural symbols (e.g., Sun Wukong, demons, and monsters). The game has sold over 20 million copies worldwide, generating total revenues exceeding $961 million, making it a benchmark case for the internationalization of the Chinese gaming industry. Furthermore, the research highlights the core challenges of cross-cultural communication, including differences in cultural background understanding and the diversity of symbol reception. It proposes strategies such as localization adjustments and cultural re-creation to address these challenges. Additionally, the study summarizes key success factors for Chinese cultural products in the global commercial market, including the integration of cultural innovation, technological support, and marketing strategies.

Technology and Illusions: An Analysis of the Jade Dragon Design for AIGC IP Image at Milan Design Week

This paper examines the fusion of artificial intelligence technology and traditional Chinese culture in design, focusing on the creation of a 2024 zodiac “Dragon” as the central IP image for the 2024 Milan Design Week. By integrating AIGC (AI-Generated Content) technology, the work showcases a blend of creativity, technological advancement, and futuristic design elements. The jade dragon design highlights the potential of AIGC in pushing the boundaries of design innovation, offering a unique combination of cultural heritage and cutting-edge technology. The study explores the design process, technical expressions, and the broader implications of merging traditional culture with modern AI technology in the context of global design trends.

19 BEHAVIOR MODIFICATION IN SCHIZOPHRENIC PATIENTS WITH TRADITIONAL FAMILY CULTURE TREATED WITH PALIPERIDONE

Abstract Background Schizophrenia is a chronic mental illness characterized by cognitive, affective, and behavioral disorders, and its patients often exhibit impaired social functioning. In traditional Chinese culture, family training has an important influence on shaping personal behavior, and schizophrenia patients who are influenced by traditional family training culture may need additional patient behavior modification during treatment. Paliperidone, as a new antipsychotic drug, has attracted much attention for its significant therapeutic effect on patients with schizophrenia. This study explores the efficacy of behavior modification in patients with schizophrenia under the intervention of paliperidone treatment combined with traditional family training and cultural background intervention. Methods The study recruited 80 patients with schizophrenia, of whom 40 were exposed to traditional family training culture as the experimental group, and the remaining 40 were not exposed to traditional family training culture as the control group. All patients met the diagnostic criteria for schizophrenia in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5). All patients signed informed consent. The study used the Positive and Negative Syndrome Scale (PANSS), the Social Disability Screening Schedule (SDSS) and the Behavioral Adaptation Scale (BAS) to evaluate the treatment effect of patients, and recorded the scale scores of different treatment cycles. Results The study compared and analyzed the BAS scale evaluation results of the two groups of patients and compared the scores of patients at different treatment times as shown in Table 1. As can be seen from Table 1, there are differences in the scores of schizophrenia patients under different treatment cycles, with the experimental group having the highest scale score. After 12 weeks of treatment, the scale score of the experimental group reached 49.2±4.2, and the scale score of the control group reached 42.7±4.8. There was a statistically significant difference between the scale scores of the two groups of patients (P&amp;lt;0.05). Except for no treatment, there were significant statistical differences in the scale scores of the two groups of patients during the other treatment cycles (P&amp;lt;0.05). It can be seen that through paliperidone treatment combined with family training and cultural intervention, the patient has significant therapeutic effects in behavioral modification treatment. Discussion The results of the study showed that traditional family education combined with paliperidone treatment can effectively improve the behavioral adaptability of patients with schizophrenia, especially for some patients who are deeply influenced by traditional culture. However, the intervention treatment plan for different patients’ education and family background needs to be further improved. The study aims to provide more valuable references for the practical application of drug combined with cultural intervention treatment, and also provide new ideas for the treatment of schizophrenia. Funding No. QDSKL2101304.

33 ANALYSIS OF THE TREATMENT OF COGNITIVE FUNCTION IN SCHIZOPHRENIA PATIENTS THROUGH TRADITIONAL CHINESE CULTURE READING

Abstract Background Schizophrenia is a serious mental illness characterized by sensory, cognitive, and emotional disorders. It often occurs in young and middle-aged individuals and can cause significant stress to the patient, their family, and society. Schizophrenia may also lead to symptoms such as sleep disorders, lack of concentration, and memory loss, which in turn affect the patient’s brain function and cognitive abilities. At present, the treatment of schizophrenia mainly relies on taking antipsychotic drugs, but it requires long-term medication and attention should be paid to avoiding drug dependence and side effects. Therefore, researching new treatment methods for schizophrenia without drug side effects is of great significance. Scholars have found that reading can stimulate the cerebral cortex, improve thinking ability and memory, which has a positive effect on maintaining and improving the brain function of psychiatric patients. Therefore, the study will explore the therapeutic effect of traditional Chinese cultural reading on cognitive function in patients with schizophrenia. Methods The study selected 74 patients with schizophrenia admitted to a tertiary hospital in a certain city from April 2021 to May 2023 as the research subjects. Randomly divide these patients into an observation group and a control group, with 37 patients in each group. The control group patients received routine care, while the observation group patients received an additional 3 hours of Chinese traditional culture reading every day on the basis of routine care. The experiment lasts for three months. Use the Scale for Assessment of Negative Symptoms (SANS) to evaluate the severity of patients’ symptoms before and after treatment, with higher scores indicating more severe symptoms. And use the Loewenstein Occupational Therapy Cognitive Assessment (LOTCA) to score the patient’s cognitive function, with higher scores indicating better cognitive function. SPSS 24.0 software was used for statistical analysis of the data, with P&amp;lt;0.05 indicating statistically significant differences. Results There was no significant difference in clinical general data between the two groups of patients (P&amp;gt;0.05), so a comparison can be made. Before treatment, there was no significant difference in LOTCA scores between the two groups of patients (P&amp;gt;0.05). After three months of treatment, the LOTCA score of the observation group was 64.24 ± 4.57, significantly higher than that of the control group patients (P&amp;lt;0.05). Before treatment, the SANS score of the control group patients was 67.05 ± 5.97, while the SANS score of the observation group was 67.12 ± 5.34, with no statistically significant difference (P&amp;gt;0.05). After three months of treatment, the SANS score of the observation group was 35.48 ± 2.02, significantly lower than that of the control group patients (P&amp;lt;0.05). Discussion With the transformation of modern medical models, the clinical treatment of schizophrenia patients is no longer limited to drug control of symptoms. The experimental results show that reading traditional Chinese culture can activate patients’ thinking, stimulate their thinking during reading, and effectively improve the negative symptoms and cognitive function of patients with schizophrenia. The research results can provide a new option for the treatment of schizophrenia without drug side effects.

Practice and Exploration of Education Reform in College Furniture Design Courses: Taking the Course of &amp;quot;Furniture and Display&amp;quot; as an Example

With the development of society and economy, people&amp;apos;s demand for the quality of furniture and display design is constantly increasing. Display plays a crucial role in enhancing the atmosphere and mood of interior decoration, and is a key component of interior design. Furniture and display design is a discipline that studies the relationship between interior design and people, but its theory and practice are relatively lacking. With the improvement of productivity and people&amp;apos;s living standards, people not only pursue practicality, but also beauty. Furniture and furnishings are in an upward and developing trend, playing an important role in our modern and contemporary design life. In this context, we need to conduct theoretical and practical research and sorting on the display of interior spaces in Chinese and foreign buildings, so as to apply them to practice. Such research has theoretical and practical significance. The main purpose of the study is to better cultivate students&amp;apos; abilities in furniture design and display design. When completing proposition training, students should understand the relationship between furniture design elements, display design components, design expression content and form in homework, and enhance their innovation ability and craftsmanship spirit. The research conclusion suggests that traditional Chinese culture, artistic accomplishment, ecological environment concepts should be integrated into the teaching design of the curriculum, in order to meet the needs of students&amp;apos; professional knowledge while combining practical teaching with industry university research integration. The curriculum reform of furniture and display courses in this study has achieved satisfied practical results.