Following the publication of the UNESCO Intangible Cultural Heritage Convention in 2003, and its entry into force in 2006, the Song Celebration tradition and symbolism in Estonia, Latvia and Lithuania was added to the intangible cultural property. The tradition of the Song festivals, inspired by the protestant culture, has become an integral part of the Baltic States’ identity. The Song festivals were created to demonstrate the diversity of heritage and national history; now they also make efforts to modernise cultural practice, which is passed on from generation to generation, and they still retain the positive, immediate, uniting and mobilising function that is essential for the survival of the nation. Declaring national identity and creativity, the Song and Dance Celebration of the Baltic States reflects their patriotic and historical barriers, ideological conformism, and cultural maturity. What is the common reality of the Song and Dance Celebration as a national cultural priority in all the three Baltic States? It is the programme, the participants, a developed tradition, the creative, ideological and artistic value, the relationship with the media, the role of innovation in the television broadcasts and online communication – all this forms just a small part of topicalities related to the Celebration that requires attention, evaluation and reflection. The article studies the tradition of the Lithuanian Song and Dance Celebration as a multifaceted phenomenon, viewing it through the prism of contemporary cultural discourse. Following the French philosopher Michel de Certeau, the article examines the Lithuanian Song Celebration as a modern cultural phenomenon, which shapes our collective representations of the past and imports our traditional cultural heritage into the cities. The Song Celebration is also defined as a site of memory (lieux de mémoire) the significance of which is outlined by the French historian Pierre Nora, and which is used to strengthen the national authority and promote patriotism. It is also analysed as a practice of cultural memory (kulturelles Gedächtnis), which helps to reconstruct cultural identity and foster self-reflexive processes, as the German researchers Jan and Aleida Assmann claim. However, it can be observed that in recent decades many global memory projects integrate similar memory practices in transnational networks around the world. Besides, in the context of globalism, a very intense visual culture has emerged including a multitude of festivals and spectacles requiring revision and updating of the Song Celebration concept, which would allow us speak openly and boldly about the interpretation of the traditional culture and create new models of communication, without turning the Celebration into a commodity product, and finding original ways to discover a deeper meaning of ethnic culture.
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