Tourism Texts Research Articles

Examining Cultural Words Translation in Tourism Texts: A Systematic Review

The steady growth of tourism is increasing the demand for tourism translation. Cultural words (CWs) translation is challenging since they are absent from target cultures. This systematic review examines studies on CWs translation in tourism texts to comprehend the literature and explore future research tendencies. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses, researchers did a comprehensive literature review. Twenty-one articles met the inclusion criteria after the protocol-required data selection and screening. The findings reveal that scholars are increasingly concerned with CWs translation in tourism texts. Moreover, all the included articles used varied theories. Most of them focused on applying various taxonomies of translation strategies to compensate for the losses of cultural connotations in cultural words' rendition. Besides, other researchers focused on CWs translation from different perspectives, such as translation quality assessment, Eco-translatology, meaning equivalence, cultural manipulation, and relevance theory.

Exploring the Potential of BERT-BiLSTM-CRF and the Attention Mechanism in Building a Tourism Knowledge Graph

As an important infrastructure in the era of big data, the knowledge graph can integrate and manage data resources. Therefore, the construction of tourism knowledge graphs with wide coverage and of high quality in terms of information from the perspective of tourists’ needs is an effective solution to the problem of information clutter in the tourism field. This paper first analyzes the current state of domestic and international research on constructing tourism knowledge graphs and highlights the problems associated with constructing knowledge graphs, which are that they are time-consuming, laborious and have a single function. In order to make up for these shortcomings, this paper proposes a set of systematic methods to build a tourism knowledge graph. This method integrates the BiLSTM and BERT models and combines these with the attention mechanism. The steps of this methods are as follows: First, data preprocessing is carried out by word segmentation and removing stop words; second, after extracting the features and vectorization of the words, the cosine similarity method is used to classify the tourism text, with the text classification based on naive Bayes being compared through experiments; third, the popular tourism words are obtained through the popularity analysis model. This paper proposes two models to obtain popular words: One is a multi-dimensional tourism product popularity analysis model based on principal component analysis; the other is a popularity analysis model based on emotion analysis; fourth, this paper uses the BiLSTM-CRF model to identify entities and the cosine similarity method to predict the relationship between entities so as to extract high-quality tourism knowledge triplets. In order to improve the effect of entity recognition, this paper proposes entity recognition based on the BiLSTM-LPT and BiLSTM-Hanlp models. The experimental results show that the model can effectively improve the efficiency of entity recognition; finally, a high-quality tourism knowledge was imported into the Neo4j graphic database to build a tourism knowledge graph.

A Systematic Literature Review of Tourism Translation and Power

Despite many studies on translation and power, little has been done to examine the power relations in tourism translation. This systematic literature review aims to investigate publications on tourism translation and power in the translation field. With Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) as the framework, this study employed two primary journal databases in English and Chinese, namely Scopus and CNKI. Following an eight-step guide, a total of eight articles, including seven journals and one book chapter, were included in the final research. Based on systematic literature review and thematic analysis methods, four main themes were identified concerning the power issues in tourism translation. The first theme showed the subjective exertion of power by the translators in tourism translation to promote tourism in a destination. The second theme demonstrated the power exertion in translating tourism texts for economic reasons. The third and fourth themes referred to ideology-related and culture-related power exertion in the process of translating tourism texts. Apart from the emerging themes, the most notable study outcome indicated three research gaps in tourism translation and power, concerning language pairs, translation strategies, and research methodology.

The Application of Skopos Theoretic Approach to Translating Arabic Tourist Texts into English

This study tackles the translation of Arabic tourist texts into English within the perspective of skopos theory. The word (skopos) from Greek stands for the purpose or objective of the translation.Skopos theory simplified as ‘the end Justifies the means’ is a purpose or objective based approach to translation which assumes that the skopos of the translation is the main decisive factor in choosing the translation methods and strategies.Translation conducted in accordance with this theory is gaining ground in numerous non-literary domains such as, the translation of scientific, medical, commercial and economic texts, in addition to the translation of tourist texts which is the focal point of this study.The study aims at exploring various translation options offered for the translator within the framework of skopos theory; it also aims at raising translators’ awareness of their audience needs and expectations.The study hypothesizes that each translation task has a certain skopos or purpose to fulfill and that the skopos of the translation is the main determinant of the methods and strategies used to conduct the translation task, it also assumes that the translator as an expert in translational action must carry out his translation task in a way that better serve the interests of translation partners.To test the validity of the hypotheses, a practical chapter is presented which includes data analysis of several tourism related excerpts taken from a tourist text entitled (Al-Najaf Al-Ashraf). These excerpts were handed over to 4 translators to carry out the task of translation. Their translation versions will be verified to determine compliance to achieving the purpose of the translation which is simply to attract more tourists to visit the advertised area.The study concludes that translation from skopos theory perspective is a target text-oriented process; its main objective is to produce a target text that will better serve its purpose or skopos. It also concludes that translator should fulfill his translation task in a way that conforms to target text receivers needs and expectations.

Lingua-cultural Peculiarities of Tourism Discourse and the Perspective of its Teaching

The article deals with the problem of lingua-cultural peculiarities of tourism discourse, contrastive analysis of English and Georgian tourism-related vocabulary and terminology, and outlook of teaching tourism discourse to students or people who are interested in the field of tourism. Tourism discourse is an independent type of discourse that has a specific addressee and it refers to communication among people who do not belong to a specific social or cultural group or language community. Therefore, our main focus will be addressed to reveal language peculiarities of English and Georgian tourism discourse to make the teaching process easier for any group of people who are interested in understanding the specific terms and expressions used in the texts. Revealing lingua-cultural differences and similarities between the chosen English and Georgian texts contributes to a better understanding of various cultures and traditions. Thus, the paper aims to research the vocabulary and terminology of the tourism discourse and to select the appropriate terminology for teaching tourism-related texts considering their lingua-cultural peculiarities. The research based on contrastive analysis of English and Georgian tourism-related texts shows that in professional and academic tourism discourses certain terms and special vocabulary are observed, in public tourism discourse - evaluative vocabulary and emotional connotations prevail. Lingua-cultural analysis of the tourism-related English and Georgian texts showed that they are characterized by an abundance of borrowed words and lacunas, although the use of idioms is rare. The conclusions drawn in the paper contribute to the further research of tourism texts. In addition, it should be noted that the work is interdisciplinary, and it will be useful not only for specialists working in the tourism industry but for philologists and teachers teaching English to students qualifying in tourism..

Error Analysis on the English Translation of Introductory Texts in Guangzhou Scenic Spots from the Perspective of Eco-translatology

As one of the important contents of tourism text, scenic spot introductory text is an important means to promote scenic spot. By providing basic information to tourists, it can deeper tourists’ understanding of the beauty and significance of the scenic spots, thus making scenic spots play greater social, economic and cultural benefits. The quality of its English translation is related to the language environment of the scenic area, its attraction to foreign tourists and the spread of Chinese culture. Nonetheless, some introductory texts in Guangzhou are translated in English in a poor quality, and many problems can be found. This research will explain the core concepts of Eco-translatology, summarize the research results and their guiding significance for the English translation of introductory texts in scenic spots. Consisting of five parts, this thesis gives a short introduction at the very beginning. Then, an overview of Eco-translatology is given in the second part. In the third part, problems in respect of English transaction are analyzed briefly, with the discussion of their respective causes. The fourth part focuses on the application of Eco-translatology in introductory texts, including standardization, diction, amplification, omission and restructuring. The last part is conclusion.

Genre Analysis of The Message Segments of An Indonesian-English Tourism Text Translation: Case in Madura

Abstract. Genre as a spectrum of textual manifestation signals its textual presence through linguistic devices. In the tourism text, the signal of its presence is marked by a transition from one movement or organizing activity to another. Translating genre is central to the work of translators. The fact is the translation process often does not take one line and translators often overlook the role of contextual specifications. This difficulty is also compounded by the fact that the readers’ understanding when reading the translation text often has difficulty in obtaining the meaning. Therefore, the purpose of this study is to identify and explain the translation of an Indonesian-English tourism text genre focusing on message segments to determine the moves and rhetorical functions of the discourse structure and how they may contribute to the readability of the text. The study was descriptive qualitative research. The data was extracted from a variety of documents related to Madura tourism. The data collection technique was document review and the data analysis was interactive model analysis. The results of the study showed that the message segments of the Indonesian-English tourism text translation were constructed with three moves (explanation, illustration, and argumentation) and three rhetorical functions (description, definition, and cause and effect). These moves and rhetorical functions in the translation of the Indonesian-English tourism text genre contributed to the results of the readability of the translated texts, i.e., they were fully comprehensible without unnecessary effort in the part of the readers. The findings suggest that genre analysis of the message segments of the tourism text translation can be a good alternative for communicating the intentions of the source texts. Thus, this can be a good practice for translators to consider when translating texts and other related texts as well.Keywords: Genre, Message Segment, Translation, Tourism

Transitivity Analysis of Welcome to Sydney: A Systemic Functional Linguistics Approach on Tourism Text

The goal of this study is to identify the different forms of transitivity processes in the tourism text "Welcome to Sydney," as well as the most common types of the process employed in the text. This study is carried out by utilizing a quantitative descriptive method and a content analysis approach. The data was collected from a tourism text with the title "Welcome to Sydney," which is located on the internet. Halliday and Matthiessen developed the theory that was applied in this study. Based on the analysis, the "Welcome to Sydney" text contains 0 (0%) clauses that indicated material process, 2 (11,76%) clauses that indicated mental process, 3 (17,77%) clauses that indicated verbal process, 8 (47,56%) clauses that indicated relational process, 0 (0%) clauses that indicated behavioral process, and 4 (23,53%) clauses that indicated existential process. As a result, it assumed that the dominating types of processes discovered in this text were relational processes. According to this study, the "Welcome to Sydney" text tries to utilize the relational process to describe and inform readers about Sydney.

A Deep Learning-Based Text Emotional Analysis Framework for Yellow River Basin Tourism Culture

As an important carrier of cultural communication, tourism can play a positive role in promoting regional ecology and cultural heritage. Therefore, this paper takes tourist attractions in the Yellow River basin as the research object and constructs mining and comment sentiment analysis for tourism text information in the Yellow River basin that appears on social media platforms. Based on the theory of the social center network, the tourism culture network of the Yellow River basin based on tourists’ emotion analysis is constructed. In addition, based on the linear fusion algorithm of semantic orientation pointwise mutual information and word2vec, this paper constructs an emotion dictionary in the field of tourism review and proposes a set of comprehensive emotion calculation rules based on Chinese text expression structure. The experimental results of 32 scenic spots in the Yellow River basin show that the proposed algorithm can achieve better sentiment classification of tourism texts, broaden the scope of application of the domain sentiment dictionary construction method, and improve efficiency.

Sentiment Classification of Educational Tourism Reviews Based on Parallel CNN and LSTM with Attention Mechanism

With the rapid development of the Internet and tourism, the Internet has been widely used in the tourism industry. Tourism enterprises and tourists use the Internet to publish and obtain travel-related information. Educational tourism is a new type of tourism activity. As a combination of “tourism + education,” it has gradually attracted the attention of tourists. With its convenience, fast speed, and low barrier, tourism text data provide great convenience for tourists’ sentiment calculation and have become one of the main sources of big data for tourism. However, the reviews of educational tourism have a lot of redundant information and complex sentence patterns, leading to a relatively low classification accuracy of the existing sentiment analysis algorithms. In order to effectively obtain the implicit semantic information of short text reviews for sentiment orientation recognition, a sentiment classification model for educational tourism online reviews based on parallel CNN and LSTM with multichannel attention mechanism is proposed. Firstly, Word2Vec technique is used, and based on noise word filtering, the feature words of educational tourism reviews are extracted to preprocess the input data set. Then, parallel CNN and LSTM are used to extract text local information and contextual features, and a multichannel attention mechanism is used to extract the attention values from the LSTM output. Finally, the output information of the multichannel attention mechanism is fused to effectively extract text features and focus on important words. The experimental results show that compared with other advanced methods, the proposed algorithm achieves improvements in terms of precision, recall, and F1 value and improves the AUC performance. It will help the educational tourism bases to carry out targeted development and construction in response to tourists feedback, enhance the sense of gain and happiness of tourists in educational tourism activities, improve tourism experience, and promote the rapid development of high-quality educational tourism.

Cultural Mediation in Tourism Translation: Saudi Arabia as a Case Study

Part of the recent Saudi National Transformation program Vision 2030 is the significant growth of the tourism sector. Opening up the country to international tourists means facilitating access to Saudi culture through translation, where the role of translators as cultural mediators is salient. In the Saudi context, cultural mediation in tourism translation is an under-researched topic. This paper addresses the following question: What is interventionst role of translators as cultural mediators and where do they position the tourist against Arabic-English translated Culture-Specific Items (CSIs) in Saudi-related tourism articles? Drawing on Kwieciński’s (2001) adaption of Venuti’s domestication and foreignization (1995), this study adopts a descriptive approach to analyze the translation strategies in a parallel corpus of Arabic and English articles published on the official website of Saudi tourism Visit Saudi. The findings reveal the active role of translators in providing access to the Saudi culture by extensively adopting the exoticization and explanation strategies in tourism texts to foreignize CSIs, especially in the contexts of traditions and food. This paper, thus, bridges the scholarly gap in Translation Studies by examining cultural mediation in translating tourism texts about Saudi Arabia, focusing on translators’ strategies and how they position Saudi CSIs in the international tourism industry.

ATTITUDINAL MEANINGS IN BILINGUAL TRAVEL ARTICLES: A CASE STUDY

Translating travel article texts requires a consideration of the way the tourist destinations are promoted. This ‘promotional’ element of travel articles, an inseparable part of the text type, is significant to inform translation practices. However, studies in this area are quite lacking in that the element is not well-understood, i.e. how ‘promotion’ can be identified in both the source and target texts and if there are potential changes between the texts. This paper compares the construction of promotion in bilingual tourism texts published in an in-flight magazine as a case study. This is done by examining the attitudinal meanings in the source text (ST), written in Indonesian, and the target text (TT) in English. It uses the interpersonal system of appraisal proposed by Martin and White from systemic functional linguistics to analyse the construal of affect, appreciation and judgement in the promoted items found in the texts. The genre stages and register were also identified to situate the context. Keywords: travel article, appraisal, attitude framework.

Тактика изменения композиционной структуры текста при переводе текстов туристической направленности (на материале русского и итальянского языков)

The purpose of the study is to determine the relevance of using the tactics of changing the compositional structure of the text within the framework of the tertiary translation strategy when translating tourist texts. The paper deals with the examples of tourist texts translations and their analyses aimed at confirming the applicability of the above-mentioned tactics when translating tourist texts from Russian into Italian and from Italian into Russian. Scientific novelty lies in highlighting the tactics of changing the compositional structure of the text in tourist translation in order to confirm its applicability (using the material of the Russian and Italian languages). As a result, the applicability of the tactics of changing the compositional structure of the text within the framework of the tertiary translation strategy has been confirmed due to the discrepancy between the goals of compiling the original and the goals pursued by the recipient of the translation when translating tourist texts intended for foreign business partners.

Statistical System of Cultural Heritage Tourism Information Based on Image Feature Extraction Technology

This paper presents an in-depth study of a statistical system using image feature extraction technology for cultural heritage tourism information. Based on the specificity of the tourism industry, it combines the technical architecture, framework of image feature extraction, GIS basic design, database design, and other related theories; realizes visual mapping through relevant tourism statistics in GIS; and uses the spatial analysis capability of ArcGIS software to complete the statistical scheme of cultural heritage tourism information data in the context of Internet big data. In this paper, the image preprocessing process is accelerated by the parallel optimization of the filtering operation and down-sampling operation in the relevant image preprocessing algorithm. The preprocessed images can effectively improve the recognition effect of the image feature extraction and classification stage. Based on cultural heritage tourism information mining results, the design and development of the tourism information statistics platform are carried out. The platform is built and developed using GIS secondary development technology and HTML + CSS front-end development technology API, Echarts, and other image feature components. The platform enables the massive and disorganized tourism text information to be displayed in a way that is easier to understand in both maps and text. This paper’s research on critical technologies provides technical support for image feature extraction of tourism statistics, which has specific practical value. Implementing the cultural heritage tourism platform offers a visual operating environment for tourism, enabling cultural heritage tourism businesses to tap into user preferences so that users can effectively access the travel options that interest them, which is conducive to promoting the development of travel recommendation platforms.

Lingua-cultural Peculiarities of Tourism Discourse and the Perspective of its Teaching

The article deals with the problem of lingua-cultural peculiarities of tourism discourse, contrastive analysis of English and Georgian tourism-related vocabulary and terminology, and outlook of teaching tourism discourse to students or people who are interested in the field of tourism. Tourism discourse is an independent type of discourse that has a specific addressee and it refers to communication among people who do not belong to a specific social or cultural group or language community. Therefore, our main focus will be addressed to reveal language peculiarities of English and Georgian tourism discourse to make the teaching process easier for any group of people who are interested in understanding the specific terms and expressions used in the texts. Revealing lingua-cultural differences and similarities between the chosen English and Georgian texts contributes to a better understanding of various cultures and traditions. Thus, the paper aims to research the vocabulary and terminology of the tourism discourse and to select the appropriate terminology for teaching tourism-related texts considering their lingua-cultural peculiarities. The research based on contrastive analysis of English and Georgian tourism-related texts shows that in professional and academic tourism discourses certain terms and special vocabulary are observed, in public tourism discourse - evaluative vocabulary and emotional connotations prevail. Lingua-cultural analysis of the tourism-related English and Georgian texts showed that they are characterized by an abundance of borrowed words and lacunas, although the use of idioms is rare. The conclusions drawn in the paper contribute to the further research of tourism texts. In addition, it should be noted that the work is interdisciplinary, and it will be useful not only for specialists working in the tourism industry but for philologists and teachers teaching English to students qualifying in tourism..

Strategies of Overcoming Challenges in Travel Guides Translation (a Corpus-Based Study)

The action research is a parallel corpus study that delves into the translation peculiarities of translated English travel guides and a few websites. The corpus is based on Newmark`s strategies which endorse the availability of effective analyses. The results of the findings have shown: (a) as a full expression of simplification, one of the translation universals, translated English tourism texts are more concise than their Armenian source texts through the omission of detailed information in listings and culture-specific information in the original ; (b) translated English tourism texts are more formal and detached in tone than that of Armenian original through the frequent adoption of nominalization; (c) translation strategies are of great avail to find out mistranslations and misinterpretations of the tourist texts. The very research instantiated intricacies between the translated English tourism texts and the source text in Armenian by highlighting the thematic and formal features of tourism discourse in translation, which may also become an essential pedagogic platform in translating tourism texts from Armenian into English.

Стратегии и тактики перевода гастрономических путеводителей: коммуникативно-функциональный подход (на материале русского и английского языков)

The article aims at identifying translation strategies and tactics used in translating tourist texts, in particular, gastronomic guides. The paper considers examples of text translations of this type with subsequent analysis to confirm the relevance of using the strategy of communicative-equivalent translation when translating texts of gastronomic guides from Russian into English and from English into Russian. The scientific novelty lies in identification of translation strategies applicable to the translation of such texts in order to confirm applicability of the above strategy (by the material of the Russian and English languages). As a result, it has been determined that it is the strategy of communicative-equivalent translation that is applicable when translating texts of this type due to the need to create a functional analogue of the original text.

Mining and Application of Tourism Online Review Text Based on Natural Language Processing and Text Classification Technology

This paper firstly describes the research status of online review text mining and finds out the problems existing in the mining and application of tourism texts. Aiming at these problems, this paper proposes a text mining method for tourism online reviews based on natural language processing and text classification technology. The first step is to analyze the validity of the online review text; the purpose is to remove the invalid text and improve the mining efficiency of the online review text. The second step is to conduct a comprehensive evaluation of scenic spots and hotels based on text classification technology and sentiment analysis. The comprehensive evaluation indicators are established for the five core service contents. High-quality scenic spots and hotels are selected according to the ranking of comprehensive evaluation. The third step is to propose a mining method of tourism hot words based on natural language processing for the selected high-quality tourist locations. The obtained hot words can intuitively show the impression of tourists on the scenic spot. The fourth step is to use mutual information combined with the left and right entropy to discover new words and to mine service characteristics of high-quality scenic spots and hotel from the new words. Finally, the proposed new methods are tested on the crawled tourism online review texts. The experimental results show that the novel comprehensive evaluation method proposed in this paper can truly and objectively select high-quality scenic spots and hotels and provide an important basis for the decision-making of tourism management. On this basis, hot words and new words can be effectively excavated from relevant online review texts, and travel impressions can be fed back from various aspects and angles.

An Investigation into the Semantic/Syntactic Weaknesses and Strengths of Tourist Brochures in Zandiyeh Complex Based on Napu (2016)

This study is about an analysis of the content that tries to identify weaknesses of Persian-English translation in the tourism industry and show the most common and fairly frequent error patterns committed by Iranian translators who are nonnative by using Napu model. Although these problems in the information of the booklet are underresearched, there is little discussion of tourism material in translation research. To fulfill the aims of this study, the weaknesses and strengths of the booklet of Bazare Vakil complex, Pars museums, Fort of Karim Khan, Vakil mosque, and Vakil bath and their English translations were examined in terms of language and communication. According to the findings, it is recognized that the tourist texts under study (Zandiyeh Complex) present a large number of semantic errors, and, as expected, these significantly prevent the quality of the translations. The analysis results indicated that the semantic area is where these booklets fall short, whereas the language (syntax) is regarded as the strength.

A STUDY OF THE C-E TRANSLATION STRATEGIES OF REVOLUTIONARY TOURIST TEXTS IN THE MUSEUM OF THE WAR OF CHINESE PEOPLE’S RESISTANCE AGAINST JAPANESE AGGRESSION

Revolutionary tourist texts belong to tourist texts. Extensive research has been conducted at home and abroad on the translation of tourist texts. However, due to the differences in domestic and foreign tourists’ cultural backgrounds and the unique characteristics of revolutionary tourist texts, there is less research on the Chinese-English translation of revolutionary tourist texts. Taking the Chinese and English texts in the Museum of the War of Chinese People’s Resistance Against Japanese Aggression as examples, this paper explores the C-E translation strategies of revolutionary tourist texts based on text typology, aiming to provide a reference for translating such texts and promote the development of revolutionary tourism.