Tourism Value Research Articles

ANALYSIS AND QUANTITATIVE ASSESSMENT OF GEODIVERSITY AT KARYA MURNI, GORONTALO, INDONESIA

Karya Murni is one of the areas in the northern arm of Sulawesi that has been tectonically influenced. Tectonic processes have implications for the formation of rocks and geological features that have the potential to be developed into geodiversity sites. The development of geological features as a geodiversity site in aspiring geopark Gorontalo can protect valuable geological features from frequent degradation. This research aims to analyze and conduct quantitative assessments of geological diversity in Karya Murni, Gorontalo. The research method used is field observation, laboratory analysis, and geodiversity assessment. Field observations included observing landform, collecting rock samples, and measuring geological structures. Field observations were also carried out to observe aspects of the geodiversity assessment which included science, education, tourism, and risk degradation. Laboratory analysis consists of geomorphological analysis, petrographic analysis, and geological structure data analysis. Geodiversity assessment uses the Geological Survey Center of Indonesia assessment. The results suggest that the geomorphology of the study area can be divided into four geomorphic units - the volcanic hills, denudational hills, Karst hills, and fluvial plain units. The stratigraphy of the research area is divided into four units from the age of the early Eocene to the Holocene - the andesite lava, volcanic breccia, reef limestone, and alluvial deposit units. The geological structure of the study area is a trending northeast–southwest to northwest–southeast. Active faults at the location of the study area consist of the Apitalawu normal fault. At recent states, generally geosites of the Karya Murni have moderate scientific values, the low educational and touristic values and high risk of degradation. The geodiversity potential of the research area can be utilized for further research and education.

The conceptualization of smart tourism service platforms on tourist value co-creation behaviours: an integrative perspective of smart tourism services

The question remains how to integrate the core service proposals within a smart tourism platform setting for further facilitating tourist value co-creation behaviours in sustainable ways. This paper investigates the paradigm of smart tourism service (STS) platforms within the context of an ecosystem space. It conceptualizes concepts by laying a reasonable theoretical foundation (service-dominant logic) and proposing a scale for smart services. Applying sequential mixed methods to an exploratory research design, with seven interlocking stages and data from Fuzzy Delphi experts and tourist surveys in Taipei City, a smart city in Taiwan, this paper proposes a second-order scale with six dimensions, comprising smart services of attractions, transportation, accommodation, diet, purchase, and payment. The final 32-item STS scale is thoroughly developed and subsequently validated in different contexts (i.e. travellers in different phases of travel, pre-travel and during the trip, respectively). The scale significantly reveals the tourist-operated technologies for the provision of STS, determining the development of conceptual STS platforms in this paper. Next, the platforms disclose the locus between ICT functions, information-related services, tourist applications and behaviours, and sustainable value co-creation. The potential path of “STS → behaviour → sustainable value co-creation” explored herein is helpful for illustrating the conceptualization of STS platforms. Moreover, predictions from the platforms of tourists’ smart behaviours make it practically relevant in assessing demands about smart services for tourism. In the end, this paper describes the theoretical implications and managerial implications for tourism practitioners.

Intangible Cultural Heritage as a Resource for Development of Sustainable Cultural Tourism

Thе article examines the Intangible Cultural Heritage as a valuable tourism resource not only for the national authorities but to local communities as well. It examines and analyzes the latest trends and developments in the field to sustainable cultural tourism and the normative documents of the leading international organizations in the field. Synergies between intangible cultural heritage and sustainable cultural tourism are traced and brought to the fore.

The impact of the COVID-19 pandemic on cross-border shopping tourism: the case of Hungary

By today the smooth functioning of the global economy has been highly dependent on the uninterrupted flow of factors across borders. The free flow of tourists is also inevitable for the proper functioning of the global tourism industry. However, tourism and various forms of cross-border (tourism) activities were put under unprecedented pressure due to the COVID-19 pandemic, since most countries, including Hungary, introduced serious restrictions on mobility to slow down the spread of the virus. This paper focuses on a relatively under-researched topic, cross-border shopping tourism in the context of the COVID-19 pandemic. Before the outbreak of the pandemic, shopping tourism was deemed to be an increasingly important component of the tourism value chain. Several studies have demonstrated that shopping has become one of the most favourable activities among tourists and one of the major categories of tourists’ expenditure. Based on the review of the relevant literature, the paper introduces the notion and forms of shopping tourism and discusses the major research topics with special regard to the effects of the pandemic and other types of crisis events. The impact of the pandemic on shopping tourism is observed through the example of Hungary, whereby the effects of restrictions, exchange rate fluctuations, and price-level differences on the number of in- and outbound shopping trips, and the related expenditures, are evaluated. Results show that re-bordering processes due to the pandemic have not only resulted in an unprecedented decline in cross-border shopping tourism, but they also contributed to the spatial restructuring of shopping (tourism) and retailing. The pandemic not only sustained cross-border differentials vital to shopping tourism but sometimes even created new forms of them; these differences, however, could not counter the negative effects of restricted international mobility. The paper aims to contribute to the literature on cross-border tourism by reviewing the effects and consequences of COVID-19 and related restrictions on shopping tourism.

How Ski Tourism Involvement Promotes Tourists’ Low-Carbon Behavior?

China’s ski tourism industry has grown tremendously in the past few years, leading to an increasing amount of tourism-related carbon emissions with negative environmental impacts. Although the government and other market participants are trying to solve the problem from both legislative and technological perspectives, encouraging tourists to engage in low-carbon behavior may play a more important role. This study aims to explore how tourism involvement influences ski tourists’ low-carbon behavior. A sampling survey was conducted to collect 422 valid responses from two ski resorts (indoor and outdoor). Findings from structural equation modeling revealed a significant positive impact of tourism involvement on both low-carbon tourism behavior and low-carbon daily behavior, and this impact can be serially mediated by place attachment and environmental responsibility. In addition, we confirmed that the impact of ski tourism involvement on place attachment is more significant for outdoor ski resorts compared with indoor ones. This study expands the categories of destinations for research on ski tourism and low-carbon behavior. It provides implications for encouraging visitor pro-environmental behavior while corroborating the social value of ski tourism in addressing environmental issues. It also offers insights for government low-carbon campaigns, business management practices, and individuals with actionable attitudes. However, it is worth noting that this study was conducted in a single latitude region and did not conduct a comparative analysis with different locations across latitudes. Future research could investigate skiers in cities of different latitudes to gain a more comprehensive understanding.

How does the integration of cultural and tourism industries impact the value added to tourism value chain: Evidences from Jiangsu Province of China.

China has been fully implementing the policy of the cultural and tourism industrial integration since 2018. However, the value-added benefits of this policy are not prominent, and the relationship between industrial integration and the value added to the tourism value chain was seldom addressed by researchers. In the context of China's high-quality development, it is necessary to conduct the impact of the integration of cultural and tourism industries on the value added to tourism value chain. This paper proposed four theoretical hypotheses and the corresponding econometric models based on the panel data from 2013 to 2020 in China's Jiangsu Province. According to empirical results, the integration of cultural and tourism industries is spatially unbalanced, with notable imbalances between the south and the north. This paper identified a new connection between cultural and tourism integration and the tourism value chain. It is found that the integration of cultural and tourism industries can enhance the value added to tourism value chain either directly or indirectly through the information technology, with the direct effect being positively moderated by tourism agglomeration. Moreover, this paper may overturn how people generally think about the integration between cultural and tourism industries. It reveals a single-threshold effect that only when the integration of cultural and tourism industries reached a high level will it exert a positive effect. To be more specific, not all Chinese cities are suitable for implementing cultural and tourism integration, because the integration is likely to be ineffective in regions where the cultural industry is substantially less developed than the tourism industry.

ICT as a Support for Value Chain Management in Tourism Destinations: The Case of the City of Cuenca, Ecuador

The accelerated development of information and communication technologies (ICTs) has had an impact on the way tourism is carried out today. The concept of smart cities and smart destinations is gaining momentum, which also requires smart consumers, i.e., informed, communicated, and connected. In this sense, the application of the value chain concept to tourism implies reconsidering the weight of digital technologies in its structure and, therefore, in the decision-making process of current and potential tourists. The study aims to demonstrate the need and convenience of incorporating technology as an innovative factor in the management process of the tourism value chain and its contribution to the positioning of the destination, taking the city of Cuenca (Ecuador) as a case study. The contributions are, firstly, the ICT adoption as an innovation factor in the value chain. In addition, through a survey of foreign tourists, it was verified that ICTs are a trend as a personalized communication channel, which contributes to valuing the integral tourism offer of the territory.

РОЛь СОЦИОЛОГИЧЕСКИХ ИССЛЕДОВАНИЙ В УПРАВЛЕНИИ УСТОЙЧИВыМ РАЗВИТИЕМ ГАСТРОНОМИЧЕСКОГО ТУРИЗМА

The article gives the concept of sustainable gastronomic tourism as an indicator of the quality of life of society and individuals, analyzes the factors of social management in the development of gastronomic tourism in the form of a generalization through the aspect of social management. The criteria for personnel readiness of service and hospitality enterprises are determined and its interdisciplinarity is demonstrated as a qualitative indicator of the level of service. Successful projects of personnel readiness are demonstrated, which are an important factor in the development of gastronomic tourism development management. The principle of creating tourist flows is singled out and their categorization is determined. The subject of sociology of management is analyzed — the study of the motivation of tourists, their satisfaction, the expansion of emotional experience, the impact of moti-vation on the views and values of tourists. The role of sociological research in managing the development of gastronomic tourism, taking into account the goals of sustainable development and ESG indicators, including through human resource management as a new form of labor organization, is shown.

Cultural ecosystem services evaluation in a coastal city of China using social media data

The coastal and marine ecosystem provides many ecosystem services, including provisioning, regulating, supporting, and cultural services, which are all significant to human well-being. The value of Cultural Ecosystem Services (CES) has yet to be fully recognized due to the inability to quantify and monetize, which brings to the overall ignorance except for the recreational and tourism value. Based on CES-related social media data (Weibo) posted in Xiamen within the 12 months in 2021, this study maps the spatiotemporal distribution of CES in Xiamen using a combined approach consisting of GIS spatial analysis and Social Network Analysis (SNA). The comprehensive and qualitative evaluation conducted in this study reveals that; 1) the highest CES values and the most diverse CES types were found in Gulangyu Island, which is a UNESCO World Cultural Heritage site; 2) among all habitats, the beaches have the highest CES value, accompanied by wetland parks, and islands; 3) for CES types, the spiritual services have higher values than other CES types particularly ecotourism which has become the priority in previous studies, and with educational services exhibiting the lowest value. This study provides constructive suggestions for the coordination and management of coastal resources and demonstrates a feasible new approach using social data to evaluate the coastal CES more comprehensively, and provides science-based recommendations for the local governments to improve social well-being through the contribution of the coastal CES.

Unveiling the Value of Nature: A Comprehensive Analysis of the Ecosystem Services and Ecological Compensation in Wuhan City’s Urban Lake Wetlands

Urban lake wetlands play an essential role in providing ecological services, promoting urban sustainability, and enhancing the quality of urban life. This study quantitatively assesses the ecosystem services value (ESV) of the Zhangdu, East, and Ziyang urban lake wetlands in Wuhan, China, based on primary survey data and methodologies, including the market price, shadow engineering, and travel cost methods. The ESV is categorized into direct use value (DUV), indirect use value (IUV), and non-use value (NUV). Our findings reveal that the non-use value proportion is significant, amounting to 1.569 × 108 CNY × yr−1 for Zhangdu Lake, 1.527 × 108 CNY × yr−1 for East Lake, and 1.060 × 108 CNY × yr−1 for Ziyang Lake. This indicates a high willingness to pay among respondents, reflecting a recognition of the value of wetland services. In addition to the non-use value, this study underscores the considerable material production, water conservation, and leisure tourism value that these urban lake wetlands provide. The assessment of ESV delivers a scientific basis for the management and protection of urban lake wetlands. It also highlights the challenges faced, such as pollution and fragmented management approaches due to unclear property rights and insufficient funding. This study concludes by emphasizing the need for future research to explore mechanisms that promote social participation in wetland management, with the aim of enhancing the overall ecological health of urban lake wetlands.

Legitimacy in co-creating tourism value through customer-to-customer (C2C) online travel communities

ABSTRACT Legitimacy is a fundamental dimension of co-creation as it determines the desirability, suitability, and appropriateness of individuals or organisations in any community. This research explores how users establish legitimacy when co-creating value in online travel communities. The proliferation of online communities propels a bottom-up approach to legitimacy that resides at the micro level within online contexts and can be achieved through discursive legitimacy. The research context focuses on travellers during the COVID period and the online customer-to-customer (C2C) community they formulated. Travellers’ posts were analysed based on thematic analysis. Findings reveal the five discursive legitimation strategies used to legitimate or delegitimate proposed co-creation practices in tourism, namely: authorisation, rationalisation, trustification, normalisation and narrativisation. These were employed by multiple online users to influence travellers and were associated with discursive resources (technology affordances) to support narratives during times of contestations. The discursive strategies aided in creating two levels of customer-to-customer value co-created experiences. This research moves away from the dominant institutional approach to provide a novel understanding of legitimacy in tourism: discursive legitimacy, which is more relevant for online customer-to-customer (C2C) travel communities' co-creation practices.

The Economic Value of Sea Otters and Recreational Tourism in a California Estuary

The recovery of marine megafauna can lead to improved ecosystem function and services, but not all stakeholders may benefit equally. Quantifying the local economic value of a species’ presence may appeal to broader range of stakeholders when developing conservation strategies. This study aims to examine the economic effect recreational activities can have on a local region, and to determine what role the presence of southern sea otters (Enhydra lutris nereis) had on the value visitors placed on the visit and the area’s preservation. We surveyed visitors to Elkhorn Slough, a small estuary in California known for diverse wildlife, modeled direct and indirect economic contributions to local economics, and evaluated perceptions and value placed on the area and wildlife. Annually, visitors contributed approximately $3.2 million (USD) in direct spending, with an additional $1.85 million in indirect economic gains, which could support over 300 full-time, part-time, and seasonal jobs to the region. Whether sea otters were observed during a trip influenced how visitors ranked their importance, and the perceived value of the estuary and sea otters. Combined, this study quantified what recreational visitors could contribute to local economies and that sea otters play a role in what visitor’s value about their visit. These results provide additional support to the benefits of species presence at a local scale. We discuss how these types of studies can be used as part of larger species and ecosystem management plans, particularly considering species recovery and range expansion.

Branding Regenerative Tourism for Sustainable Rural Destinations : A Critical Reflection Perspective

Purpose : Regenerative tourism is widely popular in many countries. With the changing dynamics of tourists across the globe, disruptive challenges in managing the destinations and uncertainties in delivering tourism offerings have clouted the significance of regenerative toruism mainly catering to rural destinations. The crux of this critical reflection perspective (CRP) was to infer more on the sustainability perspectives through regenerative tourism and to reflect on the avenues of branding regenerative tourism for a sustainable future of rural destinations. Methodology : This CRP is based on the self-reflection of the author based on the readings from literary sources, exposure to research outcomes, and experience in consulting destination management organizations. Hence, a mixed method of reflection exercise has been performed on the acquired content over the years. Findings : As novel findings, this CRP infers on the imposition of a regenerative tourism image with the notion of sustainability of rural destinations. Also, the relevance of food tourism, creative tourism, and agri tourism referring to regenerative tourism for the sustainable future of rural destinations have been inferred. Practical Implications : Careful strategic branding framework on building regenerative tourism with the elements of food, creative, and agri tourism will eventually attract wide segments of tourists across the globe, perhaps contributing more towards the sustainable future of rural destinations. Social Implications : This CRP highlights the benefits of regenerative tourism for sustainable consumption of tourism resources that would handover the valuable tourism resources to the next generations without degrading their originality. Limitations/Scope : The inferences derived are solely based on the competence of the author’s opinions. The research avenues highlighted here, if performed with suitable robust methodology, will produce valuable insights into literature and facilitate in conceiving novel contexts in tourism marketing. Originality/Value : This CRP is based on an evolving concept in developed and developing countries and highlights the novel perspectives of blending regenerative tourism with food tourism, creative tourism, and agri tourism with reference to the marketing communication elements. These perspectives haven’t been attempted in the given literary sources and are highly aligned with the tourism industry’s current state-of-the-art trends..

Valuasi Ekonomi pada Wisata Pantai Pondok Permai dengan Travel Cost Model Perspektif Ekonomi Islam

This Research used a quantitative descriptive method, using primary data in determining the sample, namely purposive random sampling using the slovin formula. This research aims to determine the effect of the independent variant (distance, travel cost,facilities) on the dependen variable (number of visits) to pondok Indah beach tourism. This research used the travel cost model (TCM) approach to determine the factors that influence the number of visits and estimate the economic value of Pondok permai beach. The result showed that the travel cost and facilities variable had a significant effect and the distance variable had no significant effect. From the calculation result, it is known that the economic value of Pondok permai beach tourism is Rp. 5.573.750.000 per year with a consumer surplus value of Rp.796.250 per individual per visit within a one year period. Based on Islamic perspective, Pondok permai beach tourism has implemented several criteria for halal tourism, such as protecting the coastal environment, managing and developing it wisely, providing prayer facilities and providing food and drinks that are guaranteed to be halal.
 Keywords: Economic Valuation, Travel cost model, beach tourism, Islamic economic perspective.

Airline Disasters and the Performance of Tourism and Hospitality Stocks

Prior research examines the link between the airline industry and the tourism industry and shows that the robustness of tourism is heavily dependent upon air transport. To further document the strength of this link, this study examines the impact of major airline disasters on the stock prices of US tourism and hospitality firms. Results show that, relative to the rest of the market, the stock prices of tourism and hospitality firms markedly decrease following major airline crashes. The negative stock price reaction is the most pronounced when examining the September 11, 2001 (9/11) terrorist attacks. However, when excluding this particular event, results continue to show that the stock returns for tourism and hospitality firms are significantly negative surrounding other large-scale airline disasters. Consistent with the existing literature that highlights the association between air transport and the tourism industry, the conclusions from this study seem to indicate that the value of tourism and hospitality firms is particularly sensitive to airline disasters.

The impact of post-disaster communication on destination visiting intention

PurposeEffective post-disaster communication is essential for destination marketing organizations to encourage visitors following natural disasters. This research aimed to analyze the impact of two typical types of post-disaster communication messages – solidarity messages and testimonial messages – on post-disaster visiting intention. This research proposes effective communication strategies for post-disaster destination marketing.Design/methodology/approachFor the case of Jiuzhai Valley, China, which experienced market recovery after two years of rebuilding following a 2017 earthquake, this study designed three contextual experiments based on post-disaster communication scenarios on the Internet and social media to test the causal chain between recovery message types and post-disaster visiting intentions. The data were analyzed using analysis of variance, independent samples t-tests, and the bootstrap method.FindingsThe results indicate that both solidarity messages and testimonial messages evoked higher visiting intention than the no-message group. However, solidarity messages (vs testimonial messages) were more effective when shared on the destination management organization's official account than when they were shared on an influencer's account, with their effects being mediated by the symbolic – as opposed to the hedonic – value of tourist behavior.Practical implicationsDestination management organizations should actively carry out marketing communication through the Internet and social media for areas that have experienced disasters. Crisis communicators should consider inviting popular social media influencers to visit the destination and share their experiences to enhance market confidence, while also paying more attention to the operation of official social media accounts.Originality/valueThis study sheds light on the use of the Internet and social media as tools for post-disaster marketing. By expanding on post-disaster communication theory, this study fills a research gap regarding the effectiveness of tourism marketing strategies after a crisis.

Assessing the Touristic Value of the Stone Run at Mt. Okryon in the Korean Peninsula

Assessing the Touristic Value of the Stone Run at Mt. Okryon in the Korean Peninsula

Устойчиви практики за развитието на винения туризъм в помощ на местната и социална икономика

The paper focuses on several scenarios for sustainable tourism that can be resourcefully applied to the field of wine tourism as a kind of special interest tourism. Firstly, we start with a short analysis of different examples of sustainable tourism i.e. trekking, green transport (part of the green deal) associated with modern wine tourism. Secondly, we delve on the aspects of social entrepreneurship. The examples are best practices in developed tourist destinations, like Italy, Slovenia, Hungary. Thirdly, we elaborate why stakeholders may profit from a discernable added value of wine tourism, thanks to social ventures and the advantages of social entrepreneurship as a way to ensure sustainability for the local communities, comfortable experience for the tourists and shared welfare for all stakeholders.

Valuasi Ekonomi Kawasan Museum Adityawarman Kota Padang dengan Metode Biaya Perjalanan (Travel Cost Method)

This study aims to estimate the economic value of cultural tourism at the Adityawarman Museum and analyze the factors that influence the number of visits to the Adityawarman Museum. The economic assessment of the Adityawarman Museum uses primary data from a survey of 205 visitors using the Travel Cost Method (TCM) approach to estimate willingness to pay (WTP) and economic valuation. Using the Ordinary Least Square (OLS) and Poisson Regression (PR) regression methods, the results of this study indicate that the economic value of cultural tourism at the Adityawarman Museum has a potential value of Rp. 143,591,814.80 (on OLS) and Rp. 248,757,673.29 (in PR) if the visitor's WTP is Rp. 8,162.80 (on OLS) and Rp. 14141.19 (on PR). The WTP value obtained is above the price of the entrance ticket. Factors that affect tourist visits are travel costs, age of visitors, level of education of visitors, the existence of other tourist destinations that one wants to visit and the main attraction of the museum. The recommendations given should be for the improvement or development of the museum, a policy of increasing the price of admission tickets can be implemented.

The origins of the rack railway of Montserrat and the first attempt to build a Swiss-style mountain in Spain (1877–1889)

ABSTRACT Since remote times, people have flocked to the mountain of Montserrat, located in the north-east corner of the Iberian Peninsula. They are drawn by the whimsical shapes of its peaks and a deeply rooted religious tradition. The confluence of these factors led developers to apply the new Swiss mountain resort business model in an effort to exploit the landscape for its tourist value. The project started with a proposal to build a rack railway that climbed to the top of the mountain.