Tourism Marketing Model Research Articles

Tourist Motivational Perspective Analysis of Selected Accredited Homestay in Banaue, Ifugao: Basis for a Proposed Marketing Model

Homestay today is on the rise and has become one of many tourist attractions in the world. The context of homestay tourism is described as a double-edge sword because even when communities succeed in operating a homestay program, this success comes at the price of diminished authenticity, greater dependence on tourism, and enhanced social and economic inequalities. This study focused on four motivational perspectives of tourists in staying at traditional hut homestays of Banaue, Ifugao. A study aimed to determine the motivational drivers of tourists and identify problems on attractiveness, promotion, and definition of traditional hut homestay concept. Tourist motivation leads to better goals by establishing the right picture of tourist satisfaction focusing on the business which later increases business success. Descriptive method was used to describe the demographic and sociographic profile of the tourists. Qualitative and quantitative methods were used. A self-made survey questionnaire was administered to 135 tourists and interview was conducted among tourists, homestay owners, and managers. Findings indicated that the tourists were extremely motivated in terms of humanistic perspective or hierarchy of needs. Moreover, social perspectives were important for the tourists especially on the sense of belongingness with the host family. In essence, this study shed light on the motivational perspectives of tourists which led to the proposed experiential Ifugao culture tourism marketing model for homestay program.

Research on China’s tourism marketing model in the data perspective: based on ecological perspective

Abstract With the continuous improvement of technology and residents’ living standards. Should actively adapt to the opportunities and challenges brought by the Internet to the tourism marketing model, For the sustainable and rapid development of tourism on the wings of takeoff. In this paper, based on a brief explanation of the basic theory of database marketing, to achieve sustainable development of tourism marketing. Adopted the development of ecotourism boutique routes, Implementing multi-faceted marketing channels and means. Improvement of ecotourism infrastructure and service levels and other development measures. Create a tourism marketing model that responds to the trend of the times. Innovative marketing with big data technology can greatly stimulate the tourist crowd. Two times more efficient with dual cores. Get 56 times the execution efficiency with 64 cores. Get the efficiency of linear growth. The most direct way to increase the share of tourism companies in the consumer market. Maximize the value of marketing economic inputs and outputs. The results show that the improved PSO algorithm is more effective in database stability and dispersion. This makes it important for tourism marketing.

Designing a health tourism marketing model in health villages

Designing a health tourism marketing model in health villages

Developing a Medical Tourism Marketing Model by a Meta-Synthesis Method

Background: Today, medical and health tourism is one of the most promising sectors in the tourism industry in the world, which has led the organizations involved ,and the countries interested in developing tourism ,to focus their attention on this aspect of the tourism industry and plan for it. Hence, the aim of this study was to design the marketing model of medical tourism using meta-synthesis method. Methods: The present study was designed as a meta-synthesis research in several stages for East Azerbaijan Province, Iran. Accordingly, after identifying the categories, concepts and marketing codes of medical tourism and evaluating its validity and reliability, the initial conceptual model of the research was formed. Out of 100 retrieved studies, 8 studies completely related to the purpose of the study were included in final analysis. In order to present the marketing model of medical tourism, the qualitative research method of meta-synthesis,s Sandlowski and Barroso (2006) was used. Results: The conceptual model in the present study consists of 5 dimensions, 10 components and 40 indicators which can show the marketing model of medical tourism. 5 main dimensions included; quality of medical and tourism services, price of medical and tourism services, development of tourism and medicine, medical and tourism facilities and equipment, and information and communication technology. Conclusion: The results of the research show that the dimensions, components and indicators extracted from the meta-synthesis method are approved by the panel of experts. The findings provide a new model and perspective on how to market medical tourism for the Iranian tourism industry, which will help managers, planners and policy makers of the healthcare system.

Green Tourism Marketing Model1

Green Tourism Marketing Model research as efforts to develop environmentally-friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive.In the long term, this research aims to provide the marketing concept of green tourism as economic development effort and strengthen the environment (eco-growth) through the development of green tourism marketing models. The object of this research is achieved by (1) mapping a superior product green tourism; (2) generating a model of the development of green tourism marketing; (3) applying a model of development of green tourism marketing by groups of the local communities of the tourism business, (4) developing a model of green tourism marketing with quality function development (5) building green tourism areas; (6) involving the government to formulate laws/policies about tourist area of green zones and patterns of tourism business development for local communities which are optimal in economic development based on environmental sustainability (integrated eco-growth green tourism); (7) international publications in the journal of hospitality and tourism research (powered by Scopus) and (8) a draft of the green tourism marketing textbook. The methods of the research were conducted by (1) theoretical analysis of mapping superior product of green tourism; (2) identification of issues based on data in the field; (3) the development of green tourism models with test instruments; (4) achieving experiments in a limited test model, (5) the improvement of models and instruments; (6) implementation of the model (7) foster the spirit and commitment to building small business tourism (8) the establishment of the concept of the green tourism area. Therefore, the starting point of this research is the development of green tourism marketing models in developing this area of green tourism that can encourage the growth of tourism businesses that have the capability to create a multiplier effect for the improvement of employment opportunities and increase opportunities of tourism community welfare. The mix methods of quantitative and qualitative used in the research are achieved by three stages; stages of development and design, the pilot phase in a limited scope and validation phase in the form of an experimental analysis of the most effective to encourage the existence of green tourism marketing models into an embryo of a growing area of superior products of green tourism which are needed to integrate the development of tourism industry based on environment for both economic sustainability, social and cultural community and environmental resources itself.

Halal Tourism Marketing Strategy Based on Delta Model to Increase Millennial Tourist Interest in Lombok Island

This study is intended to analyze and know the significance of the impact of delta strategy halal tourism marketing model on the increasing interest of millennial tourists on the island of Lombok. The population of this explanatory research type is millennial tourists who enjoy halal tourism packages on the island of Lombok which is not known for sure. In data collection, this study uses survey method by determining the sample using nonprobability sampling, which is then limited by various criteria of respondents (purposive sampling). The questionnaire was distributed online and obtained by 182 respondents who participated in the study. The collected data is processed using Structural Equation Modeling (SEM) test with the help of AMOS 20.0 program. Based on the results of data processing using SEM, it was found that: (1) Best Product Strategy-Delta Model has a positive and significant effect on the interests of millennial tourists on the island of Lombok; (2) Total Customer Solutions-Delta Model positively and significantly affects the interest of millennial travelers in Lombok Island; and (3) System Lock-In-Delta Model positively and significantly affects the interest of millennial tourists on the island of Lombok

STRATEGI PENGEMBANGAN WISATA PARALAYANG DI KOTA BATU

While promotion strategies such as emphasizing natural attractions, the arts, and culture may be used to sell their tourist goods, their commodities in the shape of natural attractions, the arts, and culture are good, and the entire spectrum of tourist options is available.. The purpose of this study is to identify the characteristics of tourist-friendly natural sites and to investigate potential marketing applications for this target group using various promotional strategies. This study used a qualitative methodology with a case study approach, focusing on natural attraction marketing strategies. Domain analysis was used to analyse the data. The approach verifies the data's validity by using a variety of data verification methods, one of which is triangulation and data verification on the interview and documentation. To create a successful marketing plan, they needed to gather all they could about the topic. Tourism Marketing Model: A promotion strategy to draw people in. Arts and culture visits as well as nature tourism may all be part of an extended vacation. An aggressive technique called the Promotion Mix helps boost domestic and international visits.

The Establishment of Rural Tourism Marketing Model Based on Enterprise Economic Perspective

<p>At present, the tourism consumption market is very large and the major attractions are crowded at the beginning of the holidays. However, differences in income, education and hobbies have led to the diversification of traval needs. Some low-income families go sightseeing, some high-income families go on vacation and leisure and some people prefer self-guided tours. Different people have different requirements, so they need to customize different products to diversify tourism marketing to meet their differrent needs. In particular, due to the large number of participants, group travel will reduce the pleasure of passengers and bring them a bad experience. Therefore, a variety of customized travel, free travel, semi-free travel and other diversified travel way emerged. Therefore, it is crucial to construct the tourism marketing model from the perspective of corporate economy.</p>

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

PurposePartial least squares (PLS) has been introduced as a “causal-predictive” approach to structural equation modeling (SEM), designed to overcome the apparent dichotomy between explanation and prediction. However, while researchers using PLS-SEM routinely stress the predictive nature of their analyses, model evaluation assessment relies exclusively on metrics designed to assess the path model’s explanatory power. Recent research has proposed PLSpredict, a holdout sample-based procedure that generates case-level predictions on an item or a construct level. This paper offers guidelines for applying PLSpredict and explains the key choices researchers need to make using the procedure.Design/methodology/approachThe authors discuss the need for prediction-oriented model evaluations in PLS-SEM and conceptually explain and further advance the PLSpredict method. In addition, they illustrate the PLSpredict procedure’s use with a tourism marketing model and provide recommendations on how the results should be interpreted. While the focus of the paper is on the PLSpredict procedure, the overarching aim is to encourage the routine prediction-oriented assessment in PLS-SEM analyses.FindingsThe paper advances PLSpredict and offers guidance on how to use this prediction-oriented model evaluation approach. Researchers should routinely consider the assessment of the predictive power of their PLS path models. PLSpredict is a useful and straightforward approach to evaluate the out-of-sample predictive capabilities of PLS path models that researchers can apply in their studies.Research limitations/implicationsFuture research should seek to extend PLSpredict’s capabilities, for example, by developing more benchmarks for comparing PLS-SEM results and empirically contrasting the earliest antecedent and the direct antecedent approaches to predictive power assessment.Practical implicationsThis paper offers clear guidelines for using PLSpredict, which researchers and practitioners should routinely apply as part of their PLS-SEM analyses.Originality/valueThis research substantiates the use of PLSpredict. It provides marketing researchers and practitioners with the knowledge they need to properly assess, report and interpret PLS-SEM results. Thereby, this research contributes to safeguarding the rigor of marketing studies using PLS-SEM.

The Evaluation of Tourism Marketing Model within Moroccan Public Policy Management

The Evaluation of Tourism Marketing Model within Moroccan Public Policy Management

PEMASARAN PARIWISATA MELALUI STRATEGI PROMOSI OBJEK WISATA ALAM, SENI DAN BUDAYA (Studi Kasus di Pulau Rote NTT)

Development of tourism in Indonesia is in line with the government program to promote tourism as an addition to foreign exchange outside the non-oil sector. One area in Indonesia which has a variety of tourist attractions that the island of Rote. Natural attractions on the island of Rote has many interesting panorama, as a unique tourist attraction. Promotion strategies can be used as a tool to market their tourism products in the form of natural attractions, arts and culture are an excellent product and all the tourism potential that is in place. The research objectives: 1) To describe the profile of nature, art and culture of the island of Rote, 2) To determine the model Rote Island tourism marketing through<br />promotional strategies of natural attractions, art and culture. The method used in this study is a qualitative method using a case study approach regarding the promotion strategies of natural attractions, art and culture of the island of Rote. The research used the ethnographic approach. Ethnography is an empirical and theoretical approaches that aim to get a description and a thorough analysis of culture based on field research (fieldwork) intensive. Sources of information in this study consisted of four people, namely, Head of Promotion, Head Attractions, Head of Culture and Head of Bina Sarana. The technique of collecting data using interviews, observation and documentation. The data were analyzed by using domain analysis. Technique authenticity of data using triangulation sources that checks the accuracy of data on the interview and documentation. The strategy undertaken by the Department of Culture and Tourism Rote Ndao is the author of view is very<br />simple so it does not boost the number of domestic and international tourists who proved in the tables of foreign tourists and Vishnu, who in turn have an impact on revenue receipts for the tourism sector is very small. Therefore essential drawn up a proper marketing strategy, effective and efficient. Tourism Marketing Model Rote- island of Nusa Tenggara Timur Through Promotion Strategy Object Nature Tourism, Arts and Culture Visit To Boost Domestic and International right is through a strategy Promotion Mix (Kotler). Promotion strategy defined Mix 5 (five) are: Advertising (advertising), Sales Promotion (Sales Promotion), Public Relations (PR), the Personal Sales (Personal Selling) and a Direct Marketing (Direct<br />Marketing).

The Research on Development of Sports Tourism and Sports Marketing Model

Sports tourism is a new modern way to travel. With improvement of the social and economic development and people's living standards, people are increasing interest in physical fitness, so sports tourism that full of personalization quietly rising. This paper discusses the evaluation of the effectiveness of large-scale sporting events based on tourism marketing method, and propose several sports tourism marketing models.

The Innovation of Tourism Marketing Model on E-Commerce Environment

The future development of tourism marketing should focus on marketing model for the Chinese market through the use of reasonable technical, find a more accurate, more effective way of marketing to product higher profit margins, but also provide more personalized of the product for consumers, and ultimately achieve long-term growth of tourism economy.This paper discuss the innovation of e-commerce tourism in following four aspects: the innovation of marketing model based on travel agency characteristics, the application of marketing method based on media characteristics, The evaluation innovation of travel agency based on marketing mix model and the innovation of marketing model of travel agency.

Sustainable heritage tourism marketing and Canada's Rideau Canal world heritage site

If properly conceived, sustainable marketing should be one of the many tools used to balance preservation and tourism priorities at heritage sites. The problem, however, is that limited guidance is available to assist in the development of a sustainable marketing plan. This paper tests a proposed sustainable heritage tourism marketing model using a World Heritage Site case study – the Rideau Canal in Ottawa, Canada. A lacuna between the model's components and the marketing activities at the Rideau Canal is observed. In combination with other mixed results found in the literature, it confirms that the fundamental challenge is short-termism while sustainable marketing requires long-term investments. This study offers a framework and rational for sustainable heritage tourism marketing at the Rideau Canal and other heritage sites around the world. Given that “sustainable marketing” is a relatively new concept, this study offers an important contribution to the marketing literature.

Conceptualising a contemporary marketing mix for sustainable tourism

This paper outlines how marketing, though traditionally considered an enemy of sustainability, can play a role in implementing sustainable tourism. It notes the redefinition in 2007 by the American Marketing Association of marketing's aims to consider wider societal issues beyond those of clients and customers. It illustrates how the recognition of the importance of sustainable tourism at all scales of tourism activity provides marketing with an opportunity to pursue sustainability outcomes. We review the strategic tourism marketing planning process and conceptually develop a sustainability tourism marketing model that embeds sustainability considerations at each stage of the planning process. Our proposed model contributes to sustainable tourism theory development and offers a conceptual tool for managing a tourism organisation's ecological and societal footprint on the supply side and a critical opportunity for transforming consumer decision-making on the demand side, irrespective of tourism scale. A 30-cell matrix is proposed that cross-references a strong set of 10 marketing elements (product, price, promotion, place, participants, process, physical evidence, partnership, packaging and programming) against the questions posed by the triple bottom line of economic factors, the environmental and sociocultural concern, creating a check list of indicators for management purposes.

Marketing of tourism: a paradigm shift toward sustainability

PurposeThe purpose of this paper is to suggest a shift in the tourism marketing paradigm away from economic profit priorities toward sustainability. The sustainability approach adopts a holistic, integrated view of marketing, considering social equity, environmental protection, and economic livability. The paper seeks to examine the evolving model for the tourism marketing environment.Design/methodology/approachThe paradigm shift naturally occurs by tracing the evolution of marketing approaches from production, sales, and a consumer orientation toward marketing alternatives such as societal, causal, green, responsible, and relationship marketing. Adapting a living system theory to tourism marketing, a sustainable tourism marketing model integrates tourism into a larger holistic context and focuses on marketing a quality of life for all stakeholders in the system.FindingsWhile alternative approaches to tourism marketing include societal consideration such as tourism impacts and environmental segmentation strategies, this paper considers the triple bottom line as more sustainable objectives in tourism marketing and adopts an integrated view on tourism marketing.Research limitations/implicationsThe model suggests a paradigm shift that needs to be explored further.Practical implicationsThe paper illustrates how tourism marketing can be integrated into more sustainable urban marketing strategies.Originality/valueInstead of viewing tourism as a separate for profit industry, the model suggests an integration of tourism into a holistic, sustainable, quality of life marketing approach of living communities.