Tough Competition Research Articles

CONTENT AND IMPORTANCE OF MANAGERIAL ACCOUNTING POLICIES IN THE DECISION-MAKING PROCESS

At the present moment, the entities are operating under conditions of tough competition, which imposes the need to organize a viable management accounting system. Currently, in most of the entities in the Republic of Moldova, managerial accounting is not kept or only unreliable attempts are made to organize it. The created situation can be explained by the lack of a basis and some methodological recommendations regarding its organization. In this context, it is proposed to develop at entity level a managerial accounting policy that would include three key compartments: organizational, technical and methodological. The article proposes the basic elements that must be included in each of its compartments. As a result, the managerial accounting policies will help to ensure the efficient management of financial resources by internally regulating the principles, methods and procedures used to record, report and analyze accounting information needed by management in the decision-making process.

Taki Onqoy o Ayra: Culto de los Lucanas y Soras

This research focuses on the Lucanas and Soras, their links with the Spanish, and the Taki Onqoy. Using unpublished documentation, we consider that they were highly ritualized dualistic ethnic groups and their authorities, and due to their polydactyly, were considered human huacas. Taking advantage of their polydactyly, they distinguished themselves as the Anderos, dancers, and musicians of the Inca. When they suffered the attack of Atahualpa's forces, they supported the Spanish and established political, economic, and socio-cultural alliances in the viceroyalty. Thus, the Taki Onqoy was not a movement in rejection of Western expressions, but a cult of tough artistic competition (dance and singing) of life or death involving the curacas, the Inca bearers, dancers, musicians, and families with polydactyly. The survivors became deities, teachers dedicated to the direction of the Taki Onqoy and messengers of the huacas.

Factors that Influence Customer Loyalty in Online Banking Among University Students

Banks confronted tough competition in acquiring and maintaining consumers with their e-banking platforms due to the rising rate of use of e-banking systems. Essentially, improving e-banking service quality is seen as the best strategic strategy for increasing client loyalty to the e-banking system. The purpose of this paper was to empirically investigate a comprehensive mechanism for enhancing customer loyalty toward e-banking platforms via e-banking service. Reliability, website design, privacy and security, and customer service and support were the dimensions used. The objectives of this research included exploring relationships between factors such as customer satisfaction regarding online banking, reliability of service, quality and performance, service privacy and security in transactions, website design and its use, and the service and assistance in the usage, and customer loyalty. The respondents were among part 2 to part 5 students from Human Resources Studies in a higher learning institution. The researcher distributed the questionnaire to the respondents through the online method using social media accounts like WhatsApp, Instagram, and Telegram. The findings of the research included that, value and relevance were insights strategies to develop loyalty among student users. This included development and promotions with products like educational loan assistance, scholarship tracking tools, budget budget-friendly debit cards with student-specific features. Rewards, points, and other incentives should be used to make sure that online banking is being used frequently. Plugging the site along with its social features through a community forum made sure the students provided peer-to-peer support in sharing financial tips and experiences.

Pizza Town Sukkur: sustaining in the current competitive environment

Learning outcomes After reading this case students will be able to understand the role of General Environment analysis in strategic decision-making; to understand the use of different models such as Porter’s Five Forces, SWOT and resource-based view; and to enable graduates to apply different strategies such as business level and growth strategies and environmental analysis to any company or industry on their own. Case overview/synopsis Pizza Town Sukkur, once a popular spot for delicious pizzas, was facing a tough situation. New competition was threatening its success, and the manager, Mr. Faisal Gul, was torn between sticking to old ways or trying new ideas. A surprise invitation to a special industry summit added excitement but also uncertainty. The restaurant, started by Honey Bhai in 2007, used to be a hit, but now it struggled with challenges like not having online ordering and falling behind in marketing. Other pizza places in Sukkur, like Pizza Mart, Pizza King and Pizza Grill, were giving tough competition. The story unfolded in the lively setting of Sukkur's food scene, with Pizza Town at a crossroads – whether to embrace change and technology or risk fading away in the face of new rivals. Complexity academic level Undergraduate and Graduate Supplementary material Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Analysis of the effect of component size and demand pattern on the final price for a green hydrogen production system

Hydrogen emerges as a pivotal energy carrier, shaping the future of the energy landscape. This study explores the potential of utilizing solar energy for green hydrogen production, presenting a promising avenue for low-carbon energy generation. Despite its potential, uncertainties stemming from the intermittent nature of solar energy, demand fluctuations, and economic considerations pose challenges to its widespread adoption. The paper delves into the performance of a power-to-hydrogen system, employing solid oxide electrolyzers to convert electricity from solar arrays into green hydrogen. Two distinct system architectures are proposed: the dedicated configuration, where the owner of the solar array and power-to-hydrogen facilities are the same, and the non-dedicated configuration, where the power-to-hydrogen system purchases solar electricity from the owner of the solar power plant. Simulation results from the case study reveal that the non-dedicated system offers superior economic performance compared to the dedicated system. Considering different hydrogen demand levels and electrolyzer sizes, the levelized cost of hydrogen in the non-dedicated scheme is below 2 $/kg, demonstrating competitive pricing within the realm of renewable technologies. However, solar-assisted green hydrogen faces tough competition with traditional sources of hydrogen production when considering economic aspects.

Identity and Nation in Coca-Cola's Thanda Narratives in India: A Semiotic Study

When Coca-Cola re-entered the Indian market in the era of government-initiated liberalization, privatization, and globalization in the 1990s, one of the major challenges it faced was to again penetrate the Indian soft drinks market and acquire a considerable market share over a period of time in view of the fact that it was a foreign brand which had pulled out of Indian market owing to unfavorable legislations in 1977. Given this scenario, Coca-Cola, despite being a global brand with a high recall value, faced tough competition from popular Indian brands like Thums Up, Limca, and Gold Spot, which enjoyed a larger market share during the early 1990s. To meet this challenge, Coca-Cola launched a series of television commercials in Hindi, the national language of the country, featuring its brand ambassador, Aamir Khan, a popular Indian actor. Considered to be one of the most creative and popular advertisement campaigns of its times, the commercials specifically aimed to create a favorable narrative for Coca-Cola in the minds of Indian consumers. All the different versions of the commercial had a common but powerful punch line, which played a major role in positioning the brand at par with the long-standing Indian brands in the market. This research article undertakes a semiotic analysis of the commercials, particularly with the aim of establishing the narrative(s) they offered and how that narrative was instrumental in giving Coca-Cola the makeover it needed to compete with the Indian brands.

AN ANDROID APPLICATIONS FOR CREATING PROFESSIONAL CVs

ABSTRACT: Nowadays there is a tough competition for getting a job and one of the biggest trials for many job-seekers is creating the perfect resume. The resume is the very first thing that a potential employer encounters regarding an applicant and is used to screen applicants, often followed by an interview. This research paper aims to specify a method for creating resumes in a very simpler and user friendly way. We are proposing an application that will help applicants in creating resumes by simply taking their information as input. Resume builder application allows users to login/signup via OTP verification and let them create, update, delete, view and save their resume in pdf format. Keywords: HTML, JavaScript, MySQL

DEVELOPMENT STRATEGY FOR THE SCIENTIFIC EDITION “RUSSIAN JOURNAL OF EDUCATION AND PSYCHOLOGY”

Background. Russian scientific journals joined the international market of scientific publications quite late, which actualises the development of a strategy for entering this market and complicates the realisation of the strategy as such in the environment of tough competition on the part of experienced and stable players thereof. Purpose. The purpose is to elaborate a strategy for the development of the “Russian Journal of Education and Psychology” for its introduction to the international market. Materials and methods. The research sources are represented by statutory acts, statistical materials and results of the author’s empirical research. The research is based on the systemic approach; the strategy of the journal is based on the ideas of the positioning school; the main method of business planning is economic analysis. Results. The growth of competition in the domestic market, along with the gradual approximation of the Russian scientific journals evaluation system to the global practice and the universal quality criteria, proved to be the conditions inspiring the change in the strategy of the scientific edition “Russian Journal of Education and Psychology”. The detailed analysis of the internal and external environment of the journal made it possible to form a self-contained range of strategic alternatives among which the entry to the international market was the most appropriate way to meet the objectives of the publishing house and the interests of the proprietor (who is also the project customer). Securing the journal’s work in accordance with the requirements of the international scientometric databases, for its inclusion in the Scopus and (or) Web of Science, became a new strategic goal of the journal. The new goal changed the concept and mission of the journal with regard to the customer’s wish to preserve the edition’s traditional values. Changes in marketing and peer reviewing were identified as the main transformation areas for which new functional strategies were developed. The overall project plan envisages the solution of other targets as well, but it is the tasks connected with the journal distribution and the change in the work of the editorial board and in the business aspects of reviewing that became extremely significant in terms of their timing and involved financial costs. The project team comprising current employees is supposed to cope with possible risks with respect to project completion time, while the financial resources of the publishing house will allow it to overcome the financial risks of the project without any assistance. Even in case of failure to achieve the strategic goal, due to its high risk, the journal’s key performance indicators will be improved through the increased share of high-quality articles; by optimising and tightening the review process, active promotion of the journal in the national and foreign markets; by attracting a numerous audience (authors, readers) and expanding the number and diversity of stakeholders.

Studies on seasonal variations in gonadosomatic index (GSI) of an Indian major carp labeo rohita (ham) in pond water

Climate change is projected to impact broadly across ecosystem, societies and economics increasing pressure on all livelihoods and food supplies, including those in the fisheries and aquaculture sector. Indian major carps are a prized food of India, however, it is facing tough competition in Indian water against the exotic fish. The study was conducted to determine the variation in the gonadosomatic Index (GSI) of an Indian major carp Labeo rohita (Ham.). This fish has only one spawning season of short duration, running from May, June to July as indicated by the peaks of GSI, and female fish mature simultaneously. The minimum GSI for female was 2.01+ 0.42 in resting phase and maximum was observed in the spawning phase 27.53 + 3.99. Whereas GSI decreases during the post spawning season.. KEYWORDS :Gonadosomatic index, Female, Seasonal change, Labeo rohita (Ham).

Influence of Loan Size on Growth of Women Entrepreneurship in Rubirizi District, Uganda

Women have actively participated in the economic development of many nations. However, women-owned enterprises have continued to face tough competition in the market. Resultantly, most of their businesses collapse at the infancy stage leaving many women languishing in poverty. This is against the Sustainable Development Goals (SDGs), especially on poverty (SDG 1), zero hunger (SDG 2), and gender equality (SDG 5). This study sought to evaluate the influence of loan sizes on the growth of women entrepreneurship in Rubirizi District in Uganda. The study specifically sought to examine the extent to which loan size affects the growth of women entrepreneurship in the Rubirizi District of Uganda. The study was anchored on a Resource Based Theory. The study adopted a quantitative approach while a descriptive research design was used to describe the respondents’ opinions numerically in statistical terms. The target population constituted 3720 participants from which a sample size of 361 was selected using the Sloven formula. Primary data was collected using structured questionnaires framed on a Likert scale of 1-5. Respondents were selected randomly using stratified and simple random sampling techniques. Quantitative data was analyzed using descriptive and inferential statistics. Descriptive statistics analyzed the responses obtained from the research questions while inferential statistics showed the influence of the independent variables on the dependent variable. The null hypothesis was tested at a 0.05 significance level. The analyzed data was displayed by use of suitable frequency distribution tables. The results showed that loan size is statistically insignificant in the growth of women entrepreneurship (P=.334, P>0.05). The study concluded that there is no statistically significant relationship between loan sizes obtained from Village Saving Loan Associations and the growth of women's entrepreneurship. Keywords: Entrepreneurship, Loan Size, Growth, Village Savings, Loan Associations

THE NEW TRENDS OF DIGITAL MARKETING AND ITS ROLE IN CHANGING CONSUMER BEHAVIOUR AND MARKET EXPANSION

Marketing trends are shifting regularly, especially with the rising number of competitors, buying capacity, regular innovation, increasing platforms and growing needs of the consumers. The online platform has built a strong foundation in India since the accessibility to internet graphed up till date. India is the second largest country after China to have the largest number of internet users till date and the access has expanded ever after the introduction of 4G network concept in India. Such a wide customer base provides robust place for an online market to set up the entire business operations and professionally provide services of handling the online market for several companies who seek to market their offerings online. The research on the topic was necessary to outline the recent trends that are affecting the market behavior on part of consumers and is also leading to the market expansion. The research will also help to identify the base reasons of the traffic of the internet and its conversion from a visitor to a consumer. Digital marketing has changed the face of traditional marketing involving bigger scale of competition in offering the marketing services to the business companies by giving tough competition in terms of design, promotion, providing reliable cardinals of change in market, building strong PR and rapport and creating hard hitting promotional strategies. The early access to internet was meant for military and government specific activities, but in the modern world the general activities only occupy a majority area of a pie chart which depict the usability index of daily internet usage of any random person.

How Is The Implementation of Social Media Marketing In The Hospital Industry?

The hospital industry with a variety of increasingly strict government rules and increasing hospital choices creates tough competition. The purpose of this study is to find out how is the implementation of social media marketing in the hospital industry?. In private hospitals, a good marketing strategy is needed to continue to increase public trust. In the era of marketing 5.0 (technology with humanity) requires hospitals to continue to innovate in terms of services and technology. Social media marketing is one way to image the hospital in the eyes of the public. Marketing using social media has low capital and is easy to do. Delta Surya Hospital is one of the type C private hospitals in Sidoarjo that has applied the principles of social media marketing. The data was taken in November 2022 by analyzing the hospital's social media, namely Instagram, YouTube, and TikTok. The results of the data were compared with similar journals that already existed.

Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs

In the digital age, the role of social media in business innovation cannot be underestimated. Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving economies, and their success significantly impacts local communities. However, the MSMEs Culinary in Legok faces tough competition from similar businesses that need help introducing their products or services. Therefore, with the training on social media for business innovation, MSMEs culinary in Legok Village can promote their products or services and reach a broader audience by producing social media content with relevant themes and concepts. This activity was conducted at Multimedia Nusantara University, Scientia Boulevard Gading Street, Curug Sangereng, Serpong, Tangerang Regency, Banten.

Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin

The local fashion industry in Indonesia faces tough competition with imported brands, driven by shifting consumer preferences, particularly during the pandemic. The research examined the impact of country of origin on purchase intention in the casual fashion industry, with brand image and perceived quality as intervening factors. It involved 412 Indonesian Gen Z in Jakarta as respondents with prior experience in the local casual fashion market. Data were collected through online questionnaires, and the SEM-PLS analysis method with SmartPLS v3.2.9 software was used for analysis. Results show that country of origin significantly influences brand image and perceived quality, affecting purchase intention. The research aligns with prior consumer perceptions studies. The implications offer guidance for casual fashion industry marketers and retailers. Emphasizing a positive country of origin image and focusing on brand image and perceived quality can impact purchase decisions, particularly among Indonesian Gen Z consumers in Jakarta. Future research can also expand the scope to include a broader sample and employ qualitative methods for deeper consumer insights. In conclusion, the research enhances understanding of consumer behavior in the casual fashion industry by revealing the role of country of origin, brand image, and perceived quality in shaping purchase intentions. Businesses can utilize these insights to refine their marketing strategies and better cater to their target consumers’ preferences.

Pengaruh Strategi Diferensiasi dan Promosi terhadap Keunggulan Bersaing Maskapai Penerbangan Garuda Indonesia

Garuda Indonesia airline, the first and longest serving airline in Indonesia, cannot be separated from the Indonesian aviation industry. Garuda Indonesia is a pioneer in the Indonesian aviation business industry which faces tough competition from other airlines. Garuda Indonesia must have a plan to capture both new and existing markets in order to compete effectively. This study aims to determine and analyze the effect of differentiation and promotion strategies on the competitive advantage of Garuda Indonesia Airline. The data collection method used in this study was distributing questionnaires. The population used is Garuda Indonesia airline service users. The sample in this study were 80 respondents and the technique used was Non-Probability Sampling with a Purposive Sampling approach. This study uses multiple linear regression analysis as a method of data analysis. With the regression equation Y = 0.330 + 0.300 X1 + 0.613 X2. The results of this study indicate that the Differentiation Strategy has a significant effect on Competitive Advantage while Promotion has a significant effect on Competitive Advantage.

PENGALAMAN PASIEN RAWAT JALAN DI RSIA MARDI WALOEJA RAMPAL, MALANG

Background: In recent years, there has been a trend away from global satisfaction measures to a more detailed measurement of the patient experience. While the measurement of service quality through patient experience is still rarely done in Indonesia. The number of hospitals in Malang city increase every year that creates fairly tough competition in hospital business. To answer that challenge, RSIA Mawar has measured the patient satisfaction index with an achievement of 82-89% with the lowest satisfaction score in outpatient services. Even so, hospital still received several negative comments written by patients in the 'suggestions and input' column on the patient satisfaction form. This indicates that the patient satisfaction survey has not described the real experience that patients receive.
 Objectives: To describe the outpatient experience and formulate recommendations for improving the outpatient experience at RSIA Mardi Waloeja Rampal, Malang.
 Methods: The design of this study is a retrospective case study. The research subjects were patients in outpatient services, doctors and nurses in outpatient services, and related hospital management. Quantitative data were collected by translated and modified outpatient experience questionnaire (OPEQ). Quantitative data will be processed and presented descriptively. Qualitative data were obtained by in-depth interviews with outpatients, doctors, and nurses as well as discussions with groups of hospital management. Qualitative data was analyzed thematically.
 Results: Quantitative studies show that the majority of respondents agree with the statements in the outpatient experience questionnaire. Qualitative studies dig deeper informations into quantitative results and also generate recommendations for improvement. In addition to the seven dimensions of outpatient experience, it was found that the number of human resources in the hospital was also considered to influence the patient experience.
 Conclusions: The dimension that has provided a good experience in outpatient services is the dimension of nurse-patient communication. The dimensions that still need improvement are the dimensions of health information and medical costs. There are several recommendations that have been formulated to improve the outpatient experience. RSIA Mawar is expected to be able to measure patient experiences and discuss it regularly.

The Influence of Family Business Creativity on Business Competition

In the era of globalization and evolving market dynamics, family businesses play an important role in the economy. The sustainability of family businesses often depends on their ability to innovate and compete effectively. Creativity is considered the key to gaining an edge in tough business competition. To analyze the influence of family business creativity on business competition. This research uses quantitative methods with a descriptive verification approach to collect and analyze data. Quantitative data was obtained through questionnaires distributed to family members involved in the family business. The object of this research is a company owned by Geulis Umbrella Craftsmen in Tasikmalaya City. These family companies were chosen to see business creativity in facing market competition. The results of this study show that business creativity has a major influence on family business competition, with competition as a significant mediator in this relationship. It is hoped that this research's implications will provide insight into the importance of business creativity in helping family businesses compete in traditional and modern markets.

Supply-chain Disruptions under COVID: A Window of Opportunity for Local Producers?

Chinese imports replace locally manufactured products in developing countries. The import of consumer goods from China to West Africa is closely linked to commercial travel, and China’s border restrictions during the Covid outbreak put a near-halt to such travelling. Furthermore, the pandemic caused a global logistics crisis that disrupted supply chains with production in China. This paper asks whether Ghanaian manufacturers and artisanal producers could take advantage of these disruptions to enhance their competitive position. Did China’s border closure provide space for local Ghanaian producers to thrive? We address this question by drawing on data collected among Ghanaian plastic manufacturers and furniture makers, who have faced tough competition from Chinese imports. Our analysis shows that supply chain disruptions from China led to the substitution of certain products previously imported from China, and these effects were partially sustained after the Covid-induced barriers to imports from China were removed. However, the disruptions were also costly for many Ghanaian producers, as they depended on Chinese intermediary products, tools, and other inputs. This illustrates how economic lives in Ghana and China have become so profoundly intertwined that indiscriminate decoupling is neither possible nor desirable.

АНАЛІЗ ТА ПЕРСПЕКТИВИ РОЗВИТКУ АВІАТРАНСПОРТНОЇ ГАЛУЗІ УКРАЇНИ

The development of the air transportation industry of Ukraine is studied. The main trends of international and domestic air transportation, differences in the dynamics of cargo and passenger air transportation and changes that occurred under the influence of economic and political factors, as well as those caused by the pandemic and military events are identified. The competitive position of Ukrainian and foreign airlines in the international air transportation market is analyzed. The main reasons for the weak development of domestic air transportation are identified. The structure and main models of Ukrainian airports are analyzed. The regression models of passenger and cargo traffic of air transport are built, determined by the influence of the main macroeconomic indicators, which can be used for strategic forecasting of the development of the air transport industry in the post-war period. The article describes the perspective models of development of airlines and airports in Ukraine. Tough competition will lead to the fact that Ukrainian airlines, if they continue to exist, are likely to move to the model of small “hybrid airlines” or become ACMI operators. Due to the lack of access to cheap financial resources, Ukrainian airlines will gradually be pushed out of the market by foreign competitors. By lowering barriers to entry, new small Ukrainian regional airlines will emerge in the regions, operating on secondary routes that are not of interest to foreign carriers. The air transportation industry will move from the Hub-and-Spoke network model to the Point-to-Point model. Airports will have low profitability due to significant price pressure from low-cost airlines, and significantly lower revenues from aviation and non-aviation activities. Such airports will need government support to ensure their operation. After the opening of the airspace, considerable efforts will have to be made to stimulate and stabilize the development of air transportation, in particular in the areas of regulatory and legal regulation, organizational and managerial support, fiscal and monetary incentives, investment and innovation, and workforce.

Some Recent Stories of Operational Excellence in SMES

Abstract: Operational Excellence is a term associated with excellence in all stages of business for any business organization which may be manufacturing or a trading. Operational excellence deals with the achievement of improved productivity, profitability and reduced wastage. The present paper is an analysis of the relevant papers and the practices which may be considered for adoption by the small scale and medium scale organizations for the achievement of excellence in their operations. In less advanced countries like India the SME’s play a major role in uplifting the economy. The SME’s are facing tough competition and survival is a very big challenge in the current scenario around the globe. So, In this study an attempt was made to review some recent stories ranging from 2011 to 2023 for Lean practices and environment friendly practices leading to Green implementation, collectively achieving operational excellence. The research gaps have been studied and the focus is on identification of the best Operational practices coupled with suitable environment friendly practices for the productivity improvement, quality management and improved financial structure. The present paper is a novel approach for the evaluation of the green and lean management principles combined with Industry 4.0 for the operational excellence of the manufacturing sector.