The media coverage of the Rubiales/Hermoso non-consensual kiss reveals the ongoing difficulties of holding powerful men accountable, despite decades of feminist mobilisation around sexual violence. This essay builds on Sarah Banet-Weiser’s concept of the ‘feminist flashpoint’ as spectacular media events which can help problematise cultural understandings of ‘accountability’ beyond ‘cancel culture’ and carceral feminist politics. Analysing the Rubiales/Hermoso non-consensual kiss in relation to another feminist flashpoint, the contested interpretation of the photograph V-J Day in Times Square, initiates an epistemological shift that focuses on the spectators of the kiss instead of its protagonists. This critical shift locates a feminist practice of accountability in processes of historicization and thinks of responsibility in collective rather than invidividual terms. This piece is part of a special themed issue on the Rubiales/Hermoso non-consensual kiss.