The article examines the latest features of digitalization of business and analyzes the experience of leading countries. Digitalization of business is becoming a key success factor in today's globalized world. Leading countries are actively implementing the latest digital technologies, which significantly change traditional approaches to doing business. The main features of modern digitalization include the introduction of artificial intelligence, cloud technologies, blockchain, Internet of Things (IoT) and big data (Big Data). These tools allow businesses to optimize operational processes, improve customer experience, and increase efficiency and competitiveness. The experience of countries such as the USA, Netherlands and Singapore shows that the key to success in digital transformation is not only innovation, but also the ability to adapt to rapid changes. An important role is also played by government policy, which stimulates investment in infrastructure, scientific research and education. Successful companies from these countries are actively using digital platforms, automating processes and implementing cybersecurity strategies to protect data. The experience of leading countries provides valuable lessons for other states and enterprises seeking to effectively integrate new technologies to accelerate their development. Digitalization of business is becoming a key success factor in today's market. It allows companies to be more flexible, efficient and innovative. Successful digital transformation requires an integrated approach that includes the development of digital infrastructure, investment in human capital, government support and ensuring cyber security. Businesses that quickly adapt to new technological trends have significant advantages in global competition. Using the example of leading countries, the key aspects of their high position in the competitiveness rating are considered. This became the basis for determining priorities for improving the state of business digitalization. Digitalization of business contributes to increasing the stability and adaptability of enterprises. In today's fast-changing world, where the impact of global crises such as the COVID-19 pandemic or economic challenges can instantly change market conditions, companies that actively implement digital solutions are able to respond more quickly to changes, scale their operations and find new sources of revenue. Digital tools such as automation, e-commerce and data analytics help businesses stay competitive by increasing their flexibility and ability to innovate.
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