Research and assessment of the tourist-and-recreational potential play an important role in development of the territory and optimization of its use. The purpose of the research in this article is to apply methods of geoinformation analysis for calculating the mentioned potential, the example of the Tyumen oblast, RF. The results are presented in the form of an integral indicator of the desired value, a thematic map of the tourist and recreational potential of the said territory, as well as the one combining specially protected natural zones and tourist infrastructure facilities of the study areas. The software product used in this article is the GIS Axioma. The methods of geoinformation analysis used for research and evaluation are data aggregation, spatial data connection, thematic mapping using the color fill method. As a result of the performed research, conditional identifying two main large tourist zones of the Tyumen oblast, RF with significant tourist and recreational potential is possible
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