INTRODUCTION:Television as a mass medium has tremendous impact on today's society. It has become part of life without which life is unimaginable. TV has changed our sense-lives and our mental processes (McLuhan, 1964/2001). TV is basically an extension of sense of touch, which involves maximum interplay of all senses. According to Marshall McLuhan If movie was mech anism of movement and gesture TV was electronification' of same. emergence of satellite and cable television has transformed world in to a global village (McLuhan, 1964/2001). To McLuhan all media were the extension of man. All mass media are having some sought of influence on social life of human beings.Television has contributed much for rural development by acting as a catalyst for social change. Thomas (1998:20) refers to exploration in to Indian television stemming from two historical movements, period co-terminus with SITE (1975-77) and second era of media liberalization which started in mid -eighties and accelerated in early nineties with cross border broadcasting.Indian television industry experienced phenomenal changes after globalization. The monopoly of DD ended and umpteen private channels started occupying airwaves. Since 2009 audiences are be subjected to a cacophony of nearly 450 commercially driven broadcasts, which caters to around 500 million viewers in India (Ranganathan & Rodrigues, 2010). According to PwC report on media and entertainment, television penetration stood at 124 million with in countryTV AND DEVELOPMENT OF WOMEN:When Television broadcasting started in India, in 1959, communication scholars, media experts and policy makers were quite sure that television as a mass medium will definitely help national development. Eminent communication scholars such as Daniel Learner, Wilbur Schramm and E.M. Rogers, who based on their theories of development and media efficacy, stressed that economic development achieved by western nations were results of increased media use (Vilanilam, 2005).A book on development communication related to women appeared in 1988 (Agrawal and Rai 1988). The authors observed that Communication for development in most cases, assumes that major burden for bringing about desirable changes in rural life remains man's responsibility, though women equally participate in it(Agrawal and Rai 1988: 91). It was observed 'that communication boundaries, in most cases, are separate for men and women. (Agrawal and Rai1988: 91). Based on an in depth study authors concluded that information needs of rural women were comparatively much more than urban women and men. Hence, development communication for women would be exclusive and separate (Agrawal and Rai 1988: 91).As far as Television in India is concerned, there is variety of programmes telecasted by various channels empower rural women in areas of social, cultural, economical, educational, health, technological, equal rights, freedom of expression, gender sensitization etc.Dhruva (2004) carried out a survey of 100 married women in a ge group of 25 to 35 years of age residing in urban slums of Mumbai to examine influence of television serials in their lives. The findings indicated that television serials influenced daily routines and personal behavior of women whereas they negated any influence on family relationships. The study also states that in spite of lower economic backgrounds of respondents they reported a linking for rich lifestyles' projected in television serials. This indicates powerfulness television in captivating minds of its viewers. Compared to development communication in agriculture, health and family planning, little is known about women and children. It would be one of most important areas to be explored for organizing women to empower them for total human development (Ramiraz, 1987). …