One of the ways to improve the quality of steel production by rolling is the creation of additional streams of the metal flow, i.e. intensification of shear deformation not only in longitudinal but also in transverse direction. From the review of scientific-technical and patent literature it is known that to improve the quality of products when rolling usually use a system of alternating projections and depressions, which is created on the surface of the wide faces of slab or on work rolls. In this case, along with deformation in altitudinal and longitudinal directions, the conditions for deformation of the metal in the transverse direction, which has a positive effect on reducing the anisotropy of properties. Knowing the advantages of rolling with additional shear deformations, we have developed energy-saving technology of plate billets rolling of non-ferrous metals and alloys, allowing to obtain a uniform fine-grained structure throughout the volume of the workpiece, and designed two new constructions of the pair of work rolls with embossed surface as an annular groove, forming a trapezoidal protrusions and depressions alternating each other along the entire length of the barrel (the first pair to unequal treatment of the ledge to the depression and the second pair with equal respect to the ledge to the depression) to implement this technology in practice. In this paper were described results of investigations of microstructure evolution of copper alloys by rolling on the proposed technology in the relief rolls and according to the current technology in smooth rolls.