Growth of food trucks, which provide ready-to-eat meals in public areas and boost urban economies, has had a substantial influence on the traditional restaurant sector. This study examines the major variables that affect food truck owners' operational performance and sustainability in order to determine what makes them successful. The research used a structural equation modelling (SEM) methodology to ascertain crucial success elements, such as the regulatory environment, marketing tactics, and technological uptake. Food truck owners provided information so that researchers could evaluate how these variables interacted to determine the success of the venture. The results show that technology innovations greatly improve customer involvement and operational efficiency, especially in social media and mobile payment applications. The report also emphasizes the value of adaptable marketing approaches and the assistance that food truck enterprises receive from supportive regulatory environments. This research advances knowledge of the dynamics of the mobile food business by offering actual data on the success determinants of food truck owners. The information that was acquired is beneficial to stakeholders, legislators, and business owners who want to promote a robust and sustainable food truck industry. The study also emphasizes how effective SEM may be when analysing intricate relationships between various factors that affect an entrepreneur's ability to succeed.
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