Telecommunication Industry In Taiwan Research Articles

Utilizing the Hierarchy Structural Fuzzy Analytical Network Process Model to Evaluate Critical Elements of Marketing Strategic Alliance Development in Mobile Telecommunication Industry

Extant studies on marketing strategic alliance development lack systematic measurement models; consequently, they cannot provide a holistic picture of the relationship evaluation stage. In addition, it is difficult to clearly understand the interactive effects between the critical elements of marketing strategic alliance development. Therefore, this study proposes a systematic measurement model, called the hierarchy structural fuzzy analytical network process model (H-S FANP model), to evaluate the correlation, interaction, and mutual dependence of the critical elements at the evaluation stage. This model combines four methods, i.e., the interpretation of structural model, Matrice d’ Impacts Croises Multiplication Appliquee a un Classement, fuzzy linguistic preference relations, and analytical network process (ANP), to overcome various problems encountered when using the conventional ANP. To illustrate how the H-S FANP model can be applied, this study uses the mobile telecommunications industry in Taiwan as an empirical subject. The findings show that the H-S FANP model can assist the mobile telecommunications industry in its long-term marketing strategic alliance development and help decision-makers in improving their evaluation quality and calculation efficiency when analyzing critical elements during the evaluation stage of development.

A method of fuzzy preference relation to authorize the worldwide interoperability for microwave access license in Taiwan

This study proposes a preference relation based evaluation framework to help the National Communication Commission (NCC) in Taiwan authorize a worldwide interoperability for microwave access (WiMAX) license under a fuzzy environment where the uncertainty, subjectivity and vagueness are dealt with linguistic variables parameterized by triangular fuzzy numbers. This study applies the fuzzy multi-criteria decision making approach to determine the importance weights of evaluation criteria and consolidate the performance ratings of possible alternatives. Aggregated the evaluators’ opinions toward the criteria and alternatives, the fuzzy preference relation approach is utilized to obtain the non-dominated degree of each alternative for the decision makers to make a final decision. Simultaneously, an empirical case involving sixteen quantitative and fifteen qualitative evaluation criteria, thirteen telecommunication applicants assessed by twelve specialists from various fields of telecommunication industry in Taiwan is solicited to demonstrate the proposed approach.

Integration of revised simultaneous importance performance analysis and decision making trial and evaluation laboratory: A study of the mobile telecommunication industry in Taiwan

Importance performance analysis (IPA) can help managers identify improvement strategies. However, taking subjective self statement as a measurement cannot reveal the actual importance of service attributes, especially when performance of competitors is not factored. A revised simultaneous importance performance analysis (SIPA) was used in this research and the implicit importance of service attributes with multiple regression analysis to ascertain the competitive differences between their operation and competitors. However, an SIPA is not sufficient to provide adequate information for decision making as services attributes are causal and interrelated. Thus, a decision making trial and evaluation laboratory (DEMATEL) is employed to assay the causation and the influence across service attributes for locating key factors. The mobile telecommunication industry in Taiwan was conducted with the adoption of a revised SIPA model and a DEMATEL. Key words: Importance performance analysis (IPA), simultaneous importance performance analysis (SIPA), multiple regression analysis, decision making trial and evaluation laboratory (DEMATEL).

Evaluating a national science and technology program using the human capital and relational asset perspectives

The purpose of this research is to evaluate the performance of the National Science and Technology Program (NSTP) by targeting the Taiwan National Telecommunication Program (NTP) initiated in 1998. The Taiwan telecommunications industry has prospered, currently occupying key positions in global markets even though NTP seldom contributes positively to patent citation performance. Hence, the authors of this study investigate the qualitative perspective of intellectual capital rather than quantitative technological indices. The current study focuses on both human capital and relational assets through surveys of 53 principal investigators of NTP projects and 63 industrial R&D managers of telecommunications corporations in the Taiwan market. Results show that NSTP member quality and the flow of employment are good indicators of human capital and that both perform better than the middle value in the case of Taiwan NTP. In addition, we find that industrial participants are more likely to share R&D resources than other academic researchers with higher intention of co-publishing, co-funding, and sharing equipments and facilities. The industrial NTP participants also have higher expectations regarding achieving advanced technology breakthroughs in contrast to non-NTP industrial interviewees. Moreover, industrial participants with greater industry–university cooperation intensity indeed obtain a particular advantage, that is, greater knowledge acquisition from other fields related to the effect of knowledge spillovers through the particular NSTP linkage. Accordingly, from the perspectives of human capital and relational assets, the authors conclude by articulating the importance of absorptive capacity resulting from good human capital and knowledge spillover contributed by relational assets within governmental technology policy and NSTP programming.

Privatization and production efficiency in Taiwan's telecommunications industry

Many managers, economists, and policy-makers have long believed that the production of a private enterprise is more efficient than that of a public one. This paper investigated whether it was good policy to privatize Taiwan's telecommunications industry by comparing the changes in efficiency in Chunghwa Telecom Company (CHT Co.) before and after privatization. The data envelopment analysis (DEA) model was used to evaluate their operational performance both pre- and post-privatization. The technical efficiency (CRS) computed with the CCR model assuming constant returns to scale, the technical efficiency (VRS), and the scale efficiency (VRS) were obtained with the BCC model assuming variable returns to scale, using the time-series data from CHT. The findings of this study show that the production efficiencies of CHT, both pre- and post-privatization are inefficient since all of the technical efficiencies are smaller than one.

A MULTICRITERIA ANALYSIS ON THE STRATEGIES TO OPEN TAIWAN'S MOBILE VIRTUAL NETWORK OPERATORS SERVICES

This study investigates the trends followed by MVNOs (Mobile Virtual Network Operators) in the last three years and analyzes the strategies that can contribute to the success of Taiwan's telecommunications industry and marketing. We apply the method and concept of PATTERN (Planning Assistance Through Technical Evaluation of Relevance Number) to establish relevant systems for searching out the key successful factors of strategies to attract MVNOs. We also use the fuzzy Multi-Criteria Decision Making (MCDM) method for analyzing the different preference of a decision group in the criteria weights and for ranking the alternatives in a fuzzy environment in order to provide a strategy scheme. These results provide a reference to assist telecommunications operators, 3G license owners, potential MVNOs, and equipment manufacturers when working out business plans.

Paradoxical impact of asymmetric regulation in Taiwan's telecommunications industry: Restriction and rent seeking

The mobile penetration rate in Taiwan has climbed from 6.86 to 112.15. Mobile phone accounts per 100 capita in the first 6 years of market competition, during this time the state-owned incumbent Chunghua Telecom has been dethroned by a new entrant, Taiwan Cellular Corp. This paper addresses the cause of Taiwan's unprecedented mobile growth, and provides policy solutions for countries that strive to improve their telecommunications sectors in a short time scale. The authors highlight the fundamental role of asymmetric regulation, rather than pure liberalization, in the creation of the deregulated telecommunications industry in Taiwan. The asymmetric regulation in Taiwan is manifested in a twofold framework: the dominant carrier vs. competitors, and the fixed-line carrier vs. mobile companies. Econometric analysis concludes that dualistic asymmetric regulation leads to higher growth for mobile competitors and raises the total mobile penetration rate. However, the authors warn against the paradoxical consequences of dualistic asymmetric regulation. The regulatory benefits which mobile entrants received evolved into rents when they successfully lobbied to end the follow-me call service, the pricing scheme of which contradicts the asymmetric revenue-sharing constraint. The paper calls for a sunset clause for dualistic asymmetric regulation in order to take full advantage of its strengths, while at the same time preventing rent seeking by the firms, which benefit.

Enabling customer relationship management in ISP services through mining usage patterns

The monopoly of state ownership of telecommunication industry in Taiwan was lifted in 1997. In choosing an ISP, pricing was and still is a main differentiating factor in the mind of customers; however, service quality has emerged as a major concern among users lately. Management of ISP has discovered that service quality is important not only for attracting new customers, but, more importantly, for retaining existing customers who may otherwise be lured away by lower fees. Hence, it is essential to develop a CRM system, which could help keeping existing customers and exploring further business opportunities at the same time. In this study, we, based on the IP traffic data, developed a CRM systematic approach for a major ISP company in Taiwan to enhance customers' longer-term loyalty. This approach employs CRISP-DM methodology, and applies Attribute-Oriented Induction as the mining technique to discover network usage behaviors of customers, which help management identify usage pattern and also pinpoint the time when usage is excessively heavy. The former allows management to make effective personal calls for services or maintenance, and the latter presents opportunities for management to offer personalized cares and advanced products. Pixel-oriented visualization is applied to improve the understanding of mining results.

The Effects of Allocentrism and Idiocentrism on Consumers' Product Attribute Evaluation

Recent deregulations of the telecommunications industry in Taiwan have created a booming market for a variety of telecommunications services and equipment providers. The mobile telephony industry benefits most from such regulatory changes, as it grows from non-existence to 100% penetration in less than 15 years. Previous cross-cultural studies often use country/national culture as the unit of analysis; recent research has indicated that there are within-cultural variations among different consumer segments. On the basis of Hofstede's conceptualization of individualism-collectivism dimension, the present study aims to examine whether consumers' idiocentrism-allocentrism has effects on the evaluation of cellular phone attributes. The study uses a questionnaire survey to collect empirical data. Independent sample t-tests find that idiocentric and allocentric consumers are consistently different from each other in their product attribute evaluation. Compared with allocentric consumers, idiocentric consumers consistently place more emphasis on cellular telephone attributes that are congruent with their cultural value orientation.

An analysis of the development strategy of the telecommunications industry in Taiwan

In order to build the national information infrastructure (NII) to develop Taiwan into the Asia-Pacific Regional Operations Centre, and to manage rapid changes of the telecommunications technology, the Taiwan government should establish its own development strategies of telecommunications industry. This paper analyses the local telecommunications industry by conceptualising development strategies, and employs the Analytic Hierarchy Process to prioritise these strategies appropriate to the local situation. The propositions of this research are realising the liberalisation by appointing a timetable to open up a type I fixed service market, rationalising current tariffs, managing domestic networks by drawing up technical protocol of interconnection, cooperating with foreign companies to prepare for internationalisation, and accelerating privatising Chunghwa Telecom Co. Ltd., the sole local fixed service enterprise.

Quality management practices in Taiwan’s telecommunication industry

Telecommunication companies must effectively master information to remain competitive in an increasingly global market. Tremendous business opportunities have been created because of the recent rapid global communications’ liberalization. Following this trend, the telecommunication industry in Taiwan will be a star industry and grow quickly in the future. This study uses questionnaires to examine how quality management practices are implemented in Taiwan’s telecommunication industry. Most of the 39 telecommunication companies surveyed herein are medium‐sized with fairly weak quality performance. Advanced quality management training programs (such as experimental design) are seldom implemented and the companies do not rely on a few reasonably reliable suppliers.

Total Quality Management in Taiwan’s Telecommunication Industry

Following the trend of global telecommunication liberalization, the telecommunication industry in Taiwan will be a star industry and grow up quickly in the future. This study uses questionnaires to survey the implementation issues of total quality management in Taiwan’s telecommunication industry. Most of the thirty‐nine telecommunication companies surveyed herein are medium‐sized with fairly weak quality performance. Advanced quality management training programs (such as experimental design) are seldom implemented and decision‐makers do not pay much attention to training programs related to TQM.

The Paradoxical Impact of Asymmetric Regulation in Taiwan's Telecommunications Industry: Restrictions and Rent-seeking

The Paradoxical Impact of Asymmetric Regulation in Taiwan's Telecommunications Industry: Restrictions and Rent-seeking

The telecommunications industry in Taiwan

Telecommunications in Taiwan dates back more than 100 years and is provided by a government-owned organization. With the worldwide trend of liberalization and globalization of the telecom business, Taiwan cannot isolate itself from the international arena and must face the challenge of increased competition. The author first introduces the current status of the telecommunications industry in Taiwan, and then describes some technical innovations and a series of policies implemented by the government. In addition, telecom service projects and future prospects are also presented.