The sustainable development of regional economies directly depends on the stability of systems (political, social, economic and environmental) both in international terms and by the subjects of any country. In the constituent entities of the Russian Federation, the stability of regions is primarily determined by science-based state policy, the priority of which is aimed at improving the standard of living of the population. A highly effective state policy makes it possible to improve the quality of life of the population, economic growth, and solve social problems of society, regional and municipal entities. The social sphere in the modern market environment is one of the largest segments of regional economic development. The economic role of the social sphere consists in the ability to increase the per capita monetary income of the population, reduce the share of the population with incomes below the subsistence minimum, the level of unemployment, morbidity, etc. A well-developed social mechanism is necessary for the effective implementation of all social processes. Thus, the article examines theoretical approaches to the concept of a social mechanism for sustainable development of the region's economy in a market environment, which allowed us to formulate the author's definition and recognize the "social mechanism" as a planned impact on each individual in social processes, in order to achieve significant results aimed at stable economic development. It is highlighted that a mechanism is a system that has a negative and positive impact, has a certain structure and performs clearly defined functions. A structural and functional model of the social mechanism is proposed, which includes five elements, each of which is necessary to achieve the goal of regional development. Based on the structural and functional model, the authors propose the features of the influence of the social mechanism on the solution of urgent problems of regional economic development in the market environment. The priorities of state support for the regions are justified, which should be based on the formation of an effective functioning of the social mechanism, which will contribute to the sustainable development of the region's economy and make them financially stable and independent.
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