Supply Chain Management Strategies Research Articles

Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices

The purpose of this research is to examine the relationship between green marketing communication techniques, consumer behaviour patterns, and business organisations’ practices by employing both qualitative and quantitative methodologies. A hypothesized quantitative survey with 500 consumers and a qualitative case study of leading organisations to assess modern tendencies and approaches were carried out. The quantitative analysis shows that 70% of the consumers take environmental concern while purchasing products, but only 45% are ready to pay the premium price for green products. Moreover, there is a low level of confidence in green claims where only 30% of the consumers are confident that firms have sincere intentions about the statements they make. An analysis of Nike, Starbucks, and Toyota, Apple, and Microsoft organizations shows that they incorporate different strategies in supply chain management, carbon footprint, corporations’ responsibility, and customer relations. Some of these firms focus on the promotion of the company’s transparency, product sourcing based on an ethical approach, encouragement of the use of renewables, as well as community involvement in fulfilling sustainable objectives. Thus, the study also stresses the importance of clarity within communication channels and information reliability for the development of consumers’ trust. It defines factors like the cost and every person’s doubt or disbelief in what is green that prevents an extensive use of green products. Altogether, this research contributes useful knowledge for companies wanting to implement suitable green marketing initiatives that would be appealing to eco-aware consumers. It is clear that implementing corporate practice according to the customer expectation and practicing transparency would not only increase the brand value but also the customer loyalty and which in longer runs would also help in supporting and implementing sustainable development goals across the world.

Assessment of supply chain efficiency through a sustainable supply chain management strategy in the textile sector

The textile industry processes fiber into yarn or fabric. Problems often faced by textile companies are delays in raw materials, which result in the production and distribution of fabrics not reaching the target, so consumers are unsatisfied and switch to competing companies. In addition, solid waste from the production process is still disposed of, potentially polluting the environment. This study uses the Green Supply Chain Operation Reference (Green SCOR) approach to evaluate the performance of green supply chain management (GSCM) in textile companies located in Yogyakarta. The findings of this study could significantly impact the textile industry as they provide a comprehensive evaluation of GSCM performance. Twenty-two performance indicators have been validated using the Item-Content Validity Index (I-CVI) method and weighted using the Analytical Hierarchy Process (AHP) method. Based on the calculation results, the GSCM performance value is 60.208. Improvement recommendations are given for three indicators that need to be prioritized based on Importance Performance Analysis (IPA) matrix mapping and the actual condition of the company. Improvements can be made by using the Vacuum Flash Evaporation method so that recycled PVA can be reused, using natural materials or alternative auxiliary materials that are more environmentally friendly, increasing cooperation with companies engaged in processing weaving waste or textile waste appropriately and effectively, checking the concentration of starch solution not only when changing construction but every beam change, and forming a checklist form that is filled in for monitoring after machine settings and preparation of the production process.

Research on Collaborative Strategy of Supply Chain Management under the Background of NIKE Mass Customization

Abstract: With the continuous advancement of technology and the popularization of the Internet, consumers' demand for personalized products is increasingly high. Traditional production modes have been unable to meet consumers' demands for product uniqueness and personalized experiences, which requires manufacturing enterprises to shift towards mass customization modes with unique advantages in production efficiency and cost control. Taking Nike as an example, this paper analyzes its supply chain problems based on its financial report. It then explores Nike's mass customization process using C2M and 3D printing, as well as information collaboration methods in the supply chain. Additionally, the paper analyzes AR-based virtual fitting technology and evaluates Nike's internal matrix organizational structure for customization and collaboration. From the perspectives of Nike's technology level and internal organizational structure, this paper analyzes the supply chain management and information collaboration process in its mass customization process, aiming to provide references for related manufacturing industries in enterprise operation and technology application during the mass customization process.

Strategic Innovations in Apple's Supply Chain Management: Objectives, Methods, and Strategies for Navigating Global Market Challenges

This study looks at global supply chain risks and remedies in the context of Apple Inc.'s supply chain, which is renowned for being efficient and complicated. Apple's supply chain management strategy (SCM) optimizes costs and efficiency by integrating the planning and control of manufacturing, distribution, and sales. Efficient worldwide product delivery and very high operational standards are guaranteed by centralized strategic decision-making and collaboration with key suppliers like Foxconn. The report emphasizes how Apple uses cutting-edge logistics technology to reduce risks like supply interruptions and geopolitical unrest, which are becoming more common in today's international marketplace. Additionally, the study holds that in order to gain a long-term market competitiveness and manage a more uncertain external environment, today's smart device and electronic equipment manufacturers represented by Apple need to embrace the wave of digital transformation and increase resilience through strategic innovation and the construction of ethical and sustainable supply chains. This entails building morally and environmentally sound supply networks as well as implementing strategic innovations that increase supply chain resilience. Businesses that use this approach not only mitigate short-term risks but also establish a strong basis for sustained prosperity, guaranteeing their ability to adjust and prosper in the dynamic international arena.

An Exploratory Study of Entrepreneurs in the Textile Industry in India: Scope and Challenges

This paper presents an exploratory study of entrepreneurs in the textile industry in India, focusing on the scope, challenges, and strategic imperatives for establishing a textile plant. The research provides a comprehensive overview of the multifaceted aspects required for successful operations, including distribution channels, sales strategies, and marketing approaches. Through qualitative interviews with industry leaders and analysis of secondary data, the study highlights critical factors influencing the textile sector, such as supply chain management, regulatory compliance, and market entry strategies. It also examines the role of technology in enhancing operational efficiency and the importance of sustainability in production practices. The findings reveal that while there are significant growth opportunities in the Indian textile market, entrepreneurs must navigate various challenges, including competition, infrastructure constraints, and evolving consumer preferences. This research aims to equip prospective entrepreneurs with actionable insights to facilitate informed decision-making and foster sustainable growth in the textile industry. Key Words: Textile Industry, Entrepreneurs, India, Distribution Strategy, Sales and Marketing, Supply Chain Management, Regulatory Compliance, Technology Integration, Sustainability, Market Entry Strategies

The Role of Artificial Intelligence in Improving the Efficiency of the Company's Supply Chain

The development of technology, especially in the era of Industry 4.0, has significantly impacted various sectors, including supply chain management. Artificial Intelligence (AI), one of the leading technologies in Industry 4.0, has excellent potential to improve the efficiency and effectiveness of the supply chain. This study aims to identify the relationship between AI and the concept of supply chain management and analyze the practice of using AI to improve supply chain efficiency at PT. Pelita Media Nusantara. Using a descriptive-analytical method, this study examines various relevant literature and data. The results of the study indicate that the application of AI at PT. Pelita Media Nusantara has increased the supply chain's visibility, accuracy, and responsiveness. Implementing big data analytics, IoT sensors, and AI-based predictive systems allows companies to optimize procurement, production, and distribution processes. This case study also reveals that complex technology integration and the need for skilled human resources are the main challenges in implementing AI. This study provides important insights for academics and practitioners in developing more effective and efficient AI-based supply chain management strategies.

PENGARUH CUSTOMER RELATIONSHIP, STRATEGIC SUPPLIER, INFORMATION SHARING & POSTPONEMENT TERHADAP ORGANIZATIONAL PERFORMANCE YANG DIMEDIASI INBOUND DAN OUTBOUND INNOVATION

Technological advancements and the growth of e-commerce have increased the complexity of supply chain management, making it more vulnerable to disruptions. The COVID-19 pandemic has highlighted this vulnerability, leading organizations to reassess traditional risk management approaches and emphasize collaborative partnerships to enhance supply chain value. This study aims to evaluate the impact of Customer Relationship (CR), Quality of Information Sharing (QIS), Strategic Supplier Partnership (SSP), Postponement (P), Top Management Knowledge Value (TMKV), and Knowledge Sharing Practice (KSP) on Organizational Performance (OP), with Inbound and Outbound Open Innovation (IOI and OOI) as mediating variables. Data was collected from 164 professionals in Jakarta using the Purposive Sampling method through online questionnaires on Google Forms. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results of the study show that all independent variables positively affect organizational performance, although not all of these effects are significant. This indicates that effective integration between Supply Chain Management strategies and Open Innovation can improve organizational performance. TMKV has a significant positive impact on KSP, KSP also has a significant positive impact on IOI, IOI has a significant positive impact on OP, and KSP mediated by IOI is proven to have a significant positive effect in supporting OP, while OOI mediation is not proven. This study is not intended to generalize a theory due to the limitations in sample size, industry, and geographical area.

EXAMINING THE INTEGRATION OF INDUSTRY 4.0 TECHNOLOGIES IN MANUFACTURING

The integration of Industry 4.0 technologies is transforming manufacturing, enhancing efficiency, flexibility, and sustainability. This research paper explores the application of key technologies such as artificial intelligence (AI), the Internet of Things (IoT), and big data analytics in the sector. By analyzing a comprehensive dataset that includes supply chain metrics from major corporations like Apple, Amazon, and Google, the study examines the impact of Industry 4.0 practices on critical supply chain performance indicators, including inventory turnover ratio, lead time, and customer satisfaction. Industry 4.0 technologies are reshaping supply chain management (SCM) strategies such as lean manufacturing, agile SCM, and cross-docking. AI and block chain are shown to significantly enhance supply chain agility and resilience. Companies that integrate these technologies tend to have more streamlined operations, shorter lead times, and higher customer satisfaction rates. Environmental sustainability practices are becoming increasingly important as businesses strive for more eco-friendly manufacturing processes. The study finds that organizations employing agile supply chain practices and leveraging advanced technologies often demonstrate superior operational efficiency and financial performance. The integration of these technologies also introduces challenges, such as increased supply chain complexity and risk management concerns. This paper provides a comprehensive overview of how Industry 4.0 technologies are revolutionizing manufacturing and supply chain dynamics. It highlights the future trajectory of smart manufacturing and emphasizes the need for continued innovation to address emerging challenges. The research offers insights into how companies can adapt their supply chain strategies to thrive in the evolving landscape of digital transformation and automation.

Achieving supply chain sustainability: enhancing supply chain resilience, organizational performance, innovation and information sharing: empirical evidence from Chinese SMEs

PurposeThis study aimed to explore the relationship between supply chain resilience (SCR) and organizational performance (OP), with innovation (INN) serving as a mediator and information sharing (IS) acting as a moderator.Design/methodology/approachThe study comprehensively examined the connections between SCR, OP, INN and IS. An exploratory approach and quantitative methods were employed. The data were collected from small and medium-sized manufacturing enterprises of three cities Xian, Hainan and Guangzhou of China via online questionnaire surveys conducted through Emails and WeChat. SmartPLS-4 was used for data analysis.FindingsThe findings indicated that SCR has a positive effect on sustainability efforts. Additionally, INN and effective IS both mediated and moderated this relationship, playing crucial roles in improving sustainability within the supply chain.Practical implicationsThe study offered practical insights for businesses to enhance their sustainability efforts. Managers can use these findings to develop strategies that improve SCR, foster INN and encourage effective IS, ultimately resulting in a more sustainable supply chain.Originality/valueThis study enriched the existing knowledge base by investigating the intricate relationships among SCR, OP, INN and IS, all within the context of achieving sustainability. By exploring these elements holistically, the research introduced originality and highlighted effective strategies for sustainable supply chain management.

Effects of supply chain management strategies on the overall performance of the organization

Effects of supply chain management strategies on the overall performance of the organization

Research on Innovation Strategy of Supply Chain Management of Agricultural Enterprises Under the Background of Big Data

With the rapid development and widespread application of Big Data technology, the supply chain management of agricultural products enterprises is facing unprecedented reform and challenges. This study takes the perspective of Big Data technology and collects relevant information on the application of supply chain management in 100 agricultural product enterprises through a survey questionnaire. The study found that the use of Big Data can effectively improve the accuracy of demand forecasting, inventory management efficiency, optimize logistics costs, improve supplier management efficiency, enhance the overall level of supply chain management of enterprises, and propose innovative strategies for supply chain management of agricultural products enterprises based on this. Big Data technology brings a new solution for agricultural products enterprises to enhance their supply chain management level, making the supply chain smarter and more efficient.

Green Supply Chain Management Strategies and Performance of Sugar Companies in Western Kenya

Green Supply Chain Management Strategies and Performance of Sugar Companies in Western Kenya

Sustainability in Supply Chain Planning

Sustainability in supply chain planning has emerged as a vital component for attaining long-term company success and environmental stewardship in today's quickly expanding global market. This is because sustainability is integral to the planning process. Sustainable supply chain planning incorporates environmental, social, and economic issues into the heart of supply chain management strategies. This is in response to the growing awareness among companies of the need to reduce their ecological imprint. When establishing a sustainable supply chain, it is necessary to conduct an exhaustive analysis of the whole supply chain lifetime, beginning with the procurement of raw materials and ending with the disposal of products at their end of life. It is necessary to put into practice procedures that cut down on waste, lessen the amount of carbon emissions, and increase the efficiency with which resources are used. The selection of suppliers who adhere to sustainable practices, the optimisation of transportation routes to minimise fuel usage, and the utilisation of technology that support the ideas of a circular economy are all important initiatives. Through the implementation of these components, organisations have the ability to reduce the risks connected with environmental requirements and interruptions in supply chain operations.

Challenges and Strategies in Supply Chain Management: a Case Study in Dermocosmetics

Challenges and Strategies in Supply Chain Management: a Case Study in Dermocosmetics

Optimizing Supply Chain Management: Strategies for Enhancing Efficiency and Reducing Costs in Manufacturing Industries

The optimization of supply chain management (SCM) is crucial for enhancing efficiency and reducing costs in manufacturing industries. This study employs a qualitative research approach to explore various strategies for SCM optimization. Data were collected through semi-structured interviews with SCM experts, focus groups with key stakeholders, and an extensive review of secondary sources. The analysis reveals that the integration of information technology (IT), including ERP systems, supply chain management software, cloud computing, and the Internet of Things (IoT), significantly enhances supply chain visibility and coordination, leading to improved decision-making and reduced lead times. Additionally, lean manufacturing and Just-In-Time (JIT) practices are found to be effective in minimizing waste, optimizing inventory levels, and aligning production schedules with market demand, thereby reducing costs and increasing operational efficiency. Strategic supplier partnerships and collaborations play a vital role in achieving synchronization across the supply chain, improving quality, and managing risks. The adoption of sustainability and green supply chain management (GSCM) practices is also highlighted as a key driver for cost reduction and efficiency improvement. These practices not only enhance environmental performance but also drive innovation and provide a competitive advantage. However, the study acknowledges the challenges associated with implementing these strategies, including high initial costs, the need for skilled personnel, and the complexity of managing multiple supplier relationships. Despite these challenges, the findings suggest that a holistic approach to SCM optimization, integrating traditional methods with cutting-edge technologies, can significantly enhance supply chain performance. This research provides valuable insights for both academia and industry practitioners, offering practical guidelines for implementing effective SCM strategies. By adopting these strategies, manufacturers can build resilient and adaptive supply chains capable of meeting the evolving demands of the global market, ensuring sustainable growth and competitiveness.

Effect of Outsourcing Strategy on the Supply Chain Performance of Public Universities in Western

Supply chain management as a discipline has attracted both international and national business attention. The current global and local business environment is challenging. The challenges are brought about by global and local economic and political environment, stiff competition and technological disturbances. Amidst such challenges, investigation of supply chain strategies and supply chain performance in organizations has become imperative. Reviewed studies link supply chain management strategies and supply chain performance though limited studies have been done about public universities in Western Kenya. The main purpose of this study was therefore to establish the effect of outsourcing on the supply chain performance of public universities in the Western Kenya region. The study was anchored on resource-based theory. The correlational research design was adopted to guide the study. The study adopted a census approach to data collection; all 82 staff in procurement and finance departmentsin the ten public universities in Western Kenya took part in the study. The data was collected by use of questionnaires and scheduled interviews. A multi- model approach was adopted. The validity of the study was assessed by the use of expert opinion and the reliability of the research instrument was assessed by undertaking a pilot test where a threshold of 80% Cronbach’s statistics was applicable. Data analysis utilized descriptive statistics, inferential statistics and structural equation modelling methods. Quantitative findings were presented using tables while qualitative results were presented in verbatim reports and discussed. The study will offer insights to scholars, professionals in the procurement discipline and policy makers among others.

Supply chain management in times of crisis: a multi-case study

Relying on an inductive multi-case logic, this study analyses public discourse involving four supply chain crises in Europe: (i) NotPetya Cyberattack on A.P. Møller-Maersk of 2017, (ii) the Evonik industrial accident of 2012, (iii) Cadbury’s Salmonella Scare of 2006 and (iv) Horsemeat Scandal of 2013. Grounded on contingency theory, the research finds three main operational vulnerabilities (an MSN of threats) surrounding the investigated cases: Market pressures, Sector dependencies and Network liabilities. The study also identifies four themes of crisis mitigation (4IR measures): (i) intelligence review for reassessments, (ii) integrated relationships for response, (iii) innovation resilience for recovery and (iv) integrity rebuilding for reassurance. Driving these mitigation measures is a customer-first mindset and close customer discussions that strive to restore normalcy, recover operations, and regulate networks. This research is original in its focus on a ‘supply chain crisis’ paradigm and adds to discourse on competitive and/or restorative capabilities for supply chain management (SCM) in times of crisis. Theoretically, the research advances a ‘coactive’ SCM strategy for improved SCM performance in times of crisis, and managerially, the value of the research lies in insights on ‘best practice’ for supply chain crisis management and decisiveness for confront and contain supply chain crises.

Innovative Strategies in Lean Supply Chain Management: Enhancing Efficiency in Healthcare

In the ever-evolving healthcare landscape, integrating Lean principles into supply chain management has emerged as a crucial strategy for enhancing efficiency and resource allocation. This paper explores recent advances in Lean Supply Chain Management (LSCM) within the healthcare sector and presents innovative strategies to optimize resource allocation. Synthesizing existing literature and case studies elucidates the principles of Lean thinking and their application to healthcare supply chains. Key topics addressed include waste reduction, process optimization, inventory management, and collaboration among stakeholders. Additionally, the role of technology and data analytics in streamlining supply chain operations is investigated. Furthermore, the paper delves into challenges and potential barriers to implementing LSCM in healthcare settings, along with recommendations for overcoming them. A comprehensive analysis of current trends and practices provides valuable insights for healthcare organizations seeking to enhance efficiency and effectiveness in their supply chain management practices.

Adjustment strategies and chaos in duopoly supply chains: The impacts of carbon trading markets and emission reduction policies

Low-carbon policies serve as a core incentive mechanism to promote carbon reduction in duopoly supply chains. However, their directive impact may cause product prices and carbon emission adjustment speeds to accelerate too quickly, thereby triggering market instability. Current research is noticeably lacking in discussions on optimal configurations of supply chain management strategies and policy implementation under market equilibrium conditions. Therefore, this paper utilizes game theory and chaos theory to explore the dynamic operational strategies and optimal profits of duopoly supply chains under a single carbon trading mechanism and considering carbon reduction incentives. The findings indicate: (1) Price adjustment parameters significantly affect both parties' equilibrium strategies and system stability; (2) An increase in carbon prices and carbon reduction incentive intensity both narrow the stable areas for pricing and reduction strategies; (3) Both manufacturers and remanufacturers experience higher optimal pricing, reduced carbon reductions on their part, and more carbon reductions on the part of their counterparts due to the escalating costs of carbon reduction; (4) While enhancing carbon reduction incentives significantly aids both parties in achieving carbon reductions, as the reduction effect gradually diminishes, it also compresses their profit margins, whereas an increase in carbon quotas can linearly enhance business profits.

Integration of Artificial Intelligence in supply chain management: challenges and opportunities in Uganda

Integrating Artificial Intelligence (AI) in supply chain management (SCM) signifies a significant advancement with profound implications for modern businesses, including those in Uganda. This research paper critically examines the challenges and opportunities associated with this integration, using Uganda as a case study. A comprehensive analysis of existing literature and specific insights from the Ugandan context identifies critical challenges such as data integration, technology adoption, and organizational readiness within the country. Additionally, it explores AI's diverse opportunities in optimizing supply chain processes for Ugandan businesses, including demand forecasting, inventory management, and logistics optimization within Uganda's unique operational landscape. Furthermore, the paper discusses the potential impact of AI integration on various stakeholders within Uganda's supply chain ecosystem, including suppliers, manufacturers, distributors, and customers. By synthesizing insights from academic research and industry practices in Uganda, this paper provides valuable insights for Ugandan businesses aiming to leverage AI technologies in their SCM strategies. Ultimately, this research contributes to a deeper understanding of the complexities of integrating AI in SCM within the Ugandan context and offers recommendations for addressing challenges while maximizing the opportunities presented by this transformative technology.