Service Strategies Research Articles

Impact of Anti-Aging Awareness of Vietnamese MZ Generation Women on Health Functional Food Purchasing Behavior

Vietnam’s MZ generation, a key group in the consumer market, is choosing anti-aging health foods in addition to skin care. Accordingly, in this study, Vietnamese women in their 20s to 40s living in the southern region of Vietnam were anonymously administered through Google questionnaires from January 22, 2024 to March 22, 2024, and 475 questionnaires, excluding inappropriate questionnaires, were used as final analysis data. Using, multiple regression analysis was performed including frequency analysis, factor analysis, Cronbach coefficient, and descriptive statistical analysis. The results of this study are summarized as follows. First, regarding the purchase characteristics of health functional foods, ingredients and efficacy are considered important when purchasing Anti-aging health functional foods, the method of obtaining information is the Internet, the purchase channel is an Internet shopping mall, and the average monthly purchase cost is 200,000~500,000 VND. It was found that domestic health functional food brands were not used for less than. Second, anti-aging awareness was increasing in health functional food purchasing behavior, such as seeking efficacy, disease prevention, and brand seeking. Third, the impact of Anti-aging awareness on health functional food purchasing behavior showed that the higher the Anti-aging awareness, the higher the health functional food purchasing behavior. Summarizing the above results, Anti-aging awareness of Vietnamese MZ generation female consumers was found to have a positive effect on health functional food purchasing behavior. The results of this study can be used as basic data for developing and establishing sales strategies for anti-aging foods or services.

From the Perspective of Service and Transformation: How to Develop Small and Medium-Sized Electromechanical Enterprises - Based on "Changzhou Jiutian Electromechanical"

In recent years, with the continuous development of society, the mechanical and electrical industry technology continues to update, so that the mechanical and electrical automation in many fields show multi-function, high efficiency, green environmental protection, and other characteristics, the use of mechanical and electrical equipment in people's life and production of more and more high proportion. Based on this, Liyang City, Jiangsu Province has created a new pattern of "one core park and many bases" with Zhongguancun Science and Technology Industrial Park as the core and the township's characteristic industrial base as the auxiliary. Promoted the development of new industries, new enterprises, and new products, so that Liyang agriculture and animal husbandry machinery and other advanced manufacturing industries rapidly rise. With the fierce competition, the company has gained 65% of the domestic market share, and the 1.2 billion yuan company is working to build a global high-end grain machinery production base, transforming "Made in Europe and America" to "Made in China". How small and medium-sized mechanical and electrical enterprises survive in the fierce competition has triggered thinking. In this case, utilizing field investigation and online interview, the strategic analysis of Changzhou Jiutian Mechanical and Electrical Equipment Co., Ltd TD was conducted using the Porter five force model and Boston matrix analysis. Changzhou Jiutian Mechanical and Electrical Equipment Co., Ltd., as a small and medium-sized electromechanical enterprise, needs to stand firm in the current competitive environment. Our research shows that we should start with the service and transformation strategy to realize the self-development of enterprises.

AHP와 IPA 기법을 활용한 서비스 표준화 전략에 관한 연구

The service industry is undergoing changes such as digital transformation, and it is expected that the number of employees in all types of service industries will increase in the future. Therefore, service certification and standardization is essential to secure the competitiveness of the domestic service industry along with the leap to high-value-added industries. Existing research has focused on certification and standardization strategies to revitalize specific service sectors, but there is a lack of research on the service industry as a whole. Therefore, this study aims to develop the importance and priority of domestic service standardization strategies using AHP and IPA analysis to secure the competitiveness of the domestic service industry. Prior to the analysis, we first reviewed service standards, the current status of the domestic service industry, the current status of domestic service standards, and the current status of international service standards. Through the literature study, three large categories (pure service standards, service delivery infrastructure standardization, and service-applicable management service standardization) and eight medium categories (logistics and distribution, finance, safety, basic IT, education, telecommunications, tourism, and environment) were identified for AHP analysis. The analysis result of the 100 core service standards strategy showed that the development of standards in the fields of ‘social safety services’ and ‘promising services’ was evaluated as a high priority. The AHP analysis shows that ‘safety’ is the most important and urgent among ‘service delivery infrastructure standardization’, reflecting that safety is a top consideration in the service industry, suggesting that safety-related standards should be given top priority when establishing service standardization strategies. This study is expected to be used as a basis for the development of the domestic service industry and the development of certification by suggesting priorities for policies that reflect the problems of the domestic service industry, changes in the service industry, and prospects for the service industry, and to derive service strategies.

Effects of Human Service Qualities of Waxing Beauty Professionals on the Perceived Values and Emotional Response of Customer

Owing to the necessities like beauty, hygiene, and health, waxing is settled down as beauty service that could immediately satisfy customers’ interest and needs. Thus, this study could be helpful for establishing high-dimensional service strategies through the perception of customer service, customers’ valuation, and their emotional response for competitive advantage of the waxing industry, by understanding the effects of human service qualities of waxing beauty professionals on the perceived values and emotional response. From January 8, 2024 to February 2, 2024, A total of 332 copies of valid data were collected from adult men and women who had experienced receiving waxing beauty services from experts at waxing beauty shops in Seoul and the metropolitan area. The collected data were analyzed using the SPSS 25.0 program. And Frequency analysis, Exploratory factor analysis, Cronbach’s α, Correlation analysis, Multiple regression analysis were conducted. The results of this study are as follows. First, the human service qualities of waxing beauty professionals had significant effects on the perceived values. Second, the human service qualities of waxing beauty professionals had significant effects on emotional response. This verifies that the emotional, social, and economic values felt by consumers are improved when the reliability, empathy, and tangibles of human service qualities of waxing beauty professionals are higher. And they also have positive effects on emotional response.

더우인 여행 쇼트 클립이 실버노인의 여행의도에 미치는 영향

With the advancement of digital and information technology, along with the increasing prevalence of internet access, the use of mobile social platforms among the elderly has been on the rise. However, research on the elderly population in the tourism sector remains relatively scarce. Therefore, this study aims to investigate the impact of Douyin travel short clips on the travel motivation and intention of the elderly, focusing on the elderly population in China. Specifically, the study seeks to address the following research questions: First, what influence do the characteristics of Douyin travel short clips on social platforms have on the travel motivation of the elderly? Second, how does the travel motivation of the elderly in China affect their travel intention? To address these questions, a structural equation model will be constructed with the characteristics of Douyin travel short clips, attitudes, subjective norms, perceived behavior control, and travel intention. The analysis revealed that all variables have a significant positive (+) impact on each other. Consequently, this study combines motivation theory and planned behavior theory to analyze the travel intention of the elderly in China, enriching the research on travel intention among the elderly population. Through this research, theoretical knowledge can be verified and expanded, leading to a better understanding of tourism behavior among the elderly. Additionally, it can assist social platform service providers and travel-related companies in developing digital marketing and service strategies targeting the elderly population. Moreover, it can also be utilized to improve travel-related programs and policies targeting the elderly, providing practical significance.

Temporal trends in mortality and associated factors among persons with mental disorders: A register-based cohort study

This study aims to examine 20-year temporal trends in all-cause mortality among psychiatric patients and investigating impacts of risk factors on the time trends based on 218,703 Finnish adults with mental disorders who were discharged from 87 psychiatric hospitals between 1 Jan 1995 and 31 Dec 2014. The age-period-cohort analysis of Poisson model with random hospital effects estimated temporal trends in death rate and associated factors at individual, healthcare system, and society levels, following the WHO multilevel intervention framework model for six major psychiatric diagnosis. The adjusted annual mortality declined by 2.2 % annually (RR: 0.978 [95 % CI 0.976–0.980]) for all individuals, and by 2.8 % after adjusting for all risk factors, with varied decreasing rate between 2.0 % and 3.6 % by diagnosis. Individual level factors accounted for the declining rate by 54.5 % for all patients, with the highest impact on patients with personality disorders, followed by patients with affective disorders and patients with schizophrenia. Identified declining trends and associated factors which are preventable and modifiable for individuals with specific psychiatric diagnosis may lead to develop targeted service and intervention strategies in bringing down mortality further for the population.

Exploring stress management strategies among emergency medical service providers in Iran: a qualitative content analysis

BackgroundEmergency medical service providers are frequently exposed to a variety of stressors as a result of their work environment. These stressors can have detrimental effects on both the physical and mental well-being of individuals. This study was conducted with the aim of exploring stress management strategies in emergency medical service providers.MethodsThis study was conducted in 2023 using a qualitative approach and content analysis method. A purposive sampling method was used to include 16 emergency medical system providers from Hamadan city. Semi-structured interviews, with a duration of 45–60 min, were conducted for data collection. The Data were analyzed using Graneheim and Lundman’s conventional content analysis approach.ResultsThe analysis of the interview data revealed three themes: readiness for the worst conditions, assistance based on supportive partnerships, and striving for balance. The six categories within these three themes were mental preparation, risk management, collaborations in emergency response, supportive communication, adaptive behaviors, and maladaptive responses.ConclusionsThe results of this study shed light on the various stress management strategies employed by emergency medical service providers. Understanding and implementing effective stress management strategies can not only enhance the well-being of emergency medical service providers but also improve the quality of patient care. Further research and action are essential to promote the resilience and mental health of these professionals, ensuring their overall well-being and job satisfaction.

A hierarchical control framework for vehicle repositioning in ride-hailing systems

This paper introduces a multi-layer control strategy for efficiently repositioning empty ride-hailing vehicles, aiming to bridge the gap between proactive repositioning strategies and micro-management. The proposed framework consists of three layers: an upper-layer employing an aggregated model based on the Macroscopic Fundamental Diagram (MFD) and model predictive control (MPC) to determine optimal vehicle repositioning flows between each pair of regions, a middle-layer converting macroscopic decisions into dispatching commands for individual vehicles, and a lower-layer utilizing a coverage control algorithm for demand-aligned positioning guidance within regions. The upper-layer contributes to the proposed framework by providing a global (macroscopic) view and predictive capabilities including traffic and congestion features. The middle-layer contributes by ensuring and optimal assignment of repositioning vehicles, considering the decision from the upper- and lower- layers. Finally, the lower-layer contributes with operational details at the intersection or node level providing the precision required for microscopic vehicle guidance. Experimental validation using an agent-based simulator on a real network in Shenzhen confirms the effectiveness and efficiency of the framework in improving empty vehicle repositioning strategies for ride-hailing services in terms of average passenger waiting time and abandonment rates.

Latency-Aware MIoT Service Strategy in UAV-Assisted Dynamic MMEC Environment

Latency-Aware MIoT Service Strategy in UAV-Assisted Dynamic MMEC Environment

Analysis of Employee Services through a Community Approach in Increasing Customer Interests in Saving at BPRS Bhakti Sumekar

BPRS Bhakti Sumekar KC Madya Pamekasan is a sharia financial institution which is surrounded by many large banks. The existence of these banks is a big challenge for BPRS Bhakti Sumekar KC Madya Pamekasan to survive and be able to compete. This research analyzes the relationship between employe service and customers’ interest in saving at BPRS Bhakti Sumekar KC Madya Pamekasan. Data was obtained through structured interviews with branch heads and marketing managers. To ensure the level of trust in the information, data triangulation was carried out using different techniques, namely observation of the environment and forms of community services implemented at BPRS Bhakti Sumekar. All data analyzed to describe the impact of employee services oninterest in saving at BPRS Bhakti Sumekar KC Madya Pamekasan. The research method involves in-depth interviews with employees and customers, as well as direct observatiton of service interactions. The findings show that employee service quality plays an important role in shaping customeers’ interes in saving, with interpersonal aspects and trust being the main factors. The implecations of this research can help BPRS Bhakti Sumekar in designing service strategies that are more effective and focus on customer needs and preferences The findings of this research show that customers' interest in saving is increasing due to adequate bonuses and community services that customers receive. Community services are provided in the form of football pick-up and drop-off services, balance printing services, and problem solving.

Streamlining last-mile delivery in Delta State: Enhancing logistics management for efficient distribution

This study investigates the challenges and potential solutions of last-mile delivery experienced by customers purchasing from online and physical stores in Delta State, Nigeria. Utilizing a mixed-method approach, data were collected from a sample size of 349 participants, comprising customers of both online and physical retail outlets. Quantitative data analysis involved the examination of contingency tables and the calculation of chi-square statistics to determine the significance of differences in last-mile delivery challenges between online and physical stores. Additionally, qualitative data were obtained through open-ended survey questions and thematic analysis to explore potential strategies for addressing identified challenges. The findings reveal that customers encounter similar challenges in last-mile delivery across both online and physical stores. While there may be variations in the frequencies of these challenges between the two types of stores, statistical analysis in this study indicates that these differences are not significant. Furthermore, findings reveal that the identified challenges have a substantial impact on customer satisfaction and purchasing behavior, particularly in online stores. Strategies were identified to address these challenges such as the integration of seamless payment options, address verification technology, involvement of locals in the delivery process, among others. These recommendations emphasizes the importance of implementing tailored strategies to improve last-mile delivery services and enhance the overall shopping experience for customers in Delta State. This study contributes to the existing literature by providing insights into the challenges and potential solutions of last-mile delivery in the context of both online and physical retail environments. The findings offer practical implications for logistics management and customer service strategies, guiding retailers in addressing common challenges and driving business growth in the competitive retail landscape of Delta State. Keywords: Last-Mile Delivery, Route Optimization, Innovative Delivery Models, Delivery Tracking Mechanism, Operational Efficiency, Customer Satisfaction

Meet the AI expert

In this interview, Touchpoint Editor-in-Chief Jesse Grimes interviews Yifan Gan, a Shanghai-based consultant working at the intersection of service design and AI, and a Guest Editor of thisissue of Touchpoint. In addition to his consultancy work assisting Chinese firms with AI strategy and implementation, he is a lecturer for TongJi University and Shanghai Jiaotong University in service design and strategy.

How to Enhance Consumer’s Engagement with Returnable Cup Services? A Study of a Strategic Approach to Achieve Environmental Sustainability

The issue of sustainability has once again received attention and promotion in the post-COVID-19 pandemic era. Countries worldwide have launched returnable cup services for beverages, such as Taiwan, which is a highly developed market for hand-shaken drinks, and various beverage and convenience stores have been gradually launching this service. However, reasonable usage rates have yet to be achieved. This study aimed to explore the psychological cognition of using a returnable cups service by understanding the motivation affecting the behavior intention through external and internal influencing and categorizing realistic cognition, which observes the motivating factors from three perspectives: passively acquired awareness, autonomous consciousness, and perception in real life for further achieving environmental sustainability. Research found that when consumers’ environmental awareness is insufficient to sacrifice convenience, it is necessary to employ a service strategy design for passive influence. The focal point for influencing consumer attitudes lies in the backend of services, particularly in cup return, which is the chain-closing juncture. The result can provide the beverage industry and governments with a reference to promote returnable cups and contribute to plastic reduction in sustainable development.

Post Sales Service Strategies and Small and Medium Enterprises Performance in Ibadan, Oyo State, Nigeria

Post Sales Service Strategies play a vital role on the performance of Small and Medium Enterprises. Post Sales Service is an increasingly important part of the business sand is more complex than manufacturing product. Unlike product, it is not possible to produce services in advance and inventory this future consumption. Post Sales Service has become an essential factor for all organizations nowadays; organizations are merging several marketing mixes in different ways to enhance Customer Satisfaction and Loyalty. Organizations are trying to provide excellent Post Sales Service to Customers and using several techniques to retain Customers. Post Sales Service helps to produce remarkable revenue in almost every business field. This study sought to assess the role in which Post Sales Service Strategies play on the performance of Small and Medium Enterprises in Ibadan, Oyo State, Nigeria. A survey among SMEs owners in Oyo State found that Post Sales Service can become a key differentiator and a major profit source if it’s being managed and carried out appropriately among the Small business owner and their customer in order to boost their operational performance and as well standardize their relationship with the customers. The study is immensely in various ways to Small Business Owners, Management, Practitioners, and Policy Makers. To the Small Business owners in Nigeria, the study will provide a more reliable scientific measure on issues affecting Post Sales Service on the performance of Small and Medium Enterprises. The findings also revealed that Post Sales Services are very important in mitigating possible collapse of SMEs. There search thus, recommends that SMEs should ensure that Post Sales Service should be used as an integral part of product offering at the same value to every customer in order to increase and survive in their operational performance efficiently and effectively.

Supplier Selection Optimization to Enhance Procurement Strategies in Power Generation Operation and Maintenance Service

Supplier Selection Optimization to Enhance Procurement Strategies in Power Generation Operation and Maintenance Service

THE IMPACT OF DIGITIZATION ON TOURISM SERVICES MARKETING STRATEGIES (A FIELD STUDY ON TOURISM COMPANIES IN NAJAF GOVERNORATE)

The research aims to study the impact of digitization on marketing strategies for tourism services. Tourism companies use modern technology that depends on re-planning and enhancing the work of tourism and travel companies, such as online reservation services and even virtual mobile phones, using digitized devices enhanced with artificial intelligence. Digitization is the necessity of the era within the digital reality with its technical, economic, and human dimensions. It has opened new horizons for effective social networking for tourism companies dealing with their customers to speed up the process of providing tourism services to them by understanding their needs for those services. Adopting marketing strategies in delivering tourism services has become inevitable, so this research emphasized lowering costs, focusing on customers, and adopting a culture of innovation and creativity. The research sample included 120 tourism and travel companies with managers at different levels and individuals working in them within the Holy Najaf Governorate. The questionnaire was used as a tool to collect primary data, which contains (35) questions. In light of this, primary data was obtained through the responses of 100 surveyed companies. Data analysis and tests of research hypotheses were conducted using the Statistical Package for the Social Sciences.

Marketing Technique in Healthcare Services: A Narrative Review

The marketing strategy used in tertiary care hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice. The methods are intended to increase the confidence and trustworthiness while giving them a unique and memorable experience. Digital marketing is one of the most critical marketing strategies for healthcare services. Social media, Search Engine Optimisation (SEO), and other powerful techniques are required to attract new patients and keep them interested in the hospital. Another strategy to encourage current patients to tell their friends about the hospital is to use patient referral programmes and word-of-mouth advertising. Implementing patient-centred services and individualized treatment is another tactical approach.

Analysis of MSME’s Financial and Business Improvement Model through Digital Economy Services and Fintech Strategy

Analysis of MSME’s Financial and Business Improvement Model through Digital Economy Services and Fintech Strategy

Optimal Maintenance Service Strategy of Service-Oriented Aviation Manufacturers for Two-Stage Leased System Under Capacity Limits

Optimal Maintenance Service Strategy of Service-Oriented Aviation Manufacturers for Two-Stage Leased System Under Capacity Limits

Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach

Telecom operators allocate a significant amount of resources to retain their customers as the organic growth in the number of customers is slowing down. Gamified loyalty programs, branded apps, and over-the-top (OTT) services emerged as ways to develop customer acquisition and retention strategies. Despite these strategies, some mobile customers still churn; therefore, churn prediction plays an essential role in the sustainable future of telecom businesses. Churn prediction is used both to detect customers with a high propensity to churn and to identify the reasons behind their churn behavior. This study examines several features affecting the churn behavior of mobile customers, including branded apps, gamified loyalty programs, and OTT services. In this study, the secondary data is provided by a telecom operator and contains the attributes of both churner and non-churner mobile customers. Logistic regression and random forest classifiers are compared in terms of their predictive power, and we used the latter as the machine learning algorithm in the churn prediction model. To understand the variable importance, mean decrease in impurity and permutation importance are performed. The key findings of this research reveal that while gamified loyalty giveaways and branded app strategies are effective, OTT service strategies show lower importance in predicting mobile customer churn behavior.