Storytelling Applications Research Articles

I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce

ABSTRACTIn a world where food insecurity and food waste paradoxically coexist, the rejection of aesthetically imperfect yet edible produce significantly contributes to food waste. This study examines the application of compelling storytelling to alter consumer perceptions and behaviors toward unattractive produce, a perspective largely overlooked in sustainability research. We address this gap by exploring how storytelling can mitigate cognitive biases against such produce, thereby enhancing consumer acceptance through improved perceived taste. In Study 1, we examine the effect of unattractive produce on produce valuation and the mediation of perceived taste. In Study 2, we investigate the moderating role of storytelling in enhancing consumers' perceived taste of unattractive food. Through two experimental studies, we confirm that combining storytelling with marketing tactics, such as coupons, significantly increases consumers' consumption of unattractive produce. We recommend retailers utilize storytelling in marketing unattractive produce to optimize marketing effectiveness and promote sustainable food consumption. Our findings advance storytelling, visual marketing, and unattractive produce literature and offer practical insights for reducing food waste, contributing to sustainability efforts and social welfare. By employing a storytelling strategy, we support social good by encouraging the consumption of “ugly” produce.

Application of Storytelling for Marketing Purposes: A Study with Korean Tourism Students

Application of Storytelling for Marketing Purposes: A Study with Korean Tourism Students

Analysis of the Application of Storytelling and Flashcards

The need for English language learning for early childhood is very high, especially in the context of developing students' skills at the PAUD level. The progress of a nation requires its people to be proficient in using English. Therefore, the Indonesian education system is currently trying to introduce English as an international language to early childhood students. English language education is highly recommended if introduced to young children. Especially before the age of 12 years. The early childhood category includes those aged 2 to 7 years. This age stage is a golden moment for the development of children's language skills. They can understand various languages like native speakers, so this opportunity needs to be utilized to the maximum. Therefore, learning English requires an effective and appropriate teaching process and methods. There are several methods used to teach English, including context which includes game media, experience using cards, namely the flashcard method and storytelling methods using songs and story methods. Storytelling and flashcard methods are suitable and successful methods in the English language learning process for early childhood.

Evaluating Crowdsourcing Applications with Map-Based Storytelling Capabilities in Cultural Heritage

Crowdsourcing applications that integrate storytelling and geotagging capabilities offer new avenues for engaging the public in cultural heritage. However, standardised evaluation frameworks are lacking. This paper presents an applied evaluation methodology involving the analysis of relevant web-based tools. Towards this goal, this paper presents the development of crowdsourcing applications using, as a case study, the collection of myths and legends associated with the monumental heritage site of the Palace of the Grand Master of the Knights of Rhodes in Greece. Additionally, the paper presents an evaluation conducted through a criteria-based approach and user-based survey. The study reviews the concepts of crowdsourcing and digital storytelling within digital heritage, along with current concepts of living heritage and folklore, and examines relevant initiatives. The evaluation follows a four-stage methodology: (i) initial web-based tool selection based on the minimum requirements of web compatibility, crowdsourced data display, and map-based storytelling capability; (ii) application development using the selected web-based tools; (iii) a five-criteria assessment, based on the factors of open access, usability/tool support, participatory content/story creation, metrics provision and metadata model usage; and (iv) a crowd-based survey, indicating the most effective option. Findings from 100 respondents reveal limited exposure to participatory storytelling applications but interest in contributing content. Social media and influential figures serve as key channels for promoting crowdsourcing open calls. The results highlight gaps in understanding user expectations and perceptions, suggesting future research for gaining insights into engagement rates.

Application of collaborative storytelling with virtual museum: Modeling the relationship among pre-service teachers’ collaboration and technology acceptance

Application of collaborative storytelling with virtual museum: Modeling the relationship among pre-service teachers’ collaboration and technology acceptance

Understanding children’s use of a mobile digital storytelling app

ABSTRACT Storytelling plays an important role in early childhood education. Advances in digital technology have allowed storytelling to expand into shared and collaborative experiences. While mobile apps have enabled children to engage in creating digital stories, there has been relatively limited research on how children create and engage in digital storytelling experiences in ‘in the wild’ mobile environments. In this study, we developed Animation Kit, a digital storytelling application that enables children to create and share short and simple animated stories. We conducted a thematic analysis on a random sample of 200 animations submitted to the app's gallery and conducted semi-structured interviews with three heavy users to gain insights into their creative appropriation, sharing, and collaboration behaviours. Our analysis revealed several interesting forms of appropriation of sharing and collaboration and strong demand for communication. Based on the insights gained through data analysis, we propose design implications for digital storytelling platforms, such as a nonlinear storytelling approach contests and an asset-sharing system that empowers users to share their creations with others and one that can maintain a history of user edits.

Design requirements for a digital storytelling application for people with mild cognitive impairment (MCI).

The current digital storytelling applications present advantages for individuals with Mild Cognitive Impairment (MCI); however, there exists a notable oversight regarding their potential to facilitate group-based storytelling activities with this population. This study endeavors to identify design requirements for a more inclusive and accessible digital storytelling tool for people with MCI. The methodological framework encompasses distinct stages, commencing with focus groups and interviews (Stage 1), followed by prototyping workshops (Stage 2) and qualitative prototype testing (Stage 3). The comprehensive three-stage research involved participants residing in Beijing, China, including 43 people with MCI aged 65-95 years (M = 79.09, SD = 8.99), with a mean Montreal Cognitive Assessment score of 21.91 (range = 18-26, SD = 2.40). Additionally, 17 care partners and 10 occupational or clinical therapists actively participated. The culmination of the three-stage research process has yielded 12 discernible key design requirements. Preferred storytelling themes center around narratives designed to elicit positive emotions. The narrative material generation process involves a systematic approach, unlocking memories through carefully formulated questions. In memory retrieval, users are provided with hints, bolstering confidence and perpetuating a semblance of face-to-face interaction. The focus in story sharing lies in transcending mere narration and extending it to a wider audience. This case study centers on crafting a digital storytelling application to enhance social connections for people with MCI. It delves into crucial design requirements addressing memory challenges, emphasizing individual preparation and group sharing. The developed digital storytelling application demonstrates potential to offer valuable memory support and foster personal and collective connections. Future research will focus on formal testing to evaluate these outcomes.

Application and Challenges of Digital Storytelling Based Artificial Intelligence for Language Skills: A Narrative Review

Digital storytelling, coupled with Artificial Intelligence (AI), has emerged as a powerful tool for enhancing language skills in learners. This study explores the multifaceted applications of digital storytelling based AI in the realm of language education, shedding light on its pedagogical benefits and innovative possibilities. However, while the potential of AI digital storytelling is promising, it also presents several significant challenges. It critically examines the challenges and offer insights into its application for language classroom. The data were 12 journal publications studied searched on the Publish or Persih, Google Scholar and Scopus database and its publication time range is in 2020- 2023. By conducting narrative review, this study provides a comprehensive overview of the evolving intersection of technology and the benefits of AI- digital storytelling in language. education

Digital Storytelling Intervention for Enhancing the Social Participation of People With Mild Cognitive Impairment: Co-Design and Usability Study.

Community-based social participation has shown promise in delaying cognitive decline in older adults with mild cognitive impairment (MCI) who are at risk of developing dementia. Although group storytelling interventions have proven effective, the need for a skilled workforce to support people with MCI can limit broader community implementation. Technology-based interventions may offer a solution to this limitation by replicating the abilities of therapists. This study aims to co-design a digital storytelling intervention and evaluate its usability. This co-design process involved 3 stages, engaging people with MCI (n=12), their caregivers (n=4), and therapists (n=5) in Beijing, China. In the first stage, we used card sorting and voting methods to identify potential incentives for social participation and target the specific abilities that people with MCI wanted to enhance. In the second stage, we conducted brainstorming sessions with people with MCI and their caregivers to identify the potential features of a digital storytelling application named Huiyou ("meeting new friends" in Chinese). Finally, we assessed Huiyou's usability with people with MCI and therapists, leading to iterative improvements based on the usability findings. We uncovered a crucial link between boosting the self-confidence of people with MCI and their ability to address social participation challenges. Notably, we identified memory improvement and enhanced language expression as key factors for effective communication with grandchildren. Subsequently, participants suggested features and interfaces to address these challenges, leading to the development of Huiyou, a group-based digital storytelling application featuring functions such as generating story materials, conducting memory retrieval activities, and sharing stories. It received an "excellent" rating in the User Experience Questionnaire benchmark, displaying high levels of attractiveness, dependability, stimulation, and novelty. People with MCI achieved an average task completion rate of 87% (n=19; SD 0.13) of the 22 tasks. However, feedback from people with MCI and therapists highlighted usability issues in navigation, activity management, user interface, and feature optimization, indicating a need for improved accessibility and efficiency. The co-design approach contributed to developing the Huiyou prototype, supporting community-based social participation. User feedback highlighted the potential of Huiyou to enhance well-being and facilitate meaningful social interactions while maintaining crucial existing relationships.

Crafting Folktale Narratives: Bangflo Coffee's Innovative Digital Storytelling Journey on Instagram

Objective: This study aims to explore the impact of integrating the Sasando folktale into Bangflo Coffee's brand identity on Instagram, focusing on its effects on consumer behavior, loyalty, and market positioning in the Jakarta coffee industry.
 
 Theoretical framework: The study is grounded in the foundations of storytelling in human culture, the strategic application of storytelling in digital communication, and the multidimensional nature of brand identity.
 
 Method: Employing a robust action research methodology rooted in Lewin's cycle, the study emphasizes the strategic use of storytelling. Multiple action research cycles are conducted to adapt the Sasando as a central symbol, aligning with President Joko Widodo's support for local entrepreneurs.
 
 Results and conclusion: The Sasando assumes a prominent role in Bangflo Coffee's identity, symbolizing cultural heritage and connecting deeply with the audience. The storytelling approach resonates with socially conscious millennials, fostering community, social responsibility, and heightened brand awareness. The integration of folktales proves effective in transforming the brand beyond a simple coffee supplier into a meaningful cultural ambassador.
 
 Originality/value: This research contributes to the field by showcasing the innovative use of digital storytelling in the coffee industry, bridging traditional folklore with modern branding strategies. It emphasizes the importance of cultural integration in creating authentic and enduring connections with consumers, particularly in the context of social media platforms like Instagram.

ТОРГОВЫЕ УСЛУГИ И ИССЛЕДОВАНИЕ РЫНКА

The author analyzes the importance of conducting research for the process of providing trade services in retail and wholesale trade, using data from his own observations and research. The division of trade services by types of trade is considered, the differences in conducting research for the needs of substantiating trade services in retail and wholesale trade are considered. The application of storytelling in business planning is evaluated. Recommendations for conducting surveys are given, including using the example of the Yandex Forms toolkit. The pros and cons of the proposed scales of possible assessments for conducting surveys are considered separately. The necessity of regular monitoring of clients of trade organizations and feedback from employees is justified. The method of “critical cases” is described. The connection of trade services with the perceived quality of goods by consumers is considered.

The Integrated Application of Chinese Baijiu Culture and Storytelling in Teaching Chinese as a Second Language

The Integrated Application of Chinese Baijiu Culture and Storytelling in Teaching Chinese as a Second Language

Application of Digital Storytelling in Emotional Management for College Students

Application of Digital Storytelling in Emotional Management for College Students

A Study and Application of Digital Storytelling in Digital Humanities Education

A Study and Application of Digital Storytelling in Digital Humanities Education

Application of Digital Storytelling (DST) Elements to Enhance the Educational Potential of Museum Exhibitions: Insights from Literature Reviews and Content Analysis

Application of Digital Storytelling (DST) Elements to Enhance the Educational Potential of Museum Exhibitions: Insights from Literature Reviews and Content Analysis

Evaluating a Digital Heritage Storytelling Application: The Case of REVAthens

Evaluating a Digital Heritage Storytelling Application: The Case of REVAthens

Development of an Interactive Live Streaming System for Language Learning

<p>In this paper, we propose Virtual Avatar Interactive Live Streaming System (VAILSS), our approach to streaming 3D avatar performances in interactive storytelling applications using multimodal interactive techniques. This study focuses on developing a virtual live interaction system for VTubers in the context of language learning. A live virtual performance from our system consists of three components: 1) an Avatar generation framework, 2) an AI motion capture system, and 3) an interactive storytelling engine. The system integrates artificial intelligence and uses motion capture to identify facial expressions and movements, enabling virtual characters to provide live storytelling services. Additionally, the system allows for bi-directional interaction with players through tablet touch and voice. The system aims to promote multimodal learning channels for the masses. To gain deeper insights into the effectiveness of virtual role-playing in language learning, we organized a three-week workshop to investigate our system’s impact on user experience. We extended invitations to 17 night-school freshmen from the NFU Department of Applied Foreign Languages, enrolled in an English class focused on tour guides, to participate in a virtual performance. The experiment results demonstrated that the VAILSS positively affected students’ learning outcomes, particularly in enhancing foreign language acquisition.</p> <p> </p>

The Promotion of Originality Perceived in Two Multimodal Storytelling Applications: Storybird and Scratch

This mixed research aimed to determine if, in their initial training, teaching students consider Scratch and Storybird, digital storytelling applications, as contributing to promoting originality after an intervention in which they previously experimented with them. It was studied whether they considered it convenient to encourage children’s creativity by combining them to create stories in Spanish and English (as EFL) and then having the teacher adapt these two applications. The participants included 134 university students, teachers in initial training at Huelva’s Campus in Spain. The quantitative results as a whole showed significant differences regarding the different dimensions of originality analysed. In the qualitative ones, it was recognised that these apps encourage cognitive development, creativity, learning, communicative competence, and learning attitude, recognising the apps as didactic tools. When cross-examining the data, it was deduced that the digital storytelling applications preferably provide the benefits of encouraging, in a specific way, originality, imagination, and the production of stories in a multimodal manner. Thus, the emerging variables are cognitive.

"Lala and Lulu" stories: developing android-based social media for autistic children to learn social interaction

Autistic children encounter a distinct difficulty, namely in social contact. As a result, children with autism may face difficulties when participating in social interactions in their society. Thus, it is crucial to implement strategies that might improve the social skills of children with autism. A practical approach entails the application of social storytelling. Furthermore, there is a noticeable rise in the complexity of technological innovations, exemplified by the prevalence of mobile phones. Cell phones, especially those operating on the Android platform, provide many benefits when combined with internet access and various supplementary features. This study aims to develop an Android-based social media platform that enhances social interaction skills for children diagnosed with autism. The study aims to evaluate the feasibility and effectiveness of this platform. This study entails conducting research and engaging in development activities using the 4D development strategy, which encompasses design stages, definition, development, and dissemination. Questionnaires are utilized as a means of gathering data. The assessment components of material consist of material attributes, language attributes, and implementation attributes. The assessment aspect of media involves both the technical aspects of software engineering and the visual communication parts. The material expert's evaluation of social media platforms based on the Android operating system resulted in a satisfactory classification, with only minimal adjustments needed to ensure precise and reliable information. The media expert's assessment was accurately classified, with ample content requiring minimal modifications. Based on expert assessments, it is recommended to conduct limited testing on students until the shortcomings of Android-based social media have been resolved. The article will comprehensively discuss the analytical method and media development.

SMART CTZEN: A DIGITAL STORYTELLING APP TO EMPOWER YOUTH’S AWARENESS IN CYBER SAFETY AND SECURITY

The impact of the COVID-19 epidemic on Malaysian educational institutions highlights the rise in cybercrime cases among students. Studies indicate that university students are the top users of the Internet with high daily internet usage, yet, this group of users are not only the victims but also the perpetrators of cyber threats and crimes. Despite being the top Internet users, youth aged 18-25 have been found to have limited understanding of cyber threats, making them more susceptible to such threats, or to become an accidental outlaw. Therefore, this study aims to uncover the types of threats that are prevalent among university students and ways to address these threats. This study found that majority of undergraduate students experienced cyberbullying, gaming addiction, depression and anxiety due to cyber threats, online sexual harassment and online financial scams. In order to address this contemporary phenomenon, this study proposes a digital storytelling application which aims to educate youth about strategies to recognize cyber threats, respond to these threats appropriately, and make informed decisions about their cyber behaviour. It also proposes that being vigilant about these strategies are in line with Islamic teachings and principles. This will equip them with the necessary knowledge and skills to protect themselves, their finances, and their safety, security and privacy in the cyber space, so that they are able to contribute to a safer digital community.