The article shows that the main motives that motivate urban women aged 25-35 to engage in physical exercises are body shaping, normalization of body weight (32.7%), fatigue relief, increased efficiency (30.9%), and the desire to improve health (27.9%). For women in rural areas, the first place is occupied by the motives of fatigue relief, increased efficiency (36.8%), body shaping, normalization of body weight (33.6%), and relief of psycho-emotional stress (25.7%).
 The lowest ranking places among urban women are occupied by such motives as formation of a good gait, movement culture (9.7%), expanding the social circle (10.9%), rural women are least motivated to exercise by such motives as developing a good gait and movement culture (3.3%), striving for personal physical perfection (4.6%).
 Urban women prefer fitness programs (43.7%), swimming and aqua aerobics (28.5%), sports games (15.1%), dancing (12.7%) and tourism (10.9%). Rural women prefer sports games (basketball, volleyball, table tennis, badminton) (17.1%) and fitness programs (16.4%).
 Among the reasons that prevent women from exercising, the most important, regardless of where they live, are lack of free time, fatigue after work, and lack of knowledge about organizing independent exercise classes.
 The lack of opportunity to choose hobby activities was reported mostly by women living in rural areas (52.0%). Also women in rural areas reported lack of financial opportunities (43.4%), refer to the fact that feel healthy and therefore did not see the necessity for physical exercise (37.5%), and indicate insufficient knowledge of on organization issues independent physical exercises (33.6%).
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