Since the post-COVID-19 pandemic, religious organizations have transformed into the era of digitalization, with the marketing of these products and services such as mental health, self-development, and spirituality developed far beyond before. On the other hand, competitive products on tandasalib.com have contributed both in terms of spirituality and personality development to answer psycho spiritual questions. The exogenous variable in this study is consumer confidence, the endogenous variable is buying intention and the moderator variable is recommendation. The purpose of the research is on Instagram digital products that are fast in having followers, moreover, the endorsement of artists will get the intention of visitors, to see, read, and decide to buy a program offered, the population in this study reaches 4,000 followers, but those registered in the tandasalib.com are around 600, So after calculating with a calculator size sample, a sample of 250 respondents was obtained. The design of the research method used is descriptive quantitative with a cross-sectional approach, the distribution of questionnaires using Google Forms, and accidental sampling methods. Research analysis with Structural Equation Modelling. The results of the research The first hypothesis has the influence of trust on buying intention with the recommendation moderator, the second hypothesis has the impact of consumer trust on purchase intention and the third hypothesis influences recommendation on buying intention.