The South China Sea (SCS) dispute has been a contentious issue in the Asia-Pacific region, with multiple claimants vying for territorial control and access to its abundant resources. This study examines the ASEAN approach towards the SCS dispute and China's soft power response from 2010 to 2022. The “Soft Power” theory of Joseph Nye has been adopted to analyze the ASEAN approach towards the SCS dispute and China’s response to influence the member states. Moreover, the Qualitative approach has been used for collection of data through primary and secondary data sources. John Scott's model of documentary analysis is used for data analysis. This study explores ASEAN's multilateral diplomacy, consensus-building mechanisms, and conflict resolution frameworks utilized to address the dispute. Additionally, it investigates China's deployment of soft power tools, such as economic investments, cultural exchanges, and diplomatic engagements, aimed at influencing the regional changing dynamics. The research findings shed light on the effectiveness of ASEAN's approach in managing the SCS dispute and evaluate China's soft power response within the context of its regional ambitions. Ultimately, this research offers insights into power dynamics and potential future developments within the SCS region.
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