Taking into account the latest works on the historiosophy and methodology of humanities, the article clarifies the objective need, motives, essence, features, and consequences of the sociocultural change in Ukrainian studies. It is interpreted as a certain break in the methodology, reorientation of scientific research strategies; shifting emphasis on the research of the prioritized role of the man, culture, and spirituality in social development; changing the optics of scientific knowledge and updating its methods based on civilization theory of J. Herder, O. Danylevskyi, H. Mirabeau, A. Toynbee, S. Huntington, O. Spengler, K. Jaspers, etc., synergetics and interdisciplinarity. Sociocultural interpretation of the historical process is regarded as an alternative to Marxist monism and the party-class approach towards culture. The emphasis is laid on the cultural traditions of Ukrainian as an integrative system of knowledge about Ukraine and Ukrainians, introduced in the works by V. Antonoyych, M. Hrushevsky, M. Kostomarov, P. Kulish, V. Lypynskyi, I. Lysiak-Rudnytskyi, I. Ohiienko, I. Franko, D. Chyzhevskyi, S. Shlemkevych, and others; shows the value of its powerful cognitive potential for further study of history, content, and ideological bases of culture and education, overcoming and prevention of the negative consequences caused by social communization and postmodern mass culture.The article reveals the interaction of sociocultural turn with the civilizational paradigm and the anthropologism of Ukrainian studies as prerequisites for affirmation of human-centrism and further integration into the global scientific and informational space. At the epicenter of the newest Ukrainian studies by V. Andrushchenko, L. Huberskyi, V. Horskyi, P. Kononenko, V. Krysachenko, M. Popovych, O. Rafalskyi, V. Sheik, M. Yurii, and others is a Ukrainian as the highest value and the immediate carrier of national and civilizational identities of the society, as well as an algorithm of interaction between people, culture and society as a system of values, moral and ethical norms, and mentality. The study analyzes new challenges facing Ukrainian studies, their intellectual potential against the background of globalization, the prolonged military and hybrid aggression of Putin’s Russia against Ukraine, activation of the imperial paradigm of the “Russian World”, Kremlin scientists’ efforts to deny the distinctiveness of the Ukrainian people and impose manipulative myths about the so-called “common history” and “artificiality” of the Ukrainian statehood.
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